Go Sushi Serbia

What Go Sushi Serbia does

Go Sushi Serbia is a multi-location Japanese cuisine restaurant chain headquartered in Belgrade, Serbia, operating seven physical outlets across Belgrade neighborhoods (Banovo brdo, Crveni Krst, Vračar, Belville, Stari grad) and shopping centers (Ušće, Merkator). The company serves individual consumers seeking sushi and Japanese food via online ordering for delivery and in-store/kerbside takeaway, and runs a secondary catering service for events and parties. The registered brand is Go Sushi®, with a sub-brand Go Izakaya offering Japanese izakaya-style dining at the Ušće shopping-center location. The company is privately held with no disclosed parent, subsidiaries, or institutional investors, and reports ~26 employees (likely corporate/core staff given the seven-location scale).

The core product is a Japanese cuisine menu of approximately 140 items across maki rolls (47 varieties), nigiri (16 varieties), sashimi, hot cooked dishes (teriyaki, katsu, curry), rice and noodle bowls, steamed buns (bao), starters, desserts, and a beverage selection spanning soft drinks, sake, and Japanese whisky. Underlying technology is a standard restaurant e-commerce platform: a website (gosushi.rs) with online ordering, scheduled delivery booking, customer account management, and OAuth-based social login (Google, Facebook, Apple), backed by an internal API (api.gosushi.rs) handling authentication and media storage. No public/partner APIs, no mobile apps, and no AI/ML capabilities are evident. Differentiators include HACCP certification from Bureau Veritas, Japanese Food and Ingredient Supporter status from JETRO, and membership in the Japanese Business Alliances in Serbia (JPAS).

Revenue is generated through one-time, unit-priced food and beverage sales, with menu items ranging from roughly 100 RSD (sauces/add-ons) to 6,200 RSD (the Sumo Tori 56-piece combo). The go-to-market is direct-to-consumer across three channels: website-based delivery orders, in-store/kerbside takeaway, and a catering service with a downloadable brochure. Marketing is conducted through the company's website, an email newsletter, organic social media (Facebook, Instagram, TikTok), and brand collaborations with artists and influencers (e.g., the Pixel Box with TikToker Adam 'Wacko' Rakić, the Go Sushi x Futro merchandise line). The geographic footprint is single-country (Belgrade, Serbia) with no stated international operations.

Name

Go Sushi Serbia

Legal name

Go Sushi

Website

https://gosushi.rs

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Go Sushi Serbia is a multi-location Japanese cuisine restaurant chain in Belgrade operating 7 outlets for direct-to-consumer delivery and takeaway. It serves individual consumers with a 140-item sushi and Japanese menu, supplemented by a catering service for events.

Ownership category

akta.pro rank

Product category

Japanese Restaurant / Sushi Delivery

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Caterers (72232)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Japanese cuisine delivery
• Sushi restaurant chain
• Food delivery service
• Online food ordering
• Japanese food catering

Headquarters

HQ city

Beograd

HQ country

Serbia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food and beverage sales: Revenue is generated through direct sale of Japanese cuisine menu items including sushi rolls, maki, nigiri, sashimi, hot dishes, bowls, bao buns, starters, salads, soups, desserts, and beverages through the company's own restaurant locations. Customers order via the website for delivery or takeaway.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Go Sushi Serbia operates a chain of seven Japanese cuisine restaurant locations across Belgrade offering sushi (maki, nigiri, sashimi), hot cooked dishes, rice and noodle bowls, bao buns, appetizers, salads, desserts, and beverages for delivery, takeaway, and event catering. Orders are placed through the company's own gosushi.rs website, with fulfillment from each location and an additional catering program for events and parties.

Product overview

Go Sushi Serbia operates as a Japanese cuisine restaurant chain and online ordering platform with 7 physical locations in Belgrade. The product portfolio centers on traditional Japanese sushi (Maki rolls and Nigiri) as the core offering, supplemented by hot cooked dishes (Teriyaki, Katsu, Curry), rice and noodle bowls, sashimi, steamed buns (Bao), appetizers, desserts, and beverages. The company offers special meal set combinations for individual and group dining, a catering service for events, and limited-edition merchandise collaborations (Go Sushi x Wacko, Go Sushi x Futro). Online ordering is available for delivery and takeout across all locations.

Differentiator

Problem solved

Functional benefit

Brands

• Go Izakaya: Japanese Izakaya-style restaurant located at TC Ušće, Bulevar Mihajla Pupina 4, offering Japanese dining experience
• Go Sushi x Wacko
• Go Sushi x Futro
• Home Sushi Set

Products and services

• Maki (Rolnice) Rolled sushi with rice and fillings wrapped in nori, offered in 47 varieties including Classic, California-style, Specialty, Crunchy, and Avoka Love preparations for individual consumers ordering for delivery or takeaway.
• Nigiri Hand-pressed sushi rice topped with fish, seafood, or vegetables, offered in 16 varieties including Salmon, Tuna, Tempura, Eel, and specialty preparations for individual consumers.
• Obroci (Meal Sets) Curated multi-piece meal combinations for one or more diners, including Discover (1450 rsd), Super Mix, Perfect Mix, Super Salmon, Curiosity, Lover, and Sumo Tori (6200 rsd), designed for groups and individuals seeking a bundled dining experience.
• Starters Appetizers including Hot Bites (Chicken Gyōza, Shrimpura, Crispy Tiger, Chicken Karaage, Crab Croquettes, Veggie Spring Rolls), Summer Rolls, BBQ Sticks (Yakitori, Kushitori), and Salads (Edamame, Thai, Mango, Goma) for individual diners and sharing.
• Bao (Steamed Buns) Japanese steamed buns with savory fillings, available as Chicken Bao (920 rsd) and Beef Bao (990 rsd), served as starters or light meals.
• Sashimi Fresh sliced raw fish and seafood plates including Salmon Sashimi (1350 rsd/6 pcs), Salmon Tataki, Tuna Sashimi, and Tuna Tataki for individual consumers.
• Hot Cooked Dishes Hot Japanese cooked dishes such as Teriyaki Chicken, Teriyaki Tofu, Spicy Sweet Chicken, Chicken Katsu, and Teriyaki Salmon for customers seeking non-sushi hot options.
• Bowls (Činije) Rice bowls, curry bowls, noodle bowls, and chirashi dishes such as Tuna Lime Thyme, Marinated Salmon, Chicken Poke, Chicken Curry, Prawn Curry, and various noodle dishes.
• Beverages (Piće) Beverage menu of 37 items including still and sparkling water, iced teas, kombucha, soft drinks, natural juices, beer (Asahi, Kirin Ichiban, Zaječarsko), wines, sake, and whisky (Yamazakura, Togouchi).
• Desserts (Deserti) Sweet menu items including Nutella Sweet Maki variants (Banana, Crispy, Coconut, Plazma) and Mochi ice cream flavors (Matcha, Pistachio, Nutella, Raspberry, Mango and Passion Fruit).
• Pixel Box (Go Sushi x Wacko) Limited-edition collaboration sushi box priced at 2990 rsd, containing Pixel Tuna, Pixel Salmon, Pixel Chicken specialty rolls plus Crispy Beef Gyōza, designed with pixel-art theme in partnership with TikToker Adam 'Wacko' Rakić.
• Go Sushi x Futro Merchandise Limited-edition merchandise collection of 31 items in collaboration with Serbian artist Slavimir Stojanović Futro, including t-shirts, mugs, pens, stickers, and tote bags with various humorous prints.
• Home Sushi Set DIY sushi-making kit priced at 2390 rsd per box, providing customers with curated ingredients to prepare sushi at home.
• Catering Service Catering service for events, parties, and corporate gatherings in Belgrade, offering pre-prepared Japanese food packages with a downloadable brochure.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• Bureau VeritascoreOthersGo Sushi holds an HACCP certification from Bureau Veritas, a global testing, inspection, and certification company, demonstrating food safety compliance.
• Japan External Trade Organization (JETRO)supportingOthersGo Sushi is listed as a Japanese Food and Ingredient Supporter, a membership/designation facilitated through JETRO, supporting the import and promotion of Japanese food products in Serbia.
• Japanese Business Alliances in Serbia (JPAS)supportingOthersGo Sushi is a member of JPAS, a Serbian business association focused on Japanese-Serbian business relations.
• Adam 'Wacko' RakićcoreStrategic or Co-development PartnerPixel artist and TikToker Adam 'Wacko' Rakić collaborated with Go Sushi to create the 'Pixel Box' — a specially designed collab sushi box with exclusive maki rolls. The collaboration merges pixel art with sushi, marketed as a limited edition product.
• Slavimir Stojanović FutrominorStrategic or Co-development PartnerGo Sushi collaborated with Serbian artist Slavimir Stojanović Futro on a limited edition merchandise collection ('Go Sushi x Futro') featuring t-shirts, cups, pens, stickers, and tote bags.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Glovo (Belgrade): Multi-category on-demand delivery platform active in Belgrade, competing for delivery mindshare and partnerships with local restaurants. Relevant as a structural market-shaper rather than a like-for-like sushi chain.
• Wolt (Belgrade): Food-delivery platform operating across Serbia/Belgrade. Not a sushi brand itself, but a critical channel and competitor shaping the on-demand food economics that Go Sushi's DTC and delivery model competes against.
• Itsu: UK-based Asian-inspired healthy fast-food chain with delivery, takeaway, and grocery product extensions. Overlaps with Go Sushi's positioning around fresh Japanese cuisine and delivery convenience, but operates at a much larger scale and broader brand footprint.

Direct peers

• YO! Sushi: Long-established global Japanese restaurant brand (kaiten-style and modern stores) with delivery and takeaway, multiple product categories including sushi, bao, hot dishes, and beverages. Directly comparable as a multi-location Japanese quick-serve concept with strong brand recognition.
• Sushi Daily (KellyDeli): European in-store sushi and Asian-prep kiosk/franchise brand focused on freshly prepared sushi and grab-and-go Asian foods in supermarkets and urban locations. Conceptually aligned with Go Sushi's emphasis on in-store prepared sushi and food-to-go, though B2B-retail-led rather than DTC.
• Wasabi Sushi & Bento: UK-headquartered fast-casual sushi and Japanese hot-food chain with multiple storefronts and delivery/takeaway. Operates an almost identical format to Go Sushi (maki, nigiri, hot dishes, bowls, bento sets, online ordering) at much larger scale, making it the closest comparable operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/go-sushi-serbia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Sushi Serbia