What Go Technologies does

Go Technologies Pty Ltd is an Australian automotive technology company headquartered in Scoresby, Victoria, that develops and supplies GPS-based vehicle and asset tracking solutions, automotive electronics, and driver information systems. The company operates a portfolio of branded product lines including Go Tracking (a satellite tracking platform with web-based software and iOS/Android apps), Plug & Go Tracking (an OBD-II port device that auto-reads vehicle VIN and transfers between vehicles without technical assistance), and the acquired Eurovox sub-brand (automotive entertainment and information systems with over 30 years of Australian market presence). It serves fleet operators, vehicle manufacturers and importers, car dealers, transport and logistics companies, insurance providers, and individual consumers.

Core technology centers on GPS-based tracking integrated with mobile communications and a web-based reporting platform, with hardware ranging from self-installable OBD-II units to hardwired on-board computers supporting CANBUS/J1939 integration, temperature monitoring, and driver compliance features. Go Technologies complements its proprietary Go Tracking offering with distributed partner products including E-Lead OEM Bluetooth and multimedia systems (Taiwan-sourced, TS16949-certified), Lectronix T7000 integrated driver information consoles (Michigan-manufactured), and PressurePro tire pressure monitoring. Manufacturing is largely outsourced to partners across Asia and the USA, with management holding QS9000 and TS16949 quality systems experience and working toward ISO9001 certification.

Revenue is generated across multiple streams: hardware sales (tracking devices and automotive electronics), recurring software subscriptions for the Go Tracking platform, repair and warranty services including a changeover program for vehicle importers, spare parts supply covering Eurovox and other brands, and data integration services providing data feeds into customer ERP/MRP systems. Go-to-market combines enterprise field sales for fleet operators and OEMs, channel partners for dealer distribution, and a direct-to-consumer self-serve motion for the Plug & Go device via web software and smartphone apps. Pricing is not publicly disclosed; fleet contracts are quote-based on annual subscriptions while Plug & Go hardware is sold as a one-time purchase.

Name

Go Technologies

Legal name

Go Technologies Pty Ltd

Website

https://go-tech.com.au

Company type

Private

Operating status

Operating

Short description

Go Technologies Pty Ltd is an Australian automotive technology company that develops and distributes GPS vehicle and asset tracking systems, OEM automotive electronics, and driver information products. It serves fleet operators, vehicle manufacturers, dealers, and consumers through direct sales and partnerships.

Ownership category

akta.pro rank

Product category

Fleet Telematics and Vehicle Tracking

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Satellite Telecommunications (5174)

SIC

Computer Communications Equipment (3576), Transportation Services (4700)

akta.pro primary industry

Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)

akta.pro secondary industry

Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)

Keywords

• Vehicle tracking systems
• Fleet telematics
• Automotive electronics
• Asset tracking solutions
• GPS fleet management

Headquarters

HQ city

Scoresby

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Vehicle Tracking Hardware Sales: Sale of tracking devices including Plug & Go units, GT range on-board computers, and mobile asset tracking modules. One-time hardware purchase with potential for recurring software subscription.
2. Automotive Electronics Sales: Sale of automotive entertainment and information systems including multimedia systems, DVD/TV/audio systems, rear seat entertainment, CD/DVD audio systems, Bluetooth hands-free, navigation systems, reversing cameras, and safety sensors.
3. Go Tracking Software Subscriptions: Web-based tracking software access and smartphone app access for real-time vehicle monitoring and reporting. Reports delivered via scheduled email in various formats.
4. Repair and Warranty Services: Electronics repair services for automotive entertainment and information systems with chargeback system for customer damage recovery. Changeover service for vehicle importers.
5. Spare Parts Supply: Supply of Eurovox spare parts and components for repairs and changeovers. Includes parts for other brands purchased globally.
6. Data Integration Services: Data feeds for integration into company IT systems including ERP, MRP, and internal computer systems. Currently working with software vendors on integration projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Go Technologies provides GPS-based vehicle and asset tracking hardware and software for fleet operators, vehicle manufacturers, and individual consumers. Its flagship Plug & Go Tracking device plugs into a vehicle's OBD-II port for instant installation with no technical expertise required. The company also distributes automotive electronics including reversing cameras, multimedia systems, Bluetooth hands-free kits, satellite navigation, and tyre pressure monitoring under the Eurovox, E-Lead, and Lectronix brands.

Product overview

Go Technologies operates as a provider of automotive technology solutions comprising multiple distinct product lines. The core Go Tracking platform (satellite vehicle and asset tracking for fleets, OEMs, trailers, and containers) is complemented by the newly launched Plug & Go OBD-II tracking device, the GT837 unit, GT on-board computers with driver monitoring capabilities, and the MRM route management module. The company also offers automotive entertainment products through the acquired Eurovox brand (CD tuners, multimedia systems, rear seat entertainment) and E-Lead products (OEM Bluetooth, multimedia, reversing cameras), vehicle safety solutions (cameras, sensors, DVR, tyre pressure monitoring), and Lectronix T7000 driver information systems for commercial vehicles. Go Technologies provides comprehensive service and support including repairs, spare parts, changeover programs, and warranty services, with technology partnerships spanning E-Lead, Lectronix, PressurePro, and Eurovox.

Differentiator

Problem solved

Functional benefit

Brands

• Eurovox: Automotive entertainment and information systems brand including CD tuners, MP3 CD tuners, USB/SD solutions, single and double DIN systems, 24 volt solutions for passenger, trucking and agricultural vehicles.
• Go Tracking
• Plug & Go Tracking
• Go Technologies Changeover Program

Products and services

• Go Tracking Platform Next-generation satellite vehicle and asset tracking platform enabling fleet managers to track vehicles and assets in real time using GPS, mobile communications, and web-based software. Includes GT on-board computers, MRM route management, and Plug & Go devices for fleet operators, OEMs, trailers, and mobile assets.
• GT837 Plug & Go Tracking Device Compact OBD-II port tracking device that plugs into any passenger or light commercial vehicle's On-Board Diagnostic port. Self-installable and transferable between vehicles without technical expertise. Reads vehicle VIN automatically. Applications include Usage Based Insurance, commercial fleets, car dealers, OEM manufacturers, personal tracking, and teen driver monitoring.
• GT Range On-Board Computers

Quantifiable outcome

• Go Tracking platform enables real-time location monitoring for mobile assets
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• E-LeadcoreTechnology or IntegrationE-Lead is a leading OEM supplier to the automotive industry based in Taiwan. Established 1983 with manufacturing plants in Taiwan and China, approximately 1000 employees, over 170 R&D engineers, TS16949 certified. Supplies Bluetooth systems, Multimedia Systems, Rear Seat Entertainment, and Reversing camera systems to world-leading automotive manufacturers. Go Technologies is a distributor of E-Lead products and works closely with E-Lead sales and engineering to develop OEM solutions suitable for the Australian industry. E-Lead is Asia's premier Bluetooth supplier for OEM Bluetooth systems.
• LectronixcoreTechnology or IntegrationLectronix is a leading supplier of turnkey solutions to the commercial vehicle and automotive market, incorporating technologies for safety, telematics, infotainment, and navigation. Headquartered in Michigan with world class manufacturing facility, ISO/TS 16949 and ISO 9001 Quality System certified. Flagship product is the T7000 driver information system - seven systems in one console for heavy and commercial vehicles.
• EurovoxcoreOEM/ Whitelabel/ Licensing PartnerEurovox brand acquired by Go Technologies when Eurovox ceased trading. Eurovox has been at the forefront of automotive entertainment and information systems in Australian market for over 30 years. Built on philosophy of designing products for Australia's harsh conditions, Eurovox solutions have been installed as standard equipment in many of world's finest vehicles. Go Technologies acquired rights to Eurovox name, products, and spare parts.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EROAD: EROAD is a New Zealand-headquartered fleet telematics and electronic logging provider operating across Australia and North America. It is the closest regional peer to Go Technologies, competing in GPS fleet tracking, electronic logging, and asset visibility for transport operators.
• Geotab: Geotab is a global leader in GPS fleet management and vehicle telematics, offering OBD-II plug-in trackers, web-based dashboards, and analytics for commercial fleets. It competes directly with Go Technologies' Go Tracking platform across enterprise and SMB fleet customers.
• Samsara: Samsara provides a unified platform for fleet management, asset tracking, and IoT sensors with plug-in vehicle gateways and mobile apps. It directly competes with Go Technologies across fleet telematics, asset visibility, and driver behavior monitoring.
• Verizon Connect: Verizon Connect (formerly Fleetmatics) offers GPS fleet tracking, vehicle diagnostics, and fleet management software globally. It is a direct competitor in the commercial vehicle telematics space where Go Technologies operates.
• MiX Telematics: MiX Telematics provides fleet management, driver safety, and asset tracking solutions to commercial fleets worldwide, including mining, transport, and logistics. It is a direct competitor to Go Technologies' fleet tracking and driver monitoring offerings.
• Smartrak: Smartrak (also known as Smartrak Australia/New Zealand) provides GPS vehicle tracking, fleet management, and fuel monitoring for commercial fleets in Australia and New Zealand. It is a direct regional competitor to Go Technologies in the ANZ fleet telematics market.
• GPS Insight: GPS Insight offers GPS fleet tracking, asset tracking, and video telematics solutions primarily to mid-market and enterprise fleets in North America. It competes with Go Technologies in commercial fleet telematics with overlapping feature sets.
• Fleet Complete: Fleet Complete provides GPS fleet tracking, asset tracking, and connected vehicle solutions for commercial fleets, with strong presence in North America and expanding APAC reach. It is a direct competitor to Go Technologies' commercial fleet telematics offerings.

Broad incumbents

• Trimble Transportation: Trimble Transportation provides enterprise-grade fleet management, telematics, and logistics platforms for large trucking and transport operators. As a broad incumbent, it competes with Go Technologies in heavy-vehicle telematics but addresses a different scale of customer.
• Webfleet (Bridgestone): Webfleet, formerly TomTom Telematics and now part of Bridgestone, offers fleet management, vehicle tracking, and navigation services across Europe, North America, and APAC. It overlaps with Go Technologies in fleet tracking and in-vehicle navigation but operates at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Technologies