Gran Hotel Taoro

What Gran Hotel Taoro does

Gran Hotel Taoro operates a 5-star luxury hotel property at Ctra. Taoro Nº2 in Puerto de la Cruz, northern Tenerife, Spain. The property comprises 199 rooms and suites combining neoclassical architecture and colonial design with contemporary finishes, and offers panoramic views of the Atlantic Ocean and Mount Teide. Originally opened in 1890 as Spain's first luxury grand hotel and rebuilt following a post-2020 restoration, the hotel is operated by TROPICAL TURISTICA CANARIA, S.L., a private limited company within the TROPICAL HOTELES group (legal entity registered in the Commercial Registry of Santa Cruz de Tenerife, Tax ID B38521084). The group also operates Las Terrazas de Abama Suites and Los Jardines de Abama Suites.

The product surface extends well beyond room accommodation. Six on-site restaurants are directed by named chefs, most prominently OKA (Japanese-Mediterranean omakase by Ricardo Sanz, two Michelin stars and five Repsol Suns) and LAVA (fine dining under Erlantz Gorostiza with tasting menus from €95), alongside AMALUR gourmet bistro, Atlantico breakfast, La Carola pool bar, and Tagoror lobby bar. Ancillary verticals include the Sandára Wellness Center, two heated adult pools and a children's pool, a gym, and the X-Plora concierge service offering curated nature, gastronomy, and cultural heritage experiences across northern Tenerife. A dedicated Congress Centre of 973 m² (including a 625 m² plenary hall and named meeting rooms Teide, Christie, and Humboldt) targets MICE, weddings, and private events.

Revenue is generated through a mix of room accommodation (with seasonal/advance-purchase and Canary Islands resident rates), à la carte and tasting-menu dining, wellness treatments, events and conferences, parking at €20/day, and packaged flight+hotel bookings. Distribution runs through the hotel's own direct booking website (in Spanish, English, French, and German), a dedicated phone reservation line (+34 822 244 444), a travel-agency portal, and an integrated flight+hotel platform. Marketing leverages organic social (Instagram, Facebook, LinkedIn) and destination-blog content positioning the property as the authentic luxury base for exploring northern Tenerife.

Name

Gran Hotel Taoro

Legal name

TROPICAL TURISTICA CANARIA, S.L.

Website

https://granhoteltaoro.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

1–10 employees

Short description

Gran Hotel Taoro is a 5-star luxury historic hotel in Puerto de la Cruz, northern Tenerife, operating 199 rooms, six restaurants (including two Michelin-starred concepts), a 973 m² congress centre, a wellness spa, and curated local experience programs for leisure, MICE, and event guests.

Ownership category

akta.pro rank

Product category

Luxury Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Luxury hotel accommodation
• Fine dining restaurants
• Wellness spa services
• Corporate event venues
• Luxury hospitality services

Headquarters

HQ city

Puerto de la Cruz

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodation: Revenue from 199 rooms and suites offering panoramic views of Atlantic Ocean, Teide, and French gardens. Room categories include standard rooms and presidential suites.
2. Fine Dining Restaurants: Six restaurants under direction of Michelin-starred chefs: LAVA (Erlantz Gorostiza), OKA (Ricardo Sanz, 2 Michelin stars), AMALUR (gourmet bistro), Atlantico (breakfast), La Carola (pool bar), and Tagoror (lobby bar).
3. Events and Celebrations: Conference center with 625m² plenary hall, multiple meeting rooms (Teide, Christie, Humboldt), outdoor venues including gardens and terraces. Hosts weddings, anniversaries, corporate events, and congresses.
4. Wellness and Spa Services: Sandara Wellness Center offering exclusive relaxation treatments. Two heated adult pools and one children's pool. Gym facilities.
5. X-Plora Experiences: Exclusive concierge service offering personalized experiences: nature routes, gastronomic tastings, cultural heritage tours in northern Tenerife.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Gran Hotel Taoro is a 5-star luxury hotel providing 199 rooms and suites with panoramic views of the Atlantic Ocean and Mount Teide, on-site fine dining across six restaurants (including Michelin-starred establishments), a wellness spa, and conference and celebration event facilities. The property operates as an urban resort in Puerto de la Cruz, Tenerife, and is the cornerstone hospitality asset of the TROPICAL HOTELES group.

Product overview

Gran Hotel Taoro is a 5-star luxury urban resort hotel offering accommodation and hospitality services. The property features 199 rooms and suites combining neoclassical architecture with contemporary comfort. Its product portfolio includes multiple dining venues (LAVA fine dining restaurant, OKA by Ricardo Sanz with two Michelin stars, AMALUR gourmet bistro, Atlántico restaurant, La Carola Pool Bar, and Tagoror Lobby Bar), Sandára Wellness Center with spa treatments, heated swimming pools, the X-Plora exclusive experiences program, and comprehensive meeting/event facilities including a Congress Center and multiple meeting rooms. The hotel positions itself as Spain's first luxury grand hotel, established in 1890.

Differentiator

Problem solved

Functional benefit

Brands

• X-Plora: Exclusive concierge service offering private experiences including nature trips, gastronomic traditions, and cultural heritage experiences in northern Tenerife
• Sandára Wellness Center

Products and services

• Gran Hotel Taoro Accommodation Luxury accommodation comprising 199 rooms and suites with panoramic views of the Atlantic Ocean, Mount Teide, and gardens; combines neoclassical architecture, colonial design, and contemporary comfort. Available to leisure travelers, couples, and corporate guests.
• LAVA Restaurant Fine dining restaurant under chef Erlantz Gorostiza featuring fire as the guiding element across two tasting menus, with an intimate 18-guest space and exclusive chef's table. Available to hotel guests and external diners.
• OKA by Ricardo Sanz Japanese-Mediterranean fusion omakase counter directed by Ricardo Sanz, with two Michelin stars and five Repsol Suns; exclusive counter seating for five guests. Tasting menu from €85. Open to hotel guests and external diners by reservation.
• AMALUR Gourmet Bistro Gourmet bistro offering contemporary Spanish gastronomy reimagined through four elemental themes (earth, sea, air, fire). Tasting dinner from €65. Available to hotel guests and external diners.
• Atlántico Restaurant Restaurant offering the signature Taoro gastronomic breakfast experience on a terrace with views of the Atlantic and Mount Teide. Breakfast from €40. Available to hotel guests and external diners.
• La Carola Pool Bar & Restaurant Pool bar and restaurant offering curated lunch with signature rice dishes, seasonal produce, and international flavors. Lunch from €60. Primarily available to hotel guests.
• Tagoror Lobby Bar & Lounge Lobby bar and lounge serving drinks and light service in the hotel's main entrance area; open seven days a week with extended weekend hours.
• Sandára Wellness Center Wellness center offering exclusive relaxation treatments, revitalizing body and mind experiences, essential oils, and cosmetic treatments to hotel guests.
• X-Plora Experiences Exclusive concierge service offering private guided experiences focused on culture, nature, and local gastronomy, including private routes through northern Tenerife and curated culinary experiences. Primarily for hotel guests.
• Congress Center & Meeting Rooms Dedicated event facility of 973 m² including a 625 m² plenary hall, dedicated meeting rooms (Sala Teide, Sala Christie, Sala Humboldt), and outdoor venues with panoramic views. Hosts corporate meetings, conferences, congresses, and private celebrations.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• TROPICAL HOTELEScoreStrategic or Co-development PartnerParent hospitality group managing Gran Hotel Taoro and other luxury properties including Las Terrazas de Abama Suites, Los Jardines de Abama Suites, and other hotels in Tenerife. Group specializes in luxury hotel accommodation and tourism services.
• Abama HotelsminorStrategic or Co-development PartnerAbama Hotels luxury brand network offering cross-promotion and brand association with other 5-star properties. Gran Hotel Taoro is promoted alongside Abama Hotels properties.
• TEA Tenerife Arts SpaceminorOthersPhotography center providing archival images for hotel's historical exhibitions. Images document the hotel's 19th century origins and heritage.
• Institute of Hispanic Studies of the Canary Islands (IEHC)minorOthersAcademic institution providing historical photographs and archival material documenting Gran Hotel Taoro's founding and evolution as Spain's first luxury hotel.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Iberostar Selection Anthelia: 5-star luxury resort in Costa Adeje, Tenerife, offering comparable full-service amenities including multiple dining venues, spa, and event facilities. Targets the same premium European leisure and family luxury segment on the island.
• Royal Garden Villas & Spa: Boutique luxury villa-style hotel in Costa Adeje, Tenerife, with spa and personalized service positioning. Comparable in targeting the high-end leisure traveler seeking exclusivity and bespoke experiences on the island.
• Bahia del Duque: Iconic 5-star luxury resort in Costa Adeje, Tenerife, with multiple restaurants, spa, gardens, and a long heritage of hosting high-profile guests. Directly comparable to Gran Hotel Taoro in positioning, scale, and product breadth within the Tenerife luxury market.
• Royal Hideaway Corales Beach: 5-star adults-only luxury resort in Adeje, Tenerife, operated by Barceló. Comparable in premium leisure positioning, multiple F&B venues, and wellness amenities; competes directly for the same high-end couples and luxury traveler segment.
• Vincci Selección La Plantación del Sur: 5-star luxury resort in Costa Adeje, Tenerife, featuring multiple pools, gardens, spa, and several dining venues. Comparable in architectural character, scale, and full-service luxury positioning to Gran Hotel Taoro.
• Hotel Botánico & The Oriental Spa Garden: 5-star luxury hotel located in Puerto de la Cruz, Tenerife — the same town and immediate neighborhood as Gran Hotel Taoro. Comparable in scale, heritage positioning, full-service amenities (spa, multiple restaurants, gardens), and European luxury leisure clientele, making it the most direct local competitor.
• Hard Rock Hotel Tenerife: 5-star resort in Adeje, Tenerife, with multiple dining venues, pools, spa, and event spaces. Comparable in full-service resort scale and competes for premium leisure and group demand on the island.
• Ritz-Carlton, Abama: 5-star luxury resort in Guía de Isora, Tenerife, operated on land historically associated with the same parent group ecosystem (TROPICAL HOTELES area). Comparable in luxury tier, MICE capability, multiple F&B venues, and competing for the same high-end European leisure and corporate demand on Tenerife.

Regional players

• Lopesan Costa Meloneras Resort & Spa: 5-star luxury resort in Gran Canaria, the second major Canary Island. Comparable in full-service luxury amenities, multiple restaurants, and conference facilities; operates in the same archipelago tourist market and competes for Canary Islands-bound European luxury demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/granhoteltaorotenerife
• LinkedInlinkedin.com/company/granhoteltaoro
• Instagraminstagram.com/granhoteltaoro?igsh=djBhdG03cjI5ZzZ0

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gran Hotel Taoro