GRANITS CONCEPT
- Company typePrivate
- Founded1997
- HeadquartersLodève, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
GRANITS CONCEPT firmographics
Firmographics- Name
- GRANITS CONCEPT
- Legal name
- GRANITS CONCEPT
- Website
- https://granits-concept.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
GRANITS CONCEPT industry classification
Industry- Product category
- Custom Stone Worktop Manufacturing
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE)
- akta.pro secondary industries
- Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG), Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF)
Keywords
Where GRANITS CONCEPT is headquartered
LocationHeadquarters
- HQ city
- Lodève
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
GRANITS CONCEPT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Worktop Manufacturing and Installation: Granits Concept designs, manufactures, and installs custom-made stone worktops (granite, marble, quartz, ceramic) for kitchens, bathrooms, and interior applications. The revenue is generated through the sale of materials combined with custom fabrication and professional installation services. The process requires a deposit (acompte) payment via bank transfer to confirm orders.
- Materials Sales (Slabs and Finished Products): Sale of stone materials including granite, marble, quartz, and ceramic slabs from their exhibition park. Customers can visit the showroom to select their materials directly from over 60 granites from around the world and over 100 quartz and ceramic samples.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
GRANITS CONCEPT product offering
Product offeringCore offering
Granits Concept is an artisan marble workshop that designs, fabricates, and installs custom stone worktops (granite, marble, quartz, ceramic, and Corian) for kitchens, bathrooms, and interior applications. Operating from their Lodève workshop with showrooms in Lodève and Bordeaux, they provide a complete 4-step service: quote request, validation with deposit, on-site digital measurement, and professional installation. Each project is custom-made to client specifications using waterjet cutting and CNC machining technologies.
Product overview
GRANITS CONCEPT is a decoration marble company offering custom-fabricated stone countertops and surfaces. The core offering consists of four main material categories: Granit (natural granite from French and international quarries), Marbre (natural marble), Quartz Silestone (reconstituted stone from Cosentino), and Céramique (ultra-compact ceramic surfaces from Laminam, Dekton, and Neolith). They also offer Corian solid surface materials. All products are custom-manufactured to specification in their Lodève workshop using waterjet cutting and CNC machining, with full-service installation. The company provides a 25-year warranty on Silestone, Dekton, and Laminam products. Their service portfolio includes quote requests, custom fabrication, and professional installation for kitchen countertops, bathroom surfaces, and interior wall cladding throughout the Occitanie region and Mediterranean coast.
Differentiator
Problem solved
Functional benefit
Products and services
- Granite Worktops (Granit) Natural granite stone worktops sourced from French quarries (Tarn, Brittany, Massif Central, Vosges) and internationally. Available in 2 or 3 cm thickness, with typical dimensions of approximately 300 cm x 190 cm. Designed for custom kitchen countertops, bathroom vanity tops, and interior surfaces.
- Marble Worktops (Marbre) Natural marble stone for interior applications including kitchen countertops, bathroom surfaces, and wall cladding. Sourced and fabricated to client specifications.
- Silestone Quartz Worktops Reconstituted quartz surface composed of over 93% quartz crystals, manufactured by Cosentino (Silestone). Available in standard format (306 x 140 cm) and jumbo format (325 x 159 cm), in 1.2 cm and 2 cm thickness. Comes with a 25-year manufacturer warranty.
- Ceramic Worktops (Laminam, Dekton, Neolith, Infinity) Ultra-compact ceramic surface materials from Laminam (320 x 160 cm), Dekton (320 x 144 cm), Neolith (320 x 160 cm), and Infinity. Available in 1.2 cm and 2 cm thickness. Laminam and Dekton products carry a 25-year manufacturer warranty.
- Corian Solid Surface Worktops Solid surface material by DuPont for kitchen and bathroom applications. Available in 1.2 cm thickness and fabricated to client specifications.
- Custom Fabrication Services Custom countertop fabrication performed in the Lodève workshop using two CNC machining centers and waterjet cutting technology (Primus, ~4,000 bar). Includes cutting, drilling, sink cutouts, and surface finishing from digitized project plans. Standard lead time is approximately 4 weeks.
- Installation Services Professional installation of custom stone countertops, including on-site digital measurement using PROLINER technology, fabrication, and final fitting. Part of the complete full-service offering from quote request to installation.
Companies that use GRANITS CONCEPT
Customer profileSegments2 records
Ideal customer profiles2 records
GRANITS CONCEPT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GRANITS CONCEPT partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Silestone (Cosentino Group)coreLong-standing partnership since Silestone's inception in 1996. Granits Concept has been working with Silestone quartz as their exclusive quartz supplier. Silestone, manufactured by the Cosentino Group, is recognized globally for its performance, hygiene, and durability. Silestone offers a 25-year warranty on its products. Cosentino also provides the Integrity integrated sink system that Granits Concept fabricates and installs.
- PROLINER (Prodim-Systems)coreGranits Concept uses PROLINER technology from Prodim-Systems for on-site digital measurement of worktops. This technology enables extreme precision measurement which is combined with the company's CNC software for accurate custom fabrication.
- LaminamcorePreferred partner for industrial ceramic products. Granits Concept offers Laminam ceramic surfaces for worktops and wall cladding. Laminam provides a 25-year warranty on their products. Dimensions available: 320 x 160 cm, available in 1.2 cm and 2 cm thickness.
- Dekton (Cosentino)corePreferred partner for ultra-compact ceramic surfaces. Dekton is part of the Cosentino Group and offers high-performance ceramic materials. Dimensions available: 320 x 144 cm, available in 1.2 cm and 2 cm thickness. Comes with 25-year warranty through Cosentino.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
GRANITS CONCEPT competitors and assessment
Company assessmentBroad incumbents
- Lapeyre: Major French home improvement retailer offering kitchen and bathroom worktop installation services nationally. Comparable as a competitor for residential worktop installations in France, with greater geographic reach but lower specialization in stone craftsmanship than Granits Concept.
- Neolith: Spanish manufacturer of sintered stone surfaces for worktops and architectural applications. Granits Concept is a certified fabrication partner; Neolith also supports a global fabricator/installer network that competes with Granits Concept for premium residential stone worktop projects.
- Cosentino Group: Global manufacturer of Silestone quartz and Dekton ultra-compact ceramic surfaces — Granits Concept's longest-standing preferred partner since 1996. Cosentino also operates its own fabrication/installation centers (Cosentino Centers), directly overlapping with Granits Concept's installation services.
- Laminam: Italian manufacturer of large-format ultra-compact ceramic surfaces used for worktops, facades, and interiors. Granits Concept is a preferred partner; Laminam's brand-certified fabricator network directly overlaps with Granits Concept's installation model.
- Schmidt Group: Major European fitted-kitchen manufacturer with integrated worktop supply and installation services across France. Comparable because Schmidt bundles worktop selection and installation into its kitchen offerings, competing for the same homeowner renovation projects that Granits Concept services.
- Compac: Spanish manufacturer of engineered quartz and marble surfaces for worktops and interiors. Compares to Granits Concept as both supply and compete at the premium stone/ceramic worktop tier, with similar go-to-market via certified fabricator networks across southern Europe.
- Caesarstone: Global manufacturer of engineered quartz surfaces for kitchen and bathroom worktops. Comparable because Caesarstone competes for the same premium quartz/ceramic worktop installations that Granits Concept fabricates, both serving residential and trade customers across European markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GRANITS CONCEPT social profiles
Digital presenceGRANITS CONCEPT financial estimates
Financial estimateRevenue estimate
Valuation estimate
GRANITS CONCEPT leadership team
Management profileNumber of profiles
Profiles2 records
GRANITS CONCEPT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GRANITS CONCEPT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GRANITS CONCEPT
What does GRANITS CONCEPT do?
Granits Concept is an artisan marble workshop that designs, fabricates, and installs custom stone worktops (granite, marble, quartz, ceramic, and Corian) for kitchens, bathrooms, and interior applications. Operating from their Lodève workshop with showrooms in Lodève and Bordeaux, they provide a complete 4-step service: quote request, validation with deposit, on-site digital measurement, and professional installation. Each project is custom-made to client specifications using waterjet cutting and CNC machining technologies.
Is GRANITS CONCEPT a public or private company?
GRANITS CONCEPT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GRANITS CONCEPT founded?
GRANITS CONCEPT was founded in 1997. It employs 1 to 10 people.
Where is GRANITS CONCEPT based?
GRANITS CONCEPT is headquartered in Lodève, France, in the Europe region.
How does GRANITS CONCEPT make money?
Two revenue lines are on record. Custom Worktop Manufacturing and Installation is the primary driver. The others are materials Sales (Slabs and Finished Products).
Who are GRANITS CONCEPT's main competitors?
Broad incumbents on record are Lapeyre, Neolith, Cosentino Group, Laminam, Schmidt Group, Compac and Caesarstone.
Does GRANITS CONCEPT have an API?
No public API is recorded for GRANITS CONCEPT.
What industry is GRANITS CONCEPT in?
GRANITS CONCEPT's product category is Custom Stone Worktop Manufacturing. Its primary akta.pro industry code is IMAKAHAE, Marble Quarrying & Dimension Stone Fabrication, with a secondary code of IMAKAHAG, Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone). Its NAICS code is 327110 and its SIC code is 3281.