GRAI - GLBTI Rights in Ageing Inc.

What GRAI - GLBTI Rights in Ageing Inc. does

GRAI - GLBTI Rights in Ageing Inc. is a community-controlled, not-for-profit organization founded in Perth, Western Australia in 2005 to protect the rights and well-being of older (50+) LGBTI people in Australia. It operates as the only community-controlled, culturally safe specialist agency in LGBTI ageing and aged care in Western Australia, with selective national reach through federally funded training programs. Its core programs fall into two streams: (1) social support services including the Village Hub, Befriending Service, Rainbow Visiting Program, Queer Book Club, and the 'Our Voices Have Changed the World' publication, all designed to combat isolation and preserve community connection; and (2) training and research services including the Right to Belong inclusivity training (delivered since 2014) and the Silver Rainbow Community of Practice, both funded under the National LGBTI Ageing and Aged Care Training Project. The organization is not a technology company and offers no software product; its core capability is community organising, training delivery, and policy advocacy.

GRAI's revenue model is a multi-stream non-profit structure. Primary funding comes from the Commonwealth Government of Australia via the National LGBTI Ageing and Aged Care Training Project, which underwrites the Right to Belong training and Silver Rainbow Community of Practice. Secondary income is generated through tax-deductible donations and bequests (GRAI is a registered Deductible Gift Recipient with the Australian Taxation Office), and corporate membership subscriptions billed annually on August 1 (individual community membership is free). The organization is governed by a community board and guided by an Elders' Advisory Group, with no parent company, holding structure, or private equity backing. Customers include federal and state government bodies, aged care providers in metropolitan and regional areas, and allied health organisations, alongside the direct beneficiary base of older LGBTI individuals.

Name

GRAI - GLBTI Rights in Ageing Inc.

Legal name

GLBTI Rights in Ageing Inc

Website

https://grai.org.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

GRAI is a Perth-based not-for-profit, founded in 2005, that supports older (50+) LGBTI people in Australia through social programs, inclusivity training for aged care providers, and policy advocacy, funded primarily by federal government grants and donations.

Ownership category

akta.pro rank

Product category

LGBTI Ageing and Aged Care Community Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)

akta.pro secondary industry

Education Partnerships for Equity, Inclusion & Gender (EDADALAF)

Keywords

• LGBTI ageing advocacy
• Aged care inclusivity training
• Social support services
• Community nonprofit organization
• Cultural safety training

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Federal Government Funding: GRAI is federally funded to deliver LGBTI inclusivity training to the aged care and allied health sectors through programs like Right to Belong training and Silver Rainbow Community of Practice.
2. Donations and Bequests: GRAI is registered as a Deductible Gift Recipient (DGR) with the Australian Taxation Office. Donations of $2 or more are tax deductible. The organization also accepts bequests through wills to support older LGBTI people in WA.
3. Membership: Individual Community Membership is free. Corporate membership subscriptions are due annually on August 1.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GRAI is a community-controlled not-for-profit organization that supports older LGBTI people (50+) in Australia through direct social support services (befriending, the Village Hub, Rainbow Visiting Program, Queer Book Club) and through federally-funded LGBTI inclusivity training delivered to aged care providers and allied health organizations (Right to Belong training and Silver Rainbow Community of Practice). The organization also conducts advocacy and research to inform law reform and culturally safe aged care practice.

Product overview

GRAI operates as a not-for-profit community services organisation rather than a technology product company. The organisation provides a portfolio of social support programs and training services for older LGBTI (50+) people in Western Australia. The core offerings include the Right to Belong Training and Silver Rainbow Community of Practice (training programs), the Village Hub with Befriending Service and Rainbow Visiting Program (social support services), the Our Voices Have Changed the World publication (community documentation), and the Queer Book Club (social engagement). These programs work together to address isolation, build community connections, and advocate for inclusive aged care services.

Differentiator

Problem solved

Functional benefit

Products and services

• Right to Belong Training LGBTI inclusivity training program for aged care sector staff, equipping frontline workers in metro and regional aged care facilities to deliver culturally safe services to older LGBTI people.
• Silver Rainbow Community of Practice Two-part training course for organisational managers and CEOs that links Aged Care standards with a Rainbow Readiness framework to assess and improve organisational LGBTI inclusiveness in policy and practice.
• Village Hub Social hub program bringing together isolated and lonely LGBTI people aged 50+ for social and supportive activities, guided by an Elders' Advisory Group. Includes a Befriending programme pairing older isolated LGBTI people with LGBTI peers for regular company and support.
• Rainbow Visiting Program Volunteer visitor service linking LGBTI+ people aged 50+ with volunteers for regular social visits in homes or residential aged care facilities, providing connection to community.
• Our Voices Have Changed the World Community publication featuring interviews with older LGBTI individuals sharing personal stories of love, resilience, and activism, documenting community history and experiences from a time when being 'out' was difficult or illegal.
• Queer Book Club Monthly intergenerational book club for reading and discussing LGBTIQA+ themed books, held on the last Wednesday of each month from 6-7pm.
• LGBTI Culturally Inclusive Workshops Training workshops for community organisations providing services to LGBTI people aged 50+, designed to build culturally safe service delivery capacity.
• Pride Intergenerational Housing Pilot Intergenerational housing pilot program supporting older LGBTI people through shared living arrangements.

Quantifiable outcome

• Established 'Special Needs' status for LGBTI people in aged care legislation
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Curtin UniversitycoreStrategic or Co-development Partner · 1 January 2010Partnership with Curtin University to research attitudes within the residential aged care sector regarding LGBTI people. The resulting report 'We don't have any of those people here' (2010) demonstrated that the aged care sector was poorly prepared to serve people of diverse gender identities and sexualities. This research provided an important foundation for law reform campaigns that established 'Special Needs' status for LGBTI people in the Aged Care Act.
• LGBTIQ+ Health AustraliacoreStrategic or Co-development PartnerLGBTIQ+ Health Australia hosted a policy and research webinar featuring GRAI's groundbreaking publication 'Our Voices Have Changed the World', featuring interviews with older LGBTI individuals sharing their powerful journeys.
• International Federation on Ageing (IFA)minorStrategic or Co-development PartnerGRAI contributed resources to IFA Global Cafe series, a worldwide online conversation for colleagues working in the field of ageing with and on behalf of older people.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• QLife: National LGBTQ+ peer-support helpline and referral service. Comparable in providing peer-led emotional and social support to LGBTQ+ Australians, including older cohorts who may also access GRAI services.
• Thorne Harbour Health: Victorian LGBTQ+ health and wellbeing organisation delivering peer support, training, and advocacy. Comparable as a community-controlled LGBTQ+ service provider with peer-support and aged-care-adjacent programmes.
• LGBTIQ+ Health Australia: National peak body for LGBTIQ+ health organisations in Australia. Directly comparable as a federally-connected LGBTIQ+ advocacy and policy entity with overlapping interests in older LGBTI wellbeing and aged care inclusion.
• Switchboard Victoria: Victorian LGBTQ+ peer-led support, advocacy, and training organisation. Comparable as a peer-driven LGBTQ+ services and inclusion-training body with overlapping training and community programmes.
• ACON: Major Australian LGBTQ+ health and inclusion organisation with advocacy, training, and community programmes. Comparable as a large LGBTQ+ community-controlled body delivering inclusion training across health and community sectors.

Emerging players

• National Ageing Research Institute (NARI): Australia's leading ageing-research institute conducting translational research on healthy ageing. Comparable as a research and policy-influence counterpart, though not community-controlled or LGBTI-specific.

Broad incumbents

• Pride Foundation Australia: Australian LGBTQ+ philanthropic and grantmaking foundation supporting community organisations. Comparable as a LGBTQ+ sector funder and capacity-builder with potential to amplify or compete for community grants alongside GRAI.
• COTA Australia (Council on the Ageing): National peak body advocating for the rights and wellbeing of older Australians. Comparable as an ageing-sector advocacy and policy voice but operating broadly rather than specialising in the LGBTI ageing niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/graiorg
• Facebookfacebook.com/GRAI.org
• LinkedInlinkedin.com/company/grai-inc
• Instagraminstagram.com/graiorg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRAI - GLBTI Rights in Ageing Inc.