Grabuge Magazine

What Grabuge Magazine does

Grabuge Magazine is the publishing brand of Association Grabuge, a French non-profit association (loi 1901) founded in March 2016 and headquartered at 18 Boulevard Stalingrad in Nantes. The organization operates a dual-format cultural media outlet consisting of a print paper magazine (Grabuge Papier) and a WordPress-based web platform (grabugemag.com) that aggregates concerts, spectacles, exhibitions, cinema, bars, and restaurants across 24 cities in the Pays de la Loire region, listing more than 850 events per month and reaching an estimated 10,000 readers.

The web platform is built on WordPress with JavaScript, supported by web development partner Yumigo and hosting partner Alwaysdata, with visual identity created by Grand Royal Studio. A community-driven event submission feature allows local organizers to create accounts and add events directly to the calendar, creating a crowdsourced supply side that complements editorial coverage (artist interviews, lifestyle/humor pieces, horoscopes, and weekly cultural guides).

The organization's business model combines (i) paid advertising and event promotion services sold to local venues, bars, restaurants, and event organizers via its 'Nos Services' offering, with (ii) print magazine circulation/sales. The association is governed independently with no parent company, no external investors, and no disclosed funding rounds; key personnel include Julien Daden, Pierre-François Caillaud (Webmaster), and Amélie Durouchoux (Responsable publication). No revenue figures are disclosed.

Name

Grabuge Magazine

Legal name

Association Grabuge

Website

https://grabugemag.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Grabuge Magazine is a Nantes-based non-profit association publishing a print and WordPress-driven web cultural agenda covering concerts, exhibitions, bars, and restaurants across 24 cities in Pays de la Loire, serving local residents and event organizers.

Ownership category

akta.pro rank

Product category

Local Cultural Event Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Cultural event listings
• Local event magazine
• Cultural agenda platform
• Event promotion services
• Nantes cultural coverage

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and promotional services: The magazine offers advertising space for local businesses to promote themselves on the platform. The 'Nos Services' (Our Services) page suggests paid promotional offerings for event organizers and local venues.
2. Print magazine: The magazine publishes both a paper (print) and web version, suggesting potential revenue from print magazine sales or subscriptions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Grabuge Magazine is a French non-profit cultural publication that operates both a printed paper magazine and a WordPress-based web platform, aggregating more than 850 cultural events per month across 24 cities in the Nantes region. The platform covers concerts, exhibitions, shows, cinema, bars and restaurants, and allows community members to submit events directly via free account creation. It also offers paid advertising and event-promotion services to local venues, organizers, and businesses seeking visibility to an audience of 10,000+ readers.

Product overview

Grabuge Magazine operates as a dual-format cultural event platform combining a paper magazine and web platform dedicated to cultural events in the Nantes region. The web platform (grabugemag.com) enables users to discover over 850+ monthly events across 24 cities including concerts, shows, exhibitions, cinema, bars and restaurants, with community event submission features. The paper magazine provides a print companion reaching 10K+ readers. The company also offers event promotion/advertising services for venues and organizers seeking visibility on the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Grabuge Web Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grand Royal StudiominorOthersGraphic design studio responsible for creating the Grabuge logo and its visual variations.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Telerama Sortir: French national cultural publication with a dedicated 'Sortir' event-discovery section covering cultural outings across major French cities. Comparable because it merges editorial cultural coverage with event listings and serves culturally engaged audiences, though at a national rather than hyperlocal scale.
• Eventbrite: Global ticketing and event-discovery platform widely used by French venues and organizers. Comparable because it competes for the same audience-attention and venue-discovery mindshare, though its model is ticketing-driven rather than editorial/listing-driven.
• Ouest-France: Major French regional newspaper with extensive cultural event listings and editorial coverage across western France including Nantes. Comparable as a regional content publisher competing for the same cultural-news audience and local advertising spend.
• Time Out: Global city-guide media brand publishing curated event, restaurant, and cultural listings across major cities including Paris. Comparable business model (print + digital cultural agenda with advertising), though at international scale and with much deeper editorial resources.

Direct peers

• Paris Mômes: Paris-based cultural magazine (print + web) covering family-friendly and cultural outings, concerts, exhibitions, and shows. Directly comparable in format and content mix, but focused on Paris rather than Nantes.
• L'Officiel des Spectacles: Long-running French print and web publication dedicated to cultural events, concerts, theatre, and exhibitions in Paris and other French cities. Closely comparable in mission — listing and editorializing local cultural events via print + web — though it operates at a larger, multi-city scale.

Others

• Concert.fr: French aggregator of live music concerts and tours with national coverage. Adjacent comparator for Grabuge's concert-listing functionality, useful as a benchmark for music-event aggregation UX and scale in the French market.

Emerging players

• Bandsintown: Music-focused event discovery platform widely used in France for concert listings and recommendations. Partially comparable because it overlaps with Grabuge's concert listings category, though narrower in vertical scope.

Regional players

• Sorties Médiation Nantes: French local cultural events network operating city-specific portals covering cultural outings, concerts, and exhibitions. Comparable in the hyperlocal event-listing category, with overlap in the Nantes regional content market.
• Nantes Tourisme: Official tourism office for Nantes publishing curated event, exhibition, and cultural content for visitors and residents. Directly comparable as a local cultural content publisher covering the same Nantes events market, though driven by public-tourism mandate rather than independent editorial.

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Grabuge_Mag
• Facebookfacebook.com/grabugemagazinenantes
• Instagraminstagram.com/grabugemagnantes
• LinkedInlinkedin.com/company/grabuge-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grabuge Magazine