Gran Hotel Taoro
Gran Hotel Taoro is a 5-star luxury historic hotel in Puerto de la Cruz, northern Tenerife, operating 199 rooms, six restaurants (including two Michelin-starred concepts), a 973 m² congress centre, a wellness spa, and curated local experience programs for leisure, MICE, and event guests.
- Company typePrivate
- Founded1890
- HeadquartersPuerto de la Cruz, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Gran Hotel Taoro does
Gran Hotel Taoro operates a 5-star luxury hotel property at Ctra. Taoro Nº2 in Puerto de la Cruz, northern Tenerife, Spain. The property comprises 199 rooms and suites combining neoclassical architecture and colonial design with contemporary finishes, and offers panoramic views of the Atlantic Ocean and Mount Teide. Originally opened in 1890 as Spain's first luxury grand hotel and rebuilt following a post-2020 restoration, the hotel is operated by TROPICAL TURISTICA CANARIA, S.L., a private limited company within the TROPICAL HOTELES group (legal entity registered in the Commercial Registry of Santa Cruz de Tenerife, Tax ID B38521084). The group also operates Las Terrazas de Abama Suites and Los Jardines de Abama Suites.
The product surface extends well beyond room accommodation. Six on-site restaurants are directed by named chefs, most prominently OKA (Japanese-Mediterranean omakase by Ricardo Sanz, two Michelin stars and five Repsol Suns) and LAVA (fine dining under Erlantz Gorostiza with tasting menus from €95), alongside AMALUR gourmet bistro, Atlantico breakfast, La Carola pool bar, and Tagoror lobby bar. Ancillary verticals include the Sandára Wellness Center, two heated adult pools and a children's pool, a gym, and the X-Plora concierge service offering curated nature, gastronomy, and cultural heritage experiences across northern Tenerife. A dedicated Congress Centre of 973 m² (including a 625 m² plenary hall and named meeting rooms Teide, Christie, and Humboldt) targets MICE, weddings, and private events.
Revenue is generated through a mix of room accommodation (with seasonal/advance-purchase and Canary Islands resident rates), à la carte and tasting-menu dining, wellness treatments, events and conferences, parking at €20/day, and packaged flight+hotel bookings. Distribution runs through the hotel's own direct booking website (in Spanish, English, French, and German), a dedicated phone reservation line (+34 822 244 444), a travel-agency portal, and an integrated flight+hotel platform. Marketing leverages organic social (Instagram, Facebook, LinkedIn) and destination-blog content positioning the property as the authentic luxury base for exploring northern Tenerife.
Gran Hotel Taoro firmographics
Firmographics- Name
- Gran Hotel Taoro
- Legal name
- TROPICAL TURISTICA CANARIA, S.L.
- Website
- https://granhoteltaoro.com
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gran Hotel Taoro is a 5-star luxury historic hotel in Puerto de la Cruz, northern Tenerife, operating 199 rooms, six restaurants (including two Michelin-starred concepts), a 973 m² congress centre, a wellness spa, and curated local experience programs for leisure, MICE, and event guests.
- Ownership category
- akta.pro rank
Gran Hotel Taoro industry classification
Industry- Product category
- Luxury Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industry
- Luxury Wellness & Spa Resorts (THAGACAG)
Keywords
Where Gran Hotel Taoro is headquartered
LocationHeadquarters
- HQ city
- Puerto de la Cruz
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Gran Hotel Taoro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hotel Accommodation: Revenue from 199 rooms and suites offering panoramic views of Atlantic Ocean, Teide, and French gardens. Room categories include standard rooms and presidential suites.
- Fine Dining Restaurants: Six restaurants under direction of Michelin-starred chefs: LAVA (Erlantz Gorostiza), OKA (Ricardo Sanz, 2 Michelin stars), AMALUR (gourmet bistro), Atlantico (breakfast), La Carola (pool bar), and Tagoror (lobby bar).
- Events and Celebrations: Conference center with 625m² plenary hall, multiple meeting rooms (Teide, Christie, Humboldt), outdoor venues including gardens and terraces. Hosts weddings, anniversaries, corporate events, and congresses.
- Wellness and Spa Services: Sandara Wellness Center offering exclusive relaxation treatments. Two heated adult pools and one children's pool. Gym facilities.
- X-Plora Experiences: Exclusive concierge service offering personalized experiences: nature routes, gastronomic tastings, cultural heritage tours in northern Tenerife.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Direct Booking Rate with up to 15% discount |
| Subscription | Pay-as-you-go | Summer Offer up to 30% off |
| Subscription | Pay-as-you-go | Special Resident Rate 10% off |
| Unit Pricing | Pay-as-you-go | LAVA Tasting Menu from €95 |
| Unit Pricing | Pay-as-you-go | OKA Omakase Tasting from €85 |
| Unit Pricing | Pay-as-you-go | Amalur Tasting Menu from €65 |
| Unit Pricing | Pay-as-you-go | La Carola Pool Bar from €60 |
| Unit Pricing | Pay-as-you-go | Taoro Breakfast from €40 |
| Unit Pricing | Daily | Parking €20/day |
| Subscription | Pay-as-you-go | Veranos del Taoro Promo Code 15% off |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Gran Hotel Taoro product offering
Product offeringCore offering
Gran Hotel Taoro is a 5-star luxury hotel providing 199 rooms and suites with panoramic views of the Atlantic Ocean and Mount Teide, on-site fine dining across six restaurants (including Michelin-starred establishments), a wellness spa, and conference and celebration event facilities. The property operates as an urban resort in Puerto de la Cruz, Tenerife, and is the cornerstone hospitality asset of the TROPICAL HOTELES group.
Product overview
Gran Hotel Taoro is a 5-star luxury urban resort hotel offering accommodation and hospitality services. The property features 199 rooms and suites combining neoclassical architecture with contemporary comfort. Its product portfolio includes multiple dining venues (LAVA fine dining restaurant, OKA by Ricardo Sanz with two Michelin stars, AMALUR gourmet bistro, Atlántico restaurant, La Carola Pool Bar, and Tagoror Lobby Bar), Sandára Wellness Center with spa treatments, heated swimming pools, the X-Plora exclusive experiences program, and comprehensive meeting/event facilities including a Congress Center and multiple meeting rooms. The hotel positions itself as Spain's first luxury grand hotel, established in 1890.
Differentiator
Problem solved
Functional benefit
Brands
- X-Plora: Exclusive concierge service offering private experiences including nature trips, gastronomic traditions, and cultural heritage experiences in northern Tenerife
- Sandára Wellness Center
Products and services
- Gran Hotel Taoro Accommodation Luxury accommodation comprising 199 rooms and suites with panoramic views of the Atlantic Ocean, Mount Teide, and gardens; combines neoclassical architecture, colonial design, and contemporary comfort. Available to leisure travelers, couples, and corporate guests.
- LAVA Restaurant Fine dining restaurant under chef Erlantz Gorostiza featuring fire as the guiding element across two tasting menus, with an intimate 18-guest space and exclusive chef's table. Available to hotel guests and external diners.
- OKA by Ricardo Sanz Japanese-Mediterranean fusion omakase counter directed by Ricardo Sanz, with two Michelin stars and five Repsol Suns; exclusive counter seating for five guests. Tasting menu from €85. Open to hotel guests and external diners by reservation.
- AMALUR Gourmet Bistro Gourmet bistro offering contemporary Spanish gastronomy reimagined through four elemental themes (earth, sea, air, fire). Tasting dinner from €65. Available to hotel guests and external diners.
- Atlántico Restaurant Restaurant offering the signature Taoro gastronomic breakfast experience on a terrace with views of the Atlantic and Mount Teide. Breakfast from €40. Available to hotel guests and external diners.
- La Carola Pool Bar & Restaurant Pool bar and restaurant offering curated lunch with signature rice dishes, seasonal produce, and international flavors. Lunch from €60. Primarily available to hotel guests.
- Tagoror Lobby Bar & Lounge Lobby bar and lounge serving drinks and light service in the hotel's main entrance area; open seven days a week with extended weekend hours.
- Sandára Wellness Center Wellness center offering exclusive relaxation treatments, revitalizing body and mind experiences, essential oils, and cosmetic treatments to hotel guests.
- X-Plora Experiences Exclusive concierge service offering private guided experiences focused on culture, nature, and local gastronomy, including private routes through northern Tenerife and curated culinary experiences. Primarily for hotel guests.
- Congress Center & Meeting Rooms Dedicated event facility of 973 m² including a 625 m² plenary hall, dedicated meeting rooms (Sala Teide, Sala Christie, Sala Humboldt), and outdoor venues with panoramic views. Hosts corporate meetings, conferences, congresses, and private celebrations.
Companies that use Gran Hotel Taoro
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Gran Hotel Taoro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gran Hotel Taoro partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TROPICAL HOTELEScoreParent hospitality group managing Gran Hotel Taoro and other luxury properties including Las Terrazas de Abama Suites, Los Jardines de Abama Suites, and other hotels in Tenerife. Group specializes in luxury hotel accommodation and tourism services.
- Abama HotelsminorAbama Hotels luxury brand network offering cross-promotion and brand association with other 5-star properties. Gran Hotel Taoro is promoted alongside Abama Hotels properties.
- TEA Tenerife Arts SpaceminorPhotography center providing archival images for hotel's historical exhibitions. Images document the hotel's 19th century origins and heritage.
- Institute of Hispanic Studies of the Canary Islands (IEHC)minorAcademic institution providing historical photographs and archival material documenting Gran Hotel Taoro's founding and evolution as Spain's first luxury hotel.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Gran Hotel Taoro competitors and assessment
Company assessmentDirect peers
- Iberostar Selection Anthelia: 5-star luxury resort in Costa Adeje, Tenerife, offering comparable full-service amenities including multiple dining venues, spa, and event facilities. Targets the same premium European leisure and family luxury segment on the island.
- Royal Garden Villas & Spa: Boutique luxury villa-style hotel in Costa Adeje, Tenerife, with spa and personalized service positioning. Comparable in targeting the high-end leisure traveler seeking exclusivity and bespoke experiences on the island.
- Bahia del Duque: Iconic 5-star luxury resort in Costa Adeje, Tenerife, with multiple restaurants, spa, gardens, and a long heritage of hosting high-profile guests. Directly comparable to Gran Hotel Taoro in positioning, scale, and product breadth within the Tenerife luxury market.
- Royal Hideaway Corales Beach: 5-star adults-only luxury resort in Adeje, Tenerife, operated by Barceló. Comparable in premium leisure positioning, multiple F&B venues, and wellness amenities; competes directly for the same high-end couples and luxury traveler segment.
- Vincci Selección La Plantación del Sur: 5-star luxury resort in Costa Adeje, Tenerife, featuring multiple pools, gardens, spa, and several dining venues. Comparable in architectural character, scale, and full-service luxury positioning to Gran Hotel Taoro.
- Hotel Botánico & The Oriental Spa Garden: 5-star luxury hotel located in Puerto de la Cruz, Tenerife — the same town and immediate neighborhood as Gran Hotel Taoro. Comparable in scale, heritage positioning, full-service amenities (spa, multiple restaurants, gardens), and European luxury leisure clientele, making it the most direct local competitor.
- Hard Rock Hotel Tenerife: 5-star resort in Adeje, Tenerife, with multiple dining venues, pools, spa, and event spaces. Comparable in full-service resort scale and competes for premium leisure and group demand on the island.
- Ritz-Carlton, Abama: 5-star luxury resort in Guía de Isora, Tenerife, operated on land historically associated with the same parent group ecosystem (TROPICAL HOTELES area). Comparable in luxury tier, MICE capability, multiple F&B venues, and competing for the same high-end European leisure and corporate demand on Tenerife.
Regional players
- Lopesan Costa Meloneras Resort & Spa: 5-star luxury resort in Gran Canaria, the second major Canary Island. Comparable in full-service luxury amenities, multiple restaurants, and conference facilities; operates in the same archipelago tourist market and competes for Canary Islands-bound European luxury demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gran Hotel Taoro social profiles
Digital presenceGran Hotel Taoro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gran Hotel Taoro leadership team
Management profileNumber of profiles
Gran Hotel Taoro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gran Hotel Taoro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gran Hotel Taoro
What does Gran Hotel Taoro do?
Gran Hotel Taoro is a 5-star luxury hotel providing 199 rooms and suites with panoramic views of the Atlantic Ocean and Mount Teide, on-site fine dining across six restaurants (including Michelin-starred establishments), a wellness spa, and conference and celebration event facilities. The property operates as an urban resort in Puerto de la Cruz, Tenerife, and is the cornerstone hospitality asset of the TROPICAL HOTELES group.
Is Gran Hotel Taoro a public or private company?
Gran Hotel Taoro is a private company. It is classified as corporate owned and is currently operating.
When was Gran Hotel Taoro founded?
Gran Hotel Taoro was founded in 1890. It employs 1 to 10 people.
Where is Gran Hotel Taoro based?
Gran Hotel Taoro is headquartered in Puerto de la Cruz, Spain, in the Europe region.
How does Gran Hotel Taoro make money?
Five revenue lines are on record. Hotel Accommodation is the primary driver. The others are fine Dining Restaurants, events and Celebrations, wellness and Spa Services and X-Plora Experiences.
Who are Gran Hotel Taoro's main competitors?
Direct peers on record are Iberostar Selection Anthelia, Royal Garden Villas & Spa, Bahia del Duque, Royal Hideaway Corales Beach, Vincci Selección La Plantación del Sur, Hotel Botánico & The Oriental Spa Garden, Hard Rock Hotel Tenerife and Ritz-Carlton, Abama. Lopesan Costa Meloneras Resort & Spa is listed as a regional player.
Does Gran Hotel Taoro have an API?
No public API is recorded for Gran Hotel Taoro.
What industry is Gran Hotel Taoro in?
Gran Hotel Taoro's product category is Luxury Hotel Hospitality. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGACAG, Luxury Wellness & Spa Resorts. Its NAICS code is 72111 and its SIC code is 7000.