Gravedad Cero Colombia

What Gravedad Cero Colombia does

Gravedad Cero Colombia (legal entity Alianza Gravedad Cero SAS) operates the first flotation center in Colombia, founded in 2014 and opened to the public in 2015 in Bogotá. The company runs sensory deprivation (isolation) tanks using 400 kg of Epsom salt (magnesium sulfate) dissolved in approximately 25 cm of water maintained at skin temperature (~34.2–34.5 °C); each session runs 60 minutes inside the tank plus orientation, meditation time, and amenities. Gravedad Cero has served roughly 30,000 people to date and positions itself as a stress, anxiety, chronic pain, insomnia, and physical-recovery service rather than a luxury spa.

The business model is multi-stream. On the consumer side, Gravedad Cero sells individual sessions, couples' sessions, and time-of-day variants (Happy Hour, Noctámbulos), plus tiered memberships and prepaid packages ranging from Plan Equilibrio (6 sessions, 1,080,000 COP) up to the Autoconocimiento plan (24 sessions, 3,380,000 COP) and a full unlimited Membresía. Add-on services include anti-stress and volcanic stone massages, gift kits, and retail products (Epsom salts, oils, towels, exfoliants) sold via a MercadoPago-linked e-commerce flow. On the B2B side, since 2021 the company manufactures and installs domestically produced flotation tanks (the first Colombian-made tank brand), designs and builds custom flotation spaces for medical centers, physiotherapy clinics, sports facilities, and corporate buyers, delivers employee-wellness and team-building workshops, and licenses a white-label franchise model.

Differentiated intellectual property centers on the proprietary "Sal para Sanar" / "Échele Sal a Esa Herida" emotional-restoration methodology, co-developed with Anderson Gaviria, which layers binaural audio affirmations and cognitive exercises onto the flotation experience. Marketing is content-led through an educational blog, WhatsApp-driven self-serve booking, and earned media coverage (El Espectador, Vice), targeting individuals, athletes, pregnant women, healthcare providers, and corporate buyers. The company remains founder-owned, privately held, and bootstrapped with no disclosed funding rounds.

Name

Gravedad Cero Colombia

Legal name

Alianza Gravedad Cero SAS

Website

https://gravedadcero.com.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Gravedad Cero Colombia operates Bogotá's first sensory deprivation flotation center, offering Epsom-salt isolation tank sessions, memberships, and the proprietary "Sal para Sanar" emotional-restoration method to individuals, athletes, and corporate buyers, plus domestic tank manufacturing and a white-label franchise model.

Ownership category

akta.pro rank

Product category

Wellness and Spa Services

akta.pro primary industry

Float Therapy (Sensory Deprivation Tanks) (HSADAKAF)

Keywords

• Flotation therapy
• Sensory deprivation tanks
• Wellness center services
• Corporate wellness programs
• Epsom salt baths

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Flotation Sessions: Individual and couple flotation sessions sold at per-session rates. Single sessions, happy hour discounts, and night owl special times available. Sessions include orientation, 60 minutes of flotation, meditation space, hot beverage, and amenities.
2. Membership and Package Plans: Subscription-based membership offering unlimited sessions, special meditations, workshops, birthday session, coaching accompaniment, massage vouchers, and welcome kit. Also includes prepaid packages (6, 12, 24 sessions) with discounts.
3. Ancillary Wellness Services: Add-on services including relaxing anti-stress massages, volcanic stone therapeutic massages, and flotation potentiators (neck relaxation, facial masks, vitamin shots, aromatherapy).
4. Products and Kits: Sale of spa and wellness products including massage oils (ginger, rosemary, eucalyptus), microfiber towels, Epsom salt exfoliants, and Epsom salt bags. Pre-assembled gift kits available.
5. Flotation Tank Manufacturing and Sales: Since 2021, manufactures and sells domestically-made flotation tanks with customized control systems. Includes installation, training, maintenance, and consumables supply for flotation spaces.
6. Flotation Space Construction: Civil works and architecture services for designing and building flotation experiences in medical centers, physiotherapy clinics, companies, and sports facilities.
7. Corporate Wellness Services: Enterprise discounts, corporate agreements, and team workshops using distraction-free space and methodologies to increase creativity and improve decision-making.
8. Franchise (White-label): White-label franchise program providing tools and support for entrepreneurs to open their own flotation centers under the Gravedad Cero brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Gravedad Cero Colombia operates a sensory isolation (flotation) center in Bogotá offering individual and couple flotation sessions using Epsom salt solution tanks for stress relief, pain reduction, sleep improvement, and mental clarity. The company also sells domestically manufactured flotation tanks, designs custom flotation spaces, and runs corporate wellness workshops and white-label franchise programs. Complementary offerings include therapeutic massages, gift kits, and proprietary emotional restoration methodologies combining flotation with binaural audio therapy.

Product overview

Gravedad Cero Colombia operates as a flotation and human performance center offering sensory isolation tanks as its core technology. The product portfolio includes: (1) Flotation sessions and membership plans (Plan Equilibrio, Plan Cero Estrés, Autoconocimiento, Plan Libera Tensión, Membresía) providing access to their sensory isolation tanks with 400kg of Epsom salts; (2) Complementary massage services (Relaxing Antiestrés and Volcanic Stone massages); (3) Spa kits and retail products (Epsom salts, massage oils, exfoliants, microfiber towels); (4) B2B enterprise solutions including domestically manufactured flotation tanks (first Colombian brand since 2021), space construction services, corporate workshops, and white-label franchise opportunities; (5) Emotional wellness programs including 'Sal para Sanar' and 'Échele Sal a Esa Herida' combining flotation with psychological exercises and binaural audio therapy.

Differentiator

Problem solved

Functional benefit

Brands

• Echele sal a la herida: A method of emotional restoration developed by Gravedad Cero Colombia and Anderson Gaviria, combining flotation technology with psychological exercises and auditory therapy to address emotional wounds.
• Sal para Sanar

Products and services

• Flotación Individual Single 2-hour flotation session including personalized orientation, 60 minutes in a sensory isolation tank with 400kg Epsom salts, meditation zone, hot beverage, slippers, silicone earplugs, soap and shampoo. Designed for individuals seeking stress relief, pain management, and mental clarity.
• Flotación en Pareja Couple's flotation experience in a shared sensory isolation tank for shared relaxation and wellness between two people.
• Masaje Relajante Antiestr\u00e9s 60-minute relaxing massage with essential oils (lavender, mint, orange, tea tree) to release tension and calm the nervous system. Available standalone or combined with flotation.
• Masaje Terap\u00e9utico con Piedras Volc\u00e1nicas 90-minute therapeutic massage using the Aroma Touch technique with 12 pure essential oils and volcanic stones to activate the lymphatic system and strengthen the body's defenses.
• Membres\u00eda Full Monthly unlimited membership providing unrestricted flotation sessions, access to 3 special meditations and self-knowledge workshops, a free birthday session, a coaching accompaniment session, a $80,000 COP massage voucher, and a welcome kit.
• Tanques de Flotaci\u00f3n (Fabricaci\u00f3n) Domestically manufactured flotation tanks with customizable control systems, including installation, training, maintenance, and consumables supply. The first Colombian-made flotation tank brand since 2021. Sold to medical centers, physiotherapy clinics, sports facilities, and wellness businesses.
• Construcci\u00f3n de Espacios de Flotaci\u00f3n End-to-end design and construction service for custom flotation spaces in medical centers, physiotherapy clinics, corporate facilities, and sports centers, including civil works and architecture.
• Franquicia Marca Blanca White-label franchise program providing the Gravedad Cero brand, tools, and operational support for entrepreneurs to open their own flotation centers, backed by 10 years of B2B and B2C experience.
• Sal para Sanar Proprietary emotional restoration method developed with Anderson Gaviria that combines advanced flotation technology, psychological exercises, and binaural audio affirmations applied during theta brain wave states to address emotional wounds and support neuroplasticity.
• Kit Flotate la Vida Pre-assembled gift kit containing a voucher for one flotation session, Epsom salts, a recycled microfiber towel, and Epsom salt exfoliants.

Quantifiable outcome

• Over 30,000 people served since opening in 2015
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Anderson GaviriacoreStrategic or Co-development PartnerCo-developer of 'Sal para Sanar' emotional restoration methodology, creating binaural audio waves and affirmations for neuroplasticity enhancement during flotation sessions.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Bodytech: Bodytech is one of the largest fitness and wellness chains in Colombia with dozens of locations nationwide. Comparable as a major Colombian wellness/fitness operator serving similar upper-middle-class demographics, though focused on fitness rather than float therapy — represents the regional competitive context for wellness spend.

Direct peers

• True REST Float Spa: True REST Float Spa is a US-based float therapy franchise with multiple locations across several states offering float sessions, memberships, and retail products. Comparable to Gravedad Cero as a multi-location float therapy operator pursuing both company-owned and franchise expansion models.
• Isopod: Isopod is an Australian company that both manufactures and operates float therapy centers, with a dual business model similar to Gravedad Cero. Highly comparable given the parallel structure of tank manufacturing/sales plus consumer-facing float center operations.
• Reboot Float Spa: Reboot Float Spa is a US-based float therapy chain with multiple locations offering float sessions and recovery-focused wellness services. Comparable to Gravedad Cero as a multi-location float therapy operator in a similar mid-market wellness category.
• Float House: Float House (Bathhouse) is a Canadian float therapy chain with multiple locations in Vancouver offering flotation tanks, infrared sauna, and massage services. Directly comparable to Gravedad Cero as a multi-service float therapy operator with established market presence and similar session-based + membership revenue model.
• Urban Float: Urban Float operates multiple US-based float therapy centers offering individual sessions, memberships, and add-on services. Comparable to Gravedad Cero as a direct float therapy service operator with similar B2C go-to-market and recurring membership revenue strategy.

Broad incumbents

• Float Lab: Float Lab is a US-based manufacturer of commercial-grade flotation tanks and sensory deprivation equipment with broader scale and longer track record than Gravedad Cero's tank manufacturing arm. Comparable on the B2B tank manufacturing side of Gravedad Cero's business.

Emerging players

• Samadhi Tank Company: Samadhi Tank Company is a US-based manufacturer specializing in flotation tanks for home and commercial use. Comparable to Gravedad Cero's domestic tank manufacturing business, though at a smaller scale and focused primarily on tank sales versus full-service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/centrodeflotaciongravedad-cero-colombia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravedad Cero Colombia