The Grace Hotel

What The Grace Hotel does

The Grace Hotel is a heritage-listed, 387-room hotel located at 77 York Street in the heart of Sydney's CBD, operated from a Neo-Gothic building with Art Deco interiors originally constructed by the Grace Brothers in the late 1920s. The property was acquired by Malaysian developers The Low Yat Group in 1995, converted from government office use, and reopened as a hotel in August 1997 under the management of Federal Hotels International (FHI), the Low Yat Group's hotel management arm. The hotel offers accommodation across four tier categories (Signature Superior, Deluxe, Premium, and Junior Suites), supported by on-site dining (Daruma Japanese Restaurant and P.J. O'Brien's Irish pub), meeting and event facilities accommodating up to 400 guests, a rooftop recreation centre with gym and pool, and ancillary services including parking, limousine transfers, and gift vouchers.

The business operates a hybrid B2C/B2B revenue model across five primary streams: nightly room rentals (transaction-based, variable by season and room type), food and beverage from on-site outlets, meetings and events (venue hire plus catering for corporate clients), ancillary parking and transfer services, and prepaid gift vouchers. Distribution combines a direct booking website (integrated with TravelClick) and phone reservations with third-party OTAs and a dedicated corporate events sales team targeting conferences, gala dinners, and meetings. Customer segments span leisure travelers (couples, families, heritage tourists) and business travelers/corporate clients. The hotel runs the Gracious Rewards loyalty program to incentivize direct bookings and repeat stays, and has launched a series of themed packages (Romance Escape, Sydney Gin Experience with Hickson House Distillery, Wellness Experience, Heritage Stay) to differentiate rate and capture segment-specific demand. The company employs 148 staff and generates revenue that is not publicly disclosed.

Name

The Grace Hotel

Website

https://gracehotel.com.au

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

The Grace Hotel is a heritage-listed 387-room hotel in Sydney CBD offering accommodation, dining, and event facilities, serving leisure and business travelers under management by Federal Hotels International.

Ownership category

akta.pro rank

Product category

Heritage Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Heritage hotel accommodation
• Meeting event venues
• Hotel dining services
• Guest loyalty programs
• Airport limousine transfers

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Room Accommodations: The hotel generates primary revenue through nightly room rentals across various room categories including Signature Superior King, Signature Deluxe King/Twin, Signature Premium King/Corner King/Family Rooms, and Junior Suites. Revenue is transaction-based per night stay.
2. Food & Beverage: On-site dining venues including Daruma Japanese Restaurant and P.J. O'Brien's Irish pub within The Grace Plaza generate food and beverage revenue from hotel guests and external patrons.
3. Meetings & Events: Conference and event facilities accommodating up to 400 guests generate revenue through venue hire and catering services for corporate events, conferences, gala dinners, and meetings.
4. Parking Services: Valet and self-parking services through Plaza Parking (third-party managed) at $75 overnight rate generate ancillary revenue from hotel guests.
5. Gift Vouchers: Gift vouchers sold at the hotel and online provide prepaid revenue for future stays, dining, or services. Vouchers available in denominations from $100 to $1000.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

The Grace Hotel is a heritage-listed 387-room hotel in Sydney CBD offering accommodation across Signature Superior, Deluxe, Premium, Family, and Junior Suite categories. The hotel supplements its room business with on-site dining (Daruma Japanese Restaurant and P.J. O'Brien's Irish pub), flexible meetings and event spaces for up to 400 guests, and ancillary services including parking, gift vouchers, and limousine transfers.

Product overview

The Grace Hotel is a heritage-listed 387-room hotel in Sydney CBD offering accommodation, dining, and event services. The core offerings include heritage accommodation rooms (Signature Superior, Deluxe, Premium, and Junior Suites categories), on-site dining (Daruma Japanese Restaurant and P.J. O'Brien's Irish pub), and versatile meeting/event spaces for up to 400 guests. Additional services include room packages (Romance Escape, Heritage Stay Package, Wellness Experience, Sydney Gin Experience), the Gracious Rewards loyalty program, parking, gift vouchers, and limousine transfers.

Differentiator

Problem solved

Functional benefit

Products and services

• Heritage Accommodation Rooms 387 heritage-listed rooms including Signature Superior King, Signature Deluxe King/Twin, Signature Premium King/Corner King/Family Rooms, and Junior Suites featuring modern amenities with heritage charm, serving leisure and business travelers in Sydney CBD.
• Meetings & Events Conference facilities and event venues adaptable for conferences, gala dinners, boardroom meetings with flexible set-ups accommodating up to 400 guests, targeted at corporate organizations and event planners.
• Dining (Daruma Japanese Restaurant & P.J. O'Brien's) On-site dining options including Daruma Japanese Restaurant offering refined sushi, sashimi, and bento boxes on Level 1, and P.J. O'Brien's Irish pub on the ground floor, serving hotel guests and external patrons.
• Room Offers & Packages Special packages including Member Discount & Breakfast, Romance Escape, Illusion Family Stay, Heritage Stay Package, Sydney City Escape, Wellness Experience, and Sydney Gin Experience, offering curated guest experiences bundled with accommodation.
• Gracious Rewards Loyalty Program Guest loyalty program offering exclusive benefits, flexible rates, and special offers for members, including member discounts and breakfast benefits for repeat hotel guests.
• Gift Vouchers Gift vouchers available online or at Front Office in denominations of $100, $200, $300, $400, $500, $1000, or custom amounts, redeemable for hotel stays, dining, and other services.
• Limousine Transfers Airport and location transfer services including European Sedan (up to 3 passengers) from $167, Luxury SUV (up to 4 passengers) from $187, Luxury MPV/People Mover (up to 7 passengers) from $217, and Mercedes Sprinter (up to 14 passengers) from $277, available to hotel guests.

Quantifiable outcome

• Proximity to major attractions: 4-minute walk to Queen Victoria Building, 6-7 minute walk to Pitt Street Mall, 4-minute walk to Wynyard Light Rail

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hickson House Distillery Co.minorStrategic or Co-development PartnerPartnership for the Sydney Gin Experience package - an overnight stay at The Grace Hotel combined with a Gin & Tonic set-up from Hickson House Distillery Co. The distillery partnership provides curated gin experiences for hotel guests as part of a specialty package offer.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• InterContinental Sydney: Direct competitor: heritage-format 509-room Sydney CBD luxury hotel offering heritage character combined with modern amenities — directly comparable heritage positioning.
• The Langham Sydney:
• Park Hyatt Sydney: Direct competitor: luxury 155-room Sydney CBD/harbour hotel with premium positioning — competes for high-end leisure and corporate travelers in the same geographic catchment as The Grace.
• Hilton Sydney: Direct competitor: large 587-room full-service Sydney CBD hotel with significant meeting/event capacity and global Hilton Honors loyalty program — directly competes for the same leisure, corporate, and MICE demand.
• Four Seasons Hotel Sydney: Direct competitor: luxury 531-room Sydney CBD full-service hotel with extensive event and dining facilities — overlapping premium corporate and leisure segments.
• Sofitel Sydney Wentworth: Direct competitor: heritage-listed luxury hotel in Sydney CBD with similar heritage positioning, F&B venues, and corporate MICE focus — most comparable heritage competitor.
• Shangri-La Hotel Sydney: Direct competitor: luxury full-service hotel in Sydney CBD with 565 rooms, extensive F&B, and corporate event facilities — overlapping premium leisure and corporate MICE segments with The Grace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thegracehotelsydney

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grace Hotel