Grease Guru Ltd

What Grease Guru Ltd does

Grease Guru Ltd (legal entity: AAA Grease Guru Limited, registered in England and Wales) is a UK-based total grease management solutions provider serving commercial kitchens. The company supplies, installs, and maintains Fat, Oil & Grease (FOG) separation equipment and provides compliance, servicing, and emergency response services nationwide through seven regional depots (Leeds HQ, Manchester, Iver, Poole, Cambridge, Solihull, Eastbourne) and directly employed engineering teams.

The product portfolio centers on three proprietary lines: GreaseGuru passive grease traps (EPX epoxy and GT stainless steel gravity-fed units in 60–100 litre capacities), Greaseshield automatic grease recovery units (12 models spanning 1.0–4.0 L/s pro-active flow rates with PLC-controlled FOG removal and integrated FilterShield solid waste separation), and Sanicom/Drain grey water lifting stations. The GS1850AST is positioned as the world's only eco-certified unit of its type, carrying ASME, CSA, and EN 1825 certifications. The company is an independent provider working alongside multiple manufacturers rather than being tied to a single vendor.

Go-to-market is direct enterprise field sales with quote-based pricing, 90-day quotation validity, and multi-year contracts. Revenue is generated from one-time equipment sales, professional installation, recurring servicing/maintenance subscriptions, 24/7 on-demand emergency callouts, and Water Industry Act 1991 compliance consulting. Key customers include Revolution Bars, KFC, Burger King, Brewdog, Stonegate, M&S, Young's Brewery Co., Gail's Bakery, Prezzo, Frankie & Benny's, and the O2 Complex, spanning hospitality, retail, fast food, healthcare, education, and entertainment. The company is privately owned with no disclosed institutional investors and operates alongside an affiliated brand, CDC Draincare.

Name

Grease Guru Ltd

Legal name

AAA Grease Guru Limited

Website

https://greaseguru.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Grease Guru Ltd is a UK-based total grease management provider that supplies, installs, and maintains commercial kitchen FOG (Fat, Oil & Grease) separation equipment, servicing hospitality, retail, fast food, healthcare, and education operators across seven regional depots.

Ownership category

akta.pro rank

Product category

Commercial Grease Management Services

NAICS

Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Grease Trap & FOG (Fats, Oils, Grease) Pumping & Management (BPALAMAJ)

akta.pro secondary industries

Grease Trap, Used Cooking Oil & FOG Services (Collection & Recycling) (EUAIAGAK), Grease Trap & Drain Line Cleaning (Kitchen/Restaurant) (HSAOABAO)

Keywords

• Commercial grease management
• Grease recovery units
• FOG compliance services
• Passive grease traps
• Commercial kitchen maintenance

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Supply: Sale of grease traps, grease recovery units (GreaseShield), and grey water lifting stations to commercial kitchens. Products include passive grease traps (EPX and GT series), automatic grease recovery units (GS series), and filter units (FS series).
2. Installation Services: Professional installation of grease management equipment by directly employed teams. Services include kitchen surveys, solution proposals, and equipment installation to high standards.
3. Servicing & Maintenance: Scheduled maintenance visits, routine servicing, and deep-cleaning of grease management equipment. Includes compliance surveys and documentation for water companies and landlords.
4. Emergency Response & Repairs: 24/7 on-demand reactive service for grease trap issues. Emergency cleaning, repairs, and rapid-response callouts across the UK to minimize kitchen downtime.
5. Consulting Services: Compliance advisory services including FOG surveys, regulatory compliance guidance under Water Industry Act 1991, and bespoke grease management plan creation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grease Guru Ltd is a UK-based total grease management solutions provider that designs, supplies, installs, and maintains grease traps, automatic grease recovery units, solid waste separators, and grey water lifting stations for commercial kitchens. The company offers end-to-end services including site surveys, equipment installation, scheduled servicing and maintenance, repairs, and 24/7 emergency on-demand response, serving hospitality, retail, fast food, healthcare, and education sectors across the UK.

Product overview

Grease Guru Ltd is a UK-based total grease management solutions provider operating nationwide with local depots. The company's product portfolio centers on two main equipment lines: GreaseGuru Passive Grease Traps (epoxy and stainless steel gravity-fed units in various capacities for different kitchen sizes) and the Greaseshield automatic grease recovery unit brand (12 models ranging from 1.0 to 4.0 L/s flow rates, featuring automatic FOG and solids removal with PLC control). Supporting products include Filtershield solid waste separators (FS1000 and FS2000 for food preparation sinks) and Sanicom/Drain grey water lifting stations for locations where gravity drainage is not possible. The company also provides a full suite of services including installation, servicing and maintenance, repairs, and 24/7 on-demand emergency response. Services are delivered through directly employed engineers operating from regional hubs across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Installation Services Professional installation of grease traps, grease recovery units, biological dosing systems, and solid waste food sediment traps by directly employed teams. Includes kitchen surveys, solution proposals, and full installation. Targeted at commercial kitchens across the UK.
• Servicing & Maintenance Scheduled maintenance visits, routine servicing, and deep-cleaning of grease management equipment. Includes compliance documentation, waste transfer notes, and evidence for water companies and landlords. Targeted at commercial kitchen operators needing ongoing FOG compliance.
• Grease Trap Repairs Expert repair service for grease traps that quickly identifies and resolves issues such as blockages, foul odours, and non-compliance risks. Serves commercial kitchens needing rapid fault diagnosis and resolution.
• 24/7 On-Demand Emergency Service Round-the-clock reactive call-out service for urgent grease trap failures across the UK. Trained engineers diagnose and resolve issues rapidly to minimize kitchen downtime. Serves both existing contract customers and new customers in crisis situations.
• GreaseGuru EPX100 Passive Grease Trap Gravity-fed epoxy passive grease trap for separating fats, oils and grease from commercial kitchen wastewater, sized at 650 x 425 x 400mm for under-counter or near-sink installation.
• GreaseGuru EPX200 Passive Grease Trap Gravity-fed epoxy passive grease trap with 85mm inlet and outlet connections for commercial kitchen wastewater separation.
• GreaseGuru EPX400 Passive Grease Trap Gravity-fed epoxy passive grease trap for separating fats, oils and grease from commercial kitchen wastewater, measuring 1000 x 700 x 600mm with 85mm inlet and outlet connections.
• GreaseGuru GT60 Passive Grease Trap Gravity-fed 60-litre stainless steel passive grease trap in 304 catering grade, suitable for one sink bowl and dishwasher.
• GreaseGuru GT80 Passive Grease Trap Gravity-fed 80-litre stainless steel passive grease trap with a flow rate of 89 litres per minute, suitable for up to 2 standard sink bowls.
• GreaseGuru GT100 Passive Grease Trap Gravity-fed 100-litre stainless steel passive grease trap in 304 catering grade, rated at 89 litres per minute and suitable for up to three standard sink bowls.
• Greaseshield GS1850AST Eco-Certified Grease Recovery Unit World's only eco-certified automatic grease recovery unit with 1.85 L/s pro-active flow rate, automated solids transfer, and PLC-controlled FOG removal. Designed for commercial kitchens and carrying ASME, CSA, and EN 1825 international certifications.
• Greaseshield GS1000AST-PF Automatic grease recovery unit with integrated pre-filter for solid waste separation and automated solids transfer for small commercial kitchens, 1.0 L/s flow rate.
• Greaseshield GS1000AST Automatic grease and solids removal unit with a 1.0 L/s flow rate and automated solids transfer, designed for small potwash sinks, preparation sinks, and small combi ovens.
• Greaseshield GS1000PF Automatic grease recovery unit with a 1.0 L/s pro-active flow rate and integrated pre-filter for solid waste separation, suited to small potwash sinks, preparation sinks, and small combi ovens.
• Greaseshield GS1500DPF Automatic grease recovery unit with a drawer pre-filter for solids separation, a 1.5 L/s pro-active flow rate, and PLC-controlled FOG removal for commercial kitchens.
• Greaseshield GS1850-F Automatic grease recovery unit with FilterShield solid waste separation and a 1.85 L/s pro-active flow rate, designed for potwash, double bowl, and triple bowl sinks.
• Greaseshield GS1850-FS1000 Automatic grease recovery unit with an integrated FS1000 solid waste separator, a 1.85 L/s pro-active flow rate, and PLC-controlled FOG and solids removal for commercial kitchens.
• Greaseshield GS1850PF Automatic grease recovery unit with a pre-filter for solid waste separation, a 1.85 L/s pro-active flow rate, and PLC-controlled FOG removal for commercial kitchens.
• Greaseshield GS2000DPF Automatic grease recovery unit with a drawer pre-filter for solid waste separation, a 2.0 L/s pro-active flow rate, and PLC-controlled FOG removal for commercial kitchens.
• Greaseshield GS2000PF Automatic grease recovery unit with pre-filter for solid waste separation and a 2.0 L/s pro-active flow rate, designed for commercial kitchen wastewater.
• Greaseshield GS3000DW Automatic grease and solids removal unit with a 3 L/s pro-active flow rate, designed for conveyor and flight-type dishwashers and large potwash sinks.
• Greaseshield GS4000F Automatic grease and solids removal unit with a 4 L/s pro-active flow rate, reverse flow configuration, and FS4000 pre-filter for solid waste separation, suited to high-demand commercial kitchens.
• Filtershield FS1000 Solid Waste Separator Passive food and solid waste removal unit that separates food waste, coffee grinds and starch from drain water with no power supply, no moving parts and no replaceable membrane filters, maximum flow rate of 1 L/s.
• Filtershield FS2000 Solid Waste Separator Passive food and solid waste removal unit with a 2.4 L/s maximum flow rate, requiring no power supply or replacement filters, for commercial kitchen preparation and pre-rinse sinks.
• Drain Minor Grey Water Lifting Station Fully automatic waste water pumping system for domestic and light commercial installations where gravity drainage is not possible, with a maximum flow rate of 1.7 l/s and 7 m maximum head.
• Drain Major Grey Water Lifting Station Heavy-duty hot wastewater lifting station with a submersible centrifugal pump continuously rated for 90°C wastewater, suitable for commercial kitchens, dishwashers, combi ovens, pasta cookers, and washing machines.
• Sanicom 1 Grey Water Lifting Station Automatic grey water lifting station with a 750 W motor, max. head of 11 m and max. flow rate of 12 m³/h, designed for public and commercial premises including doctors' surgeries, showers in sports halls, launderettes, pubs, and hair salons.
• Sanicom 2 Grey Water Lifting Station Automatic grey water lifting station with two powerful motors including a failsafe backup, designed for busy commercial applications such as restaurants, pubs, hair salons and cafes, handles temperatures up to 90°C.
• Compliance Consulting Services Compliance advisory services including FOG surveys, regulatory compliance guidance under the Water Industry Act 1991, and bespoke grease management plan creation. Provides free practical advice to ensure commercial kitchen businesses remain fully compliant.

Quantifiable outcome

• Kill rate of >99.999% for disinfectant products used in trap maintenance

Named customers17 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Revolution BarscoreStrategic or Co-development PartnerGrease Guru has been chosen by Revolution Bars as their primary partner for managing grease and FOGS, providing ongoing support to Revolution and Revolución de Cuba across all UK sites. This is a comprehensive grease management partnership covering multiple venue brands.
• Youngs Brewery Co.coreStrategic or Co-development PartnerGrease Guru provides dedicated grease management services to Youngs Brewery Co. in Greater London, including kitchen renovations and equipment upgrades. Operations Manager Nigel King appointed with focus on serving this account, bringing over 30 years of drainage experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Veolia UK: Major UK environmental services provider with commercial waste, recycling, and FOG/wastewater management offerings to large estates. Competitor at the top end of Grease Guru's enterprise pipeline but operates a broad portfolio rather than dedicated FOG-trap specialist service.
• Biffa: One of the UK's largest waste-management companies with a dedicated FOG and grease-trap collection service line for commercial kitchens. Much larger and broader portfolio, but directly overlapping on the FOG/waste-collection side of Grease Guru's recycling angle.
• Suez Recycling and Recovery UK: Large UK environmental services and recycling group providing commercial waste collection including FOG and grease-related services. Comparable end-customers but at much greater scale and across a wider services mix.

Direct peers

• Drain Doctor: UK-wide plumbing and drain service franchise network offering commercial grease-trap and FOG-related services to hospitality and food-service operators. Overlapping customer base, similar on-demand/reactive service model, and shared dependence on emergency response volume.
• Wilkinson Environmental Services: UK provider of grease trap emptying, FOG collection, and commercial wastewater services. Closest like-for-like peer in terms of dedicated grease-trap pumping/FOG management offering, overlapping target verticals (pubs, restaurants, QSR).
• Metro Rod: UK-wide drainage and commercial grease-trap cleaning/maintenance provider operating through regional depots. Directly comparable to Grease Guru in target customer (commercial kitchens), service mix (drain cleaning, grease trap servicing, emergency response), and multi-region franchise/branch operating model.

Others

• CDC Draincare: Identified in company materials as an affiliated entity / retained brand under the Grease Guru & CDC Draincare umbrella, focused on commercial drainage services. Comparable but ecosystem-related rather than competitive, since they operate within the same corporate group.
• Rentokil Initial UK: Global commercial hygiene, pest control, and washroom services group with a UK drainage and grease-management proposition. Not a direct competitor at the Grease Guru scale but adjacent in serving commercial-kitchen operators with maintenance contracts and compliance-driven services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greaseguru

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grease Guru Ltd