Gravity Inc.

What Gravity Inc. does

Gravity Inc. is a private, Toronto-based graphic design studio operating with an estimated 1-10 employees (~6 staff). The firm delivers a full-service design practice spanning six categories: Strategy, Branding, Digital, Print, Motion, and Spatial design. Its work is project-based rather than platform- or product-based, with no disclosed app, API, or proprietary technology layer.

The studio's client roster includes the Canadian Mental Health Association, Munich Re, Second Harvest, Fred Victor, Pathways, BookRide, and Social Capital, indicating a tilt toward nonprofit and mission-driven organizations alongside selected enterprise and startup engagements. It has accumulated recognition across multiple industry awards programs, including SoGood, Hermes, W3, Communication Arts, Graphis, and RGD.

The business is run under creative direction from Emerald Lee, an RGD-certified designer who joined in 2008, with founder Wendy Gray now serving as Founder Emeritus. There are no disclosed funding rounds, acquisitions, partnerships, revenue figures, or AI/ML capabilities in the input data. Revenue mechanics appear to be standard professional-services project fees, though no pricing structure, retainer terms, or contract values are publicly available.

Name

Gravity Inc.

Legal name

Gravity Inc.

Website

https://gravityinc.ca

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Gravity Inc. is a Toronto-based, full-service graphic design studio of approximately six employees offering strategy, branding, digital, print, motion, and spatial design to a client mix dominated by nonprofits and mission-driven organizations, with select enterprise and startup engagements.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Architectural Services (54131)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Graphic design services
• Brand strategy
• Visual identity design
• Creative agency services
• Multidisciplinary design studio

Headquarters

HQ city

Toronto, Ontario

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design Services: Full-service graphic design studio providing strategy, branding, digital, print, motion, and spatial design services to clients on a project and retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Gravity Inc. is a full-service, multidisciplinary graphic design studio delivering Strategy, Branding, Digital, Print, Motion, and Spatial design services to organizational clients. The studio provides project-based and retainer design work including visual identity creation, brand guidelines, web design and development, editorial and report design, motion graphics, and environmental/wayfinding design. Services are scoped and quoted per engagement rather than sold as packaged products.

Product overview

Gravity Inc. is a full-service, multidisciplinary graphic design studio offering a comprehensive suite of design services organized into six core offerings: Strategy (discovery, naming, content development, communication planning), Branding (visual identities, brand guidelines, activation, audits, transformation), Digital (web design/development, responsive and accessible design, social media, interactive media), Print (reports, editorial, stationery, infographics, packaging), Motion (motion graphics, videography, animation), and Spatial (environmental design, signage, exhibit design, wayfinding, conferences). The studio operates as a single integrated design practice rather than a platform with modular products, delivering these services across all project engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Strategic design services covering discovery and research, naming and taglines, content development, editing and copywriting, and communication planning to guide brand direction and messaging. Delivered to organizational clients on a project or retainer basis.
• Branding
• Digital
• Print
• Motion
• Spatial

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Broad incumbents

• Landor & Fitch: Global brand consultancy offering branding, strategy, and design at scale, including a strong Toronto presence. Comparable as a larger incumbent competing for the same enterprise brand-transformation mandates Gravity pursues.
• Pentagram: Largest independently owned design firm globally, with multiple partners offering branding, digital, and motion design. Represents the scaled version of Gravity's multidisciplinary model and the typical competitor for larger enterprise branding RFPs.
• Saffron Brand Consultants: Global brand consultancy focused on strategy, naming, and visual identity across enterprise and cultural clients. Comparable offering for upper-end branding engagements Gravity also targets.

Direct peers

• Winkreative: Toronto-founded branding and design agency offering identity, editorial, and digital design. Directly comparable multidisciplinary boutique with similar scale and Toronto presence.
• Bruce Mau Design: Toronto-based multidisciplinary design studio offering branding, strategy, and visual identity work for enterprise and cultural clients. Closest geographic and service-line peer to Gravity, with overlapping nonprofit and cultural sector clientele.
• LPK: Independent branding and design agency with offices in North America offering strategy, identity, packaging, and digital. Comparable multidisciplinary boutique model serving similar enterprise and consumer-brand clients.
• Pivot Design Group: Toronto-based branding and design studio serving enterprise and nonprofit clients across branding, print, and digital. Similar boutique profile, Toronto footprint, and nonprofit orientation as Gravity.

Regional players

• Juniper Park\TBWA: Toronto-based creative agency under TBWA network offering branding and integrated communications. Comparable as a Toronto-headquartered multidisciplinary creative peer with broader agency capabilities.
• TAXI (Canadian agency): Canadian creative agency with offices in Toronto and Vancouver offering branding, advertising, and design. Comparable as a Canadian-headquartered creative competitor sharing the same regional enterprise and nonprofit market.

Others

• RGD (Association of Registered Graphic Designers): Canadian professional body certifying and listing RGD-certified designers and studios, including Gravity. Functions as a peer ecosystem and referral channel rather than a direct competitor.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GravityInc
• Facebookfacebook.com/gravityinc.ca
• Instagraminstagram.com/gravityinc
• LinkedInlinkedin.com/company/gravity-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravity Inc.