GRAFICA SET

What GRAFICA SET does

GRAFICA SET, operating under the legal name Grafica Set Group SA, is a privately held Swiss creative communication company headquartered in Agno, Ticino. According to company sources it has been operating in the Ticino region for over a decade, founded as a family-led firm with the Cattelan family holding CEO and administration roles alongside a 15-person team spanning sales, art direction, graphics, journalism, and administration. The company runs two integrated businesses: a regional publishing portfolio of five subscription-based magazines (INFOpmi for SMEs, Terra Ticinese, InSalute, Anima.li, and Calcio Ticinese) and a creative-services practice covering custom website development, e-commerce builds, landing pages, and design work for print and digital under the MC Vision sub-brand.

The company's revenue model combines recurring magazine subscriptions (e.g., Anima.li at 42 CHF per year for six bimonthly issues delivered by post), project-based web development fees, and professional creative design services. Go-to-market is sales-led, with a team of sales managers and representatives conducting direct outreach to small and medium enterprises in the Ticino canton, supplemented by an events channel via the infopmi.ch/eventi portal and inbound leads through graficaset.ch. Customer evidence points to a long-tail of Swiss SMB clients across fiduciary, automotive, food, hospitality, chemical, and engineering verticals, with project-based rather than recurring enterprise contracts.

The underlying technology stack is not publicly disclosed beyond standard industry tooling for web development, graphic design, and publishing; no AI/ML capabilities, APIs, SDKs, or proprietary platforms are referenced in source data. The company is GDPR-compliant for subscriber data handling and is a member of AITI (the Italian Translators and Interpreters Association). Ownership is described as bootstrapped and family-controlled, with no institutional investors, parent company, or public listing indicated.

Name

GRAFICA SET

Legal name

Grafica Set Group SA

Website

https://graficaset.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

GRAFICA SET is a family-led Swiss creative communication firm in Ticino that publishes five regional subscription magazines and delivers custom web development and design services to local SMEs, primarily via direct sales outreach.

Ownership category

akta.pro rank

Product category

Creative Communication Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Arts, Culture & Literary Magazines (MPAJAEAN), Social Media Creative Agencies (Content & Community) (MPAAAAAE)

Keywords

• Creative communication services
• Web development services
• Regional magazine publishing
• Graphic design solutions
• Integrated marketing services

Headquarters

HQ city

Agno

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Publishing & Subscriptions: Publishing multiple regional magazines (Info PMI, Terra Ticinese, In Salute, Animali, Calcio Ticinese) with annual subscription models. Subscriptions are sold directly to end consumers and businesses.
2. Web Development Services: Custom website design and development services for businesses including creative websites, e-commerce, landing pages, and standard websites. Project-based pricing.
3. Creative Design Services: High-quality design solutions for both print and digital media, transforming ideas into creative communication projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

GRAFICA SET provides creative communication services to small and medium-sized enterprises in the Ticino region of Switzerland, spanning custom web development, graphic design, and brand identity work. Alongside its B2B services, the company publishes five regional magazines (Info PMI, Anima.li, Terra Ticinese, InSalute, and Calcio Ticinese) distributed to households and schools. The offering combines a project-based agency practice with a recurring subscription-based publishing business under the MC Vision digital communication sub-brand.

Product overview

Grafica Set Group SA is a creative communication company based in Ticino, Switzerland, operating for over 10 years. The company offers a unified portfolio combining editorial/publishing services with digital creative services. Its core products include multiple magazine publications (infopmi, Anima.li, Terra Ticinese, InSalute, and Calcio Ticinese) distributed via subscription, alongside website development and creative communication services under sub-brands like MC Vision. The publications serve as content platforms for local communities (animals, health, football, regional news), while the digital services create custom websites for business clients across various sectors.

Differentiator

Problem solved

Functional benefit

Brands

• MC Vision: Digital communication services and solutions brand
• INFOpmi
• Anima.li
• Terra Ticinese
• InSalute
• Calcio Ticinese

Products and services

• Web Development Services Custom website design and development services for small and medium-sized enterprises in the Ticino region. Shown via a portfolio of client websites for local businesses including restaurants and SMEs.
• Graphic Design and Brand Identity Services Creative graphic design services including visual identity, brand collateral, and design support for Ticino-based SMEs and the company's own magazine portfolio.
• Info PMI Magazine Regional magazine targeted at small and medium-sized enterprises (PMI) in Ticino, distributed via subscription.
• Anima.li Magazine Regional magazine focused on pets and animals (animali), distributed to households and schools in Ticino via subscription. Managed internally by a dedicated magazine manager.
• Terra Ticinese Magazine Regional magazine covering Ticino territory, local information, and culture; distributed to local subscribers.
• InSalute Magazine Regional health-focused magazine (in salute) for Ticino readers interested in wellness and healthcare topics.
• Calcio Ticinese Magazine Regional football (calcio) magazine covering Ticinese football, distributed to local sports fans.
• MC Vision Digital communication sub-brand / platform associated with GRAFICA SET, extending the company's communication offering into online and digital channels alongside print.

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AITI (Associazione Italiana Traduttori e Interpreti)minorOthersGRAFICA SET Group SA displays the AITI member logo on their website, indicating membership in the Italian Translators and Interpreters Association. This membership suggests access to professional translation and interpretation services for their publishing and communication activities.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/graficaset

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRAFICA SET