Grandcity Travel & Tours

Name

Grandcity Travel & Tours

Legal name

宏城旅游有限公司 Grandcity Travel Pty Ltd

Website

https://grandcitytours.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Group & Small-Group Custom Itinerary Planning (THAKAOAF)

akta.pro secondary industries

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Chinese-language travel agency
• Australian tour packages
• International tour operator
• Visa and hotel services
• Group travel bookings

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Tour Package Sales: The company sells organized tour packages (day tours, multi-day tours, domestic and international travel) to individual consumers and groups. Revenue is generated through package pricing that includes transportation, accommodation, guiding, and entry tickets.
2. Travel Ancillary Services: Additional revenue streams from hotel bookings, attraction tickets, visa services, car rentals, charter services, group bookings, and gift shop sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grandcity Travel & Tours is an Australian-based Chinese-language travel agency that sells organized tour packages and ancillary travel services. Its core offerings include domestic Australian day and multi-day tours (Melbourne, Sydney, Cairns, Tasmania, Perth, Adelaide, Gold Coast, Uluru, Great Ocean Road), New Zealand tours, European multi-country tours, and international tours (Fiji, Bali, Korea, Japan, China). It complements these packages with hotel bookings, attraction tickets, visa services, car rentals, chartered tours, group bookings, and an online gift shop, distributing via retail storefronts and its e-commerce website.

Product overview

Grandcity Travel & Tours is a comprehensive travel agency offering both domestic Australian and international travel packages. The product portfolio centers on tour packages organized by destination, complemented by ancillary travel services. Core offerings include Australia Tours covering Melbourne, Sydney, Cairns, Tasmania, Perth, Adelaide, Gold Coast, Uluru, and Great Ocean Road; New Zealand Tours for North and South Islands; Europe Tours across multiple countries; and Overseas Tours including Fiji, Bali, Korea, Japan, and China. Tours range from single-day experiences to extended multi-day itineraries. Add-on services include hotel bookings, attraction tickets, visa processing, car rental, guide services, gift mall, chartered tours, and group bookings. The company operates multiple retail store locations in Melbourne, Sydney, and Cairns with customer service hotline support.

Differentiator

Problem solved

Functional benefit

Products and services

• Australia Tours (澳洲旅游) Domestic Australian tour packages covering Melbourne, Sydney, Cairns, Tasmania, Perth, Adelaide, Gold Coast, Uluru, and the Great Ocean Road, featuring day tours and multi-day itineraries with Chinese-language guides for Chinese-speaking travelers.
• New Zealand Tours (新西兰旅游) New Zealand tour packages covering both North and South Islands with 3-12 day itineraries including Queenstown, Rotorua, Christchurch, Auckland, and dual-island packages for Chinese-speaking travelers.
• Europe Tours (欧洲环游) Multi-country European tour packages including Italy, France, Switzerland, Scandinavia, Eastern Europe, and Balkan regions with various route options for Chinese-speaking travelers.
• Overseas Tours (热门国际游) International tour packages covering Fiji, Bali, Korea, Japan, China, Taiwan, Egypt, Turkey, UAE, Malaysia, and other worldwide destinations for Chinese-speaking travelers.
• Melbourne Steam Train + Penguin Island Day Tour (墨尔本蒸汽小火车+企鹅岛一日经典双拼游) One-day combination tour featuring Puffing Billy steam train ride through the Dandenong Ranges and Philip Island penguin watching experience, starting from $215 AUD.
• Great Ocean Road 2-Day Deep Tour (大洋路2天深度游) Two-day tour of the Great Ocean Road including the Twelve Apostles, Apollo Bay overnight stay, Split Point Lighthouse, and koala spotting at Kennett River, starting from $390 AUD.
• Sydney + Gold Coast + Cairns East Coast 9-Day Air Tour (悉尼+黄金海岸+凯恩斯澳洲东海岸全景航空9日游) Comprehensive 9-day air tour covering Sydney, Gold Coast, and Cairns with all-inclusive 4-star hotel accommodation, starting from $2,850 AUD.
• Fiji 3-5 Day Resort Vacation (斐济享受度假3-5天游) Fiji island resort vacation packages with 4-5 star hotel accommodation, Chinese passport visa-free access, island hopping, and water activities, starting from $319 AUD.
• Bali 5-Day Paradise Tour (巴厘岛5天逍遥游) Bali island vacation with 4-5 star hotels or villa options, including island tours, spa treatments, Nusa Penida island hopping, and beach activities.
• Korea 6-Day Tour (缤纷韩国首尔江原道6日游) South Korea tour covering Seoul, Nami Island, Gyeongbokgung Palace, Cheongwadae Blue House, Bukchon Hanok Village, DMZ, and Myeongdong shopping district, starting from $919 AUD.
• Hotel Bookings (酒店) Hotel reservation service integrated with tour packages across Australian and international destinations with various star ratings.
• Attraction Tickets (门票) Ticket booking service for various attractions, theme parks, and activities across Australia.
• Visa Services (签证) Visa application assistance and processing services for international travel destinations.
• Car Rental (租车) Vehicle rental service for self-drive travel arrangements and airport transfers.
• Gift Mall (礼品商城) Online gift shop featuring travel-related merchandise, souvenirs, and specialty products.
• Chartered Tours (旅游包团) Customized private chartered tour services for groups with personalized itineraries.
• Group Buying (团购) Group booking discounts and special promotional tour packages for multiple travelers.
• Tour Guide Services (导游) Professional Chinese-speaking tour guides and drivers for all tour packages.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered minor.

• Australia Tourism Australia (澳洲旅游局)minorOthersListed as a friend link (友情链接) on the Grandcity Travel website footer, indicating a cooperative marketing relationship with Australia's national tourism body.
• Melbourne AirportminorOthersListed as a friend link (友情链接) on the Grandcity Travel website, indicating cooperative referral relationship.
• Sydney AirportminorOthersListed as a friend link (友情链接) on the Grandcity Travel website, indicating cooperative referral relationship.
• Brisbane AirportminorOthersListed as a friend link (友情链接) on the Grandcity Travel website, indicating cooperative referral relationship.
• Cairns AirportminorOthersListed as a friend link (友情链接) on the Grandcity Travel website, indicating cooperative referral relationship.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inspiring Vacations: Australian tour operator offering packaged and customized international tours including Asia and domestic Australia itineraries. Comparable in product breadth, online-led distribution, and target segment of value-oriented Australian travelers.
• Wendy Wu Tours: Australian-headquartered tour operator specializing in group tours to Asia and other destinations, often with Chinese-language guides and departures. Highly comparable to Grandcity's group tour operating model and Mandarin-speaking customer focus.
• Intrepid Travel: Melbourne-headquartered group tour operator with small-group international itineraries including Asia. Comparable in tour packaging expertise and Australian operating base, though focused on English-speaking experiential travelers.
• Contiki: Group tour operator running multi-day international itineraries including Asia routes, targeting younger travelers. Comparable in fixed-itinerary group tour mechanics and Australian operating presence.
• G Adventures: Group tour operator running small-group international itineraries globally including Asia. Comparable in fixed-itinerary group tour format and online-led international booking.

Regional players

• Lion Travel (雄獅旅遊): Taiwan-headquartered Mandarin-language travel agency operating group tours across Asia and beyond. Comparable in Chinese-language tour packaging, though primarily serves Taiwanese rather than Chinese-Australian customers.

Broad incumbents

• Helloworld Travel: Large Australian retail travel agency network with branded stores and tour packages. Comparable distribution model (physical retail + packaged tours), though oriented to mainstream Australian consumers rather than Chinese-speaking travelers.
• Tongcheng Travel (同程旅行): Major Chinese OTA with significant outbound tour inventory, particularly to Asia-Pacific destinations. Competes for the same Mandarin-speaking customer base though through app-first distribution.
• Trip.com Group (Ctrip): China-headquartered global OTA with extensive Mandarin-language tour inventory including Australia. Direct competitor for Chinese-language bookings but at vastly larger scale and digital-first distribution model.
• Scenic Luxury Cruises & Tours: Australian-headquartered tour and cruise operator with international itineraries. Comparable in premium tour packaging and Australian operating base, though focused on luxury English-speaking market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grandcity-travel-&-tours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grandcity Travel & Tours