G.Paniz Equipamentos

What G.Paniz Equipamentos does

G.Paniz Equipamentos, operating under the legal entity G PANIZ INDUSTRIA DE EQUIPAMENTOS PARA ALIMENTAÇÃO LTDA, is a Brazilian manufacturer of industrial food processing and commercial cooking equipment headquartered in Caxias do Sul, Rio Grande do Sul. Founded in 1980 by Gilmar Antônio Paniz, the company has evolved from a small machining workshop (originally named Indústria Mecânica Zorca) into a national-leader manufacturer producing more than 300 equipment SKUs spanning spiral kneaders, planetary mixers, turbo and convection ovens, slab ovens, climate chambers, dough dividers, bread molders, meat grinders, band saws, pizza presses, thermal counters, and industrial stoves. Its product portfolio is organized into two main brand lines, G.Paniz (industrial bakery and confectionery focus) and Gastromaq (foodservice and conservation focus), with sub-brands including GranChef for premium convection ovens. The broader Grupo G.Paniz also retains the Granomaq and Metalcubas brands.

The company makes money through direct manufacture and wholesale of industrial hardware sold exclusively through an authorized-dealer network that covers all 26 Brazilian states plus the Federal District, operated by 13 regional sales representatives; international sales are channeled through a dedicated export representative covering Latin America, Africa, Oceania, Europe, and North America. Pricing is quote-based with no public list prices, and the company supports its channel with content marketing (blog, YouTube), trade-show participation (Fispal and regional fairs), and a structured aftermarket parts-and-service ecosystem. End customers are SMB food businesses across bakery, confectionery, butcher, restaurant, hotel, and supermarket verticals. Manufacturing is supported by a 12,000 m² built-area facility with robotic welding, CNC machining, and laser cutting capability, plus ISO 9001 quality certification and INMETRO regulatory compliance.

G.Paniz is a privately held, founder-controlled family business with no disclosed venture-capital, private-equity, or public-market ownership. The leadership team is anchored by Gilmar Antônio Paniz as Diretor Presidente and includes Celio Gobetti as Diretor Comercial. The company has been recognized with regional industry awards including the Troféu Ítalo Victor Bersani (2018), Mérito Gigia Bandera (2018), and 47º Prêmio Exportação RS (2019). Recent strategic activity has centered on cadenced product launches—Geração 2 spiral kneaders (2022), GranChef Lastro convection ovens with steam (2023), and the MF4/1 multifunctional 4-in-1 unit (2023)—alongside continued international channel expansion.

Name

G.Paniz Equipamentos

Legal name

G PANIZ INDUSTRIA DE EQUIPAMENTOS PARA ALIMENTAÇÃO LTDA

Website

https://gpaniz.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

G.Paniz Equipamentos is a Brazilian manufacturer founded in 1980 that produces 300+ industrial food processing equipment SKUs—including spiral kneaders, ovens, mixers, and meat-processing machinery—for bakeries, confectioneries, butcher shops, restaurants, hotels, and supermarkets across Brazil and five continents, sold exclusively through a 13-rep authorized dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Caxias do Sul, RS

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Food Processing Equipment Sales: Manufacture and sale of industrial food processing equipment including spiral kneaders, planetary mixers, convection ovens, turbo ovens, slab ovens, climate chambers, dough dividers, bread molders, meat grinders, meat tenderizers, band saws, pizza molds, thermal counters, industrial stoves, and chicken roasters. Products are sold through authorized dealers across Brazil and exported to international markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

G.Paniz manufactures and sells industrial food processing and commercial kitchen equipment under the G.Paniz and Gastromaq brands, producing over 300 item types. The portfolio covers spiral kneaders, planetary mixers, convection ovens, turbo ovens, hearth ovens, dough dividers, bread molders, climate chambers (câmaras climáticas), meat grinders, meat tenderizers, band saws, pasta extruders, chicken rotisseries, thermal buffet counters, and industrial stoves for bakeries, confectioneries, butcher shops, restaurants, pizzerias, hotels, and supermarkets. Equipment is sold exclusively via an authorized dealer network across Brazil plus export representatives covering five continents.

Differentiator

Problem solved

Functional benefit

Brands

• Gastromaq: Sub-brand offering equipment for cooking, conservation, and food preparation for restaurants, pizzerias, and hotels
• GranChef

Products and services

• Geração 2 (G2) Spiral Kneaders line (Amassadeiras Espirais G2) Second-generation spiral kneader line with seven size variants (5kg to 80kg dough capacity), featuring digital control panels, frequency inverters for speed variation, and quieter mechanical systems with belt and pulley reductions. Exclusive rotating stainless steel bowl without welds for sealing and balance. Sold through authorized dealers to bakeries and industrial baking operations.
• Gourmella TOP Panela Misturadora CZ10 Bench-top mixer pan for confectionery sweets, mass, and savory foods, featuring a digital panel with 10 speeds, integrated timer, 10L cast aluminum pan, gas burner base, and stainless steel structure. Targeted at confectioneries, pastry shops, and foodservice kitchens.
• Gourmella Cooker Panela Misturadora CZ10F Stovetop mixer cooker pan for confectionery sweets, cooked masses, and savory foods. Includes digital panel, 10 speeds, 46W motor with integrated reducer, 10L aluminum cast pan, optional induction compatibility, and automatic continuous-use cooling system. Targeted at confectionery shops, restaurants, and bakeries.
• Forno de Convecção GranChef FCV35 / FCSV35 (Convection Oven) GranChef brand versatile convection oven designed for baked goods, accommodating five 35x35 cm trays, 3,300W power, 75L capacity, with digital controller and steam/vapor injection system. Targeted at bakeries, confectioneries, restaurants, and hotels.
• Forno de Convecção GranChef Lastro com Vapor FCVL35 GranChef Lastro convection oven with integrated steam/vapor system, 75L capacity, 3,300W power, three ceramic refractory stones (36x36 cm), three perforated aluminum baking trays (35x35 cm), digital controller programmable for time and temperature up to 250°C. Targeted at artisan pizzerias, bakeries, and restaurants producing crispy-crust baked goods.
• Conjunto Multifuncional MF4/1 (Multifunctional 4-in-1 Set) Compact multifunctional equipment combining a semi-rapid kneader, 180mm roller (cilindro laminador), bronze pasta extruder with 8 plastic dies, and cast-iron meat grinder in a single base with force box and interchangeable safety-locked accessories. Targeted at small bakeries, pizzerias, and home-based foodservice operations.
• Fiorella Amassadeira Espiral AE03G2 Compact Fiorella spiral mixer handling up to 3 kg of ready dough, with removable bowl and beater, digital control panel, 3 speeds, automatic bivolt power, aluminum-cast spiral beater, and stainless steel 304 bowl. Targeted at small artisan bakeries and pastry shops.
• Forno Turbo a Gás FTG 5 / FTG 8 / FTG 10 (Gas Turbo Oven) Gas-fired turbo oven offered in three sizes with bread capacities of 150, 240, and 300 loaves, maximum temperature of 250°C, rock wool thermal insulation, digital controller, and steam distribution system. Targeted at high-volume bakeries and panification operations.
• Forno Lastro com Porta Guilhotina FLG / FLE 450 / 800 / 950 (Hearth Oven with Guillotine Door) Hearth oven with guillotine-style door, stone refractory deck, available in gas (FLG) and electric (FLE) versions in three sizes (450, 800, 950) with independent thermostats. Targeted at artisan pizzerias and bakeries producing traditional hearth-baked breads.
• Câmara Climática CC 500 / CC 1000 (Climate Chamber) Climate chamber for controlled fermentation in bakeries, available in two sizes supporting 500 or 1,000 loaves, 5-35°C temperature range, digital controller, and polyurethane insulation. Targeted at bakeries requiring precise dough proofing and humidity control.
• Forno Turbo FTE 480 / FTG 480 (Industrial Turbo Oven, 16 trays) Industrial 16-tray turbo oven with 480-bread capacity, maximum 250°C temperature, dual turbines, digital controller, and integrated mobile cart system. Available in electric (FTE) and gas (FTG) versions. Targeted at large industrial bakeries.
• Máquina de Cozimento e Misturadora MCM 15 / MCM 22 (Cozerella) Cooking and mixing machine (commercialized as Cozerella) for savory doughs, sauces, polenta, and similar foods, offered in 15L and 22L capacities with double-flame burner. Targeted at foodservice kitchens producing savory items in volume.
• Assador de Frango AF 20 / AF 30 (Chicken Rotisserie) Gas chicken broiler / rotisserie with 4 or 6 rotating spits and capacity for 20 or 30 chickens, gas consumption of 1-1.5 kg/h, stainless steel construction. Targeted at restaurants, snack bars, and foodservice operations roasting chickens.
• BP-12 RP Planetary Mixer (Batedeira Planetária BP-12 RP) 12-liter capacity planetary mixer with 4 speeds, polycarbonate bowl protector with ingredient-opening flap, self-lubricating reduction-box transmission, robust compact structure, frequency inverter for electric speed change, and INMETRO OCP 0070 / Portaria 148/2022 certification. Targeted at confectioneries, bakeries, and foodservice kitchens.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Revenda Peças J AlceuminorChannel Partner/ Reseller/ DistributorAuthorized parts distributor for G.Paniz equipment located in São Paulo (Casa Verde neighborhood), providing replacement parts and service components for customers in the São Paulo region.
• Nova Milenio Comercio LtdaminorChannel Partner/ Reseller/ DistributorAuthorized parts distributor and service provider located in São Paulo (Tatuapé neighborhood), offering technical assistance and replacement parts for G.Paniz equipment.
• Central Carioca de Peças LtdaminorChannel Partner/ Reseller/ DistributorAuthorized parts distributor located in Rio de Janeiro downtown area, providing replacement parts and technical support for G.Paniz equipment customers in the state.
• Marco Antonio Sebem (Lojas Sebem)minorChannel Partner/ Reseller/ DistributorAuthorized parts distributor and retailer in Porto União, Santa Catarina, providing G.Paniz replacement parts and service components for the Southern region.
• Bridi Advogados AssociadosminorOthersLegal firm appointed as Data Protection Officer (Encarregado/DPO) for LGPD compliance, handling privacy matters and data protection inquiries for the company.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tedesco Equipamentos: Tedesco is a Brazilian manufacturer of food processing and bakery equipment, directly competing with G.Paniz in spiral kneaders, dough dividers, ovens, and meat processing machinery for bakeries, butcheries, and foodservice operators across Brazil.
• Skymsen: Skymsen is a Brazilian manufacturer of commercial kitchen and food preparation equipment, with overlapping product lines in meat grinders, mixers, dough equipment, and food processors serving bakeries, restaurants, and butcher shops in Brazil.
• Metalfrio Solutions: Metalfrio is a major Brazilian/Latin American manufacturer of commercial refrigeration and foodservice equipment, complementary to G.Paniz's thermal counters, stoves, and cooking/conservation lines for restaurants, supermarkets, and bakeries.
• Frilux / Gelopar: Gelopar (Frilux) is a Brazilian commercial refrigeration manufacturer serving bakeries, supermarkets, and foodservice with display cases, cold rooms, and conservation equipment — comparable to G.Paniz's thermal counters and conservation lines.

Broad incumbents

• Electrolux Professional: Electrolux Professional is a global commercial kitchen equipment manufacturer offering ovens, cooking equipment, refrigeration, and food preparation systems, with direct competition to G.Paniz in commercial ovens and bakery equipment.
• Hobart (ITW Food Equipment): Hobart is a US-based broad foodservice equipment manufacturer (mixers, slicers, grinders, ovens, dishwashers), offering overlapping categories with G.Paniz's mixers, meat processing, and bakery equipment lines at a larger global scale.
• Middleby Corporation: Middleby is a global leader in commercial foodservice equipment (ovens, cooking, refrigeration, beverage) with brands like TurboChef, Blodgett, and Lynx Grills, competing with G.Paniz in commercial ovens and kitchen equipment but at a much larger scale and broader portfolio.
• Ali Group (Welbilt): Ali Group is one of the largest global foodservice equipment groups (Cleveland, Convotherm, Merrychef, Scotsman), with broad overlap to G.Paniz's cooking, baking, and food preparation equipment lines across restaurant, hotel, and bakery segments.
• RATIONAL AG: RATIONAL is a global leader in commercial combi-ovens and cooking systems for professional kitchens, directly competing with G.Paniz's GranChef convection oven line in restaurants, hotels, and bakery segments.

Regional players

• Imbera: Imbera is a Latin American commercial refrigeration and foodservice equipment maker serving the same bakery, supermarket, and foodservice segments as G.Paniz, with strong presence across Latin America but limited overlap in ovens and dough equipment.

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLbAtvxwRnAMzI-KuBm1_PoQvDz8k5urHF
• LinkedInlinkedin.com/company/g-paniz-equipamentos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G.Paniz Equipamentos