Grandiose

What Grandiose does

Grandiose Sole Proprietorship LLC is a privately held UAE-based premium food and grocery retailer founded in December 2016 by Ghassan Aboud, who serves as Chairman, with Mussaab Aboud as CEO. The company operates an omnichannel model combining 45+ physical supermarket locations across Dubai, Abu Dhabi, Al Ain, Ras Al Khaimah, and Sharjah with an e-commerce platform (grandiose.ae) and dedicated iOS and Android mobile applications supporting home delivery with a minimum order of AED 30 and free delivery above that threshold. The product assortment spans fresh produce, dairy, bakery, meat and poultry, fishery, deli, grocery staples, frozen, beverages, household items, baby care, pet care, and an extensive World Food section serving expatriate communities, with 2,200+ locally sourced products.

The business model is built on direct-to-consumer retail sales across physical and digital channels, supplemented by a points-based loyalty program (Grandiose Plus) that earns 0.05 points per AED spent and the Grandiose Wellness Club, which hosts in-store yoga and wellness events. The company has developed an in-store concept ecosystem that includes Food Avenue, Grandiose Bakery, The British Butcher Shop, From the Sea, as well as branded concepts that have expanded into standalone restaurant destinations in 2025: Grandiosa (artisanal pizza), Burger Bliss (craft burgers), and Sizzle Grill (steaks). Adjacent concept brands include GrandRose (floral and gifting), Cheese Board, NutNest Roastery, and Honeycomb Hive to Table. Distribution is supported by a dedicated delivery fleet and temperature-controlled supply chain, with the company headquartered in Jumeirah 2, Dubai, under Trade License 900925. The company employs 1,273 people across retail, e-commerce, IT, marketing, HR, and commercial functions, and has been recognized with multiple 2025 regional awards including Most Admired Food & Grocery Retailer and Consumer Retailer of the Year.

Name

Grandiose

Legal name

Grandiose Sole Proprietorship LLC

Website

https://grandiose.ae

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grandiose is a UAE-based premium omnichannel grocery retailer operating 45+ supermarkets across Dubai, Abu Dhabi, Al Ain, Ras Al Khaimah, and Sharjah, serving UAE residents with fresh produce, international specialty foods, and private in-store dining concepts via physical stores and a dedicated e-commerce platform with mobile apps.

Ownership category

akta.pro rank

Product category

Premium Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Convenience Retailers (4451), Specialty Food Retailers (4452)

SIC

Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industries

Grocery & Food Omnichannel (CRAFAEAE), Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ), Delis & Sandwich Specialty Stores (CRAHAGAF)

Keywords

• Premium grocery retail
• Online grocery delivery
• Supermarket chain
• Fresh food retail
• Food and beverage concepts

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from in-store customer purchases across 45+ supermarket locations in Dubai, Abu Dhabi, Al Ain, and Ras Al Khaimah. Products include fresh produce, dairy, bakery, meat, seafood, frozen foods, beverages, household items, health & beauty, baby care, and pet care.
2. Online/E-commerce Sales: Revenue from online orders placed through grandiose.ae website and mobile applications. Free delivery offered on orders above AED 30.
3. Grandiose Plus Loyalty Program: Points-based loyalty program where members earn 0.05 points per 1 AED spent, with 10 points redeemable for 1 AED. New members receive 50 bonus points (equivalent to 5 AED) upon registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grandiose operates a premium omnichannel food and grocery retail business in the UAE, running 45+ supermarket stores and an online delivery service under the Grandiose Supermarket brand. Its assortment spans fresh produce, dairy, bakery, meat and poultry, fishery, deli, grocery staples, frozen foods, beverages, household items, baby care, pet care, and specialty international foods, complemented by in-store dining concepts and standalone restaurant brands. A loyalty program (Grandiose Plus), mobile apps, and a dedicated delivery fleet support the core grocery and food-and-beverage offering.

Product overview

Grandiose is a UAE-based premium food and grocery retailer operating over 45 physical supermarket locations across Dubai, Abu Dhabi, Al Ain, and Ras Al Khaimah. The company operates a unified platform combining physical retail with digital commerce through its Grandiose Mobile App, offering online grocery delivery alongside the in-store experience. The product portfolio centers on the core Grandiose Supermarket offering (featuring Fruits & Veggies, Dairy & Eggs, Bakery, Meat & Poultry, Fishery, Cheese & Deli, Grocery, Frozen, Beverage, and Household categories) supplemented by in-store dining concepts including Food Avenue, Grandiose Bakery, The British Butcher Shop, and From the Sea. Standalone food brands include Grandiosa (artisanal pizzas), Burger Bliss (burgers), Sizzle Grill (grilled items), GrandRose (floral/gifts), Cheese Board (artisan cheeses), NutNest Roastery, and Honeycomb Hive to Table. The loyalty program Grandiose Plus and Wellness Club round out the service offerings.

Differentiator

Problem solved

Functional benefit

Brands

• GrandRose: Exquisite floral arrangements, curated gifts, premium chocolates, and bespoke event styling.
• Cheese Board
• Sizzle Grill
• Burger Bliss
• Grandiosa
• NutNest Roastery
• Honeycomb Hive to Table
• Food Avenue
• Grandiose Bakery
• The British Butcher Shop
• From the Sea
• Grandiose Plus

Products and services

• Grandiose Supermarket Premier premium food and grocery retail offering operating 45+ supermarket locations across Dubai, Abu Dhabi, Al Ain, and Ras Al Khaimah. Spans fresh produce, dairy, bakery, meat and poultry, fishery, deli, grocery staples, frozen foods, beverages, household items, baby care, pet care, and specialty international foods.
• Grandiose Mobile App Mobile application available on Apple App Store and Google Play enabling customers to browse products, place grocery orders, track deliveries, and access the Grandiose Plus loyalty program.
• Online Grocery Delivery Online grocery shopping and home delivery service across the Emirates with a minimum order of AED 30, free delivery on orders above AED 30, and multiple payment methods including credit/debit cards, cash on delivery, and Apple Pay.
• Grandiose Plus Loyalty Program Points-based loyalty program for Grandiose customers where members earn 0.05 points per 1 AED spent and redeem 10 points for 1 AED in-store or online; new members receive 50 bonus points (5 AED value) upon registration.
• Food Avenue In-store dining destination offering artisanal pizzas, handcrafted burgers, premium grills, freshly baked breads, indulgent desserts, wholesome breakfasts, Grab & Go options, and buffet dining.
• Grandiose Bakery In-store bakery concept offering a wide array of breads, pastries, and sweet delights baked fresh daily with care and tradition.
• The British Butcher Shop Premium in-store meat counter concept specializing in high-quality non-halal cuts featuring traditional British-style selections and butchery expertise.
• From the Sea In-store fish and seafood counter concept offering daily catch of premium fish and seafood sourced with care from ocean to plate.
• GrandRose Floral and gifting concept offering exquisite floral arrangements, curated gifts, premium chocolates, and bespoke event styling services.
• Cheese Board Artisanal cheese and deli concept offering a curated selection of artisanal cheeses, gourmet deli items, and premium pairings.
• Sizzle Grill Grilled-food concept offering flame-kissed steaks, skewers, and grilled favorites, available both in-store within Grandiose supermarkets and as a standalone restaurant destination.
• Burger Bliss Burger concept offering crafted burgers with juicy patties, bold toppings, and freshly baked buns, available both in-store within Grandiose supermarkets and as a standalone restaurant destination.
• Grandiosa Artisanal pizza concept offering stone-baked pizzas inspired by Italy with premium ingredients, available both in-store within Grandiose supermarkets and as a standalone pizza restaurant destination.
• NutNest Roastery In-store roastery concept offering freshly roasted nuts, dried fruits, and wholesome snacks carefully sourced and packed with flavor.
• Honeycomb Hive to Table In-store honey-focused specialty concept offering honey and bee-related specialty products.
• Grandiose Wellness Club Community wellness initiative hosting yoga sessions, wellness activities, and workshops in Grandiose supermarkets to support community health.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brand and Supplier PartnerscoreOthers · 1 December 2016Grandiose maintains strong partnerships with brands and suppliers to ensure product quality and availability. The company sources from trusted local and international suppliers, with over 2200 locally sourced products. These partnerships support the company's unique supply chain, world-class warehouse, and dedicated fleet operations.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Waitrose UAE: Waitrose UAE is the UK premium grocer's Gulf operation, positioned in the same upmarket grocery niche as Grandiose. It competes for expatriate and high-income consumers seeking imported, specialty, and premium fresh products.
• Spinneys UAE: Spinneys is a premium UAE grocery chain focused on fresh produce, bakery, and high-quality imports. Its premium positioning, emphasis on fresh and international foods, and store experience overlap closely with Grandiose's value proposition.
• Lulu Hypermarket UAE: LuLu Hypermarket is a major GCC-wide grocery chain with deep UAE presence, broad fresh and grocery assortments, and an aggressive omnichannel rollout. It competes directly with Grandiose for premium and mainstream grocery baskets across the same Emirates.
• Kibsons: Kibsons is a UAE online grocery delivery specialist with deep fresh-produce focus. It is a direct competitor to Grandiose's e-commerce channel, particularly for premium fresh and online-only grocery customers.
• Union Coop: Union Coop is a Dubai-based cooperative supermarket chain with a large multi-store footprint. It competes on grocery range and value pricing and is a primary local competitor to Grandiose's Dubai store base.
• Choithrams: Choithrams is a UAE-based premium supermarket chain with a long-standing presence. It serves a similar premium customer base with comparable imported and fresh assortments, making it a direct local peer to Grandiose.
• Al Madina Hypermarket: Al Madina is a UAE-headquartered hypermarket chain offering groceries, fresh, and household items across multiple Emirates. It operates in similar trade areas to Grandiose and competes for value- and mid-tier grocery baskets.
• Carrefour UAE: Operated by Majid Al Futtaim, Carrefour UAE is the largest hypermarket and supermarket chain in the country. It is Grandiose's most direct competitor, offering broad grocery, fresh, and household assortments across an extensive UAE store footprint with a comparable omnichannel delivery platform.

Broad incumbents

• Noon Daily: Noon Daily is Noon's express grocery delivery service in the UAE, offering same-day fresh and pantry items. It is a broader e-commerce incumbent whose grocery vertical competes with Grandiose's last-mile delivery offering.
• Amazon.ae (Grocery): Amazon's UAE grocery offering, including Amazon Fresh and partner fulfillment, competes with Grandiose's online grocery channel. It is a broader digital incumbent rather than a specialty grocer, but with materially greater logistics scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/grandioseuae
• YouTubeyoutube.com/channel/UCN8eG61zlmyO3m6-mM6IixQ
• Facebookfacebook.com/GrandioseUAE
• LinkedInlinkedin.com/company/grandioseuae
• Instagraminstagram.com/grandioseuae/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grandiose