Grand Prix de Trois-Rivières

What Grand Prix de Trois-Rivières does

Grand Prix de Trois-Rivières (GP3R) is a non-profit event organization founded in 1967 that operates the most significant street circuit racing event in North America, held annually in Trois-Rivières, Quebec. The organization designs and manages a temporary urban street circuit for motorsport competition and coordinates a multi-weekend programming slate featuring NASCAR Canada, Rallycross, Supermoto, and SuperQuad events, supplemented by off-track entertainment (musical programming, poker tournaments, paddock access). GP3R generated the 52nd edition of the event in 2025 and operates from headquarters at 1450 rue de l'Hippodrome in Trois-Rivières with a 22-person staff.

The organization's revenue model is multi-stream: ticket sales for NASCAR, Rallycross, and camping admissions (one-time purchase), corporate sponsorships from automotive (Nissan, Chevrolet, NAPA), beverage (Budweiser), and other consumer brands (transaction fee, multi-year contracts), on-site merchandise sales, and broadcasting rights partnerships with RDS and BPM Sports. Governance is anchored by a strong municipal and provincial government relationship — the City of Trois-Rivières contributed CAD $914,000 and the Ministère du Tourisme du Québec contributed CAD $448,500 in 2021 to support the post-pandemic return. Leadership is headed by President Joël St-Pierre and General Manager Dominic Fugère.

GP3R's commercial moat is built on 55+ years of institutional heritage, the internationally recognized 'America's Little Monaco' brand, and a 35+ year documented track record as a development platform for Formula 1 drivers including Jacques Villeneuve. The 2026 programming introduces new commercial positioning through the GP3Vert Rallycross powered by 100% renewable energy and an expanded three-race NASCAR Canada schedule, alongside new title partnerships (Omnifab) and community initiatives (Héma-Québec blood drive). The organization maintains no proprietary technology beyond the physical street circuit infrastructure and event-management operations.

Name

Grand Prix de Trois-Rivières

Legal name

Grand Prix de Trois-Rivières

Website

https://gp3r.com

Company type

Private

Founded year

1967

Operating status

Operating

Short description

Grand Prix de Trois-Rivières is a non-profit organization founded in 1967 that operates North America's premier street circuit racing event in Quebec, serving motorsport fans, corporate sponsors, and government tourism partners through annual NASCAR, Rallycross, and Supermoto programming.

Ownership category

akta.pro rank

Product category

Motorsport Live Event Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Racetracks (711212), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Motorsport Event Promoters & Race Organizers (MPAKADAE)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsport event organization
• Street circuit racing
• NASCAR racing events
• Rallycross competitions
• Live racing entertainment

Headquarters

HQ city

Trois-Rivières

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from admission tickets for NASCAR, Rallycross, Supermoto and SuperQuad events held during the Grand Prix weekend
2. Sponsorship and Partnerships: Corporate sponsorships from companies including automotive (Nissan, Chevrolet, NAPA), beverage (Budweiser), and media partners providing revenue and in-kind support
3. Merchandise Sales: On-site boutique selling official GP3R merchandise including apparel and memorabilia
4. Broadcasting Rights: Media partnerships with RDS and BPM Sports for international and regional broadcast coverage

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Grand Prix de Trois-Rivières (GP3R) organizes and operates an annual multi-weekend motorsport event on a temporary urban street circuit in Trois-Rivières, Quebec. The event features NASCAR Pinty's series races, Rallycross (including the GP3Vert renewable-energy powered rallycross), Supermoto, and SuperQuad competitions, complemented by off-track entertainment activities, paddock access, and on-site hospitality.

Product overview

Grand Prix de Trois-Rivières is an automotive racing event organization that operates a street circuit in Trois-Rivières, Quebec. The organization offers multiple racing event series including NASCAR Canada races and Rallycross, complemented by entertainment activities. The events are held annually, with the 2026 schedule featuring NASCAR races on August 7-8-9 and Rallycross on August 22-23.

Differentiator

Problem solved

Functional benefit

Products and services

• NASCAR Weekend Weekend racing event featuring NASCAR Canada series races on the GP3R road circuit, typically held in August and serving motorsport fans and corporate hospitality guests.
• Rallycross (GP3Vert) Motorsport event featuring rallycross racing, including the GP3Vert Rallycross powered by 100% renewable energy, targeted at motorsport enthusiasts.
• Supermoto Superquad

Quantifiable outcome

• Proven F1 driver development track record spanning 35+ years
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core, regional and minor.

• OmnifabcoreGTM or Marketing PartnerTitle partner for Omnifab Sprints at GP3R, announced April 2026. Major sponsorship arrangement elevating the event's NASCAR sprint race category.
• NissancoreGTM or Marketing PartnerAutomotive manufacturer sponsoring the Nissan Sentra Cup racing series at GP3R.
• ChevroletcoreGTM or Marketing PartnerVehicle sponsor supporting various GP3R racing events and activities.
• NAPA Auto PartscoreGTM or Marketing PartnerAuto parts retailer sponsoring driver Raphaël Lessard in NASCAR Pinty's series.
• Pinty'scoreGTM or Marketing PartnerTitle sponsor of the NASCAR Pinty's series that competes at GP3R annually.
• RDS (Réseau des sports)coreGTM or Marketing PartnerQuebec's primary motorsport broadcaster providing international TV coverage of GP3R events.
• BPM SportsregionalGTM or Marketing PartnerRegional sports broadcaster covering GP3R events for local audience.
• Government of CanadacoreOthersFederal government partner providing funding support for the event, confirmed in 2021 with $448,500 contribution from Ministère du Tourisme du Québec.
• Government of QuebeccoreOthersProvincial government providing tourism development funding for GP3R as a major regional event.
• Ville de Trois-RivièrescoreOthersMunicipal government providing $914,000 in financial support in 2021 and hosting the event venue.
• BudweiserminorGTM or Marketing PartnerBeverage brand partner supporting GP3R events.
• Loto-Québec (Salons de jeux)minorGTM or Marketing PartnerQuebec gaming corporation operating on-site gambling facilities during GP3R.
• Héma-QuébecminorStrategic or Co-development PartnerBlood donation organization partnering with GP3R for community blood drive events.
• STTR (Société de transport de Trois-Rivières)regionalStrategic or Co-development PartnerLocal transit authority providing free transportation for volunteers during event weekends.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grand Prix of Long Beach: Iconic American street circuit IndyCar race event. Direct peer to GP3R as both operate temporary urban street circuits hosting top-tier motorsport series in North America with comparable ticketing and sponsorship models.
• Firestone Grand Prix of St. Petersburg: IndyCar street race held on a temporary circuit in downtown St. Petersburg, Florida. Directly comparable event-based street circuit operation with multi-series programming and ticketed spectator experience.
• Detroit Grand Prix: IndyCar street race on Belle Isle. Directly comparable as a North American street circuit motorsport event with similar ticketing, sponsorship, and broadcast-driven economics.
• Honda Indy Toronto: IndyCar street race in Toronto, Canada. Closest Canadian motorsport event peer sharing geographic market, broadcast partners, and the NASCAR/IndyCar-style North American open-wheel landscape.
• Goodwood Festival of Speed: Premier annual motorsport gathering in the UK featuring multi-discipline racing, heritage content, and high-end sponsorship. Comparable as a multi-series motorsport event with strong brand-equity and premium sponsor appeal.
• Surfers Paradise Street Circuit (Gold Coast 500): Australian Supercars street circuit event on the Gold Coast. Direct peer as a temporary street-circuit motorsport event with comparable ticketing, sponsorship activation, and racing-weekend operations.

Broad incumbents

• NASCAR Canada Series: Sanctioning body for the NASCAR Pinty's series that headlines GP3R. Broader incumbent that supplies the headline racing series to GP3R and similarly positioned Canadian motorsport venues.
• Automobile Club de Monaco (Monaco Grand Prix): Organizer of the iconic Monaco F1 Grand Prix — the original 'Monaco' after which GP3R brands itself as 'America's Little Monaco'. Sets the aspirational benchmark for street circuit event economics globally.

Regional players

• Canadian Tire Motorsport Park: Major permanent motorsport facility in Ontario, Canada. Comparable as a Canadian motorsport event operator, though it uses a permanent road course rather than a temporary street circuit.
• Circuit Gilles Villeneuve: Canadian F1 venue on Île Notre-Dame in Montreal. Comparable as a Canadian motorsport venue hosting international racing series, though it operates a permanent circuit on an island venue rather than a temporary street layout.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Prix de Trois-Rivières