Girls on the Run of Greater Knoxville

What Girls on the Run of Greater Knoxville does

Girls on the Run of Greater Knoxville is a 501(c)(3) nonprofit local council of Girls on the Run International, founded in 2005 and headquartered in Powell, Tennessee. It serves girls in grades 3-8 across Anderson, Blount, Knox, Loudon, and Sevier counties in Tennessee through two evidence-based after-school programs: Girls on the Run (grades 3-5) and Heart & Sole (grades 6-8). Each season runs for approximately 8-10 weeks with twice-weekly practices delivered by trained volunteer coaches at schools and community sites, culminating in a celebratory 5K event (the Fall 2026 5K is scheduled for November 14, 2026 at Victor Ashe Park in Knoxville). The council engages 400+ girls and 100+ volunteers annually across 15+ program sites, and has cumulatively served more than 6,500 girls since inception.

The organization operates without proprietary technology infrastructure, relying on the national GOTR website framework and the Pinwheel.us platform for program registration, 5K sign-ups, and coach/volunteer applications. Revenue is generated through a diversified mix of participant registration fees (up to $150 per girl, with need-based scholarships reducing fees to $25-$50), 5K event registrations ($10-$30), individual donations, and corporate sponsorships. Actual cost per participant is $270, with $30,000+ in scholarships provided annually to ensure no girl is turned away due to financial hardship. The council maintains relationships with national partners (Adidas, BAND, Rowan, Gorjana, Fleet Feet, Gamma Phi Beta) and a broad set of local sponsors (Fastenal, Lawson Family Foundation, Chapman Foundation, HOKA, DICK's Sporting Goods, First Horizon, United Way of Greater Knoxville, and others).

The council is governed by a Board of Directors (presided over by President Brittany Ivey) and managed by a small staff led by Executive Director Amelea Everett and Program Coordinator Quineka Moten. Independent studies report strong participant outcomes, including 97% of girls learning critical life skills, a 40% increase in physical activity among the least-active participants, and near-universal parent and school satisfaction. Fundraising is supplemented by SoleMates (a community training-and-fundraising program) and signature events such as the annual Melodies with Meaning concert and Yoga & Cocktails fundraiser.

Name

Girls on the Run of Greater Knoxville

Legal name

Girls on the Run Greater Knoxville

Website

https://gotrknoxville.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Girls on the Run of Greater Knoxville is a 501(c)(3) nonprofit local council, founded in 2005, that delivers evidence-based after-school running and life-skills programs for girls in grades 3-8 across five Tennessee counties, serving 400+ girls annually through volunteer-led teams at schools and community sites.

Ownership category

akta.pro rank

Product category

Youth Development Programs

NAICS

Child and Youth Services (62411), Educational Services (61), Sports and Recreation Instruction (611620)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGADAJ

Arts, Sports & Recreation-Based Youth Development Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYBPAGADAC

After-School, Tutoring & Academic Enrichment Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

Keywords

• Youth development programs
• After-school enrichment
• Girls empowerment programs
• Social-emotional learning
• Physical activity education

Headquarters

HQ city

Powell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Participant Registration Fees: Families pay registration fees to enroll girls in Girls on the Run (grades 3-5) and Heart & Sole (grades 6-8) programs. Full-price registration is up to $150 per participant. Financial aid options reduce fees to $50 or $25 based on household income eligibility. Cost per participant is stated at $270, with scholarships subsidizing the difference.
2. 5K Event Registration: The public can register for the season-ending 5K event. Prices range from $20 (early bird adult) to $30 (race day adult), with youth pricing from $10 to $20. Program participants and coaches are pre-registered and do not pay.
3. Individual Donations: Individual donors make one-time or recurring financial gifts. The organization is a 501(c)(3) and all donations are tax-deductible. Donations are directed toward program scholarships, ensuring no girl is turned away due to financial hardship. $30,000+ in program scholarships are provided annually.
4. Corporate Sponsorship & Partnerships: Local and national corporate sponsors provide financial support, in-kind donations, and volunteer resources. Partners gain exposure through the website, social channels, and marketing materials. National partners include Adidas, BAND, Rowan, Gorjana, and Fleet Feet. Local sponsors include Fastenal, Lawson Family Foundation, Chapman Foundation, Siddiqi Foundation, HOKA, DICK's Sporting Goods, First Horizon, and others.
5. SoleMates Fundraising: SoleMates is a community fundraising program where participants train for a physical activity challenge (running, yoga, etc.) while raising money for Girls on the Run. Participants receive a personalized online fundraising page, branded apparel, and one-on-one staff support.
6. Board Membership & Volunteer Service: The organization recruits board members who serve 3-year terms. Board members provide governance, fundraising, and strategic leadership. The board is actively seeking 3-4 new members.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Girls on the Run of Greater Knoxville delivers evidence-based after-school programs for girls in grades 3-8 (Girls on the Run for grades 3-5 and Heart & Sole for grades 6-8) that blend physical activity with social-emotional and life-skills development. Programs run twice weekly for 8-10 weeks at schools and community sites across five Tennessee counties, led by trained volunteer coaches, and culminate in a celebratory community 5K event. The council also operates the SoleMates community fundraising program for adults who train for physical challenges while raising funds.

Product overview

Girls on the Run of Greater Knoxville operates two core evidence-based programs: Girls on the Run for grades 3-5 and Heart & Sole for grades 6-8. Both programs combine physical activity with life skill development through trained volunteer coaches, culminating in celebratory 5K events. The organization also offers the SoleMates fundraising program for community members who train for physical challenges while raising funds. Supporting programs include volunteer coaching opportunities, board service positions, and internship placements.

Differentiator

Problem solved

Functional benefit

Brands

• Heart & Sole: Middle school program for 6th-8th grade girls that considers the whole person - body, brain, heart, spirit and social connection. Offers an inclusive place of belonging where girls feel supported and inspired to explore their emotions, cultivate empathy and strengthen their physical and emotional health.

Products and services

• Girls on the Run (Grades 3-5 Program) Evidence-based after-school program for girls in grades 3-5 that blends physical activity with life-skill development, including managing emotions, fostering friendships, and expressing empathy. The 8-10 week season culminates in a community impact project and a celebratory 5K event.
• Heart & Sole (Grades 6-8 Program) Middle school program for girls in grades 6-8 that considers the whole person (body, brain, heart, spirit, social connection). The program offers an inclusive place of belonging where participants explore emotions, cultivate empathy, and strengthen physical and emotional health, culminating in a 5K.
• Season-Ending 5K Celebration Event Season-culminating celebratory 5K event (3.1 miles) open to program participants, families, and community members. Provides a tangible sense of accomplishment and includes a commemorative medal for every finisher.
• SoleMates Fundraising Program Community fundraising program where participants train for a physical activity challenge of their choice (running, yoga, etc.) while raising money to support Girls on the Run programming. Participants receive a personalized online fundraising page, resources, and branded apparel.

Quantifiable outcome

• 97% of girls learned critical life skills including resolving conflict, helping others, and making intentional decisions.
• +7 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered national partner, local sponsor and community partner.

• Adidasnational partnerGTM or Marketing PartnerAdidas is a national partner of Girls on the Run International, providing product and promotional support. Their logo appears on the GOTR website and at 5K events, and they are listed as a National 5K Partner.
• BANDnational partnerGTM or Marketing PartnerBAND is a national partner of Girls on the Run International, listed as a National 5K Partner and featured on the website and at 5K events.
• Rowannational partnerGTM or Marketing PartnerRowan is a national partner of Girls on the Run International, listed as a National 5K Partner and featured on the website and at 5K events.
• Gorjananational partnerGTM or Marketing PartnerGorjana is a national partner of Girls on the Run International, listed as a National 5K Partner and featured at 5K events.
• Fleet Feetnational partnerGTM or Marketing PartnerFleet Feet is a national partner of Girls on the Run International, listed as a National 5K Partner and featured at 5K events.
• HOKAlocal sponsorGTM or Marketing PartnerHOKA is a local sponsor and 5K partner, co-presenting events like the 2026 Spring Season Kick-Off Event at DICK's House of Sport. They provide raffle prizes including shoes and exclusive swag.
• DICK's Sporting Goods / DHOSlocal sponsorGTM or Marketing PartnerDICK's Sporting Goods (DHOS) is a local sponsor and event partner. They hosted the 2026 Spring Season Kick-Off Event at DICK's House of Sport in Knoxville and provide merchandise and event support.
• KTC (Knoxville Track Club)local sponsorGTM or Marketing PartnerKTC (Knoxville Track Club) is a local supporter listed on the homepage and 5K sponsor page, contributing to the organization's running and event ecosystem.
• Junior League of Knoxvillecommunity partnerStrategic or Co-development PartnerJunior League of Knoxville is a community partner that has facilitated volunteer engagement. Board members have been recruited through Junior League events. The organization has referred volunteers and board members to GOTR.
• Douglas J Aveda Institutelocal sponsorGTM or Marketing PartnerDouglas J Aveda Institute is a local sponsor of the GOTR 5K, listed on the 5K sponsor page.
• Knox Birth Doula + Photographylocal sponsorGTM or Marketing PartnerKnox Birth Doula + Photography is a local sponsor listed on the homepage and 5K sponsor page.
• Haley Nicole Photographylocal sponsorGTM or Marketing PartnerHaley Nicole Photography is a local sponsor of Girls on the Run Greater Knoxville, listed on the homepage supporter section.
• Gamma Phi Betanational partnerGTM or Marketing PartnerGamma Phi Beta is a national partner of Girls on the Run International, appearing on the 5K sponsor page and national partner sections.
• Krogerlocal sponsorGTM or Marketing PartnerKroger is listed as a Dine Out and Give Back partner where shopping and mentioning GOTR benefits the organization.
• Panera Bread of Knoxvillelocal sponsorGTM or Marketing PartnerPanera Bread of Knoxville is a Dine Out and Give Back partner where dining and mentioning GOTR benefits the organization.
• Krispy Kreme (Kingston Pike)local sponsorGTM or Marketing PartnerKrispy Kreme on Kingston Pike is a Dine Out and Give Back partner where mentioning GOTR during a purchase benefits the organization.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Others

• National Runners Alliance / Road Runners Club of America: National running-community organization supporting running clubs and youth running programs. Comparable in running-event ecosystem (5Ks, club structure) but operates as an enabling/adult-running association rather than a direct youth-development provider.

Broad incumbents

• Big Brothers Big Sisters of America: Largest youth mentoring nonprofit in the U.S., with local affiliate councils delivering mentor-based programs. Comparable local-council model and youth-development outcomes focus.
• YWCA USA: National nonprofit with local affiliates delivering youth empowerment, before/after-school programming, and physical-activity programs for girls and women — comparable mission and local-affiliate delivery structure.
• Boys & Girls Clubs of America: Largest U.S. youth development nonprofit with school and community-site after-school programming. Comparable delivery model and youth-development focus, but serves all genders and a much broader programmatic footprint.

Direct peers

• Girls on the Run of Atlanta: Another local GOTR council delivering the same curriculum and 5K model to girls in grades 3-8. Directly comparable operating model, revenue streams, and outcome metrics at a different metropolitan scale.
• Playworks: Nonprofit that places trained coaches in schools to deliver structured physical-activity and social-emotional programming during and after school — closely aligned with GOTR's coach-led, school-based model.
• Girls Inc. National nonprofit delivering out-of-school programming for girls with a focus on empowerment, confidence, and life skills — directly comparable mission and population to GOTR, with similar local-affiliate structure.
• Girls on the Run International: The national parent organization under which the Greater Knoxville council operates. Provides the curriculum, brand, and national sponsor relationships that this local council delivers at the community level.
• After-School All-Stars: National nonprofit providing free after-school programs at schools nationwide, combining academics, enrichment, and physical activity. Comparable school-site delivery and youth-development mission.

Regional players

• Dare2tri: Nonprofit focused on empowering youth and adults with disabilities through triathlon and running programs. Comparable emphasis on physical activity, confidence-building, and culminating athletic events, though with a different beneficiary focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/girls-on-the-run-of-greater-knoxville-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girls on the Run of Greater Knoxville