Girls on the Run Upstate SC

What Girls on the Run Upstate SC does

Girls on the Run Upstate South Carolina is a 501(c)(3) nonprofit local council, founded in 2006, that delivers evidence-based youth development programs to girls in grades 3 through 8 across eight Upstate South Carolina counties (Anderson, Cherokee, Greenville, Greenwood, Laurens, Oconee, Pickens, and Spartanburg). It operates two core programs: Girls on the Run for 3rd-5th graders and Heart & Sole for 6th-8th graders, each running as a 10-week, 20-lesson seasonal curriculum (Fall and Spring) that integrates physical activity with social-emotional learning and culminates in a celebratory 5K race. Programs are delivered through a network of 60+ school and community-center sites staffed by 1,380+ trained volunteer coaches, with the council providing centralized curriculum, coach training, and operational support from a Spartanburg-based office staffed by 5 paid employees.

The business model is a hybrid of program fees and contributed revenue. Direct participant registration is priced at $150 per girl (including curriculum materials, t-shirt, water bottle, 5K entry, medal, and snacks), with a sliding-scale financial assistance tier ranging from $15 to $100 based on household income and more than $80,000 in annual scholarships provided. Revenue is supplemented by tiered corporate sponsorships (Presenting, Girl Power, Limitless Potential, Energy Award), individual donations and sustainable giving, SoleMates peer-to-peer fundraising tied to physical-activity challenges, and revenue from the public 5K events (early-bird $20 to in-person $45). Distribution is community-led, with recruitment driven through school partnerships, volunteer networks, local media coverage (notably Greenville Journal), and word-of-mouth.

Program credibility is anchored by third-party validation: a Harvard study recognized the curriculum as one of three programs with strong focus on equitable and inclusive education, and the National Afterschool Association named it one of the most influential extracurricular programs for health and wellness. The organization holds registered trademarks for "Girls on the Run" and "Heart & Sole," and operates within the broader Girls on the Run International network (founded 1996, 2.25M+ lives transformed in North America), benefiting from national partnerships with Adidas, Gamma Phi Beta, BAND, and Rowan. Outcome metrics reported include 97% of girls learning critical life skills, a 40% increase in physical activity among the least active participants, and 96% of schools willing to host programs again.

Name

Girls on the Run Upstate SC

Legal name

Girls on the Run Upstate South Carolina

Website

https://gotrupstatesc.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Girls on the Run Upstate SC is a 501(c)(3) nonprofit local council that delivers evidence-based, 10-week running and social-emotional learning programs to girls in grades 3-8 across 8 Upstate South Carolina counties, supported by 1,380+ volunteer coaches and 60+ school and community sites.

Ownership category

akta.pro rank

Product category

Youth Development Programs

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (6117), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

After-School & Extended-Day Programs (School-Run) (EDAJAJAK)

akta.pro secondary industries

After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC), After-School Academic Support Programs (Centers & Clubs) (EDAJALAM)

Keywords

• Youth development programs
• Social-emotional learning
• After-school programs
• Physical activity education
• Girls empowerment programs

Headquarters

HQ city

Spartanburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Registration Fees: Registration fees of $150 per participant for 10-week, 20-lesson program including curriculum materials, GOTR t-shirt, water bottle, 5K registration, medal, and healthy snacks
2. Donations and Fundraising: Individual donations, corporate sponsorships, and recurring/sustainable giving programs. Financial assistance available on sliding scale from $15-$100 based on household income.
3. SoleMates Fundraising: Community fundraising program where participants train for physical challenges while raising money for Girls on the Run

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Girls on the Run Upstate SC delivers evidence-based after-school programs for girls in grades 3-8 that combine physical activity (running) with social-emotional learning. Programs run as 10-week seasons with twice-weekly 90-minute practices led by trained volunteer coaches at schools and community centers across eight Upstate South Carolina counties, and each season culminates in a celebratory 5K race. The council also operates a middle school Heart & Sole program, a Junior Coach leadership program for high schoolers, SoleMates fundraising, and Sparkle Squad volunteer events.

Product overview

Girls on the Run Upstate SC operates as a nonprofit youth empowerment organization offering two core programs: Girls on the Run (for 3rd-5th graders) and Heart & Sole (for 6th-8th graders), both combining physical activity with social-emotional learning and culminating in celebratory 5K races. The organization supplements these programs with the Junior Coach leadership program for teenage volunteers, the SoleMates fundraising initiative, and the Sparkle Squad volunteer group. Additional services include team establishment support through the Start a Team program, financial aid assistance, and the Coaches Corner resource portal. All programs are delivered through a network of trained volunteer coaches at sites across eight Upstate South Carolina counties.

Differentiator

Problem solved

Functional benefit

Brands

• Girls on the Run: Core program for girls in 3rd-5th grade focusing on confidence, life skills, and physical activity
• Heart & Sole
• SoleMates
• Sparkle Squad
• Junior Coach

Products and services

• Girls on the Run An evidence-based after-school program for girls in 3rd to 5th grade that combines physical activity with social-emotional learning. The program runs for 10 weeks with 20 ninety-minute sessions and culminates in a celebratory 5K race, including a community impact project.
• Heart & Sole A middle school program for girls in 6th to 8th grade addressing the whole person (body, brain, heart, spirit, and social connections), offering an inclusive space to explore emotions, cultivate empathy, and strengthen physical and emotional health, culminating in a 5K race.
• 5K Celebration A season-culminating celebratory 5K race event that provides program participants of all abilities a tangible sense of accomplishment, with every participant receiving a commemorative medal upon crossing the finish line. Open to program participants, families, and community members.
• Financial Aid Program Need-based financial assistance for program registration, with sliding scale fees ranging from $15 to $100 based on household income and size. The program also provides running shoes and attire for participants who need them.
• Start a Team A service enabling individuals to establish new Girls on the Run teams at schools or community sites. The program connects volunteers with locations, provides recruitment materials, and supports team formation for groups of 8-15 girls.

Quantifiable outcome

• 40% increase in physical activity among girls who were least active at program start
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered presenting sponsor, girl power sponsor, limitless potential sponsor, energy award sponsor and national partner.

• Spartanburg Community Collegepresenting sponsorGTM or Marketing PartnerPresenting sponsor providing financial and promotional support for Girls on the Run programs in the Upstate SC region. Logo appears on website as presenting sponsor.
• ScanSourcegirl power sponsorGTM or Marketing PartnerGirl Power Sponsor providing financial support and marketing exposure. Featured on partner page and website.
• Bon Secourslimitless potential sponsorGTM or Marketing PartnerLimitless Potential Sponsor providing healthcare-related partnership and financial support for program delivery.
• USC School of Medicine Greenvillelimitless potential sponsorGTM or Marketing PartnerLimitless Potential Sponsor providing academic partnership and financial support for youth development programs.
• Contecenergy award sponsorGTM or Marketing PartnerEnergy Award Sponsor supporting programs through corporate giving and employee engagement opportunities.
• Greenville Journalenergy award sponsorGTM or Marketing PartnerEnergy Award Sponsor providing media coverage and marketing exposure through local journalism.
• Greenville Libertyenergy award sponsorGTM or Marketing PartnerEnergy Award Sponsor providing women's sports partnership and community support.
• Spartanburg Regional Health Systemenergy award sponsorGTM or Marketing PartnerEnergy Award Sponsor providing healthcare-related partnership and health wellness programming support.
• OrangeTheoryenergy award sponsorGTM or Marketing PartnerEnergy Award Sponsor supporting fitness and wellness programming through corporate partnership.
• Venture Xenergy award sponsorGTM or Marketing PartnerEnergy Award Sponsor providing workspace and business community partnership support.
• Adidasnational partnerGTM or Marketing PartnerNational partner providing athletic apparel, footwear, and promotional support for Girls on the Run International programs across North America.
• Gamma Phi Betanational partnerGTM or Marketing PartnerNational partner sorority organization supporting GOTR through collegiate chapter engagement and community outreach.
• BANDnational partnerGTM or Marketing PartnerNational partner app platform supporting Girls on the Run communication and program management.
• Rowannational partnerGTM or Marketing PartnerNational partner platform supporting GOTR participant engagement and community building.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National 4-H Council: 4-H is a national youth development organization delivering after-school programs focused on leadership, life skills, and physical activity, with a similar volunteer-led, community-site delivery model and similar target audience of school-aged children.
• Girls on the Run International: Girls on the Run International is the parent organization and national umbrella for all local GOTR councils. It controls curriculum, trademarks, and brand standards, making it the closest comparable in mission, programming, and operating model.
• Girls Who Code: Girls Who Code is a national nonprofit delivering empowerment and skill-building programs for girls, sharing the girls-focused empowerment mission but with a STEM focus rather than physical activity.
• YMCA of the USA: The YMCA delivers youth physical-activity, after-school, and social-emotional programs through a national network of local branches, including running clubs and youth development offerings that overlap directly with GOTR's programming mix.
• Girls Inc. Girls Inc. is a national nonprofit delivering girl-focused youth development programming across schools and communities, with similar mission around confidence-building, life skills, and empowerment for girls of similar ages.
• Boys & Girls Clubs of America: Boys & Girls Clubs of America operates a national network of after-school youth development clubs, often hosted at schools and community centers — closely aligned in delivery channel, target demographic, and after-school programming model.

Direct peers

• Healthy Kids Running Series: Healthy Kids Running Series is a national nonprofit running program for children ages 2-14 that delivers age-appropriate running events and seasons, closely mirroring GOTR's youth running + seasonal event model.
• Black Girls RUN!: Black Girls RUN! is a national running community that combines physical activity with empowerment and community-building for Black women and girls, directly comparable in the running-plus-empowerment model GOTR uses for girls.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gotrupstatesc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girls on the Run Upstate SC