Gothenborg Økologi - En himmel til forskel

What Gothenborg Økologi - En himmel til forskel does

Gothenborg Økologi - En himmel til forskel is a Danish organic poultry farm and farm-to-table food business founded in 1992 and operated as a sole proprietorship by Lars Hedegaard (with Lone Hedegaard) from Gothenborgvej 3 in Them, Central Jutland. The company raises organic free-range poultry on its own pastures — including black bronze turkeys grown 18 weeks on pasture, forest chickens on clover fields, and ducks and geese — under EU organic certification and a Dyrenes Beskyttelse animal welfare recommendation. Production is concentrated on a single farm with 5 employees.

The core product portfolio comprises whole and portioned frozen organic poultry (chicken, turkey, duck, goose) sold primarily direct-to-consumer through the gothenborg.dk webshop with national frozen shipping via Jetpak and the on-site Gårdbutik farm shop, supplemented by a separate wholesale portal at gothenborg-fjerkrae.dk for restaurant and HoReCa customers. Beyond raw poultry, Gothenborg operates the Økologisk Landkøkken, a gold-certified organic farm kitchen producing prepared frozen meals (chicken curry soup, poultry stock, ready-to-heat dishes) and branded spice blends, and curates a small assortment of third-party organic pantry items and giftware.

Revenue is generated across five streams: e-commerce/webshop sales, on-site farm shop retail, brunch and event hosting (including a Mortensaften dinner, Christmas market, confirmations, baptisms, corporate day meetings), paid courses (sourdough baking), and gift cards (200-1,875 DKK tiers). Pricing is unit-based in DKK inclusive of VAT, with free shipping on orders above 2,000 DKK. Marketing relies on organic social (Instagram, Facebook), an email newsletter, organic search, and a voluntary community programme (Gothenborg Venner). The company carries no external investment, has no subsidiaries, and operates solely within Denmark.

Name

Gothenborg Økologi - En himmel til forskel

Legal name

Gothenborg v/Lars Hedegaard

Website

https://gothenborg.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gothenborg Økologi is a Danish organic poultry farm in Them raising free-range chickens, bronze turkeys, ducks, and geese, selling frozen meat direct-to-consumer via webshop and farm shop, and operating an organic farm kitchen, brunch service, sourdough courses, and event venue.

Ownership category

akta.pro rank

Product category

Organic Poultry Farming

NAICS

Turkey Production (112330), Broilers and Other Meat Type Chicken Production (11232), Poultry and Poultry Product Merchant Wholesalers (42444), Other Poultry Production (112390)

SIC

Poultry Slaughtering And Processing (2015), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Organic Poultry & Egg Production (AFAEAMAC)

akta.pro secondary industries

Turkey Production (AFAEADAF), Poultry Wholesale (Whole Birds, Parts) (AFAIADAC), Organic Meat, Poultry & Seafood Wholesale (AFAIAJAD)

Keywords

• Organic poultry farming
• Free-range chicken
• Organic turkey
• Farm-to-table
• Organic food production

Headquarters

HQ city

Them

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce / Webshop Sales: Online sales of frozen organic poultry (chicken, turkey, duck, goose), organic pantry staples, prepared meals from the Landkøkken, gift cards, and activity tickets. Products shipped frozen via Jetpak or non-frozen via DAO to pickup points. This is the primary direct-to-consumer channel.
2. Gårdbutik (Farm Shop) Retail: On-site retail sales at the physical farm store in Them, Denmark. Customers can purchase the same product range available online. The farm shop also offers self-service egg sales at the stable during closed hours.
3. Brunch and Event Hosting: Revenue from on-site organic brunch buffet (8 servings, 9:30-12:00), Mortensaften (St. Martin's Day dinner), and potentially other catered events in the farm's event spaces. Brunch is available as a gift card product as well.
4. Courses and Activities: Revenue from surdejskursus (sourdough bread-making courses) and potentially other activities hosted at the farm. Sold as tickets or gift cards.
5. Engros (Wholesale): Wholesale distribution of Gothenborg's organic poultry products to restaurants and other businesses through the separate wholesale domain gothenborg-fjerkrae.dk.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gothenborg is an organic poultry farm in Them, Denmark that raises and sells free-range organic chicken, bronze turkey, duck, and goose directly to consumers via a farm shop and e-commerce webshop. The farm also operates a gold-certified organic farm kitchen (Landkøkken) producing ready-made frozen meals and spice blends from its own poultry, and hosts on-site experiences including organic brunch, sourdough courses, and event venue rental for celebrations and corporate meetings.

Product overview

Gothenborg is an organic poultry farm in Midtjylland, Denmark operated by Lone & Lars Hedegaard. The core offering centers on organic free-range poultry (chicken, bronze turkey, duck, goose) raised under high animal welfare standards. Products are sold frozen via a webshop and at the on-farm shop. The company has expanded into a farm-to-table food business with an organic landkøkken producing prepared meals and spice blends, plus a service arm offering brunch buffets, sourdough baking courses, and event venue rental. A curated selection of organic pantry items from third-party suppliers (Biogan, Rømer, Nøddebazaren, OnOff Spices) complements the product range. The business model combines direct-to-consumer e-commerce with on-farm experiences and B2B wholesale.

Differentiator

Problem solved

Functional benefit

Brands

• Økologisk Landkøkken: On-site organic farm kitchen that prepares meals from Gothenborg's own organic poultry and other organic ingredients.

Products and services

• Økologisk Skovkylling (Organic Free-Range Chicken) Organic free-range chicken raised in Danish forests with outdoor access, sold frozen as whole birds, half birds, breast, thighs, wings, necks, and offal (gizzards/hearts). Recommended by Dyrenes Beskyttelse (Animal Protection Denmark).
• Økologisk Bronzekalkun (Organic Bronze Turkey) Slow-growing black bronze turkey breed raised organically for 18 weeks on pasture with forest foraging. Sold whole or as cuts (breast roast, thighs, drumsticks, wings, neck, liver, hearts). EU organic certified.
• Økologisk And (Organic Duck) Organic free-range duck products including duck breasts and duck necks (for stock). Raised with high animal welfare and environmental standards.
• Økologisk Gås (Organic Goose) Organic goose products including goose wings. Raised organically with healthy, natural living conditions and high animal welfare.
• Økologisk Landkøkken (Organic Farm Kitchen prepared meals) Ready-to-heat frozen meals made from scratch using fresh organic ingredients from the farm's own poultry, including chicken curry soup and poultry stock. Gold-certified in organic cooking.
• Gothenborgs Kryddersalte (Organic Spice Blends) Three organic spice salt blends: Kryddermix (lemon, thyme, rosemary, onion, garlic, herbs), Chilisalt (sea salt, chili, herbs), and Urtesalt (lemon verbena, lemon thyme, parsley, garlic).
• Gothenborg Brunch (Organic Brunch Buffet) On-site organic brunch buffet featuring 8 courses from the farm's Landkøkken, served 9:30-12:00. Pricing per person with gift cards available for 2 adults up to larger groups. Booking required.
• Surdejskursus (Sourdough Bread Course) On-site sourdough bread baking course covering grain theory, sourdough handling, dough technique, proofing baskets, shaping, scoring, and baking. Includes coffee, food, sourdough guide, starter culture, and fresh-baked bread to take home. Gift cards available at 985 DKK.
• Gavekort (Gift Cards) Gift cards for use across Gothenborg offerings: Brunch gift card (emailed), Farm shop gift card (digital, in-store use), Webshop gift card (digital, online use), and Sourdough course gift card. Valid for 12 months.
• Kolonial (Organic Pantry Items) Curated organic and biodynamic pantry items including curry pastes, rice, beans, lentils, quinoa, nuts, dried fruits, coconut products, vanilla, spices, and sugars, sourced from suppliers Biogan, Rømer, and Nøddebazaren.
• Gaveartikler (Non-Food Gift Items) Non-food gift items including handmade brushes (dish, bath, glass/vase) by brush-maker Hans Jørgen Vester from Randers, and handmade Spanish ceramic cups with rainbow colors.
• Fest & Møder (Event & Meeting Venue Rental) Event venue rental for celebrations, confirmations, baptisms, memorials, and corporate day meetings. Includes dining, music, and dancing facilities in rustic rural settings with on-site organic catering.

Quantifiable outcome

• Reduced cooking shrinkage compared to conventional poultry due to the active lifestyle of free-range birds
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aarstiderne: Danish organic food box and DTC delivery company with comparable farm-to-doorstep model, organic certification, and recipe/meal-experience content. Adjacent product overlap through organic poultry and pantry items.
• Rokkedahl Økologi: Large Danish organic poultry producer raising broilers and turkeys. Comparable on organic poultry production, though at significantly larger scale; serves both retail and HoReCa customers.
• Hanegal: Danish organic free-range poultry producer (chicken, turkey, duck) selling via farm shop, webshop, and HoReCa. Closest direct comp: similar organic/free-range positioning, multi-channel DTC, and Danish welfare-certified standards.
• Bisgaard Økologi: Small-scale Danish organic poultry producer selling via farm shop and DTC. Closely comparable on production philosophy, scale, and animal-welfare positioning, though with a narrower product range.
• Skærtoft Mølle: Danish organic farm with DTC webshop, farm shop, and farm-experience offerings (milling, baking). Compares on small-scale organic farm + DTC + on-site experience model, though product mix is grain/bakery rather than poultry.

Regional players

• Thise Mejeri: Danish organic dairy cooperative with strong farm-to-table brand, Dyrenes Beskyttelse recommendations, and DTC channels. Comparable on organic certified Danish farm brand and welfare positioning across a different category.

Broad incumbents

• Rose Poultry: One of Denmark's largest poultry processors, supplying both conventional and organic lines to retail and foodservice. Comparable as a Danish poultry producer/competitor, but at far greater scale and broader SKU portfolio.
• Danish Crown: Major Danish meat cooperative (owner of Danish Crown and associated poultry operations). Overlaps as a competing Danish meat supplier but covers a vastly broader scope including conventional pork and beef.

Others

• Aalborg Chokoladen (organic pantry / farm shop ecosystem): Not a peer but included because peer discovery did not yield a strong 10th poultry-specific match; included as an ecosystem participant (organic food retail/distribution) that connects to the same premium-organic consumer segment.

Emerging players

• Svanholm Gods: Danish organic collective farm with farm shop, on-site events, and CSA-style offerings. Comparable as a small-scale Danish organic farm using farm experiences and direct sales to monetize a premium organic story.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Gothenborg.Okologi
• Instagraminstagram.com/gothenborgdk
• LinkedInlinkedin.com/company/gothenborg-oekologi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gothenborg Økologi - En himmel til forskel