Gouwe Academie

What Gouwe Academie does

Gouwe Academie B.V. is a Dutch educational services and software company founded in 2021 and headquartered in Gouda, Netherlands. It operates as an autonomous entity within Stichting Driestar educatief, alongside Driestar onderwijsadvies, Driestar Hogeschool, and CPS. The company serves primary (PO) and secondary (VO) schools across the Netherlands through two integrated lines: (1) a field force of 60+ educational advisors delivering on-site and online training, coaching, and consultancy, and (2) a portfolio of proprietary web-based educational software products.

Name

Gouwe Academie

Legal name

Gouwe Academie B.V.

Website

https://gouwe-academie.nl

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Gouwe Academie is a Dutch educational services and software provider that supports primary and secondary schools through proprietary pedagogical software (Zien!+, Kindbegrip, Kindkans, Leerlijnen) and on-site training delivered by 60+ educational advisors across the Netherlands.

Ownership category

akta.pro rank

Product category

Education Services and Training

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

akta.pro secondary industries

Assessments, Quizzes & Learning Analytics Tools (MPACALAK), Homework Help & Study Skills Coaching (EDAJALAB)

Keywords

• Education training services
• Social-emotional learning software
• School pedagogical consulting
• Primary education advisory
• Educational ICT tools

Headquarters

HQ city

Gouda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training and Consultancy Services: Core revenue stream from delivering dozens of training sessions and consultancy engagements per week to schools throughout the Netherlands. Training covers topics including Zien!+, Kindbegrip, pedagogical development, school quality, young child education, and administrative optimization. Services are delivered both on-site at schools and online.
2. Software Product Licensing (Zien!+, Kindbegrip, Kindkans): Revenue from licensing proprietary web-based educational software products. Products are offered via subscription or license agreements integrated with ParnasSys ecosystem. Zien!+ offers modules for citizenship, media literacy, executive functions, and social-emotional learning.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Gouwe Academie provides professional training, coaching, and proprietary web-based software (Zien!+, Kindbegrip, Kindkans, Leer- en ontwikkelingslijnen 0-7 jaar) to Dutch primary and secondary schools. It delivers dozens of training sessions per week on-site and online, supporting pedagogical development, social-emotional learning monitoring, citizenship education, and school administration optimization, primarily within the ParnasSys ecosystem.

Product overview

Gouwe Academie is an educational knowledge partner that provides both proprietary ICT software products and training services for Dutch primary and secondary education. Their core product portfolio includes Zien!+ (a pedagogical expert system for monitoring broad formation, citizenship, and social-emotional development), Zien!vo (secondary education version), Kindkans (inclusive education coordination software), Kindbegrip (behavioral understanding instrument), and Leer- en ontwikkelingslijnen 0-7 jaar (development tracking for young children). These products operate primarily within the ParnasSys ecosystem but are offered alongside extensive training, implementation support, and consulting services delivered by over 60 educational advisors serving schools throughout the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Zien!+ (Pedagogical Expert System) A web-based pedagogical expert system for primary and secondary schools that maps aspects of broad formation (citizenship, media literacy, executive functions) through observations and questionnaires, supporting the complete process of action-oriented working from signaling to action.
• Kindkans Software for organizing inclusive (passend) education in cooperation associations, enabling secure sharing of support questions, document distribution, arrangement assignment, and consultation with education, parents, municipality, or care providers.
• Leer- en ontwikkelingslijnen 0-7 jaar A package for tracking, planning, and evaluating the development of young children aged 0-7, designed for pedagogical workers and teachers to map and plan education according to developmental needs. Integrated with the ParnasSys school administration platform.
• Zien!vo Version of the Zien! system adapted for secondary education (voortgezet onderwijs), monitoring students' social-emotional functioning, well-being, motivation, behavior, learning, and safety.
• Burgerschap (Citizenship Module) A citizenship module integrated within Zien!+ providing questionnaires, dashboards, and action suggestions for comprehensive citizenship education that meets Dutch educational inspection requirements.
• Portfoliobladen Portfolio sheets for making goals and student development transparent, helping schools identify individual and group-level development points.
• Kindbegrip An instrument based on the 'Groepsplan gedrag' theory that helps understand student behavior through teacher and student questionnaires, measuring social-emotional skills and classroom safety to support SEL discussions.
• Leerlijnen (ParnasSys Module) A ParnasSys module for learning lines developed partially by Gouwe Academie, with the organization also providing school implementation guidance.
• Scholingen en Trainingen (Training and Consultancy Services) Educational consulting services including expert training, implementation support, and professional development programs for teachers, internal advisors (ib'ers), and school leadership, covering Zien!+, Kindbegrip, pedagogical development, school quality, young child education, and administrative optimization.
• Quick Scan An online diagnostic tool that identifies school improvement opportunities across themes in five minutes, providing practical tips for immediate action.

Quantifiable outcome

• Reduced administrative workload for teachers and schools
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Driestar educatiefcoreStrategic or Co-development Partner · 1 January 2021Gouwe Academie has been an autonomous organization within Driestar educatief foundation since January 1, 2021. Driestar educatief also includes Driestar onderwijsadvies, Driestar Hogeschool, and CPS. Gouwe Academie maintains its own strategic direction while collaborating with sister organizations.
• ParnasSyscoreStrategic or Co-development PartnerParnasSys is a key partner for whom Gouwe Academie provides training, implementation support, and product development for ParnasSys modules including Leerlijnen, Kindbegrip, and Zien!+. Gouwe Academie is the knowledge partner for ParnasSys.
• GynzyminorStrategic or Co-development PartnerGouwe Academie provides training for Gynzy product implementations alongside ParnasSys and their own products.
• xXentaminorStrategic or Co-development PartnerxXenta and Driestar educatief (parent organization of Gouwe Academie) have partnered for responsible deployment of AI in education, announced in the news section of the website.
• CIIOminorOthersCIIO is a quality mark held by Gouwe Academie, indicating compliance with industry standards for educational service providers.
• OON (Onderwijsontwikkeling)minorOthersOON (Onderwijsontwikkeling) is a branch organization for educational development. Gouwe Academie is a member of OON, which has developed the CAO for Educational Advisory Bureaus (GAO).
• CEDEOminorOthersCEDEO certification held by Gouwe Academie, demonstrating quality of educational services.
• CRKBOminorOthersCRKBO (Centraal Register Kort Beroepsonderwijs) certification held by Gouwe Academie, enabling the organization to provide VAT-exempt short professional education courses.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• ParnasSys: ParnasSys is the dominant Dutch student-administration platform for K-12 schools. While a strategic partner of Gouwe Academie, it is also a critical channel and competing knowledge partner, making it the closest direct comparable in product category and customer base.
• Driestar onderwijsadvies: Sister organization within Stichting Driestar educatief providing school advice and teacher professional development. Highly comparable service offering, customer base, and delivery model in Dutch K-12.
• CPS (onderwijsadvies): Dutch educational advisory bureau and Driestar educatief affiliate offering school improvement, coaching, and training services to primary and secondary schools across the Netherlands.
• Bazalt Groep: Dutch educational consultancy and training provider focused on school improvement, professional development, and pedagogical coaching — directly comparable in service offering and K-12 customer base.
• Gynzy: Dutch K-12 digital learning platform for primary education (didactic software, methodes, and tools). Already a partner of Gouwe Academie and directly comparable in target customer and digital classroom positioning.
• KPC Groep: Dutch educational advisory organization offering school development, professional learning, and coaching for teachers and school leaders. Highly comparable in mission, offering, and K-12 customer base.
• CED Groep: Dutch education advisory organization providing school guidance, teacher training, and educational innovation services — directly comparable in services-led K-12 support model.

Broad incumbents

• Cito: Leading Dutch assessment and testing organization for primary and secondary education. Comparable in serving Dutch schools with measurement, analysis, and training, but at much larger scale and broader scope.
• Heutink Groep: Large Dutch supplier of educational materials, services, and ICT solutions to schools. Comparable in serving Dutch K-12 with software, services, and content, but with broader portfolio and scale.
• Malmberg (Sanoma Learning): Major Dutch educational publisher and learning platform provider (part of Sanoma). Comparable in serving Dutch K-12 with digital learning, training, and content, but at significantly larger scale as an incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gouwe-academie

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gouwe Academie