Girls on the Run NYC

What Girls on the Run NYC does

Girls on the Run NYC is a 501(c)(3) nonprofit council founded in 2006 and affiliated with Girls on the Run International, delivering evidence-based social-emotional learning programs combined with physical activity to elementary and middle school girls across New York City's five boroughs. The organization operates two core products: Girls on the Run for grades 3-5 and Heart & Sole for grades 6-8, each structured as a 10-week season delivered by trained volunteer coaches at 50+ school and community host sites, culminating in a celebratory 5K event held at iconic NYC venues. Curriculum is organized around the proprietary Five Plus One Cs framework (Confidence, Character, Care, Connection, Competence, Contribution) and produces documented outcomes including 97% life-skill acquisition and 40% increases in physical activity among the least-active participants.

The business model blends earned and contributed revenue across multiple streams: income-based sliding-scale registration fees ($0-$375), individual donations including a monthly giving program called La Resistencia, corporate sponsorships (national partners Adidas, Gamma Phi Beta, BAND, Rowan; local sponsors including TransPerfect, Ottinger Law, ZenBusiness, Gorjana, and Fleet Feet), SoleMates charity athlete fundraising, and 5K event registration fees. More than 80% of participants receive financial assistance each season. Distribution is hybrid: families self-register through the Pinwheel online platform, while school- and community-based partnerships function as the primary recruitment and delivery channel. The organization operates with a 13-person staff from its Brooklyn headquarters, led by Executive Director Joy Goldsmith, and is supported by a board of directors and an associate board drawn from major NYC-area employers.

Name

Girls on the Run NYC

Legal name

Girls on the Run NYC

Website

https://gotrnyc.org

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Girls on the Run NYC is a Brooklyn-based 501(c)(3) nonprofit that delivers evidence-based social-emotional learning and running programs to 1,400+ elementary and middle school girls annually across New York City's five boroughs, funded through sliding-scale fees, donations, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Educational Support Services (6117), Educational Support Services (611710), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

After-School Academic Support Programs (Centers & Clubs) (EDAJALAM)

akta.pro secondary industries

Extended Learning Time Programs (After-School/Summer Intervention) (EDAJAGAK), Substance Use Prevention & Student Assistance Programs (School-Based) (EDAKAMAJ)

Keywords

• Youth development programs
• Social emotional learning
• After school programs
• Nonprofit youth services
• Physical activity curriculum

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Program Registration Fees: Sliding-scale registration fees ranging from $0 to $375 based on household annual income, providing equitable access to all families. Standard full cost is $375 per participant.
2. Individual Donations: Tax-deductible charitable donations from individuals supporting the mission. Monthly giving program called 'La Resistencia' provides recurring donor support.
3. Corporate Sponsorships: Support from corporate sponsors including national partners (Adidas, Gamma Phi Beta, BAND, Rowan) and local sponsors (TransPerfect, Ottinger Law, ZenBusiness, Gorjana, Fleet Feet).
4. SoleMates Charity Athletes: Fundraising program where participants commit to athletic challenges while raising money for the organization. Currently, more than 80% of girls receive financial assistance funded in part by these efforts.
5. 5K Event Registration: Community runners and running buddies pay registration fees to participate in the season-ending 5K celebration events. Fees range from $0-$50 based on household income.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Girls on the Run NYC delivers seasonal 10-week, evidence-based after-school programs for girls in grades 3-8 that combine physical activity (running training) with a structured social-emotional learning curriculum, taught by trained volunteer coaches at school and community sites across NYC's five boroughs. Each season concludes with a celebratory 5K event. The programs are supported by a Pinwheel-powered online registration system with an income-based sliding-scale fee structure (ranging from $0 to $375) that automatically approves all financial assistance requests.

Product overview

Girls on the Run NYC operates two core evidence-based programs: Girls on the Run for grades 3-5 and Heart & Sole for grades 6-8, both combining physical activity (running) with social-emotional learning curriculum. The organization delivers seasonal 10-week programs through trained volunteer coaches at schools and community sites across NYC's five boroughs, culminating in celebratory 5K events. Supporting infrastructure includes the SoleMates charity athlete fundraising program, an online Coaches Corner portal for volunteer resources, and a Pinwheel-powered registration system featuring income-based sliding scale fees. Financial assistance is automatically approved for all qualifying families, with over 80% of participants receiving aid.

Differentiator

Problem solved

Functional benefit

Brands

• Girls on the Run: Program for girls in 3rd-5th grade focusing on building confidence through running and life skills.
• Heart & Sole
• SoleMates
• La Resistencia

Products and services

• Girls on the Run (3rd-5th Grade Program)

Quantifiable outcome

• 97% of participants agree they can be themselves at Girls on the Run
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BRIC (Brooklyn Renaissance)coreStrategic or Co-development Partner · 1 January 2021Media Share partnership where BRIC provided in-kind grant support including video production guidance and radio podcast interview opportunities. Latoya Johnston from BRIC interviewed GOTR NYC's Executive Director and Program Director for The Partnerships Podcast on Brooklyn Free Speech Radio.
• GorjanaminorGTM or Marketing PartnerLocal 5K sponsor providing event support and brand partnership.
• Fleet FeetminorGTM or Marketing PartnerLocal 5K sponsor supporting running community engagement and event logistics.
• AdidascoreGTM or Marketing PartnerNational partner providing athletic apparel and brand support. Adidas aligns with GOTR's mission to promote physical activity among girls.
• Gamma Phi BetacoreGTM or Marketing PartnerNational partner and women's fraternity with shared values of empowering girls and young women through community engagement.
• BANDminorGTM or Marketing PartnerNational partner supporting GOTR programming through brand partnership.
• RowanminorGTM or Marketing PartnerNational partner supporting GOTR programming through brand partnership.
• TransPerfectcoreGTM or Marketing PartnerFinish Line Sponsor for 5K events. Local corporate sponsor providing critical funding to support program delivery.
• Ottinger LawminorGTM or Marketing PartnerLocal corporate sponsor providing legal industry partnership and financial support.
• ZenBusinessminorGTM or Marketing PartnerLocal corporate sponsor supporting the organization.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Girls on the Run International: National parent organization that licenses the curriculum and brand to GOTR NYC and ~200 other councils; directly comparable because it operates the same evidence-based SEL-plus-running programs through affiliate councils across North America.
• Girl Scouts of Greater New York: NYC-focused youth-development nonprofit serving girls through after-school and community programming with comparable mission around girl empowerment, life-skills building, and parent engagement.
• Playworks: National nonprofit delivering evidence-based play and physical-activity programs in urban elementary schools, with similar SEL outcomes focus and school-partnership delivery model.
• Girls Inc. National nonprofit inspiring girls through after-school and summer programming covering life-skills, sports, and STEM—directly comparable mission, evidence-based approach, and school/community delivery.

Broad incumbents

• YMCA of Greater New York: Large incumbent NYC youth-services nonprofit offering after-school programming, physical activity, and SEL supports across all five boroughs through school and community partnerships—overlapping with GOTR NYC on host sites and target population.
• Boys & Girls Clubs of America (NYC affiliates): National youth-development nonprofit with NYC clubs serving K-12 youth through after-school programming including physical activity, life-skills, and SEL—competing for the same school partnerships and donor dollars.
• New York Road Runners (NYRR): NYC-based nonprofit running organization with youth running programs (e.g., Mighty Milers), 5K events, and school partnerships—overlapping with GOTR NYC on physical activity, running events, and the same 5K sponsorship pool.

Emerging players

• Black Girls RUN!: Community-based running organization focused on women/girls of color with comparable combination of physical activity, community-building, and health-equity mission.
• Girls Who Code: National nonprofit serving adolescent girls through after-school/summer programming with comparable evidence-based curriculum, school partnerships, and outcome measurement focus—though its curriculum is STEM rather than running-based.

Regional players

• Asphalt Green: NYC-based nonprofit providing youth sports and physical-activity programming with similar geographic footprint and school-community partnership model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girls on the Run NYC