Grand Mercure Bangkok Atrium

Name

Grand Mercure Bangkok Atrium

Legal name

ACCOR SA

Website

https://grandmercurebangkokatrium.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Grand Mercure Bangkok Atrium is a 5-star hotel in central Bangkok (Huai Khwang district, near Asoke and Phetchaburi MRT) operating under Accor's Grand Mercure brand, serving business travelers, leisure guests, wedding couples, and MICE clients with 8 room categories, 5 F&B outlets, a spa, and event spaces for up to 350 guests.

Ownership category

akta.pro rank

Product category

Luxury Hotel Hospitality

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Luxury hotel accommodation
• Hotel dining restaurants
• Meetings events venues
• Wedding banquet services
• Spa wellness facilities

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accommodation: Room bookings across 8 room categories from Superior Room to Grand Executive Suite. Revenue from nightly stays with various packages including breakfast, half-board, and special promotions.
2. Food & Beverage - Benihana Restaurant: Teppanyaki dining experience serving premium Japanese cuisine including Wagyu beef, seafood, sushi, and signature cocktails. Operating hours 12 PM - 10 PM. Weekend brunch and special occasion packages available.
3. Food & Beverage - Public Restaurant: All-day dining restaurant offering Thai, Asian, and Western cuisine. Breakfast buffet, à la carte lunch and dinner. Signature dishes include Massaman curry, green papaya salad, Indian curries, pizza, and pasta.
4. Food & Beverage - Lobby Bar & Pool Bar: Beverage service at Lobby Bar (coffee, cocktails, light fare) and Pool Bar (tropical cocktails, beers, snacks). Special events including Cheers and Cheese Night with wine and gourmet food pairings.
5. Events & Weddings: MICE services and wedding packages. Six flexible event spaces accommodating up to 350 guests. Includes Thai wedding packages, Buddhist ceremonies with monks, ballroom with chandeliers, stage, lighting and sound systems.
6. Spa & Wellness: Anya Spa offering private massages including aromatherapy, Thai massage, head, shoulder, and foot massages using traditional healing techniques and natural ingredients.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Grand Mercure Bangkok Atrium is a 5-star hotel in central Bangkok operating under the Accor SA Grand Mercure brand, offering upscale guest accommodation across eight room and suite categories, five food and beverage outlets including a signature Japanese teppanyaki restaurant, full-service spa, fitness center, rooftop pool, and dedicated meeting and wedding event spaces accommodating up to 350 guests.

Product overview

Grand Mercure Bangkok Atrium is a 5-star hotel offering a comprehensive hospitality portfolio centered around accommodation, dining, wellness, and event services. The property features eight room and suite categories (Superior, Skyline, Deluxe, Corner, Executive Rooms and Corner, Executive, Grand Executive Suites), five distinct food and beverage outlets (Benihana Japanese Teppanyaki, Public Restaurant, The Lobby Bar, Pool Bar, and Executive Lounge), wellness facilities (Fitness Center, Rooftop Pool, Anya Spa), and comprehensive Meetings & Events and Weddings services. The hotel operates as part of the Accor group, with rooms and suites positioned as core products and Special Offers packages functioning as add-on promotional modules.

Differentiator

Problem solved

Functional benefit

Brands

• Grand Mercure: Upscale hotel brand by Accor offering 5-star accommodation with local cultural experiences and international hospitality.
• Benihana Atrium
• Public Restaurant
• The Lobby Bar
• Pool Bar
• Anya Spa
• Executive Lounge

Products and services

• Hotel Accommodation (Rooms & Suites)

Quantifiable outcome

• 30% discount on dining at hotel restaurants for Last Minute Deal package guests
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and supporting.

• Accor SAcoreStrategic or Co-development PartnerGrand Mercure Bangkok Atrium operates under the Grand Mercure brand licensed by Accor SA, a global hospitality company headquartered in Paris, France (110 Avenue de France, 75013 Paris) with share capital of 700,317,363 euros. The hotel integrates with Accor's distribution platforms (all.accor.com), loyalty programs (ALL, Accor Plus), and marketing ecosystem.
• Amazon Web ServicessupportingTechnology or IntegrationWebsite hosting services provided by Amazon Web Services, Inc. (P.O. Box 81226, Seattle, WA 98108-1226) for www.grandmercurebangkokatrium.com.
• LINE CorporationsupportingChannel Partner/ Reseller/ DistributorLINE Official Account (@grandmercureatrium) used for reservations, customer communication, and marketing in Thailand market. LINE OA is primary digital communication channel for Thai customers.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• Pullman Bangkok King Power: Accor sister brand in Bangkok with similar MICE focus, F&B variety, and loyalty integration — competes for the same corporate and event-driven demand under the same parent distribution system.
• Novotel Bangkok Sukhumvit 4: Accor mid-scale Bangkok property sharing the same booking platform and loyalty ecosystem, comparable F&B and meeting facilities but positioned at a lower price tier than Grand Mercure.
• Sofitel Bangkok Sukhumvit: Sister Accor brand property in central Bangkok; shares Accor's distribution, loyalty, and brand infrastructure while positioned slightly above Grand Mercure in the upscale tier — directly comparable operating model within the same corporate family.

Direct peers

• Centara Grand at CentralWorld: 5-star hotel in central Bangkok with extensive MICE and banquet facilities, multiple F&B outlets, and spa — directly competing for similar corporate events, weddings, and leisure travelers in the same catchment area.
• InterContinental Bangkok: 5-star international chain hotel near BTS Chit Lom in central Bangkok with comparable room categories, F&B outlets, club lounge, and MICE facilities serving overlapping business and leisure demand.
• Mandarin Oriental Bangkok: Iconic luxury 5-star hotel on the Chao Phraya River in Bangkok with comparable F&B portfolio, spa, river-facing event spaces, and similar premium pricing targeting high-end corporate and leisure guests.
• Bangkok Marriott Marquis Queen's Park: Large 5-star international hotel in central Bangkok with extensive meeting space, multiple restaurants, and executive lounge — comparable MICE capacity and group business targeting in the same competitive set.
• Anantara Siam Bangkok Hotel: Luxury 5-star hotel in central Bangkok offering comparable cultural Thai hospitality, multiple F&B outlets, spa, and event facilities catering to similar premium leisure and corporate segments.
• JW Marriott Hotel Bangkok: 5-star luxury hotel on Sukhumvit Road in central Bangkok with comparable premium F&B, executive lounge, large MICE facilities, and wedding services targeting the same high-end business and social-event segments.
• Shangri-La Hotel Bangkok: 5-star luxury hotel on the Chao Phraya River in central Bangkok, comparable in scale, full-service amenities, F&B outlets, and MICE facilities targeting similar business and leisure traveler segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/grandmercurebangkokatrium
• LinkedInlinkedin.com/company/grand-mercure-bangkok-atrium
• Instagraminstagram.com/grandmercurebangkokatrium

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Mercure Bangkok Atrium