GoWash

Mobile Payment Platformgowash.co.uk

GoWash is a UK mobile payment platform connecting car owners, fleet managers, and car wash operators across 500+ wash sites. Founded in 2019 and headquartered in Norwich, it enables cashless car wash payments via iOS and Android apps and earns a 7.5% transaction fee from operators.

Company typePrivate
Founded-
Headquarters—
Headcount—
GTM typeB2B and B2C
OfferingSoftware

What GoWash does

GoWash is a UK-based mobile payment and discovery platform serving the car wash industry. Founded in 2019 and headquartered in Norwich, Norfolk, the company operates a three-sided marketplace connecting individual car owners, fleet managers, and car wash operators through iOS and Android applications. The consumer-facing GoWash App enables vehicle owners to locate nearby hand car washes, mobile valeting services, and valeting centres via filtered search and to pay cashlessly using Apple Pay, Google Pay, major debit/credit cards, or a GoWash Fleet Account. The platform has scaled to over 500 partnered wash sites across the UK and serves thousands of individual vehicle owners alongside enterprise fleet accounts including British Gas, Hertz, Homeserve, RSK, Wefix, and Novuna.

The underlying technology stack is a mobile-first platform with integrated payment processing, supplemented by web-based management portals for fleet managers (vehicle add/remove, wash-frequency limits, activity reports, weekly itemised invoicing) and car wash operators (listing management, transaction monitoring, weekly payouts). The operator value proposition includes free listing, no requirement to own a card machine, and access to exclusive fleet customers. Fleet accounts can be opened online in under five minutes with no setup or monthly fees, supporting a self-serve onboarding model.

GoWash monetises exclusively through a 7.5% (ex-VAT) transaction fee charged to car wash operators on each payment processed through the app. All three sides of the marketplace join and use the platform free of charge; there are no joining fees, monthly fees, or contractual commitments. The company operates as The Go Holding Group Limited, a UK-registered private limited company (registration number 12248082), with a reported headcount of 6 employees.

GoWash firmographics

Firmographics

Name: GoWash
Legal name: The Go Holding Group Limited
Website: https://gowash.co.uk
Company type: Private
Operating status: Operating
Short description: GoWash is a UK mobile payment platform connecting car owners, fleet managers, and car wash operators across 500+ wash sites. Founded in 2019 and headquartered in Norwich, it enables cashless car wash payments via iOS and Android apps and earns a 7.5% transaction fee from operators.
Ownership category
akta.pro rank

GoWash industry classification

Industry

Product category: Mobile Payment Platform
NAICS: Car Washes (811192)
SIC: Services-Automotive Repair, Services & Parking (7500)
akta.pro primary industry: Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial) (HSAEAMAL)

Keywords

Car wash payments
Fleet vehicle washing
Cashless car wash
Mobile car wash app
Car wash network

GoWash business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

Transaction Fees from Car Wash Operators: Car wash operators pay 7.5% (exc VAT) on each payment made through the GoWash app. This is the primary revenue stream. There are no joining fees, monthly fees, leaving fees, or franchise fees for operators.
Fleet Account Management: Fleet managers can create free accounts with no setup fees or monthly fees. Transaction fees apply when fleet vehicles use the service at partnered car washes.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Free for car wash operators to join
Other	Weekly	Free fleet account for fleet managers
Freemium	Pay-as-you-go	Free app for car owners

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

GoWash product offering

Product offering

Core offering

GoWash operates a mobile-first cashless car wash payment platform connecting individual car owners, fleet managers, and car wash operators across the UK. Vehicle owners use the free iOS/Android app to locate nearby hand car washes, mobile valeting services, and valeting centres, then pay securely via Apple Pay, Google Pay, debit/credit cards, or a GoWash Fleet Account. Car wash operators join for free and pay a 7.5% transaction fee, while fleet managers open free accounts to manage nationwide vehicle washing with weekly itemised invoicing.

Product overview

GoWash operates as a unified mobile-first platform comprising three integrated offerings: the GoWash App (core consumer product) for car owners to find and pay for hand car washes, mobile valeting, and valeting services; the GoWash Fleet Account for fleet managers to manage nationwide vehicle washing on one account with weekly billing; and the GoWash Car Wash Operator Portal for car wash businesses to list, accept payments, and access fleet customers. The platform is free for car owners to use, free for car wash operators to join (with a 7.5% transaction fee), and free for fleet managers to open an account.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Over 500 wash sites across the UK
+3 more outcomes

Companies that use GoWash

Customer profile

Named customers10 records

Segments3 records

Ideal customer profiles3 records

GoWash technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

GoWash partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core.

British GascoreOthersBritish Gas is listed as a trusted fleet customer using GoWash for fleet vehicle washing management across their operations.
HertzcoreOthersHertz is listed as a trusted fleet customer using GoWash for fleet vehicle washing management.
HomeservecoreOthersHomeserve is listed as a trusted fleet customer using GoWash for fleet vehicle washing management.
RSKcoreOthersRSK is listed as a trusted fleet customer using GoWash for fleet vehicle washing management.
WefixcoreOthersWefix is listed as a trusted fleet customer using GoWash for fleet vehicle washing management.
NovunacoreOthersNovuna is listed as a trusted fleet customer using GoWash for fleet vehicle washing management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

GoWash competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat3 records

Customer concentration

GoWash financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GoWash leadership team

Management profile

Number of profiles

GoWash funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GoWash M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoWash

What does GoWash do?

Is GoWash a public or private company?

GoWash is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was GoWash founded?

GoWash was founded in -1.

How does GoWash make money?

Two revenue lines are on record. Transaction Fees from Car Wash Operators are the primary driver. The others are fleet Account Management.

Does GoWash have an API?

No public API is recorded for GoWash.

What industry is GoWash in?

GoWash's product category is Mobile Payment Platform. Its primary akta.pro industry code is HSAEAMAL, Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial). Its NAICS code is 811192 and its SIC code is 7500.