Grace Removals New Zealand

What Grace Removals New Zealand does

Grace Removals New Zealand is a full-service relocation provider operating as a subsidiary of Grace Removals Group Ltd, itself part of the Grace Worldwide (Aust) group whose heritage traces to the Grace Bros retail and home services empire founded in 1885. The company delivers end-to-end household and commercial relocations within New Zealand and internationally (sea and air freight to Australia, the United Kingdom, the United States, Hong Kong, and Singapore), complemented by ancillary lines including secure storage, professional packing, vehicle transport, pet transport arrangement, fine art handling, moving insurance, and corporate employee mobility services. It serves residential households, corporate/enterprise clients, and specialist higher-value items (fine art, antiques), and operates through a distribution network of over 40 branches nationwide with confirmed offices in Auckland, Wellington (Porirua), and Christchurch.

The underlying technology is operational rather than digital: a proprietary quality assurance and crew-training system built on over 100 years of moving experience, audited against ISO 9001, FIDI, and FAIM PLUS standards, and supported by region-specific operational expertise (e.g., Wellington terrain planning, Christchurch earthquake/liquefaction-affected property handling). The current capital project is a new purpose-built warehouse in Porirua, Wellington, with enhanced seismic protection and climate-controlled storage, illustrative of the company's physical-asset-heavy operating model. The technology stack is logistics, certification, and trained-crew based, with no disclosed AI/ML components.

The business model is predominantly professional services with a sales-led, consultative go-to-market. Pricing is quote-based, generated through in-home consultations for international moves and an online quote request form; there are no publicly listed prices. Revenue is diversified across international moving, domestic moving, storage (a recurring stream with flexible weekly payments and no minimum storage duration), packing, specialized transport, insurance, and employee mobility services. Customer acquisition combines SEO-optimized destination content, an 0800 toll-free phone line, the branch network, and a partners login portal for corporate accounts, with community engagement through the Grace Gives CSR program and local sports sponsorships.

Name

Grace Removals New Zealand

Legal name

Grace Removals Group Ltd

Website

https://graceremovals.co.nz

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

1–10 employees

Short description

Grace Removals New Zealand is a full-service relocation provider offering international and domestic moving, storage, packing, and ancillary services to residential, corporate, and specialist-item clients across New Zealand, operating 40+ branches.

Ownership category

akta.pro rank

Product category

Moving and Relocation Services

NAICS

Used Household and Office Goods Moving (484210)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Local Moving with Packing/Unpacking Add-On (HSAKAAAH)

akta.pro secondary industries

Packing, Unpacking & Set-Up Services (HSAFAFAB), Residential Packing & Unpacking Services (HSAKADAA)

Keywords

• Residential moving services
• International relocation
• Furniture removals
• Secure storage solutions
• Employee mobility services

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. International Moving Services: Full-service international relocations including sea freight and air freight to destinations worldwide (Australia, UK, USA, Hong Kong, Singapore, and more). Revenue generated through comprehensive door-to-door service packages.
2. Domestic/National Moving: Moves within New Zealand including intercity relocations (Auckland-Wellington, etc.) and local suburb-to-suburb moves.
3. Storage Solutions: Secure storage facilities with flexible weekly payments, no minimum storage period, charged based on space occupied. Climate-controlled options available.
4. Packing Services: Complete packing services for local, long-distance and international moves including professional packing with acid-free paper for delicate items and made-to-measure crates.
5. Specialized Transport: Vehicle transport, pet transport, and fine art moving services as ancillary offerings to core relocation services.
6. Moving Insurance: Transit insurance and moving insurance products to protect belongings during relocation.
7. Employee Mobility Services: Corporate employee relocation services including staff training, development, and moving services for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Grace Removals New Zealand provides end-to-end relocation and moving services for residential and corporate customers. Core offerings include international moving (sea and air freight to destinations like Australia, UK, USA, Hong Kong, Singapore), domestic and local moves within New Zealand, furniture removals, secure storage, professional packing, vehicle transport, fine art handling, pet transport, destination services, and moving insurance.

Product overview

Grace Removals New Zealand offers a unified relocation services platform providing end-to-end moving solutions. The core offerings include international moving services (sea freight and air freight to Australia, UK, USA, Hong Kong, and Singapore), domestic moves within New Zealand (intercity and local suburb-to-suburb relocations), and specialized furniture removals. These are complemented by ancillary services including secure storage solutions, professional packing services, vehicle transport, fine art handling, pet transport arrangement, destination services, moving insurance, and inventory management. The company operates with over 40 branches across New Zealand and has been operating for over 100 years.

Differentiator

Problem solved

Functional benefit

Brands

• Grace Gives: Corporate social responsibility program supporting community initiatives including mental health, environment, and indigenous opportunities.
• Grace Worldwide

Products and services

• International Moving Services Comprehensive international relocation services including sea freight and air freight shipping to destinations such as Australia, United Kingdom, USA, Hong Kong, and Singapore, serving individuals and families relocating abroad.

Quantifiable outcome

• 4.6 star rating on Google Reviews based on 945 customer reviews

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• I AM HOPEcoreStrategic or Co-development PartnerPartnership with I AM HOPE, the youth and community support group run by The Key to Life Charitable Trust founded by Mike King. The collaboration aims to tackle children's mental health in New Zealand through free counselling, school talks, and advocacy programs. Grace Removals supports I AM HOPE in all facets of their mental health campaign.
• GreenfleetcoreStrategic or Co-development PartnerEnvironmental partnership through which Grace contributes to carbon offset programs as part of their commitment to environmental sustainability. Supports the company's CSR focus on the environment.
• Indigenous Literary FoundationminorStrategic or Co-development PartnerPartnership to provide children in remote Australian communities with access to books and resources to help improve literacy levels. Part of Grace's commitment to Indigenous opportunities.
• XE Money TransferminorGTM or Marketing PartnerPartnership with XE Money Transfer to assist relocation clients who are transferring funds internationally. Grace refers customers to XE for currency exchange services, providing convenience for international movers.
• JetpetscoreChannel Partner/ Reseller/ DistributorPartnership with Jetpets, experts in domestic and international pet transportation since 1991. Jetpets is CEIV (Centre of Excellence for Live Animal Logistic) certified. Grace refers customers requiring pet transport to Jetpets for complete door-to-door pet transport services including personalized itineraries.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Santa Fe Relocation: Global relocation services company providing international moving, storage, and destination services to corporate and private clients. Comparable to Grace in the international moving and corporate mobility segments, with overlapping service lines (international freight, storage, destination services).
• Crown Relocations: Global relocation and moving services company offering international and domestic household goods moves, storage, and corporate mobility services. Directly comparable to Grace Removals on scope (international + domestic + storage + corporate), with overlapping FIDI membership and a similar customer profile of residential and enterprise clients.
• Allied Pickfords: International moving and relocation specialist operating in New Zealand and globally, providing household moving, storage, and corporate relocation services. Comparable to Grace on product set (local, national, international moves plus storage), customer segments (residential + corporate), and certifications (FIDI/FAIM).
• Kingfisher Relocation: Specialist international relocation company with operations across Asia-Pacific and beyond, offering international moving, storage, and fine art services. Comparable to Grace in the international and specialist-handling segments (fine art, bespoke crating).
• Sirva: Global relocation and moving company offering international moving, storage, and corporate mobility programs. Comparable to Grace in serving both private customers (international household moves) and enterprises (employee relocation programs), with similar certification and partnership structures.
• AGS Worldwide Movers: International moving and relocation group with FIDI affiliation, serving corporate clients and private customers across global corridors. Directly comparable on international moving, packing, storage, and corporate relocation services.
• Grace Worldwide (Australia): Australian parent entity of Grace Removals NZ, offering integrated asset moving and information management solutions. Directly comparable as the originating brand and operating group, sharing the same heritage, certifications, and service lines (international, domestic, storage, fine art, corporate mobility).

Others

• Jetpets: CEIV-certified pet transport specialist in operation since 1991, and Grace's referral partner for pet transport. Adjacent rather than competitive—relevant as the upstream specialist enabling Grace's pet transport service line and as a benchmark for specialized relocation verticals.

Regional players

• Cube Movers: New Zealand domestic moving operator with local and national services, packing, and storage offerings. Comparable to Grace on the NZ domestic moving and storage segments, though at a smaller scale and without international moving capability.
• New Zealand Movers (NZ Movers / Movers Group): New Zealand-focused moving services comparison and booking platform. Comparable to Grace on the local NZ domestic moving segment, though it operates more as an aggregator than a direct mover; relevant for understanding competitive dynamics in NZ local moves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grace-removals-new-zealand

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace Removals New Zealand