The Grace Hotel
The Grace Hotel is a heritage-listed 387-room hotel in Sydney CBD offering accommodation, dining, and event facilities, serving leisure and business travelers under management by Federal Hotels International.
- Company typePrivate
- Founded1930
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Grace Hotel does
The Grace Hotel is a heritage-listed, 387-room hotel located at 77 York Street in the heart of Sydney's CBD, operated from a Neo-Gothic building with Art Deco interiors originally constructed by the Grace Brothers in the late 1920s. The property was acquired by Malaysian developers The Low Yat Group in 1995, converted from government office use, and reopened as a hotel in August 1997 under the management of Federal Hotels International (FHI), the Low Yat Group's hotel management arm. The hotel offers accommodation across four tier categories (Signature Superior, Deluxe, Premium, and Junior Suites), supported by on-site dining (Daruma Japanese Restaurant and P.J. O'Brien's Irish pub), meeting and event facilities accommodating up to 400 guests, a rooftop recreation centre with gym and pool, and ancillary services including parking, limousine transfers, and gift vouchers.
The business operates a hybrid B2C/B2B revenue model across five primary streams: nightly room rentals (transaction-based, variable by season and room type), food and beverage from on-site outlets, meetings and events (venue hire plus catering for corporate clients), ancillary parking and transfer services, and prepaid gift vouchers. Distribution combines a direct booking website (integrated with TravelClick) and phone reservations with third-party OTAs and a dedicated corporate events sales team targeting conferences, gala dinners, and meetings. Customer segments span leisure travelers (couples, families, heritage tourists) and business travelers/corporate clients. The hotel runs the Gracious Rewards loyalty program to incentivize direct bookings and repeat stays, and has launched a series of themed packages (Romance Escape, Sydney Gin Experience with Hickson House Distillery, Wellness Experience, Heritage Stay) to differentiate rate and capture segment-specific demand. The company employs 148 staff and generates revenue that is not publicly disclosed.
The Grace Hotel firmographics
Firmographics- Name
- The Grace Hotel
- Website
- https://gracehotel.com.au
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Grace Hotel is a heritage-listed 387-room hotel in Sydney CBD offering accommodation, dining, and event facilities, serving leisure and business travelers under management by Federal Hotels International.
- Ownership category
- akta.pro rank
The Grace Hotel industry classification
Industry- Product category
- Heritage Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Heritage & Palace Luxury Hotels (THAGACAF)
Keywords
Where The Grace Hotel is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Grace Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Room Accommodations: The hotel generates primary revenue through nightly room rentals across various room categories including Signature Superior King, Signature Deluxe King/Twin, Signature Premium King/Corner King/Family Rooms, and Junior Suites. Revenue is transaction-based per night stay.
- Food & Beverage: On-site dining venues including Daruma Japanese Restaurant and P.J. O'Brien's Irish pub within The Grace Plaza generate food and beverage revenue from hotel guests and external patrons.
- Meetings & Events: Conference and event facilities accommodating up to 400 guests generate revenue through venue hire and catering services for corporate events, conferences, gala dinners, and meetings.
- Parking Services: Valet and self-parking services through Plaza Parking (third-party managed) at $75 overnight rate generate ancillary revenue from hotel guests.
- Gift Vouchers: Gift vouchers sold at the hotel and online provide prepaid revenue for future stays, dining, or services. Vouchers available in denominations from $100 to $1000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Overnight Parking Rate |
| Unit Pricing | Pay-as-you-go | Rollaway Beds |
| Unit Pricing | Pay-as-you-go | Gift Vouchers |
| Unit Pricing | Pay-as-you-go | Limousine Transfers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
The Grace Hotel product offering
Product offeringCore offering
The Grace Hotel is a heritage-listed 387-room hotel in Sydney CBD offering accommodation across Signature Superior, Deluxe, Premium, Family, and Junior Suite categories. The hotel supplements its room business with on-site dining (Daruma Japanese Restaurant and P.J. O'Brien's Irish pub), flexible meetings and event spaces for up to 400 guests, and ancillary services including parking, gift vouchers, and limousine transfers.
Product overview
The Grace Hotel is a heritage-listed 387-room hotel in Sydney CBD offering accommodation, dining, and event services. The core offerings include heritage accommodation rooms (Signature Superior, Deluxe, Premium, and Junior Suites categories), on-site dining (Daruma Japanese Restaurant and P.J. O'Brien's Irish pub), and versatile meeting/event spaces for up to 400 guests. Additional services include room packages (Romance Escape, Heritage Stay Package, Wellness Experience, Sydney Gin Experience), the Gracious Rewards loyalty program, parking, gift vouchers, and limousine transfers.
Differentiator
Problem solved
Functional benefit
Products and services
- Heritage Accommodation Rooms 387 heritage-listed rooms including Signature Superior King, Signature Deluxe King/Twin, Signature Premium King/Corner King/Family Rooms, and Junior Suites featuring modern amenities with heritage charm, serving leisure and business travelers in Sydney CBD.
- Meetings & Events Conference facilities and event venues adaptable for conferences, gala dinners, boardroom meetings with flexible set-ups accommodating up to 400 guests, targeted at corporate organizations and event planners.
- Dining (Daruma Japanese Restaurant & P.J. O'Brien's) On-site dining options including Daruma Japanese Restaurant offering refined sushi, sashimi, and bento boxes on Level 1, and P.J. O'Brien's Irish pub on the ground floor, serving hotel guests and external patrons.
- Room Offers & Packages Special packages including Member Discount & Breakfast, Romance Escape, Illusion Family Stay, Heritage Stay Package, Sydney City Escape, Wellness Experience, and Sydney Gin Experience, offering curated guest experiences bundled with accommodation.
- Gracious Rewards Loyalty Program Guest loyalty program offering exclusive benefits, flexible rates, and special offers for members, including member discounts and breakfast benefits for repeat hotel guests.
- Gift Vouchers Gift vouchers available online or at Front Office in denominations of $100, $200, $300, $400, $500, $1000, or custom amounts, redeemable for hotel stays, dining, and other services.
- Limousine Transfers Airport and location transfer services including European Sedan (up to 3 passengers) from $167, Luxury SUV (up to 4 passengers) from $187, Luxury MPV/People Mover (up to 7 passengers) from $217, and Mercedes Sprinter (up to 14 passengers) from $277, available to hotel guests.
Quantifiable outcome
- Proximity to major attractions: 4-minute walk to Queen Victoria Building, 6-7 minute walk to Pitt Street Mall, 4-minute walk to Wynyard Light Rail
Companies that use The Grace Hotel
Customer profileSegments4 records
Ideal customer profiles4 records
The Grace Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Grace Hotel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hickson House Distillery Co.minorPartnership for the Sydney Gin Experience package - an overnight stay at The Grace Hotel combined with a Gin & Tonic set-up from Hickson House Distillery Co. The distillery partnership provides curated gin experiences for hotel guests as part of a specialty package offer.
Scale indicators3 records
Recent moves9 records
Expansion highlights4 records
The Grace Hotel competitors and assessment
Company assessmentDirect peers
- InterContinental Sydney: Direct competitor: heritage-format 509-room Sydney CBD luxury hotel offering heritage character combined with modern amenities — directly comparable heritage positioning.
- The Langham Sydney:
- Park Hyatt Sydney: Direct competitor: luxury 155-room Sydney CBD/harbour hotel with premium positioning — competes for high-end leisure and corporate travelers in the same geographic catchment as The Grace.
- Hilton Sydney: Direct competitor: large 587-room full-service Sydney CBD hotel with significant meeting/event capacity and global Hilton Honors loyalty program — directly competes for the same leisure, corporate, and MICE demand.
- Four Seasons Hotel Sydney: Direct competitor: luxury 531-room Sydney CBD full-service hotel with extensive event and dining facilities — overlapping premium corporate and leisure segments.
- Sofitel Sydney Wentworth: Direct competitor: heritage-listed luxury hotel in Sydney CBD with similar heritage positioning, F&B venues, and corporate MICE focus — most comparable heritage competitor.
- Shangri-La Hotel Sydney: Direct competitor: luxury full-service hotel in Sydney CBD with 565 rooms, extensive F&B, and corporate event facilities — overlapping premium leisure and corporate MICE segments with The Grace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Grace Hotel social profiles
Digital presenceThe Grace Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Grace Hotel leadership team
Management profileNumber of profiles
The Grace Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Grace Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Grace Hotel
What does The Grace Hotel do?
The Grace Hotel is a heritage-listed 387-room hotel in Sydney CBD offering accommodation across Signature Superior, Deluxe, Premium, Family, and Junior Suite categories. The hotel supplements its room business with on-site dining (Daruma Japanese Restaurant and P.J. O'Brien's Irish pub), flexible meetings and event spaces for up to 400 guests, and ancillary services including parking, gift vouchers, and limousine transfers.
Is The Grace Hotel a public or private company?
The Grace Hotel is a private company. It is classified as corporate owned and is currently operating.
When was The Grace Hotel founded?
The Grace Hotel was founded in 1930. It employs 101 to 250 people.
Where is The Grace Hotel based?
The Grace Hotel is headquartered in Sydney, Australia, in the Oceania region.
How does The Grace Hotel make money?
Five revenue lines are on record. Room Accommodations are the primary driver. The others are food & Beverage, meetings & Events, parking Services and gift Vouchers.
Who are The Grace Hotel's main competitors?
Direct peers on record are InterContinental Sydney, The Langham Sydney, Park Hyatt Sydney, Hilton Sydney, Four Seasons Hotel Sydney, Sofitel Sydney Wentworth and Shangri-La Hotel Sydney.
Does The Grace Hotel have an API?
No public API is recorded for The Grace Hotel.
What industry is The Grace Hotel in?
The Grace Hotel's product category is Heritage Hotel Accommodation. Its primary akta.pro industry code is THAGACAF, Heritage & Palace Luxury Hotels. Its NAICS code is 72111 and its SIC code is 7000.