Gramercy Tavern
Gramercy Tavern is a dual-concept New York City restaurant (fine dining and casual tavern) operated by Union Square Hospitality Group since 1994, serving contemporary American seasonal cuisine under Chef Michael Anthony, with private dining and nationwide retail products via Goldbelly.
- Company typePrivate
- Founded1994
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Gramercy Tavern does
Gramercy Tavern is a dual-concept restaurant founded in 1994 by Danny Meyer and operated as part of Union Square Hospitality Group (USHG, LLC) in a historic landmark building at 42 East 20th Street, New York City. The restaurant operates two distinct service formats: The Dining Room, an elegant fine dining room offering Chef Michael Anthony's seasonal contemporary American cuisine as a five-course menu at $175 per person with optional wine pairings at $115, and The Tavern, a casual à la carte space featuring dishes from an open wood-burning grill with items priced $9–$54. The business also generates revenue from private dining events (a private room for up to 20 guests and full restaurant buyouts for up to 120) and from At Home merchandise sold via Goldbelly for nationwide delivery.
The core operating model is in-person dining with a small direct-to-consumer e-commerce extension. Reservations are managed through OpenTable (accepted 28 days in advance), private events are administered through Tripleseat, the website is built on BentoBox, and the customer email program runs on SevenRooms. The customer base consists of fine dining patrons seeking seasonal chef-led cuisine, casual diners from the wood-burning grill, private event guests (corporate and celebratory), and nationwide e-commerce buyers. Pricing is per-cover (Dining Room) or per-item (Tavern) with no subscription or contracted recurring revenue. The Tavern offers walk-in bar seating, broadening the addressable walk-up demand.
Gramercy Tavern has held one Michelin Star continuously since 2006, earned nine James Beard Foundation Awards (including Outstanding Restaurant in 2008, Best Chef NYC in 2000 and 2012, Outstanding Wine Service in 2002, Outstanding Chef to Michael Anthony in 2015, and Outstanding Pastry Chef to Karen Demasco), received three-star New York Times reviews in 2007 and 2016, and was ranked #1 Most Popular Restaurant in the NYC Zagat Survey multiple years. The kitchen is led by Executive Chef Michael Anthony (since 2006) with Chef de Cuisine Aretah Ettarh (the third in the restaurant's 30-year history) and Executive Pastry Chef Karen Demasco. The restaurant employs approximately 107 people and operates as part of the broader USHG portfolio that includes Union Square Cafe, The Modern, and Maialino.
Gramercy Tavern firmographics
Firmographics- Name
- Gramercy Tavern
- Legal name
- USHG, LLC
- Website
- https://gramercytavern.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- Gramercy Tavern is a dual-concept New York City restaurant (fine dining and casual tavern) operated by Union Square Hospitality Group since 1994, serving contemporary American seasonal cuisine under Chef Michael Anthony, with private dining and nationwide retail products via Goldbelly.
- Ownership category
- akta.pro rank
Gramercy Tavern industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industry
- Casual Dining Restaurants (THAFACAB)
Keywords
Where Gramercy Tavern is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gramercy Tavern business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dining Room Food and Beverage Sales: Revenue from seasonal fine dining in The Dining Room, featuring a five-course menu at $175 per person with optional wine pairings at $115 per person. Lunch offers both à la carte and four-course options.
- Tavern Food and Beverage Sales: Revenue from casual à la carte dining in The Tavern featuring wood-burning grill dishes, with prices ranging from $9 to $54 per item.
- Private Dining Events: Revenue from private dining room (up to 20 guests) and full restaurant buyouts (up to 120 guests) for special occasions and events.
- At Home Products: Online sales of restaurant products and merchandise through Goldbelly platform for nationwide delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dining Room Seasonal Menu - Five-course dinner |
| One time/ perpetual license | Pay-as-you-go | Dining Room Lunch - Customizable experience |
| One time/ perpetual license | Pay-as-you-go | Restaurant Week Lunch - Three course menu |
| Unit Pricing | Pay-as-you-go | Tavern À la carte menu |
| Unit Pricing | Pay-as-you-go | Beverage pricing by the glass |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Gramercy Tavern product offering
Product offeringCore offering
Gramercy Tavern operates a dual-concept restaurant in New York City offering fine dining in The Dining Room with a seasonal five-course menu at $175 per person, and casual à la carte dining in The Tavern featuring wood-burning grill dishes. The restaurant provides private dining events for groups of up to 120 guests, seasonal Restaurant Week menus, a curated wine and beverage program, and ships select restaurant products nationwide through Goldbelly.
Product overview
Gramercy Tavern operates as a dual-concept restaurant with two distinct dining experiences: The Dining Room, an elegant fine dining setting offering Chef Michael Anthony's contemporary American seasonal cuisine in five-course format ($175/person) with optional wine pairings; and The Tavern, a casual à la carte space featuring dishes from an open wood-burning grill. The restaurant provides private dining options including an intimate Private Dining Room (up to 20 guests) and full restaurant buyouts (up to 120 guests). Additional offerings include a comprehensive beverage program with wines, cocktails, and beers, seasonal Restaurant Week menus, and At Home products through Goldbelly. The restaurant was founded by Danny Meyer in 1994 and is part of Union Square Hospitality Group.
Differentiator
Problem solved
Functional benefit
Products and services
- The Dining Room Elegant fine dining experience offering seasonally focused contemporary American cuisine with a five-course seasonal menu at dinner ($175 per person) and customizable lunch options with à la carte or four-course selections. Open for dinner 5:00 PM - 10:30 PM and lunch 11:30 AM - 2:30 PM. Reservations required via OpenTable.
- The Tavern Casual, vibrant dining space serving à la carte soulful fare from an open wood-burning grill, open daily 11:30 AM to 10:30 PM. Table reservations available; bar open for walk-ins. Menu items priced from $9 to $54.
- Private Dining Private and semi-private event hosting including an intimate Private Dining Room seating up to 20 guests and full restaurant buyout options for up to 120 guests for weddings, corporate events, and special occasions. Inquiries managed through Tripleseat software.
- Beverage Program Comprehensive beverage program featuring wines by the glass (Champagne & Sparkling $16-$38, White wines $18-$26, Red wines $22-$35), draft beer ($12-$16), seasonal cocktails, and a full wine list curated by sommeliers.
- At Home Restaurant products and merchandise available for purchase and nationwide delivery through Goldbelly partnership, allowing customers to enjoy Gramercy Tavern offerings at home.
Quantifiable outcome
- One Michelin Star maintained continuously since 2006
- +3 more outcomes
Companies that use Gramercy Tavern
Customer profileSegments4 records
Ideal customer profiles3 records
Gramercy Tavern technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Gramercy Tavern partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- OpenTablecoreThird-party reservation platform integration allowing customers to book tables at The Dining Room and The Tavern through OpenTable from the restaurant website.
- GoldbellyminorPlatform partnership for At Home product sales, allowing nationwide delivery of Gramercy Tavern products and merchandise.
- Union Square Hospitality Group (USHG)coreParent company owning and operating Gramercy Tavern as part of its portfolio of acclaimed New York City restaurants including Union Square Cafe, The Modern, Maialino, and others.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Gramercy Tavern competitors and assessment
Company assessmentDirect peers
- Eleven Madison Park: NYC flagship fine-dining restaurant by Daniel Humm. Comparable as a Michelin-starred, multi-course prix-fixe restaurant in Manhattan competing for the same destination fine-dining guest.
- Le Bernardin: Long-standing NYC Michelin-starred fine-dining institution. Comparable in terms of multi-decade acclaim, prix-fixe model, and Michelin-starred positioning in the NYC fine-dining market.
- Per Se: Thomas Keller's NYC fine-dining destination inside the Time Warner Center. Comparable as a Michelin-starred, multi-course tasting-menu restaurant targeting the same high-spend fine-dining patron.
- Union Square Cafe: Flagship USHG restaurant under Danny Meyer. Closest comparable given shared parent, similar NYC location, contemporary American cuisine, and shared operational resources.
- The Modern: Sister USHG restaurant located at MoMA. Comparable as a Michelin-decorated USHG fine-dining concept with similar contemporary American cuisine and seasonal sourcing philosophy.
- Daniel: Daniel Boulud's NYC Michelin-starred fine-dining flagship on the Upper East Side. Comparable as a long-established, prix-fixe-driven fine-dining destination targeting the same high-end NYC diner.
- Blue Hill at Stone Barns: Dan Barber's farm-to-table destination restaurant. Comparable for its farm-sourcing philosophy, seasonal tasting menu, and reputation as a celebrated American fine-dining experience.
- Jean-Georges: Jean-Georges Vongerichten's flagship NYC fine-dining restaurant. Comparable as a Michelin-recognized, contemporary prix-fixe restaurant with a similar decades-long NYC track record.
Emerging players
- Misi: USHG's Williamsburg Italian concept. Sister USHG restaurant with shared procurement and leadership — comparable as a USHG-operated, chef-driven NYC concept under the same operating umbrella.
- Atomix: NYC Michelin-starred Korean fine-dining tasting-menu restaurant. Comparable as a newer-generation Michelin-starred tasting-menu destination competing for the same high-spend contemporary dining audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gramercy Tavern social profiles
Digital presenceGramercy Tavern financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gramercy Tavern leadership team
Management profileNumber of profiles
Profiles4 records
Gramercy Tavern funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gramercy Tavern M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gramercy Tavern
What does Gramercy Tavern do?
Gramercy Tavern operates a dual-concept restaurant in New York City offering fine dining in The Dining Room with a seasonal five-course menu at $175 per person, and casual à la carte dining in The Tavern featuring wood-burning grill dishes. The restaurant provides private dining events for groups of up to 120 guests, seasonal Restaurant Week menus, a curated wine and beverage program, and ships select restaurant products nationwide through Goldbelly.
Is Gramercy Tavern a public or private company?
Gramercy Tavern is a private company. It is classified as corporate owned and is currently operating.
When was Gramercy Tavern founded?
Gramercy Tavern was founded in 1994.
Where is Gramercy Tavern based?
Gramercy Tavern is headquartered in New York, United States, in the North America region.
How does Gramercy Tavern make money?
Four revenue lines are on record. Dining Room Food and Beverage Sales are the primary driver. The others are tavern Food and Beverage Sales, private Dining Events and at Home Products.
Who are Gramercy Tavern's main competitors?
Direct peers on record are Eleven Madison Park, Le Bernardin, Per Se, Union Square Cafe, The Modern, Daniel, Blue Hill at Stone Barns and Jean-Georges. Emerging players are Misi and Atomix.
Does Gramercy Tavern have an API?
No public API is recorded for Gramercy Tavern.
What industry is Gramercy Tavern in?
Gramercy Tavern's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.