Grazia NL

What Grazia NL does

Grazia NL is the Dutch edition of the Grazia women's lifestyle brand, operating as a digital-first magazine and website (grazia.nl) targeting Dutch-speaking women in the Netherlands. The platform delivers editorial content organized into themed sections including Showbizz, Beauty, Out & About, Fashion, All About You, Love & Sex, and Columns, covering fashion trends, beauty advice, celebrity and entertainment news, health, psychology, relationships, and personal development stories. Grazia NL also produces a print magazine distributed via newsstands, bookstores, and direct subscription.

Name

Grazia NL

Legal name

Grazia NL

Website

https://grazia.nl

Company type

Private

Operating status

Operating

Short description

Grazia NL is a Dutch women's lifestyle digital and print magazine owned by Pijper Media, covering fashion, beauty, entertainment, health, and relationships for Dutch-speaking women in the Netherlands via a freemium ad-supported model plus €11.99/year subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Subscription Revenue: Annual and quarterly subscriptions through Tijdschrift.land platform providing ad-free access and privacy-protected content across 18 websites within the Pijper Media network.
2. Print Magazine Sales: Single issue and print subscription sales of the Grazia magazine through physical retail and direct mail.
3. Digital Advertising: Cookie-based and personalized advertising displayed across the digital platform, with third-party tracking and data processing for targeted advertising purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grazia NL is a Dutch women's lifestyle magazine and digital publication operating under Pijper Media. It publishes a print magazine and operates the grazia.nl website delivering editorial content across fashion, beauty, showbiz/entertainment, relationships, health, and personal development categories in Dutch. The business combines free ad-supported digital content with a premium subscription tier (Tijdschrift.land Privacy Abonnement at €11.99/year) providing ad-free, tracking-free access across 18 Pijper Media magazine titles, plus quarterly print bundles.

Product overview

Grazia NL operates as a digital-first women's lifestyle magazine with a print counterpart, owned by Pijper Media. The core offering is the grazia.nl website delivering content across fashion, beauty, entertainment, showbiz, and personal development categories. The business model combines free ad-supported content with a premium subscription tier (Tijdschrift.land Privacy Abonnement at €11.99/year) providing ad-free, tracking-free access across 18 magazine titles. Additional engagement features include the Winning Wednesday prize contest program and email newsletter subscriptions. Content is organized into themed sections including Showbizz, Beauty, Out & About, Fashion, All About You, Love & Sex, and Columns.

Differentiator

Problem solved

Functional benefit

Products and services

• Grazia.nl Digital Magazine Dutch digital women's lifestyle magazine covering fashion, beauty, entertainment news, celebrities, and real-life stories. Organized into themed sections including Showbizz, Beauty, Out & About, Fashion, All About You, Love & Sex, and Columns. Target audience: Dutch-speaking women interested in lifestyle content.
• Tijdschrift.land Privacy Abonnement Annual subscription service at €11.99/year providing ad-free, tracking-free access to all 18 magazine websites in the Pijper Media network, including Grazia. Print subscribers receive the same benefits. Target audience: privacy-conscious Dutch readers across the Pijper Media network.
• Grazia Print Magazine Physical print edition of the Grazia women's lifestyle magazine available for subscription or single issue purchase through retail newsstands, bookstores, and direct mail in the Netherlands. Target audience: Dutch-speaking women who prefer print media.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pijper MediacoreOthersGrazia NL is part of Pijper Media (formerly Pijper Media), a Dutch media publishing company. Pijper Media owns and operates the Grazia brand in the Netherlands along with 17 other websites in their network. The company handles publishing, advertising, subscription services and content distribution for Grazia NL.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Vogue Nederland: Direct competitor in the Dutch women's fashion, beauty, and lifestyle space. Serves the same Dutch-speaking audience with similar editorial verticals (fashion, beauty, celebrity, culture), making it the closest like-for-like peer.
• Harper's Bazaar Nederland: Dutch edition of another international women's fashion and lifestyle magazine. Competes head-to-head with Grazia NL for the same reader demographics, advertising budgets, and print/digital subscription wallet share.
• Elle Nederland: Major international women's lifestyle magazine in the Netherlands covering fashion, beauty, and entertainment. Directly comparable business model (print magazine plus digital subscriptions and advertising) targeting the same Dutch female audience.
• Linda. Established Dutch women's lifestyle magazine and website focused on real-life stories, fashion, and personal development. Strongly comparable to Grazia NL in content verticals, tone, and Dutch-market positioning.
• Libelle: One of the largest Dutch women's lifestyle brands with print and digital editions. Overlaps with Grazia NL on fashion, beauty, and lifestyle coverage and competes for the same Dutch female reader and advertiser segments.
• Margriet: Long-standing Dutch women's lifestyle magazine and website covering family, health, fashion, and personal stories. Comparable audience and content mix to Grazia NL, competing within the same subscription and advertising market.
• Cosmopolitan Nederland: Dutch edition of the global Cosmopolitan women's lifestyle brand, targeting younger women with fashion, beauty, relationships, and entertainment content. Comparable business model and audience to Grazia NL.
• Women's Health Nederland: Dutch edition of Women's Health magazine with focus on fitness, health, and lifestyle. Overlaps with Grazia NL's health, beauty, and wellness verticals for the same Dutch female audience.

Regional players

• Happinez: Dutch lifestyle magazine focused on mindfulness, spirituality, and well-being. Overlaps with Grazia's 'psyche' and 'health' verticals and competes for the same Dutch female reader, though with a more niche editorial angle.

Others

• Tijdschrift.land sister titles: Other magazine titles on the same Tijdschrift.land subscription platform within the Pijper Media network (e.g., other Dutch consumer magazines). They share infrastructure, audience cross-sell, and the same subscription bundle, making them ecosystem peers rather than head-to-head competitors.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grazia NL