GRASSE POIDS LOURDS
Grasse Poids Lourds is a family-owned French multi-brand commercial vehicle dealer and service provider in Alpes-Maritimes, offering new and used vehicle sales, maintenance, industrial bodywork customization, and towing to construction, landscaping, and public-sector clients across the 06 and 83 departments.
- Company typePrivate
- Founded2007
- HeadquartersGrasse, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GRASSE POIDS LOURDS does
Grasse Poids Lourds is a family-owned French commercial vehicle dealer and service company headquartered in Grasse, Alpes-Maritimes, founded in 2007 by Laurent Brugeilles. The firm operates as a SARL unipersonnelle with €8,000 of share capital and runs two physical sites — the main garage in Grasse and an industrial bodywork facility in Peymeinade. Its service portfolio spans new and used commercial vehicle sales, maintenance and repair, custom industrial bodywork under the Grasse Carrosserie Industrielle sub-brand, and vehicle towing/assistance under the Truck Méditerranée banner.
The company distributes multiple OEM brands — IVECO (agent since August 2023), ISUZU, Renault Trucks, and Mercedes — and partners with body and equipment specialists including DALBY, LEGRAS Trailers, Cabreta, and Soframe (PM). Technical capability is anchored by an in-house 17-meter paint booth and custom bodywork engineering that supports specialized vocational builds (e.g., dual-tipper configurations). The customer base is regional, concentrated in the Alpes-Maritimes (06) and Var (83) departments, serving construction, landscaping, public-sector fleets, and vehicle-rental operators.
The business model combines vehicle-margin revenue from new/used sales with recurring aftersales, bodywork-attachment, and towing revenue. Go-to-market relies on direct sales, a regional trade-show presence, a corporate website with active social media channels, and an ongoing recruitment page signaling capacity expansion. No external funding rounds or institutional investors are reported.
GRASSE POIDS LOURDS firmographics
Firmographics- Name
- GRASSE POIDS LOURDS
- Legal name
- GRASSE POIDS LOURDS
- Website
- https://grassepoidslourds.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Grasse Poids Lourds is a family-owned French multi-brand commercial vehicle dealer and service provider in Alpes-Maritimes, offering new and used vehicle sales, maintenance, industrial bodywork customization, and towing to construction, landscaping, and public-sector clients across the 06 and 83 departments.
- Ownership category
- akta.pro rank
GRASSE POIDS LOURDS industry classification
Industry- Product category
- Commercial Vehicle Dealership Services
- NAICS
- Motor Vehicle Body Manufacturing (336211), Motor Vehicle Body and Trailer Manufacturing (33621)
- SIC
- Truck & Bus Bodies (3713), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)
- akta.pro secondary industries
- Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC), Chassis Cab Conversion & Vocational Body Integration (IMACAGAI)
Keywords
Where GRASSE POIDS LOURDS is headquartered
LocationHeadquarters
- HQ city
- Grasse
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
GRASSE POIDS LOURDS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales: Sale of new and used utility vehicles and heavy goods vehicles. Multi-brand offering including IVECO, ISUZU, Renault, Mercedes. Both new vehicles and pre-owned inventory.
- Maintenance and Repair Services: Ongoing maintenance and repair services for commercial vehicles, including IVECO vehicles under the IVECO agent agreement.
- Bodywork Services: Custom bodywork (carrosserie industrielle) including installation of lifting arms, tipper bodies, boxes, crane installations, and vehicle customization.
- Towing Services: Towing and breakdown recovery services for heavy vehicles in departments 06 and 83 (excluding highways).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
GRASSE POIDS LOURDS product offering
Product offeringCore offering
Sale, maintenance, repair, and towing of new and used utility vehicles and heavy goods vehicles across multiple brands (IVECO, Isuzu, Renault, Mercedes). Custom industrial bodywork (carrossage) for these vehicles including installation of lifting arms, tipper bodies, boxes, cranes, and tail lifts, supported by a 17m paint booth with manufacturer colour matching. Operating from Grasse and Peymeinade in the Alpes-Maritimes region of France.
Product overview
Grasse Poids Lourds operates as a multi-service commercial vehicle dealership and service provider, offering a coordinated portfolio of vehicle sales (new and used), maintenance/repair, industrial bodywork, and towing services. The core business is organized around two main divisions: Grasse Poids Lourds (garage/repair) and Grasse Carrosserie Industrielle (custom bodywork and equipment installation). The company serves construction, landscaping, masonry, and general trade sectors with customized vehicle solutions featuring equipment from partners such as Dalby (lifting arms), IVECO (vehicles), and Cabreta (benches/bodies).
Differentiator
Problem solved
Functional benefit
Brands
- Grasse Carrosserie Industrielle: Industrial bodywork division of Grasse Poids Lourds, handling custom vehicle conversions, lifting arm installations, truck painting, and caisson repairs. Located at 169 Chemin de la Frayere, 06530 Peymeinade.
- Truck Méditerranée
Products and services
- New and used commercial vehicle sales Sale of new and pre-owned utility vehicles and heavy goods vehicles, representing multiple brands including IVECO, ISUZU, RENAULT, and Mercedes. Customers in the Alpes-Maritimes region acquire work vehicles directly from the Grasse garage.
- Maintenance and repair services Maintenance and repair services for commercial vehicles, including authorised repair and maintenance services for IVECO vehicles under the company's IVECO agent agreement signed in August 2023.
- Industrial bodywork (carrosserie industrielle) Industrial bodywork services including custom conversions and equipment installation (lifting arms, bi-benne double tippers, tipper bodies, custom boxes, tail lifts, crane mounts) and vehicle painting. Operated through the Grasse Carrosserie Industrielle division in Peymeinade.
- Towing and breakdown recovery Towing and breakdown recovery services for heavy vehicles covering departments 06 (Alpes-Maritimes) and 83 (Var), excluding highways.
Quantifiable outcome
- 12-month warranty on used vehicles
Companies that use GRASSE POIDS LOURDS
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
GRASSE POIDS LOURDS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GRASSE POIDS LOURDS partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- IVECOcoreGrasse Poids Lourds became an official IVECO agent in August 2023, joining the IVECO network. This allows them to sell IVECO vehicles and provide authorized repair and maintenance services for IVECO products.
- IVECO ProvencecoreRegional IVECO dealer and key commercial partner. IVECO Provence supplies vehicles to Grasse Poids Lourds and provides ongoing support for IVECO product sales and service. Mentioned as partner in multiple vehicle delivery projects.
- DALBYcoreFrench manufacturer of hydraulic lifting arms (bras de levage) for commercial vehicles. DALBY supplies lifting equipment ranging from 3T to 20T capacity. Grasse Carrosserie Industrielle installs DALBY products on customer vehicles and is a key equipment partner for custom vehicle builds.
- Truck MéditerranéeminorPartner company mentioned in the contact information. Phone: 06 89 34 32 72. Nature of partnership not fully detailed but appears to be related to truck sales or services.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
GRASSE POIDS LOURDS competitors and assessment
Company assessmentDirect peers
- Chereau: French refrigerated and specialty trailer body manufacturer serving commercial fleets — comparable to GPL's box and bi-benne bodywork, with stronger OEM-direct distribution across Europe.
- Lamberet: French refrigerated and dry freight body manufacturer with established dealer/service network across France — comparable to GPL in body manufacturing scope but with a national footprint and OEM-direct relationships.
- DALBY: French manufacturer of hydraulic lifting arms (bras de levage) for commercial vehicles — directly supplies GPL for installation; comparable niche as a French specialist body-equipment manufacturer serving similar customer segments.
- Gruau: French commercial vehicle body upfitter and converter producing tippers, boxes, and specialized bodies — directly comparable to GPL's Grasse Carrosserie Industrielle division, but at significantly larger national scale.
- Soframe (PM Grues): French manufacturer of truck-mounted cranes and handling equipment whose products GPL installs (e.g., PM 11021 GOLD 10T crane) — comparable as an equipment partner and overlapping with GPL's custom build capabilities.
- Benalu: French tipper and bulk trailer body manufacturer — directly overlaps with GPL's Cabreta and DALBY tipper/lifting arm bodywork offerings for commercial vehicle operators.
Regional players
- Frappa: French commercial vehicle body and tipper manufacturer operating primarily in central/eastern France — comparable product line to GPL's bodywork division, but geographically non-overlapping.
Broad incumbents
- Mercedes-Benz Trucks France: Commercial vehicle OEM whose trucks GPL sells as part of its multi-brand offering — broader portfolio and direct dealer competition, but comparable on the authorized service/sales dimension.
- Renault Trucks France: Commercial vehicle OEM with its own dealer and service network in France — GPL multi-brand offers Renault products and competes directly with Renault Trucks authorized agents in PACA.
- IVECO France: OEM whose agent network GPL joined in 2023; comparable as the manufacturer whose vehicles GPL sells and services, with broader model range and direct dealer competition in the region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GRASSE POIDS LOURDS social profiles
Digital presenceGRASSE POIDS LOURDS financial estimates
Financial estimateRevenue estimate
Valuation estimate
GRASSE POIDS LOURDS leadership team
Management profileNumber of profiles
Profiles1 record
GRASSE POIDS LOURDS subsidiaries and ownership
Company hierarchySubsidiaries1 record
GRASSE POIDS LOURDS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GRASSE POIDS LOURDS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GRASSE POIDS LOURDS
What does GRASSE POIDS LOURDS do?
Sale, maintenance, repair, and towing of new and used utility vehicles and heavy goods vehicles across multiple brands (IVECO, Isuzu, Renault, Mercedes). Custom industrial bodywork (carrossage) for these vehicles including installation of lifting arms, tipper bodies, boxes, cranes, and tail lifts, supported by a 17m paint booth with manufacturer colour matching. Operating from Grasse and Peymeinade in the Alpes-Maritimes region of France.
Is GRASSE POIDS LOURDS a public or private company?
GRASSE POIDS LOURDS is a private company. It is classified as family owned and is currently operating.
When was GRASSE POIDS LOURDS founded?
GRASSE POIDS LOURDS was founded in 2007. It employs 1 to 10 people.
Where is GRASSE POIDS LOURDS based?
GRASSE POIDS LOURDS is headquartered in Grasse, France, in the Europe region.
How does GRASSE POIDS LOURDS make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are maintenance and Repair Services, bodywork Services and towing Services.
Who are GRASSE POIDS LOURDS's main competitors?
Direct peers on record are Chereau, Lamberet, DALBY, Gruau, Soframe (PM Grues) and Benalu. Frappa is listed as a regional player. Broad incumbents are Mercedes-Benz Trucks France, Renault Trucks France and IVECO France.
Does GRASSE POIDS LOURDS have an API?
No public API is recorded for GRASSE POIDS LOURDS.
What industry is GRASSE POIDS LOURDS in?
GRASSE POIDS LOURDS's product category is Commercial Vehicle Dealership Services. Its primary akta.pro industry code is IMACABAI, Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates), with a secondary code of IMACAGAC, Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse). Its NAICS code is 336211 and its SIC code is 3713.