Shoplo is now SumUp
Shoplo, a Polish e-commerce platform founded in 2011, has been rebranded and absorbed into SumUp's online store offering, targeting SMB merchants from a Warsaw base with a small 11-person team.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Shoplo is now SumUp firmographics
Firmographics- Name
- Shoplo is now SumUp
- Website
- https://go.sumup.co.uk
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- Shoplo, a Polish e-commerce platform founded in 2011, has been rebranded and absorbed into SumUp's online store offering, targeting SMB merchants from a Warsaw base with a small 11-person team.
- Ownership category
- akta.pro rank
Shoplo is now SumUp industry classification
Industry- Product category
- Online Store Builder / E-commerce Platform
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Shoplo is now SumUp business model
Business model- GTM type
- B2B
- Offering type
- Software
Shoplo is now SumUp product offering
Product offeringCore offering
Shoplo, now operating under SumUp, provides an online store platform that enables small merchants and micro-businesses to build and manage digital storefronts. The service is delivered through SumUp's commerce ecosystem and supports merchants with branded link management and checkout-linked storefront capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- SumUp Online Store An online store builder platform for small merchants and micro-businesses, enabling them to create and manage digital storefronts integrated with SumUp's payment processing capabilities.
Companies that use Shoplo is now SumUp
Customer profileIdeal customer profiles1 record
Shoplo is now SumUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Shoplo is now SumUp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RebrandlyRebrandly provides branded short domain services for SumUp's URLs, enabling custom link branding. This is a URL shortening and link management technology partnership that allows SumUp to use branded short links (go.sumup.co.uk) instead of generic shortened URLs.
Shoplo is now SumUp competitors and assessment
Company assessmentDirect peers
- Wix: Website builder with integrated e-commerce functionality serving SMBs. Comparable as a one-stop storefront + payments solution, with Wix Payments echoing SumUp's commerce-plus-payments bundle.
- Shopify: The dominant global e-commerce SaaS platform for SMBs. Directly comparable as a hosted online store builder serving the same merchant segment, with the additional threat of an overlapping payments offering via Shopify Payments.
- BigCommerce: Headless and SaaS e-commerce platform serving SMB and mid-market merchants. Competes in hosted storefront functionality with multi-channel and integration depth.
- Squarespace: Hosted website and online store builder targeting SMBs and creators. Overlaps with Shoplo/SumUp Online Store in the easy-to-use SMB storefront segment.
- WooCommerce: Open-source e-commerce platform for WordPress, widely adopted by SMB merchants globally. Competes in the same hosted-online-store category, particularly with European SMBs.
Regional players
- Shopware: European-headquartered (Germany) e-commerce platform with strong SMB and mid-market penetration in the DACH region. Comparable as a European-focused storefront alternative with similar SMB target.
Broad incumbents
- GoDaddy Online Store: Domain and SMB services incumbent with an integrated online store builder. Comparable as a bundled SMB storefront + payments + services offering aimed at micro-merchants.
- SumUp: The parent SMB payments and commerce platform. Shoplo/SumUp Online Store operates as a product inside this broader fintech, sharing distribution, branding, and payments infrastructure.
- Lightspeed eCommerce: Broader commerce and POS platform that includes an e-commerce module. Comparable as an integrated retail/POS + online store offering for SMB and mid-market merchants.
Emerging players
- Ecwid: Lightweight e-commerce widget that lets SMBs add a store to any existing site. Comparable as a SMB-focused, low-friction storefront alternative often paired with payment processors.
Market position
Customer concentration
Shoplo is now SumUp social profiles
Digital presenceShoplo is now SumUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoplo is now SumUp leadership team
Management profileNumber of profiles
Shoplo is now SumUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoplo is now SumUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoplo is now SumUp
What does Shoplo is now SumUp do?
Shoplo, now operating under SumUp, provides an online store platform that enables small merchants and micro-businesses to build and manage digital storefronts. The service is delivered through SumUp's commerce ecosystem and supports merchants with branded link management and checkout-linked storefront capabilities.
When was Shoplo is now SumUp founded?
Shoplo is now SumUp was founded in -1. It employs 11 to 50 people.
Who are Shoplo is now SumUp's main competitors?
Direct peers on record are Wix, Shopify, BigCommerce, Squarespace and WooCommerce. Shopware is listed as a regional player. Broad incumbents are GoDaddy Online Store, SumUp and Lightspeed eCommerce. Ecwid is listed as an emerging player.
Does Shoplo is now SumUp have an API?
No public API is recorded for Shoplo is now SumUp.
What industry is Shoplo is now SumUp in?
Shoplo is now SumUp's product category is Online Store Builder / E-commerce Platform. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office). Its NAICS code is 455 and its SIC code is 5961.