Granqvist store

What Granqvist store does

Granqvist is a Swedish direct-to-consumer menswear brand founded in 2017 and operated under the legal entity AT Distribution In Sweden AB (Org. nr. 556820-1320). The company sells premium men's accessories — primarily handmade ties, pocket squares, bow ties, and scarves — alongside a narrower clothing line comprising Italian-fabric shirts, merino and cashmere knitwear, jackets, and trousers. Most products are manufactured in Europe, principally Italy, using named weaver fabrics (Monti, Albini, Testa, Brixia, Tollegno) and British cloths from Macclesfield, with hand-rolled edges on ties and limited edition production runs as quality differentiators.

The business operates exclusively through owned channels: an e-commerce storefront at granqviststore.se supporting multi-currency pricing (SEK, DKK, EUR, GBP, NOK, USD), and a single physical showroom at Rörstrandsgatan 10 in Stockholm. Worldwide shipping is fulfilled via PostNord in the Nordics and FedEx for international orders, with free-shipping thresholds (1,000 SEK in Sweden; 300 EUR worldwide). Marketing is conducted organically across Facebook, Instagram, YouTube, Pinterest, TikTok, blog content, email, and SEO. Pricing is positioned in the 115-150 EUR range for ties, framed as a premium-but-accessible alternative to luxury brands made possible by the absence of intermediaries.

Granqvist is privately held with no disclosed external funding, parent company, or management team in the available source material; the company's claimed positioning is as the leading Nordic retailer of premium ties and accessories. There are no disclosed revenue, headcount, partnership, M&A, or product-launch-dated events beyond the 2017 founding, limiting the analytical resolution of this brief.

Name

Granqvist store

Legal name

AT Distribution In Sweden AB

Website

https://granqviststore.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Granqvist is a Swedish D2C brand founded in 2017 selling premium handmade ties, pocket squares, bow ties, and a narrow line of Italian-made shirts and knitwear to individual consumers via its e-commerce site and a Stockholm showroom.

Ownership category

akta.pro rank

Product category

Premium Menswear Accessories and Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Ties, Bow Ties & Pocket Squares (CRAAAJAH)

akta.pro secondary industry

Luxury Menswear (CRAAAFAF)

Keywords

• Premium menswear accessories
• Handmade silk ties
• Direct-to-consumer fashion
• Italian fabric shirts
• Knitwear and bow ties

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce and Retail Sales: Revenue generated from direct sales of premium menswear accessories and clothing through their online store and physical showroom in Stockholm.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Granqvist sells premium handmade men's ties and accessories (pocket squares, bow ties, scarves) alongside a complementary clothing line of shirts, knitwear, jackets, and trousers, primarily manufactured in Italy with fabrics from Italian and British weavers. The assortment is offered direct-to-consumer through its own e-commerce site and a Stockholm showroom, targeting men seeking classic, timeless style at accessible luxury pricing.

Product overview

Granqvist is a Swedish direct-to-consumer (D2C) men's clothing and accessories brand founded in 2017, operating online and from a Stockholm showroom. The core product portfolio centers on premium handmade ties and accessories produced in Italy, complemented by a clothing line including shirts, knitwear, jackets, and trousers. Accessories include ties (various silk and wool types), pocket squares, bow ties, scarves, headwear, socks, leather belts, suspenders, card holders, and gloves. The clothing range features Italian-fabric shirts (Oxford, business, casual, linen), merino and cashmere knitwear, and tailored jackets. The brand positions itself as a premium alternative to luxury accessories makers while selling direct to consumers without intermediaries.

Differentiator

Problem solved

Functional benefit

Products and services

• Ties (Slipsar) Premium handmade ties for men in silk, wool, cashmere, cotton, linen, grenadine, shantung, ancient madder, vintage silk, and British fabric variants, hand-rolled and produced in Italy for individual consumers seeking classic formal accessories.
• Pocket Squares (Näsdukar) Designer pocket squares in silk, wool, cotton, linen, and cashmere for individual consumers, designed to coordinate with Granqvist's tie collection.
• Bow Ties (Flugor) Handcrafted men's bow ties in silk, grenadine, shantung, vintage silk, wool, cashmere, and cotton materials for individual consumers, including options for black-tie occasions such as tuxedo wear.
• Scarves (Halsdukar) Men's scarves in silk, wool, cashmere, and linen/cotton combinations, including bandanas, for individual consumers seeking premium neckwear layering options.
• Knitwear (Tröjor) Premium men's knitwear including merino pullovers (crewneck, polo, halfzip, gilet, cardigan, rollneck), lambswool pullovers, knitted T-shirts, cotton knitwear, and cashmere pullovers produced in Italy from Tollegno yarn for individual consumers.
• Shirts (Skjortor) Men's dress and casual shirts made from Italian fabrics, including Oxford, denim, business (Thomas Mason Premium), flannel, piqué, polo piqué, popover, and linen variants for individual consumers.
• Headwear (Mössor) Men's headwear including wool beanies, caps, and cashmere beanies sold to individual consumers as cold-weather accessories.
• Gloves (Handskar) Men's gloves sold to individual consumers as cold-weather accessories.
• Socks (Strumpor) Men's wool, cotton, and over-the-calf socks offered to individual consumers as premium everyday hosiery.
• Leather Belts (Skinnbälten) Men's leather belts sold to individual consumers as premium wardrobe accessories.
• Suspenders (Hängslen) Men's suspenders sold to individual consumers as a classic formalwear accessory.
• Card Holders (Korthållare) Men's card holders sold to individual consumers as a small leather/accessory item.
• Jackets (Kavajer) Men's tailored summer jackets and blazers sold to individual consumers as part of Granqvist's clothing line.
• Trousers (Byxor) Men's linen and wool trousers sold to individual consumers as part of Granqvist's tailored clothing line.
• Underwear (Underkläder) Men's boxers and pyjamas sold to individual consumers as part of Granqvist's everyday apparel line.
• Gift Cards (Presentkort) Gift cards redeemable across all Granqvist product categories, sold to individual consumers for gifting purposes.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@granqviststore3842?si=TGr8oEoyZYbRPPb4
• Facebookfacebook.com/Granqviststore
• Instagraminstagram.com/granqviststore
• Pinterestpinterest.se/Granqviststore
• LinkedInlinkedin.com/company/andrew-s-ties-sweden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granqvist store