GRASCO (Pvt) Ltd.

What GRASCO (Pvt) Ltd. does

Gradezco Ltda., operating commercially as Grasco, is a Colombian food products manufacturer headquartered in Bogotá with more than 70 years of continuous operating history. The company produces vegetable oils, margarines, and specialty fats under a portfolio of consumer brands including La Fina, Vivi, Mazorca de Oro, Oriental, and Alegría. Its commercial operations are organized across three business segments: Hogar (household consumption through retail), Food Service (professional bakeries and institutional kitchens), and Industria (industrial bulk supply to food manufacturers).

In addition to branded packaged goods, the company offers private-label manufacturing services, enabling retail chains and food service operators to source fats and oils under their own labels. The product range spans table and cooking oils, margarines, and a numbered industrial fat line (Alegría 1–5) targeted at industrial bakers and food processors. Formal compliance programs include SAGRILAFT, PTEE, and Habeas Data frameworks, indicating implemented anti-money-laundering, anti-bribery, and personal-data governance.

The business model combines branded consumer packaged goods distribution through retail, B2B sales to professional kitchens, and bulk industrial supply. Recent commercial additions include online payment integration through Aval Pay Center to support digital B2B transactions. The input data contains no disclosed customer logos, no funding activity, no M&A activity, and no AI or advanced technology infrastructure beyond standard e-commerce payment processing.

Name

GRASCO (Pvt) Ltd.

Legal name

Gradezco Ltda.

Website

https://grasco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gradezco Ltda. (Grasco) is a Bogotá-based Colombian food products manufacturer with 70+ years of history producing vegetable oils, margarines, and specialty fats across household, food service, and industrial segments under brands including La Fina and Vivi.

Ownership category

akta.pro rank

Product category

Edible Oils & Margarines Manufacturing

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Food Manufacturing (311)

SIC

Fats & Oils (2070), Food And Kindred Products (2000)

akta.pro primary industry

Edible Oils & Fats Trading/Wholesale (AFAIAKAC)

Keywords

• Edible oils manufacturing
• Margarine production
• Vegetable fats refining
• Industrial baking fats
• Private label food manufacturing

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Food Products Manufacturing and Sales: Manufactures and sells a range of branded vegetable oils, margarines, and specialty fats under brands including La Fina, Vivi, Mazorca de Oro, Oriental, Alegría, and private label options. Revenue is generated through product sales across three business segments: household retail, food service/professional, and industrial bulk orders.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

GRASCO manufactures and sells vegetable oils, margarines, and specialty vegetable fats for the Colombian market across three segments: household retail (Hogar), professional food service (Food Service), and industrial food manufacturers (Industria). Its portfolio spans branded consumer packs (250 cm³–5 L) and industrial bulk formats (15 kg blocks/corrugated boxes, 20 L containers), plus private-label contract manufacturing for third-party brands.

Product overview

GRASCO (Pvt) Ltd. is a Colombian food products manufacturer with over 70 years of experience producing oils, margarines, vegetable fats, and food products. The company operates three business segments: Hogar (household consumers), Food Service (professional bakeries and pastry businesses), and Industria (industrial-scale food manufacturers). The product portfolio is organized around two main sub-brands — La Fina (premium margarines for household and professional use) and Vivi/Alegría/Alegría Industrial (oils and vegetable fats for cooking and industrial applications) — plus the Aceite Mazorca de Oro and Aceite Oriental oil lines. Products range from consumer-packaged items (250g to 5L containers) to bulk industrial formats (15–20 kg blocks and corrugated boxes). The company also offers private label manufacturing for third-party brands.

Differentiator

Problem solved

Functional benefit

Brands

• La Fina: Product line including La Fina Mesa, La Fina Cocina, La Fina Industrial, La Fina Tipo Europeo, and La Fina Hojaldre — margarines for household and professional use.
• Vivi
• Alegría
• Mazorca de Oro
• Oriental

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Team Foods Colombia: Colombian oils and fats producer (part of Team Foods) that manufactures vegetable oils, margarines, and industrial fats for retail and B2B customers in Colombia. Directly comparable to Grasco across all three segments (household, food service, industrial) and competing head-to-head in the Colombian market.
• AAK: Specialty oils and fats company serving bakery, dairy, ice cream, confectionery, and infant nutrition customers globally. Comparable to Grasco's Alegría industrial fats business in terms of product technology, customer base, and focus on B2B specialty ingredients.
• Upfield: Global margarine and spreads specialist (Flora, Rama, Becel) spun out of Unilever. Direct competitor to Grasco's La Fina and Vivi margarine lines in the household and food service segments, with deeper R&D and international brand reach.

Broad incumbents

• Ingredion Incorporated: Global ingredient solutions provider including specialty fats and starches for food manufacturers. Comparable to Grasco's industrial segment from a customer and product-technology standpoint, operating at much larger scale across multiple regions.
• Cargill: Global commodity and food ingredients company with palm oil refining and edible oils distribution in Latin America. Overlaps with Grasco in palm-based industrial fats (Alegría line) and in supplying food manufacturers, though Cargill's portfolio is far broader.
• Unilever: Multinational FMCG with global margarine brands (Flora, Rama) and edible oils presence in Latin America. Competes with Grasco at the branded household margarine level, though Unilever's portfolio extends well beyond oils and fats.
• IOI Corporation: Integrated palm oil producer with downstream specialty fats and oleochemicals. Relevant comparison for Grasco's Alegría palm-based industrial fats line in terms of raw material sourcing and refining capability, though IOI is dramatically larger and upstream-integrated.
• Bunge: Global agribusiness and oilseed processor with significant edible oils operations in Latin America. Competes with Grasco in refined vegetable oils and as a supplier to industrial food manufacturers, but at much greater scale and with vertically integrated oilseed origination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grasco-pvt-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRASCO (Pvt) Ltd.