Graphic Image
Graphic Image is a privately held commercial and digital printer in Milford, CT, offering offset and digital printing, direct mail, design, finishing, and promotional products to nonprofits, manufacturers, education, healthcare, and enterprise retail customers across the U.S. Northeast.
- Company typePrivate
- Founded1985
- HeadquartersMilford, Connecticut, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Graphic Image does
Graphic Image is a privately held, full-service commercial and digital printing company headquartered in Milford, Connecticut, operating from a single production facility at 561 Boston Post Road with approximately 70 employees. Founded circa 1985, the company offers a vertically integrated service stack spanning offset commercial printing, digital printing (anchored by a 2021-installed Konica Minolta AccurioPress C12000 capable of variable data printing on substrates from 52–450gsm at up to 120 ppm), direct mail services including USPS Every Door Direct Mail (EDDM), prepress and design, inline finishing (booklet making up to 30mm), and a separate promotional products e-commerce storefront at promos.graphicimage.net. The company holds FSC Chain-of-Custody certification for sustainable paper sourcing and emphasizes process-free plates, soy-based inks, and Gray Component Replacement ink optimization software.
The business model is project-based and sales-led: customers contact the Milford facility via phone, email, or web form to receive custom quotes, with pay-as-you-go unit pricing on transparent items such as EDDM (from $0.164 per piece) and promotional pens (from $0.44 each for 500 units), and special non-profit pricing offered as an explicit program. Customer segments span nonprofits (The Bowery Mission, RSDSA, Black Rock Church, Mission Lazarus), education (St. Joseph's High School), consumer products and manufacturing (Woodland Power Products), and large enterprise retail (Ahold Delhaize USA), with the company explicitly targeting manufacturers, marketing agencies, colleges, restaurants, healthcare, and K–12 schools.
The company completed a full rebrand in 2021 — new logo, new website, and expanded social media presence — alongside the digital press installation and the EDDM and promotional products launches. No external funding rounds, acquisitions, parent companies, or publicly disclosed financials are recorded, and revenue, ARR, and growth rate are not disclosed in the source data.
Graphic Image firmographics
Firmographics- Name
- Graphic Image
- Legal name
- Graphic Image
- Website
- https://graphicimage.net
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Graphic Image is a privately held commercial and digital printer in Milford, CT, offering offset and digital printing, direct mail, design, finishing, and promotional products to nonprofits, manufacturers, education, healthcare, and enterprise retail customers across the U.S. Northeast.
- Ownership category
- akta.pro rank
Graphic Image industry classification
Industry- Product category
- Commercial Printing Services
- NAICS
- Commercial Printing (except Screen and Books) (323111), Graphic Design Services (54143)
- SIC
- Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
- akta.pro secondary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
Keywords
Where Graphic Image is headquartered
LocationHeadquarters
- HQ city
- Milford, Connecticut
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Graphic Image business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Commercial Printing Services: Offset and digital printing services for various printed materials including brochures, flyers, catalogs, business cards, posters, door hangers, palm cards, and sell sheets. Both short-run and medium quantity printing from low to high thousands.
- Direct Mail Services: Complete direct mail campaign services including Every Door Direct Mail (EDDM), personalized variable data printing, polybagged formats, and mailing coordination with USPS.
- Design Services: In-house prepress and design services for concept creation, file preparation, and creative consultation.
- Promotional Products: Custom promotional items including pens, tote bags, masks, koozies, tumblers, shirts, hats featuring company branding. Products available through their promotional products store at promos.graphicimage.net.
- Finishing & Distribution: Binding services including inline booklet making (up to 30mm thickness), cutting, and distribution coordination for completed print projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Every Door Direct Mail (EDDM) - Geographic direct mail at reduced postal rates |
| Unit Pricing | Pay-as-you-go | Promotional Products - Custom branded merchandise |
| Other | Multi-year contract | Non-profit Organizations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Graphic Image product offering
Product offeringCore offering
Graphic Image is a commercial and digital printing company based in Milford, CT that provides offset and digital printing, direct mail services, design/prepress services, finishing and distribution, and custom promotional products. It serves organizations across markets including nonprofits, manufacturers, marketing agencies, healthcare, education, and retailers, with in-house print, mail, and digital expertise handling projects from low-volume short runs to multi-thousand quantities.
Product overview
Graphic Image is a commercial and digital printing company offering a comprehensive suite of print, mail, and digital services. The core offerings include Commercial Printing (offset), Digital Printing (using the Konica Minolta AccurioPress C12000), Direct Mail Services, Data & Marketing Services, Design Services, and Finishing & Distribution. They also offer Variable Data Printing for personalized campaigns and sell Promotional Products through a separate catalog. Their services serve diverse markets including colleges, healthcare, manufacturers, nonprofits, restaurants, and retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Printing
- Digital Printing
- Direct Mail Services
- Data & Marketing Services
- Design Services
- Finishing & Distribution
- Promotional Products
Quantifiable outcome
- 300% increase in donations for Mission Lazarus through larger direct mail format
- +3 more outcomes
Companies that use Graphic Image
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles5 records
Graphic Image technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Graphic Image partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Konica MinoltacoreEquipment partnership for Konica Minolta AccurioPress C12000 digital press. This represents core production technology for the company's digital printing operations. The partnership provides Graphic Image with advanced printing capabilities including variable data printing, speeds up to 120 ppm, and ability to print on diverse substrates (52-450gsm).
- US Postal Service (USPS)corePartnership for Every Door Direct Mail (EDDM) program enabling geographic direct mail campaigns without requiring purchased mailing lists. USPS provides the delivery infrastructure for EDDM campaigns with rates as low as $0.164 per piece for mail up to 3.3oz.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Graphic Image competitors and assessment
Company assessmentDirect peers
- Minuteman Press: National franchise network of locally owned commercial print, marketing, and direct mail centers. Directly comparable business model: full-service print + design + mail for SMB and mid-market clients, single-location regional footprint.
- Lahlouh: West Coast commercial printer offering offset, digital, large-format, direct mail, and fulfillment services. Same end-to-end print + mail service mix targeting mid-market and enterprise clients.
- Tukaiz: Chicago-area commercial printer and marketing services provider with offset, digital, direct mail, and fulfillment capabilities. Comparable scale (~70 employees range), service mix, and end-to-end model.
- SpeedPro Imaging: National franchise network specializing in large-format and wide-format printing for marketing and signage. Comparable commercial printing customer base and regional single-location operating model, though skewed toward large-format output.
- IWCO Direct: Large US direct mail and printing services provider serving financial services, insurance, and consumer brands. Comparable direct mail and variable data printing services, though at significantly larger scale.
- Think Patented: Midwest regional commercial printer offering offset/digital printing, direct mail, signage, and promotional products. Closely comparable mid-sized, multi-service print + marketing operation.
- Sir Speedy: Franchise printing and marketing services network offering commercial printing, signs, digital, and direct mail to SMBs. Closely aligned service mix and customer profile to Graphic Image.
- The Printing House: Mid-Atlantic regional commercial printer offering offset and digital printing, direct mail, and finishing services. Same single-region full-service print + mail value proposition as Graphic Image.
- ALPHAGraphics: Franchise network providing commercial printing, marketing, and signage solutions to SMB and mid-market accounts. Operates with the same local-printer + print+marketing services model as Graphic Image.
Broad incumbents
- Quad/Graphics: One of the largest US commercial printers, offering offset/digital printing, direct mail, in-store marketing, and media services at national scale. Comparable print + mail capabilities but with vastly broader geographic footprint and enterprise customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Graphic Image social profiles
Digital presenceGraphic Image financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graphic Image leadership team
Management profileNumber of profiles
Graphic Image funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graphic Image M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graphic Image
What does Graphic Image do?
Graphic Image is a commercial and digital printing company based in Milford, CT that provides offset and digital printing, direct mail services, design/prepress services, finishing and distribution, and custom promotional products. It serves organizations across markets including nonprofits, manufacturers, marketing agencies, healthcare, education, and retailers, with in-house print, mail, and digital expertise handling projects from low-volume short runs to multi-thousand quantities.
Is Graphic Image a public or private company?
Graphic Image is a private company. It is classified as unknown and is currently operating.
When was Graphic Image founded?
Graphic Image was founded in 1985. It employs 51 to 100 people.
Where is Graphic Image based?
Graphic Image is headquartered in Milford, Connecticut, United States, in the North America region.
How does Graphic Image make money?
Five revenue lines are on record. Commercial Printing Services are the primary driver. The others are direct Mail Services, design Services, promotional Products and finishing & Distribution.
Who are Graphic Image's main competitors?
Direct peers on record are Minuteman Press, Lahlouh, Tukaiz, SpeedPro Imaging, IWCO Direct, Think Patented, Sir Speedy, The Printing House and ALPHAGraphics. Quad/Graphics is listed as a broad incumbent.
Does Graphic Image have an API?
No public API is recorded for Graphic Image.
What industry is Graphic Image in?
Graphic Image's product category is Commercial Printing Services. Its primary akta.pro industry code is MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays), with a secondary code of BPAFAIAC, Graphic Design & Visual Content Production. Its NAICS code is 323111 and its SIC code is 2750.