What Graymatter Video does

Graymatter Video (trading name of iMAG Displays Limited, a private limited company registered in England and Wales, company number 08484095) is a specialist UK video control and production services company operating from Biggleswade, Bedfordshire (registered office in Poole, Dorset). The firm serves live events, festivals, corporate conferences, brand activations, film and broadcast virtual production, immersive theatre, and public-sector spectacles, with named engagements spanning a Hollywood feature (All the Old Knives), the NME Awards 2020 at Brixton Academy, the HP OMEN Challenge esports tournament, a Doctor Who immersive theatrical production, corporate work for CVC and CBI conferences, and the North of Tyne Under the Stars public lighting festival. Its service portfolio covers Video System Design, LED Video Walls (hire and supply of ROE Visual panels), Projection Mapping, Virtual Production, Camera Systems, Playback and Switching, Video Distribution (fibre/networking infrastructure), Interactive Video Installations, and Technical Consultancy. The technical stack integrates third-party broadcast and event technology including Barco Event Master switchers (E2, EC-50), Blackmagic ATEM broadcast switchers, Disguise and AV Stumpfl Pixera media servers, Brompton Technology Tessera and Hydra LED processors, Resolume, QLab, and Mitti playback software, and Panasonic laser projectors spanning the PT-RQ, PT-RZ, and PT-MZ series, complemented by an owned equipment inventory of 71+ items.

Name

Graymatter Video

Legal name

iMAG Displays Limited

Website

https://graymattervideo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Live Event Video Production Services

NAICS

Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Video/IMAG & LED Wall Production (MPAGAKAD)

akta.pro secondary industries

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB), In-Camera VFX (ICVFX) Systems Integration & Workflows (MPAHADAE), Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)

Keywords

• Live event video production
• LED screen rental
• Projection mapping services
• Virtual production studios
• Video system design

Headquarters

HQ city

Cambridge, UK

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Equipment Hire and Rental: Graymatter Video hires out video equipment (LED screens, projectors, broadcast gear, control systems) for event periods. Hire charges commence from the date stated in the Order and are payable for the period of hire. Additional charges accrue at the full daily hire rate for late returns. The company also sells equipment to customers outright.
2. Professional Services (Technical Consultancy and Delivery): The company provides technical consultancy services covering site surveys, feasibility studies, delivery planning, system design, on-site content delivery, video control setup and commissioning, and project management from concept through to execution. Services are provided in accordance with a Service Specification and billed as part of the contract (50% upfront, balance within 14 days or on delivery).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Graymatter Video (trading as iMAG Displays Limited) provides specialist video production services and equipment rental for live events, broadcasts, immersive experiences, and fixed installations. The company supplies LED screens, projectors, broadcast and control systems, and delivers services including projection mapping, virtual production, camera systems, video distribution, playback and switching, video system design, and interactive installations.

Product overview

Graymatter Video is a specialist video control company delivering advanced professional video services and equipment rental across the live entertainment, film, and media industries. The company operates as a services business supplemented by an equipment rental portfolio. Its service offerings include Technical Consultancy (site surveys, feasibility studies, delivery planning), Virtual Production (real-time CGI combined with live-action), Camera Systems (broadcast camera channels and portable production units), Video Distribution (fibre and networking infrastructure), Projection Mapping (indoor and outdoor), LED Video Walls (indoor and outdoor screens for hire), Playback & Switching (multi-destination screen management, broadcast switchers, media servers using Barco, Analog Way, Blackmagic ATEM, Disguise, AV Stumpfl Pixera, Resolume, QLab, Mitti), Video System Design (bespoke system design covering all video components), and Interactive Video Installations (LED displays, projection mapping, and tracking for immersive experiences). The equipment rental inventory spans LED Screens (ROE Visual panels including Black Quartz, Black Onyx, Black Pearl, Diamond, Vanish, Magic Cube, and Strip series), Projectors (Panasonic laser projectors including PT-RZ, PT-RQ, PT-MZ series, plus specialist lenses), Broadcast Equipment (Barco E2/EC-50, Blackmagic ATEM, RTS intercoms), and Control Systems (Brompton Hydra/Tessera processors, Apple hardware).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Video control for NME Awards 2020 at Brixton Academy — delivered seamlessly with video playback servers and creative LED screens under challenging working conditions
• +3 more outcomes

Named customers8 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/graymattervideo
• LinkedInlinkedin.com/company/graymatter-video
• Instagraminstagram.com/graymattervideo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graymatter Video