Vi at Grayhawk
Vi at Grayhawk is a luxury Type A CCRC in Scottsdale, Arizona, offering independent living alongside on-site assisted living, memory support, and skilled nursing. Operated by Vi Living (now under LCS), it serves affluent older adults seeking predictable lifetime care costs and resort-style amenities.
- Company typePrivate
- Founded1987
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vi at Grayhawk does
Vi at Grayhawk is a luxury Type A Continuing Care Retirement Community (CCRC) located at 7501 E. Thompson Peak Parkway in Scottsdale, Arizona, offering independent living with an on-site continuum of care that includes assisted living, memory support, and skilled nursing. The community is one of 10 Life Plan Communities operated by Vi Living (legal entity Classic Residence Management Limited Partnership), which serves more than 5,000 residents across six U.S. states (Arizona, California, Colorado, Florida, Illinois, South Carolina). Vi at Grayhawk is co-developed with Plaza Companies, a local Scottsdale/Phoenix development partner, and offers 18 floor plans alongside amenities such as an indoor pool, fitness center, art studios, multiple dining venues, hiking club, and a Care Center. The resident-facing technology stack includes the TouchTown Inc. engagement platform for dining reservations, class registrations, and activity sign-ups via web and mobile, and Vi's proprietary Vista 360 Well-Being multi-dimensional wellness program. The community is operated by a local team of approximately 36 employees under Sales Director Amy Rosen.
Vi operates as a privately held company founded in 1987. The business model is a subscription-style recurring revenue structure built on two CCRC mechanics: (1) one-time entrance fees paid by residents upon admission, amortized over the actuarial life of the residency, and (2) recurring monthly service fees that cover housing, amenities, dining, and access to the continuum of care at predictable rates if a resident transitions to assisted living, memory support, or skilled nursing. Pricing is not publicly disclosed; prospective residents engage through personalized tours, brochure requests, and direct consultation with on-site sales staff, supported by an integrated marketing mix across the corporate website, content/resource hub, social channels (Facebook, LinkedIn, NextDoor, Twitter), email, events, and resident/family referrals.
In 2025, LCS (Life Care Services) announced a strategic merger agreement to acquire Vi; the acquisition closed in 2026, making Vi at Grayhawk part of the LCS portfolio of senior living communities. The legal entity responsible for the continuing care contract at this specific location is CC PDR Scottsdale LLC (Arizona). Vi has accumulated multiple industry recognitions, including consecutive Fortune/Great Place To Work Best Workplaces in Aging Services designations (2019-2025), U.S. News & World Report Best Senior Living (2024), ICAA NuStep Beacon Award (2019), Training Magazine Top 125 (2020), and LearningElite Gold (2020). The company maintains HIPAA-compliant privacy practices and CCPA/CPRA-aligned data handling for California residents.
Vi at Grayhawk firmographics
Firmographics- Name
- Vi at Grayhawk
- Legal name
- Classic Residence Management Limited Partnership
- Website
- https://grayhawk.viliving.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vi at Grayhawk is a luxury Type A CCRC in Scottsdale, Arizona, offering independent living alongside on-site assisted living, memory support, and skilled nursing. Operated by Vi Living (now under LCS), it serves affluent older adults seeking predictable lifetime care costs and resort-style amenities.
- Ownership category
- akta.pro rank
Vi at Grayhawk industry classification
Industry- Product category
- Senior Living Services (Life Plan Community / CCRC)
- NAICS
- Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Life Plan / Entrance-Fee CCRCs (HLADAEAA)
- akta.pro secondary industries
- Independent Living within CCRC Campuses (IL Component) (HLADAAAF), Single-Site CCRCs (HLADAEAE), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), For-Profit / Investor-Owned CCRCs (HLADAEAD)
Keywords
Where Vi at Grayhawk is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vi at Grayhawk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Life Plan Community (CCRC) Services: Vi at Grayhawk operates as a Type A Continuing Care Retirement Community (CCRC) offering independent living with predictable costs for future care needs. Revenue is generated through entrance fees and ongoing monthly service fees covering housing, amenities, dining, and access to care services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Type A CCRC - Life Plan Community with predictable monthly costs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Vi at Grayhawk product offering
Product offeringCore offering
Vi at Grayhawk is a luxury Type A Continuing Care Retirement Community (CCRC) located in Scottsdale, Arizona, offering independent living apartments with 18 floor plans, along with on-site assisted living, memory support, and skilled nursing care. Residents pay an entrance fee plus monthly service fees that cover housing, dining, amenities, transportation, and predictable costs for future care. The community is co-developed with Plaza Companies and is part of Vi Living's portfolio of 10 Life Plan Communities across six U.S. states.
Product overview
Vi at Grayhawk is a luxury senior living community operated by Vi Living (Classic Residence Management Limited Partnership), a senior living provider operating 10 Life Plan Communities across the United States. The community functions as a Type A CCRC (Continuing Care Retirement Community), offering a continuum of care that includes independent living apartments with 18 floor plans, skilled nursing, assisted living, and memory support services. The product portfolio centers on luxury senior living with comprehensive care services including Vista 360 Well-Being (a multi-dimensional wellness program), dining services across multiple venues, resort-style amenities, and concierge/support services. Residents can transition between care levels while remaining in the same community, with predictable monthly costs for ongoing care needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living Apartments Luxury independent living residences in a Type A CCRC setting with 18 floor plans, offering world-class dining, varied lifestyle programming, and access to comprehensive care services. Targeted at affluent active older adults seeking maintenance-free retirement living.
- Assisted Living On-site assisted living services providing support with daily activities while promoting independence in a luxury setting. Available to residents who transition from independent living within the community.
- Memory Support Specialized memory support care for residents with cognitive impairments, including Alzheimer's and dementia care, delivered on-site within the Vi at Grayhawk Care Center.
- Skilled Nursing On-site skilled nursing care at the Care Center for residents who need medical supervision and skilled care services, delivered within the same community as independent and assisted living.
- Vista 360 Well-Being Vi Living's multi-dimensional wellness and lifestyle program that focuses on independence, engagement, and lifelong well-being across physical, social, intellectual, spiritual, emotional, and purpose dimensions for residents at Vi at Grayhawk.
- Dining Services Multiple dining venues offering palate-pleasing cuisine from outdoor barbecues to five-course dinners, including restaurants, bistro, lounge, and private dining options for celebrations.
- Resort-Style Amenities Comprehensive amenities including indoor swimming pool, walking and cycling paths, library, rose garden, art studios, fitness center, exercise classes, salon and spa, computer center, and game rooms.
- Concierge and Support Services Resident services including 24-hour concierge, valet parking, scheduled transportation, home maintenance, housekeeping, lawn care, and building maintenance.
Companies that use Vi at Grayhawk
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Vi at Grayhawk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Vi at Grayhawk partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Plaza CompaniescoreVi at Grayhawk is a Vi and Plaza Companies community. Plaza Companies is a local development partner that co-develops and co-operates the Grayhawk community, combining Vi's hospitality and senior living expertise with local market knowledge and relationships in the Scottsdale/Phoenix area.
- LCS (Life Care Services)flagshipLCS (Life Care Services) completed acquisition of Vi in 2026, bringing together two of the strongest and most successful companies in the senior living industry. Vi at Grayhawk is now an LCS community.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Vi at Grayhawk competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Vi at Grayhawk social profiles
Digital presenceVi at Grayhawk compliance and trust
Trust signalCompliance2 records
Vi at Grayhawk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vi at Grayhawk leadership team
Management profileNumber of profiles
Profiles2 records
Vi at Grayhawk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vi at Grayhawk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vi at Grayhawk
What does Vi at Grayhawk do?
Vi at Grayhawk is a luxury Type A Continuing Care Retirement Community (CCRC) located in Scottsdale, Arizona, offering independent living apartments with 18 floor plans, along with on-site assisted living, memory support, and skilled nursing care. Residents pay an entrance fee plus monthly service fees that cover housing, dining, amenities, transportation, and predictable costs for future care. The community is co-developed with Plaza Companies and is part of Vi Living's portfolio of 10 Life Plan Communities across six U.S. states.
Is Vi at Grayhawk a public or private company?
Vi at Grayhawk is a private company. It is classified as corporate owned and is currently operating.
When was Vi at Grayhawk founded?
Vi at Grayhawk was founded in 1987. It employs 11 to 50 people.
Where is Vi at Grayhawk based?
Vi at Grayhawk is headquartered in Scottsdale, United States, in the North America region.
How does Vi at Grayhawk make money?
One revenue line is on record: life Plan Community (CCRC) Services.
Does Vi at Grayhawk have an API?
No public API is recorded for Vi at Grayhawk.
What industry is Vi at Grayhawk in?
Vi at Grayhawk's product category is Senior Living Services (Life Plan Community / CCRC). Its primary akta.pro industry code is HLADAEAA, Life Plan / Entrance-Fee CCRCs, with a secondary code of HLADAAAF, Independent Living within CCRC Campuses (IL Component). Its NAICS code is 623311 and its SIC code is 8051.