Graner

What Graner does

Graner Fahrzeugtechnik is a family-owned, independent (freie) automotive and motorhome workshop based in Malterdingen, Baden-Württemberg, Germany, with 28 employees and a single physical location at Stöckstraße 2. Founded in January 2004 by Raimund Graner in Ihringen as a motorcycle and quad repair shop, the company relocated to Malterdingen in January 2014 and broadened its portfolio to include repairs for passenger cars of all brands, motorhome repairs, and custom camper vehicle manufacturing under the Südcamper sub-brand. Its underlying technology is conventional for the category: modern diagnostic devices for all-brand vehicle diagnostics and WDK-certified tire mounting equipment for passenger cars and motorcycles.

The business operates a diversified service model with six revenue streams: vehicle repair services (PKW and motorcycles), tire sales with mounting and seasonal storage, recurring storage rental for caravans/motorhomes/trailers at €35/month, custom camper manufacturing under Südcamper, authorized SYM scooter dealership sales, and on-site vehicle inspections (TÜV on Fridays, GTÜ on Tuesdays). Customer acquisition is sales-led and direct-to-consumer, driven by walk-in traffic, local reputation, and word-of-mouth within the Malterdingen/Baden-Württemberg region. The primary customer segments are individual vehicle owners, recreational vehicle owners, and two-wheeled vehicle owners — all served at the same physical workshop, with no e-commerce, digital marketing, or multi-location footprint.

Name

Graner

Legal name

Graner Fahrzeugtechnik

Website

https://graner-fahrzeugtechnik.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Graner Fahrzeugtechnik is a family-owned independent German Kfz and motorhome workshop in Malterdingen offering all-brand car and motorcycle repairs, tire services, SYM scooter sales, vehicle inspections, RV storage, and custom camper manufacturing under the Südcamper brand.

Ownership category

akta.pro rank

Product category

Automotive Repair and Workshop Services

NAICS

All Other Automotive Repair and Maintenance (811198), Tire Dealers (44134), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Home Manufacturing (336213)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive repair services
• Tire mounting services
• Vehicle diagnostics
• Motorhome conversions
• Vehicle inspection services

Headquarters

HQ city

Malterdingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Repair Services: Repair services for PKW (passenger cars) of all brands and motorcycles/quads. Core service revenue stream for 20+ years as a free (independent) automotive workshop.
2. Tire Sales and Services: Sales of winter, summer, all-weather, and off-road tires. Includes tire mounting and tire storage services.
3. Storage Rental (Stellplatzvermietung): Monthly rental of storage spaces for caravans, motorhomes, and trailers starting at €35/month.
4. Custom Vehicle Manufacturing (Südcamper): Manufaktur of individualized/custom recreational vehicles, positioning the company as a manufacturer of unique camper vehicles not available elsewhere.
5. Vehicle Sales (SYM Dealer): Authorized dealer for SYM brand scooters/rollers with associated sales revenue.
6. Vehicle Inspections (TÜV/GTÜ): Periodic vehicle inspection services (Hauptuntersuchungen) offered on-site, with GTÜ on Tuesdays and TÜV on Fridays.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Graner Fahrzeugtechnik is a family-owned independent automotive workshop offering repairs, vehicle diagnostics, emissions testing, and inspections for cars and motorcycles of all brands; WDK-certified tire mounting, tire sales (winter, summer, all-weather, off-road), and seasonal tire storage; custom motorhome manufacturing under the SÜDCAMPER sub-brand; monthly storage space rental for caravans, motorhomes, and trailers; and authorized SYM scooter dealer sales and service.

Product overview

Graner Fahrzeugtechnik is a family-owned vehicle technology and repair workshop offering tire services (sales, mounting, and seasonal storage), PKW repairs for all brands with modern diagnostics, motorhome repairs and custom conversions/manufacturing under the Südcamper brand, storage space rentals for caravans/motorhomes/trailers, and is an authorized SYM scooter dealer. The company operates as a free KfZ/motorhome workshop serving customers since 2004.

Differentiator

Problem solved

Functional benefit

Brands

• SÜDCAMPER: Custom motorhome manufacturing brand operated by Graner Fahrzeugtechnik, offering individually customized vehicles.

Products and services

• PKW Repair and Multi-Brand Diagnostics Repair services for passenger cars (PKW) of all brands, using modern diagnostic devices, including vehicle diagnostics, emissions testing (Benzin/Diesel, Zweirad), and periodic vehicle inspections (Hauptuntersuchungen/TÜV on Fridays and GTÜ on Tuesdays). Targeted at individual car owners in the Malterdingen region.
• Tire Sales, Mounting and Storage Sales of winter, summer, all-weather, and off-road tires, WDK-certified tire mounting for passenger cars and motorcycles (PKW/Zweirad), and seasonal tire storage (Reifeneinlagerung). Targeted at individual vehicle owners in the region.
• SÜDCAMPER Custom Motorhome Manufacturing In-house custom manufacturing (Manufaktur) of individualized motorhomes/campers not commonly available from mainstream OEMs. Targeted at customers seeking unique camper vehicles.
• Stellplatzvermietung (Storage Space Rental) Monthly rental of storage spaces for caravans, motorhomes, and trailers, starting at €35.00 per month. Targeted at individual owners of recreational vehicles needing off-season storage.
• SYM Scooter/Roller Authorized Dealership Sales and after-sales service of SYM brand scooters and rollers as an authorized dealer (Vertragshändler). Targeted at individual buyers of scooters, motorcycles, and quads.
• Motorcycle and Quad Repair Services Repair services for motorcycles and quads (Zweirad/Quad), the original focus of the business since 2004, plus related tire mounting and storage. Targeted at individual owners of two-wheeled vehicles.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SYMminorChannel Partner/ Reseller/ DistributorAuthorized dealer/reseller for SYM brand scooters and rollers. Graner Fahrzeugtechnik sells SYM products and likely provides after-sales service.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pneuhage: German tire wholesaler and retail service network offering tires, mounting, and storage across multiple branches. Closely mirrors Graner's tire sales, WDK-grade mounting, and seasonal Reifeneinlagerung service line at the regional/chain level.
• Vergölst: Continental-owned German tire and automotive service chain with full-service workshops. Overlaps directly with Graner's tire and general PKW repair business, with the advantage of Continental backing and national scale.
• Pit-Stop: Long-established German independent automotive service chain offering tires, repair, and inspections through franchised workshops. Highly comparable as an independent-format competitor serving regional catchments like Graner.
• Westfalia: Established German manufacturer of camper vans, motorhome conversions, and individual camper builds. Directly comparable to Graner's Südcamper sub-brand for custom recreational vehicle manufacturing.
• Reimo: German specialist for camper van conversions, modular interiors, and accessories. Closely comparable to Graner's Südcamper custom camper manufacturing as a smaller, conversion-focused peer serving individual RV owners.
• Euromaster (Germany): Major European tire and vehicle service retailer with deep German branch coverage. Highly comparable to Graner's WDK-certified tire mounting, seasonal storage, and general repair offerings, though operating as a national chain rather than independent workshop.

Broad incumbents

• ATU (Auto-Teile-Unger): Germany's largest independent multi-brand automotive service chain, offering tires, repair, inspections, and parts across hundreds of branches. Directly comparable to Graner in service mix, but at vastly greater scale and with strong brand recognition.
• Bosch Car Service: Global Bosch-affiliated network of multi-brand automotive workshops in Germany. Comparable to Graner's free multi-brand repair positioning, but with Bosch's brand equity, training infrastructure, and parts supply.
• Hymer: Major German premium motorhome and caravan manufacturer. Comparable to Graner for the motorhome repair and RV-related service lines (and an aspirational peer for Südcamper's custom camper Manufaktur).
• Knaus Tabbert: One of Europe's largest motorhome and caravan manufacturers, with brands including Knaus, Tabbert, Weinsberg, and T@b. Comparable to Graner on the RV storage, motorhome repair, and custom camper conversion dimension, though at OEM scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/graner

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graner