What Granelle Group does

Granelle Group is a privately held Russian residential and commercial real estate developer founded in 1992, headquartered in Moscow. The company operates 22 active new-construction projects across three Russian regions (Moscow, Moscow Region, and Ufa), with a total project portfolio of 6.5 million m² of housing and more than 600,000 m² of commercial real estate, having commissioned approximately 3 million m² and delivered apartments to over 75,000 families since inception. Core products span economy, comfort, and business-class residential complexes — the latter marketed under the MYPRIORITY sub-brand launched in 2021 — alongside business centers (e.g., Mnevнiki BC, Paveletskaya BC), parking spaces, storage units, and adjacent engineering services via the in-house Technologika Prostranstva subsidiary.

The company monetizes primarily through one-time apartment sales (units priced between 4.8 million and 21.4 million RUB), supplemented by fixed service fees (60,000 RUB per transaction for apartments, 30,000 RUB for parking/storage), broker commissions via the broker.granelle.ru partner portal, and commercial property sales through affiliate Astrum Estate. Underlying technology includes Building Information Modeling (TIM/BIM) for construction, an online booking and reservation platform, live construction cameras, electronic document management with EDS, and integrations with Yandex.Metrica, AppMetrica, and Yandex.Cloud for analytics and storage. Distribution combines 17 company-owned sales offices, a 20+ bank mortgage partner network (anchored by Sberbank and VTB), broker and referral partner programs (offering up to 150,000 RUB per referral), and digital self-serve channels including Telegram bots.

Customer segments center on individual homebuyers across price tiers, with secondary segments in commercial property investors and tenants of MYPRIORITY business-class developments. The company is ranked TOP-10 in the Forbes "Most Reliable Developers of Russia" rating and TOP-20 by current construction volume, and has held systemically important company status in the Russian Federation since 2022. Granelle operates through 23+ wholly-owned legal entities providing vertical integration across development, stone processing, engineering, utility management, brokerage, and property management.

Name

Granelle Group

Legal name

Limited Liability Company «GUD MEDIA» (Общество с ограниченной ответственностью «ГУД МЕДИА», OOO «GUD MEDIA»)

Website

https://granelle.ru

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Granelle Group is a privately held Russian real estate developer founded in 1992, operating 22 active residential projects across Moscow, Moscow Region, and Ufa. The company sells economy, comfort, and business-class apartments (under the MYPRIORITY brand) plus commercial property, serving individual homebuyers with mortgage, broker, and online booking channels.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• Residential real estate development
• Apartment construction
• Property sales
• Mortgage services
• Commercial real estate

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales: Primary revenue stream from selling apartments in new residential complexes across Moscow, Moscow Region, and Ufa. Properties offered include apartments with and without finishing, parking spaces, and storage units.
2. Commercial Real Estate: Business centers and commercial premises sales through Astrum Estate management company. Includes office spaces in complexes such as Мневники and Павелецкая.
3. Service Fees: Service fees for property booking and transaction support services: 60,000 RUB for apartments (10,000 RUB booking + 50,000 RUB transaction support), 30,000 RUB for parking/storage units
4. Broker Commission: Commissions paid to broker partners for referring qualified buyers who complete property purchases

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Granelle Group develops and sells residential real estate across Moscow, Moscow Region, and Ufa, operating 22 active new construction projects with 3,080 apartments available. The portfolio spans economy to business-class apartments under brands including MYPRIORITY for premium properties, complemented by parking spaces, storage units, commercial premises, and mortgage brokerage services.

Product overview

Granelle Group operates as a diversified real estate developer offering residential complexes across Moscow, Moscow Region, and Ufa. The product portfolio includes 22 active new construction projects ranging from economy to business class segments. Core residential products are organized under branded complexes (ЖК «Гранель Тринити», ЖК «Мнёвники от Гранель», etc.) with the premium MYPRIORITY sub-brand for business-class properties. Auxiliary offerings include parking spaces, storage units, and comprehensive mortgage services. Digital service platforms include an online booking system, broker cabinet for agency partners, and customer service via Telegram. The company's engineering subsidiary «Технологика пространства» provides integrated infrastructure services. Recent launches include new buildings at Granelle Triniti and Prityazhenie City, plus business centers.

Differentiator

Problem solved

Functional benefit

Brands

• MYPRIORITY: A privilege program for new buyers of business-class apartments from Granelle, as well as for owners who already own property purchased from the company. Provides discounts on repeat purchases in MYPRIORITY developments.

Products and services

• Residential Apartments (Granelle portfolio) Apartments in new residential complexes across Moscow, Moscow Region, and Ufa, available with finishing, white box, or without finishing. Prices range from 4.8 million to 21.4 million RUB. Includes access to family mortgage at 3%, IT mortgage, military mortgage, and installment plans.
• Business-Class Apartments (MYPRIORITY) Premium business-class apartments under the MYPRIORITY sub-brand including ЖК «Мнёвники от Гранель», ЖК «Павелецкая от Гранель», ЖК «Дубровка от Гранель», ЖК «Нижегородская от Гранель», and ЖК «Басманный от Гранель». Targets premium segment with modern design and quality finishes.
• Commercial Real Estate / Business Centers Office and commercial premises in business centers including БЦ «Мнёвники от Гранель» and БЦ «Павелецкая от Гранель», managed through affiliated company Astrum Estate. Targets commercial property investors and businesses seeking office space.
• Parking Spaces Parking units adjacent to residential complexes starting from 1 million RUB. Available at various completed projects for property owners and buyers.
• Storage Units (Кладовые) Storage units available for purchase at residential complexes. Service fees: 5,000 RUB booking + 25,000 RUB transaction support (30,000 RUB total).
• Mortgage Services Comprehensive mortgage services including standard mortgage (rates from 5.99%), family mortgage at 3%, IT mortgage, military mortgage, tranche mortgage, maternal capital support, subsidies, and installment plans through 20+ bank partners including Sberbank and VTB.
• Online Booking Platform Digital platform enabling customers to select apartments, submit booking requests, and complete reservation payments online. Service fees: 10,000 RUB for apartment booking (price locked for 3-14 days) and 50,000 RUB for full transaction support.
• Broker Partner Program (Кабинет брокера) Portal for real estate agencies and individual agents to register clients, track referrals, and earn commissions for successful property purchase completions. Targets broker partners and individual agents.
• Engineering Communications Services (Технологика пространства) Full-cycle engineering communications services including electricity, heating, water, ventilation, and connectivity for residential complexes. Subsidiary manages 2.4 million m² of residential real estate.
• MYPRIORITY Loyalty Program Privileges program for business-class apartment owners providing discounts on repeat purchases in any MYPRIORITY development. Targets repeat buyers and existing property owners.

Quantifiable outcome

• 75,000+ families provided with apartments
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Astrum Estate (Аструм Недвижимость)coreChannel Partner/ Reseller/ DistributorAffiliated company specializing in commercial and social infrastructure development. Manages non-residential premises in Granelle Group complexes and other commercial properties in Moscow and Moscow region. Website: astrum-estate.ru
• Moscow Stone-Processing Plant (Московский Камнеобрабатывающий Комбинат)coreStrategic or Co-development PartnerLargest in Russia production facility specializing in natural stone products. Provides comprehensive stone manufacturing and processing services for construction projects using domestic and imported materials. Website: oaomkk.ru
• Technologika Prostranstva (Технологика Пространства)coreTechnology or IntegrationTechnical customer within Granelle Group organizing engineering network installation. Provides complete engineering communications including electricity, heat, water, ventilation, and communication for residential complexes and other real estate properties. Guarantees high quality and strict deadline compliance.
• Broker Partner AgenciesminorChannel Partner/ Reseller/ DistributorReal estate agencies and individual agents registered in the broker portal (broker.granelle.ru) for property referral services. Partners earn commissions for qualifying client referrals who complete property purchases.

Scale indicators11 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• PIK Group: The largest residential developer in Russia, with massive Moscow metro area focus and a broad portfolio spanning economy to premium segments. PIK operates at greater scale and broader geographic reach than Granelle but serves the same customer base and competes for the same land bank and buyer demand.
• Etalon Group: A publicly listed Russian residential developer with strong Moscow and Saint Petersburg focus. Etalon's portfolio of business-class and comfort-class residential projects, along with its integrated engineering and construction services, mirrors Granelle's product positioning and operational model.
• LSR Group: A vertically integrated Russian real estate developer operating in Moscow, Saint Petersburg, and Yekaterinburg with residential and commercial property exposure. LSR is a broad incumbent with similar product mix to Granelle, though it has more geographic diversification and a larger public profile.

Direct peers

• Samolet Group: One of Russia's largest residential developers focused on the Moscow metropolitan area with a comparable business model of building and selling new apartments. Both companies target the Moscow and Moscow Region buyer base with a similar mix of economy and business-class projects, making Samolet a directly comparable peer for Granelle.
• Capital Group: A Moscow-based real estate developer specializing in premium and business-class residential projects. Capital Group directly competes with Granelle's MYPRIORITY business-class developments in prime Moscow locations.
• MR Group: A Moscow-focused residential and commercial real estate developer with a comparable business-class product offering. MR Group competes with Granelle's MYPRIORITY-branded premium projects and operates in similar Moscow submarkets with comparable pricing.
• Donstroy: A Moscow-based residential developer known for premium and business-class high-rise projects. Donstroy operates in overlapping Moscow submarkets with comparable premium product positioning, making it a relevant peer for Granelle's MYPRIORITY brand.
• FSK Group: A large Russian residential developer active in Moscow and other regions with a comparable business model of constructing and selling new apartments. FSK competes with Granelle across economy and comfort-class segments in the Moscow metropolitan area.
• KORTROS Group: A Russian residential developer with projects in Moscow, Yekaterinburg, and other regions. KORTROS has a similar mix of new-build residential sales and competes for the same Moscow market segment, making it a directly comparable peer for Granelle.
• A101 Group: A large Russian developer focused on integrated residential communities in New Moscow, comparable to Granelle's Moscow Region projects. A101 develops large-scale mixed-use projects with similar economy-to-business-class segmentation and competes directly for Moscow metropolitan homebuyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/granelle-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granelle Group