Mlekara Granice

What Mlekara Granice does

Mlekara Granice is a privately held Serbian dairy processor founded in 1993 as a family workshop by the Vukadinović family in the village of Granice near Mladenovac, approximately 50 km from Belgrade. The company has scaled raw milk processing from an initial 50 liters per day to a projected 115,000 liters per day, sourcing milk from approximately 1,000 agricultural producers in the ecologically clean Šumadija and northern Pomoravlje regions. It serves the general consumer market across Belgrade and central Serbia through food retail stores, and the HoReCa sector (hotels, restaurants, cafes, catering) through bulk-format products.

Its product portfolio covers pasteurized fresh milk, UHT long-life milk, a chocolate milk variant, standard and probiotic (VitaPro) yogurts, traditional fermented milk (kiselo mleko), sour cream, cream cheese spreads, semi-hard Graničar cheese, and ultrafiltration-produced feta-type cheeses (Siros, Granička feta), plus a plant-based cream extension (Biljni krem) for HoReCa. The underlying technology stack combines dairy processing methods — bactofugation, standardization, pasteurization, homogenization, UHT, and ultrafiltration — with probiotic culture formulations (Lactobacillus acidophilus, Bifidobacterium bifidum, Streptococcus thermophilus) and industrial automation including a Fanuc robotic palletizing system installed June 2022 and an automated fermentation/packaging line with CIP cleaning commissioned December 2022.

The business model is straightforward unit-based sales of branded and sub-branded dairy products through retail channels, with direct HoReCa distribution of bulk-format SKUs. Marketing is executed organically via Facebook, YouTube, Instagram, and recipe content on the company website. The company holds ISO 22000:2018 (food safety), ISO 14001:2015 (environmental), and ISO 45001:2018 (occupational health) certifications, and provides QR-code-based product verification. Mlekara Granice operates as MLEKARA GRANICE DOO MLADENOVAC under Serbian private limited company law with no disclosed institutional or private equity ownership.

Name

Mlekara Granice

Legal name

MLEKARA GRANICE DOO MLADENOVAC

Website

https://granice.rs

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Mlekara Granice is a privately held Serbian dairy processor founded in 1993 that produces milk, yogurt, fermented dairy, sour cream, cream cheese, and feta-style cheeses for consumers across Belgrade and central Serbia and for the HoReCa sector, sourcing raw milk from approximately 1,000 producers in the Šumadija region.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Fluid Milk Manufacturing (311511), Dairy Product (except Dried or Canned) Merchant Wholesalers (424430)

SIC

Dairy Products (2020)

akta.pro primary industry

Fluid Milk & Cream Processing (AFAKAKAA)

akta.pro secondary industries

Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Drinkable Yogurt & Kefir Manufacturing (AFAHADAC)

Keywords

• Dairy products
• Fresh milk processing
• Yogurt manufacturing
• Cheese production
• UHT milk

Headquarters

HQ city

Mladenovac

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dairy Product Sales: The company generates revenue through the manufacture and sale of dairy products including milk, yogurt, sour milk, sour cream, cheese spreads, and cheeses. Products are sold through retail channels across Belgrade and central Serbia to consumers and HoReCa sector.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mlekara Granice is a Serbian dairy manufacturer that processes raw milk sourced from approximately 1,000 regional farms into a complete portfolio of dairy products. The company produces pasteurized fresh milk, UHT long-life milk, chocolate milk, yogurts (including the VitaPro probiotic line), fermented milk, sour cream, cream cheese spreads, and specialty cheeses (Graničar semi-hard cheese, Siros and Granička feta). Production capacity is 115,000 liters per day, and the company also operates a dedicated HoReCa product line supplying bulk-format dairy products to hotels, restaurants, and cafes.

Product overview

Mlekara Granice is a Serbian dairy company producing a comprehensive portfolio of milk and dairy products. The product lineup includes fresh pasteurized milk (Sveže mleko) and UHT long-life milk with chocolate variant; yogurts including standard 2.8% fat and probiotic VitaPro 1% fat line; fermented milk (Kiselo mleko); sour cream (Kisela pavlaka); cream cheese spreads (Krem sir); and specialty cheeses (Graničar semi-hard cheese, Siros and Granička feta in feta style). A dedicated HoReCa channel offers larger-format products for the hospitality sector, while the Biljni krem plant-based cream represents an innovative non-dairy extension. Products are processed from milk sourced from Šumadija region with a daily capacity of 115,000 liters.

Differentiator

Problem solved

Functional benefit

Brands

• VitaPro: Probiotic yogurt drink with 1% milk fat, containing Lactobacillus acidophilus and Bifidobacterium bifidum cultures, introduced on 15.03.2018, marketed as a low-calorie option for health-conscious consumers.
• Graničar
• Siros

Products and services

• Sveže mleko (Fresh Milk) Pasteurized fresh milk available in 1L and 1.5L bottles with 2.8% milk fat, processed through bactofugation, standardization, and pasteurization for high nutritional value, for general consumers.
• UHT Mleko (Long-Life Milk)

Quantifiable outcome

• Projected capacity of 115,000 liters/day from initial 50 liters/day in 1993
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lactalis: Lactalis is the world's largest dairy company and owner of Somboled in Serbia. Competes across all dairy categories in the region with global scale, private-label capabilities, and supply chain integration that local players cannot match.
• Danone: Danone is a global dairy and plant-based nutrition company with historical ownership of Imlek and ongoing Serbian and Balkan distribution in yogurt and fermented dairy. Overlaps directly in probiotic yogurt and fermented dairy categories but operates at vastly broader scale.
• Müller (Unternehmensgruppe Theo Müller): Müller is a major European dairy and yogurt producer with branded yogurt, dessert, and dairy snack portfolios. Comparable on yogurt and fermented dairy categories and on premium/private-label positioning across European retail.
• Nestlé Adriatic: Nestlé operates across Serbia and the Balkans in UHT milk, dairy desserts, and infant nutrition. Directly competes in fluid milk and chocolate milk categories while serving the same retail chains; broader portfolio and multinational scale.

Direct peers

• Imlek: Imlek is the largest Serbian dairy processor, operating across fluid milk, yogurt, cheese, and fermented dairy categories for the same Belgrade and Serbian retail customers. Directly comparable on product mix, channel structure, and target market; far larger scale.
• Kooperativa Niš: Kooperativa Niš is a Serbian dairy cooperative serving southern and eastern Serbia with fluid milk, yogurt, and traditional fermented dairy. Closest peer on a smaller regional scale, with similar cooperative-style supply chain from local milk producers.
• Mlekara Šabac: Mlekara Šabac is a Serbian regional dairy processor serving central and western Serbia with fluid milk, yogurt, sour cream, and cheese. Closest peer by scale tier, geography, and product portfolio breadth within the Serbian dairy mid-market.
• Somboled (Mleko Subotica): Somboled is a major Serbian dairy processor owned by Lactalis, producing UHT and pasteurized milk, yogurt, sour cream, and cheeses for the Serbian market. Direct overlap on dairy categories, channel mix, and target customers.
• Meggle: Meggle is a German/Austrian dairy company with regional Balkan distribution in butter, cheese, and yogurt. Comparable on product technology and quality positioning; overlaps in cream cheese and specialty dairy segments.

Regional players

• Dukat: Dukat is the leading Croatian dairy processor (owned by Lactalis), producing milk, yogurt, and cheese for the Croatian and broader Adriatic market. Comparable on product categories and mid-sized dairy positioning, but operates primarily in Croatia rather than Serbia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MlekaraGranice-234B
• Facebookfacebook.com/granice
• Instagraminstagram.com/mlekara.granice
• LinkedInlinkedin.com/company/mlekara-granice

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mlekara Granice