Graphic Days®

What Graphic Days® does

Graphic Days® is a Turin-based non-profit organization that operates Italy's first international visual design festival, founded in 2016 and promoted by Print Club Torino. The organization runs an annual multi-day festival alongside year-round programming, delivering exhibitions, workshops, talks, performances, and city-wide events that serve professional designers, illustrators, students, and the general public in Italy. Core product strands include the flagship festival (now in its 10th edition), the 'In the city' distributed venue program, the Social Design vertical (Mini Mega Spazio, Volta Pagina, correctional-facility work), curated exhibition programs (Eyes On country-focused series, Just Humans), artist residencies, the Corrente fanzine, and a Design&People consultancy arm. Underlying delivery is a physical-event platform distributed across anchor venue Toolbox Coworking and partner cultural institutions (Museo Egizio, Politecnico di Torino, Goethe-Institut Turin, Fondazione Sandretto Re Rebaudengo), supplemented by Eventbrite ticketing, a multilingual website, and an active social presence on Instagram, Facebook, LinkedIn, YouTube, and Twitter.

The business model is a hybrid of earned and contributed revenue. Earned streams include workshop tickets (120–135 EUR), talk tickets (6–8 EUR), children's workshops (~9.93 EUR), and Design&People consulting fees; many exhibitions operate on a pay-what-you-wish donation basis. Contributed revenue comes from institutional grants (Compagnia di San Paolo, Camera di Commercio di Torino, Regione Piemonte, Città di Torino) and corporate sponsorship (BenQ, Favini, Stabilo, MCL, Font Lab) delivered in cash and in-kind. No external investment rounds are disclosed. The organization employs approximately 15 people and has received national recognition including the 2017 Medaglia di rappresentanza del Capo dello Stato della Repubblica Italiana.

Name

Graphic Days®

Legal name

Graphic Days®

Website

https://graphicdays.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Graphic Days® is a Turin-based non-profit that runs Italy's first international visual design festival and a year-round program of exhibitions, workshops, talks, and social design initiatives for professional designers, students, cultural institutions, and the general public.

Ownership category

akta.pro rank

Product category

Design Festival / Cultural Events

NAICS

Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Culture, Entertainment & Fan Conventions Organizers (THAHABAN)

akta.pro secondary industry

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)

Keywords

• Visual design festival
• Graphic design events
• Design exhibitions
• Creative workshops
• Cultural festival programming

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Festival Admission & Ticket Sales: The festival generates revenue through paid admission to workshops, talks, and certain exhibitions. Some events operate on a pay-what-you-want (donation) model, while others have set ticket prices (e.g., workshop at 120–135 EUR, talk at 6–8 EUR, children's workshop at 9.93 EUR). The festival uses Eventbrite for ticketing.
2. Sponsorship & Support: Graphic Days® receives financial and in-kind support from institutional sponsors including the Compagnia di San Paolo, Camera di Commercio di Torino, Regione Piemonte, Città di Torino, and from corporate technical sponsors (e.g., Favini, Stabilo, MCL, Font Lab). Main partners such as Toolbox Coworking provide venue and logistical support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Graphic Days® organizes an annual international visual design festival in Turin, Italy, featuring curated exhibitions, hands-on workshops, professional talks, live performances, and city-wide programming (In the City). It also runs social design initiatives, artist residencies, an independent fanzine publication (Corrente), international open calls, and a design consultancy arm (Design&People) that connects creative professionals with businesses and cultural institutions.

Product overview

Graphic Days® is an annual international visual design festival and platform based in Turin, Italy. The core offering is the festival itself (now in its 10th edition), which brings together exhibitions, workshops, talks, performances, and city-wide events. The product portfolio includes curated exhibition programs featuring international visual design works (such as the Eyes On country-focused series and Just Humans illustrator projects), professional workshops led by international designers, talks and conferences with creative speakers, live performances, and the Social Design initiative for community projects. Supporting offerings include artist residencies, the Corrente fanzine publication, international open calls for designers, and Design&People consultancy services. The associated Print Club Torino provides artisan printing capabilities. Events are distributed both during the festival and throughout the year via the 'In the City' program, creating a year-round presence across Turin's cultural venues.

Differentiator

Problem solved

Functional benefit

Brands

• Eyes On: Annual exhibition format focusing on the visual design tradition of a specific country. Started in 2017 with Barcelona.
• In the city
• Social Design
• Design&People
• Residencies
• Fanzine / Corrente

Products and services

• Graphic Days® Festival Annual international visual design festival featuring exhibitions, workshops, talks, performances, and city-wide events celebrating graphic design and visual communication, held in Turin, Italy.
• Exhibitions Curated exhibition programs featuring international visual design works, including themed series like Eyes On (focusing on specific countries) and Just Humans (illustrator integration projects) with 100 illustrators displayed at the Museo Egizio.
• Workshops Hands-on creative workshops led by international designers covering illustration, typography, sign painting, digital tools, paper engineering with electronics, and craft techniques, with tiered pricing for students/members versus non-members.
• Talks and Conferences Professional talks and conferences featuring international speakers discussing visual design trends, editorial design, packaging, and infographics, with early bird and standard ticket pricing tiers.
• In the City Month-long program of free events distributed across Turin, collaborating with local institutions, galleries, and cultural venues for visual art initiatives throughout multiple neighborhoods.
• Social Design Community-focused design projects addressing social issues, including Mini Mega Spazio initiatives in schools, nurseries, neighborhoods (Venaria, Moncalieri, Alpignano, Barriera), Corso Racconigi, and correctional facility programs.
• Residencies Artist residency programs providing opportunities for designers to develop projects in collaboration with Print Club Torino, including international residencies.
• Corrente Fanzine Independent publication (Corrente) documenting festival activities and visual design culture, self-published as a fanzine format.
• Open Calls International calls for entries inviting designers to participate in themed design competitions as part of the festival programming.
• Design&People Design consultancy and branding projects connecting creative professionals with businesses and cultural institutions for commercial design work.
• Performances Live artistic performances combining illustration, paper design, and calligraphy with audience participation during the festival.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Print Club TorinocoreStrategic or Co-development PartnerPrint Club Torino is the founding organization behind Graphic Days®, serving as the primary initiator and co-organizer of the festival. As an association dedicated to print art and graphic culture in Turin, Print Club Torino provides the foundational expertise and community network that underpins the festival's programming.
• Plug (Creativity Organization)coreStrategic or Co-development PartnerPlug is listed as a founding co-organizer of the Graphic Days® festival alongside Print Club Torino, contributing to the creative direction and execution of the event.
• Tal (Try Again Lab)coreStrategic or Co-development PartnerTal (Try Again Lab) is listed as a founding co-organizer of the Graphic Days® festival.
• QuattrolineecoreStrategic or Co-development PartnerQuattrolinee is listed as a founding co-organizer of Graphic Days® and also serves as the design and web development partner for the festival.
• MG2 ArchitetturecoreStrategic or Co-development PartnerMG2 Architetture is the exhibition design and installation partner for the festival, responsible for the physical setup and spatial design of exhibitions.
• Toolbox CoworkingflagshipStrategic or Co-development PartnerToolbox Coworking serves as the main venue partner and main partner of the festival, hosting the majority of festival events at its Turin location. It is listed as the main partner (Main partner) of the 2017 and subsequent editions.
• Città di TorinocoreStrategic or Co-development PartnerThe City of Turin provides official patronage and institutional support to the festival, recognizing it as a significant cultural event for the city.
• Regione PiemontecoreStrategic or Co-development PartnerThe Piedmont Region provides institutional patronage and support to the festival as part of its cultural programming.
• Goethe-Institut TurincoreStrategic or Co-development PartnerThe Goethe-Institut Turin is a recurring partner of the festival, providing support and hosting events (such as the 'Attraversare i muri' exhibition in 2017 and partnering on the Talk 06 / Infographics Group event in 2018).
• Politecnico di TorinocoreStrategic or Co-development PartnerPolitecnico di Torino is an institutional partner of the festival, providing academic participation and hosting educational programming, including the 'Nudi o vestiti?' packaging sustainability exhibition developed within its Department of Architecture and Design.
• Museo Egizio (Egyptian Museum, Turin)flagshipStrategic or Co-development PartnerThe Museo Egizio in Turin hosted the Just Humans exhibition (October 2019 – January 2020), marking the inauguration of a collaboration between Graphic Days® and the museum for large-scale cultural exhibitions.
• BenQcoreGTM or Marketing PartnerBenQ partnered with Graphic Days® as a workshop sponsor for the 2018 (Vol.03) edition, collaborating on multiple workshop sessions covering topics such as Photoshop, portfolio building, virtual reality, and animation.
• RaiminorGTM or Marketing PartnerRai served as a media partner for the 2017 edition of the festival, providing media coverage and promotional support.
• FaviniminorGTM or Marketing PartnerFavini is listed as a technical sponsor for the 2016 and 2017 editions, providing paper and graphic art materials.
• StabilominorGTM or Marketing PartnerStabilo is listed as a technical sponsor for the 2016 edition, providing stationery and art materials.
• Fondazione Sandretto Re RebaudengominorStrategic or Co-development PartnerThe Fondazione Sandretto Re Rebaudengo participated in the 'In the city' program, hosting events and collaborating on exhibitions such as the 'San Paolo Unconventional Mapping' exhibition.
• Fablab for KidsminorStrategic or Co-development PartnerFablab for Kids collaborated with Print Club Torino to develop the 'CartElettra' workshop series for children (ages 6–12), combining paper engineering with electronics in hands-on creative sessions.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Design Indaba: International design conference and festival held in Cape Town featuring talks, workshops, and exhibitions on creativity and design. Directly comparable event-driven platform with international speaker roster targeting design professionals and creative communities.
• Pictoplasma: International festival and conference for character design, illustration, and contemporary visual culture, originally Berlin-based. Directly comparable as a visual arts/illustration festival with talks, exhibitions, and workshops featuring international artists.
• Vienna Design Week: Annual design festival in Vienna featuring exhibitions, workshops, and citywide programming across cultural venues. Directly comparable European city-distributed visual design festival with institutional partnerships and international guest programming.
• Dutch Design Week: Annual international design festival held in Eindhoven, Netherlands, featuring exhibitions, workshops, talks, and citywide programming. Directly comparable to Graphic Days® as a multi-venue visual design festival with international guest roster and design community focus.
• London Design Festival: Annual citywide design festival in London featuring exhibitions, installations, and talks across multiple venues. Directly comparable annual international design event with institutional partnerships and city-distributed programming model.
• Milano Design Week / Salone del Mobile: Italy's flagship design event featuring exhibitions, talks, and citywide programming across Milan. Directly comparable as Italy-based international design festival with strong institutional backing and global brand presence, though operating at significantly larger scale.
• Helsinki Design Week: Annual design festival in Helsinki featuring exhibitions, workshops, and citywide events across multiple venues. Directly comparable European design festival with similar city-distribution model and emphasis on design-community engagement.
• OFFF Festival: International design, creativity, and digital arts festival held in Barcelona and other cities, featuring workshops, talks, and exhibitions on visual design, typography, and motion. Directly comparable in scale and format to Graphic Days® with similar target audience of designers and creative professionals.

Broad incumbents

• AIGA (American Institute of Graphic Arts): US-based professional design association hosting design conferences, exhibitions, and programming for graphic designers. Comparable as a broader institution organizing design events and community programming, but operating across multiple events rather than a single annual festival.
• AGI (Alliance Graphique Internationale): Global professional organization for graphic designers and visual communicators that hosts conferences, events, and exhibitions. Comparable as a broader institution organizing international design programming, though operating as a professional association rather than a single festival.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tographicdays
• YouTubeyoutube.com/channel/UCDrzvPopiWZIGkJ80sfZAnA
• Facebookfacebook.com/graphicdaystorino
• LinkedInlinkedin.com/company/graphic-days
• Instagraminstagram.com/accounts/login/?next=/graphicdaystorino

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graphic Days®