Gray Digital Media

What Gray Digital Media does

Gray Digital Media (GDM) is a national digital advertising agency operating as a subsidiary of Gray Media, a diversified U.S. media conglomerate. GDM runs a managed-services model offering omnichannel campaign execution across StreamingTV, Streaming Audio, Online Gaming, Targeted Display + Video, Paid Search, SEO, Social Media, Digital Out-of-Home, and Targeted Email. Its core technology platform, GDM360, unifies these channels into a single campaign strategy with aggregate performance reporting through the Insights Dashboard (insights.gray.tv). Sub-brands include GDM StreamingTV Sports, GDM Gaming, Political360 (powered by 235+ million voter files and 215+ million donor files), and GDM en Español for Hispanic multicultural campaigns. Industry-specific solutions include GDM Auto Solutions with VIN-level attribution for auto dealers.

The company serves businesses of all sizes across more than 150 industries, with stated vertical emphasis on Automotive, Education, Healthcare, Home Services, Legal, and Recruitment. Distribution is executed through 60+ regional offices staffed by Media Executives who conduct consultative sales engagements. Reported scale includes 25,000 campaigns per month, 18.2 billion annual impressions, and 42.7 million attributed clicks. The company claims reach to 100% of U.S. households, supported by data from more than 2,000 third-party data providers.

Revenue is generated through custom, quote-based managed-service fees scaled to business size, geography, and campaign scope. Pricing is not publicly disclosed. The go-to-market is sales-led and direct-to-business, combining inbound website lead capture with outbound regional sales engagement. Customer concentration is distributed across enterprise, mid-market, and SMB segments with no dominant anchor client disclosed. GDM is privately held and wholly owned within the Gray Media corporate structure, with no external funding rounds or public market presence.

Name

Gray Digital Media

Legal name

Gray Digital Media

Website

https://graydigitalmedia.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Gray Digital Media is a national digital advertising agency and Gray Media subsidiary that delivers omnichannel campaign management across CTV, audio, display, video, gaming, search, and social for SMB through enterprise clients across 150+ U.S. industries via 60+ regional offices.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Video/CTV/OTT Media Buying (MPAAABAE), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

Keywords

• Digital advertising agency
• Connected TV advertising
• Streaming audio advertising
• Omnichannel marketing platform
• Programmatic display advertising

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices75 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Advertising Services: GDM generates revenue through managed digital advertising services, providing omnichannel campaign execution across StreamingTV, Streaming Audio, Display, Video, Gaming, Paid Search, Social Media, and SEO. The company builds custom digital marketing strategies and manages campaign delivery, optimization, and reporting as a service. Pricing is custom quote-based, scaled to business size, geographic area, and campaign objectives.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Gray Digital Media is a national digital advertising agency that plans, executes, and manages omnichannel digital advertising campaigns for businesses across 150+ industries. Its core offering is the GDM360 platform, which unifies StreamingTV, Streaming Audio, Targeted Display + Video, Online Gaming, Paid Search, Social Media, SEO, and Targeted Email into a single managed campaign with aggregate performance reporting and real-time optimization. The company delivers these services through 60+ regional market teams across the United States, with custom quote-based pricing scaled to business size, geography, and campaign objectives.

Product overview

Gray Digital Media (GDM) operates as a national digital advertising agency offering a portfolio of interconnected digital marketing products organized around its core omnichannel platform, GDM360. The primary offering — GDM360 — unifies StreamingTV, Streaming Audio, Online Gaming Ads, and Targeted Display + Video under a single strategy with aggregate reporting. Supporting the platform are modular add-on products including GDM Social Media Ads, GDM Paid Search, GDM SEO, GDM Streaming Audio, GDM Targeted Display + Video, GDM Digital Out-of-Home (DOOH), and GDM Targeted Email. Industry-specific solutions include GDM Auto Solutions (with dynamic inventory ads and VIN-level attribution) and GDM Political360 (powered by 235+ million national voter files). Specialty offerings include GDM en Español for Hispanic multicultural marketing and GDM StreamingTV Sports for sports-aligned CTV placements. The company serves 150+ industries with reported reach of 100% of U.S. households.

Differentiator

Problem solved

Functional benefit

Brands

• GDM360: Omnichannel digital advertising platform that connects StreamingTV, Streaming Audio, Gaming, and Targeted Display + Video into a unified campaign strategy.
• GDM StreamingTV
• Political360
• GDM en Español
• GDM Gaming
• GDM StreamingTV Sports

Products and services

• GDM360 Flagship omnichannel marketing platform that unifies StreamingTV, Streaming Audio, Online Gaming Ads, and Targeted Display + Video into a single cohesive campaign, enabling cross-platform audience targeting and aggregate performance reporting. Sold as a managed digital advertising service.
• GDM StreamingTV Connected TV and video advertising solution delivering high-impact video ads within premium, brand-safe streaming environments across CTVs and digital platforms, with targeting, retargeting, and attribution. Sold as a standalone service.
• GDM StreamingTV Sports Sports-focused extension of GDM StreamingTV that places video advertisements within live and recorded sports content across leagues, conferences, and teams. Sold as a standalone service.
• GDM Political360 Omnichannel political advertising solution backed by verified voter and donor data files (235M+ national voter files, 215M+ donor files, 39M+ new mover files, refreshed every 6 weeks), enabling campaigns to reach constituents across streaming, audio, and digital channels. Sold as a standalone service.
• GDM en Español Multicultural Hispanic marketing solution that delivers culturally intelligent campaigns through bilingual and Spanish-language placement strategies across StreamingTV, Targeted Video + Display, Streaming Audio, Mobile Gaming, YouTube, and Paid Search & SEO. Sold as a standalone service.
• GDM Gaming Online gaming advertising solution delivering in-game ads through interstitial (full-screen video/display during game transitions) and intrinsic (dynamically inserted within the game environment) ad formats, reaching engaged players across mobile and other gaming platforms. Sold as a standalone service.
• GDM Social Media Ads Social media advertising solution operating across Meta (Facebook and Instagram), LinkedIn, and TikTok, with platform-compliant campaign management, creative alignment, and cross-platform reporting consolidated into the GDM Insights Dashboard. Sold as a standalone service.
• GDM Paid Search Pay-per-click (PPC) and search engine marketing (SEM) service that places ads in front of searches actively seeking specific products or services, using real-time industry and market data to identify keyword opportunities and optimize campaigns. Sold as a standalone service.
• GDM SEO Search engine optimization service that includes site audits, technical SEO fixes, keyword research, competitive analysis, AI search strategy (Generative Engine Optimization, Answer Engine Optimization), SEO content creation, conversion tracking, and monthly performance reporting. Sold as a standalone service.
• GDM Streaming Audio Streaming audio advertising that serves targeted audio ads before, during, or after premium content across platforms including Spotify, Pandora, Audacy, iHeart, FOX, CBS, and top podcast networks, with companion display ads and transparent attribution reporting. Sold as a standalone service.
• GDM Targeted Display + Video Programmatic display and video advertising targeting audiences based on behavior, interests, demographics, geography, visitation patterns, contextual relevance, and website activity, with bot/fraud protection, frequency controls, and an Insights Dashboard for conversion and attribution reporting. Sold as a standalone service.
• GDM Digital Out-of-Home (DOOH) Digital out-of-home advertising placing high-impact creative across premium real-world screen networks including highways, airports, entertainment venues, office buildings, gas/charging stations, and medical offices. Sold as a standalone service.
• GDM Targeted Email Email advertising solution for reaching specific auto-intender and consumer audiences with targeted messaging and guaranteed engagement tracking. Sold as a standalone service.
• GDM Auto Solutions Dynamic automotive advertising solution offering real-time inventory ads (Streaming TV, Social Ads, Targeted Display + Video), VIN-level attribution, cross-device delivery, and access to millions of data points from 2,000+ data providers to identify auto-intenders. Sold as a standalone industry-specific service.

Quantifiable outcome

• Doubled monthly sales for auto dealership from 15-20 to 30+ units
• +6 more outcomes

Named customers16 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators16 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Simpli.fi: Programmatic platform focused on localized CTV, display, and video campaigns for agencies and advertisers; partial overlap with GDM360 on CTV and omnichannel execution.
• StackAdapt: Programmatic advertising platform specializing in native, display, video, and CTV for mid-market advertisers; competes with GDM on programmatic and CTV inventory access, though lacks regional salesforce.

Direct peers

• Townsquare Media: Local media company with a digital advertising arm serving small and mid-market businesses across local markets with omnichannel digital campaigns; comparable in regional sales-driven agency model.
• Tegna Marketing Solutions: Tegna's digital marketing division leveraging local TV station footprint to deliver cross-platform campaigns including CTV, programmatic, and social to regional advertisers; structurally similar to GDM's broadcaster-parent model.
• Premion: CTV advertising platform owned by TEGNA that focuses on local and regional CTV campaigns for SMBs and mid-market brands, competing directly with GDM StreamingTV in the local OTT market.
• Cox First Media: Cox Enterprises' local digital advertising division providing omnichannel digital campaigns to regional and SMB clients; directly overlaps with GDM's verticalized regional sales approach.
• Sinclair Digital: Sinclair Broadcast Group's digital advertising arm offering omnichannel local market campaigns across CTV, display, and audio for SMB and mid-market advertisers—highly comparable to GDM's broadcaster-backed agency model and regional salesforce approach.

Broad incumbents

• Adobe Advertising: Adobe's advertising solutions (including former TubeMogul) offer CTV, video, and display advertising to enterprise clients; broad portfolio incumbent competing with GDM StreamingTV in CTV.
• Effectv (Comcast Advertising): Comcast's advertising sales arm combining cable TV, CTV, and digital to reach local audiences at scale; broader portfolio but directly competes with GDM in CTV and local market advertising.
• Spectrum Reach: Charter Communications' advertising sales division offering cross-screen local advertising across linear, CTV, and digital; competes with GDM for regional advertiser budgets and SMB campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gray-digital-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gray Digital Media