THE GREAT BRITISH PUB COMPANY LIMITED
- Company typePrivate
- Founded1799
- HeadquartersBury St Edmunds, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
THE GREAT BRITISH PUB COMPANY LIMITED firmographics
Firmographics- Name
- THE GREAT BRITISH PUB COMPANY LIMITED
- Legal name
- Greene King Brewing and Retailing Limited
- Website
- https://greatbritishpubcard.co.uk
- Company type
- Private
- Founded year
- 1799
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
THE GREAT BRITISH PUB COMPANY LIMITED industry classification
Industry- Product category
- Hospitality Gift Cards
- akta.pro primary industry
- Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC)
- akta.pro secondary industry
- Private-Label & Store Card Schemes (FSAMAAAE)
Keywords
Where THE GREAT BRITISH PUB COMPANY LIMITED is headquartered
LocationHeadquarters
- HQ city
- Bury St Edmunds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
THE GREAT BRITISH PUB COMPANY LIMITED business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain, Others
Revenue model
- Gift Card Sales: The company generates revenue through the sale of gift cards that can be redeemed at participating Greene King pubs, restaurants and hotels across England, Scotland and Wales. Customers purchase gift cards with a loaded monetary value ranging from £5 to £250. The balance on the card decreases with each use until fully depleted.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift card values ranging from £5 to £250 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
THE GREAT BRITISH PUB COMPANY LIMITED product offering
Product offeringCore offering
The Great British Pub Card is a multi-retail gift card redeemable against food and drink at over 1,700 participating Greene King pubs, restaurants and hotels across England, Scotland and Wales. Cards are available as physical gift cards delivered by post or as digital eGifts delivered via email or SMS, with loadable values ranging from £5 to £250. The offering extends to corporate clients through a dedicated bulk ordering system for employee rewards, long service recognition, high performance incentives, and customer loyalty programmes.
Product overview
The Great British Pub Card is a single multi-retail gift card platform that can be redeemed across the Greene King pub estate. The core product is the Great British Pub Card (available as physical gift card or eGift) which works at over 1,700 Greene King locations. This is supplemented by Great British Dining (a dining-focused variant) and a Corporate Reward Solution enabling businesses to send eGifts for employee rewards and customer incentives. All cards support the full range of Greene King brands including Chef & Brewer, Hungry Horse, Flaming Grill, Farmhouse Inns, Belhaven, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Great British Dining: Dining-focused gift card brand available as physical card or digital code.
Products and services
- The Great British Pub Card
Companies that use THE GREAT BRITISH PUB COMPANY LIMITED
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
THE GREAT BRITISH PUB COMPANY LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
THE GREAT BRITISH PUB COMPANY LIMITED partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- One4AllminorOne4All gift cards are accepted as a payment method for purchasing Great British Pub Cards on the company's website. Customers can use their One4All card during checkout in the credit/debit card payment field.
- Greene King BrandscoreThe Great British Pub Card is operated by Greene King and is accepted at all Greene King brands including Belhaven, Chef & Brewer, Crafted Pubs, Farmhouse Inns, Flaming Grill, Greene King Proper Locals, Hungry Horse, Metro, Pub Carvery, John Barras, and Wacky Warehouse.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
THE GREAT BRITISH PUB COMPANY LIMITED competitors and assessment
Company assessmentDirect peers
- Restaurant Choice (Montague's): UK multi-restaurant dining gift card accepted at participating restaurants nationwide. Most directly comparable as a UK dining-focused multi-retailer gift card competing for the same corporate gifting and personal gift occasions.
- Love2shop Gift Card: UK multi-retailer gift card accepted across a wide network of high street and online retailers. Closely comparable as a multi-brand stored-value gift card sold directly to consumers and via corporate B2B channels in the UK.
- One4All Gift Card: Multi-retailer UK and Ireland gift card accepted at thousands of outlets across multiple retail categories. Direct comparable because The Great British Pub Card explicitly accepts One4All as a payment method and competes for the same multi-brand gifting occasions.
Emerging players
- Prezzee: Digital-first gift card marketplace offering personalised eGift delivery across multiple retail brands. Comparable in its digital eGift delivery (email/SMS), personalisation themes, and multi-retailer redemption model, though primarily serving ANZ rather than the UK.
- Wagamama Gift Card: Single-brand restaurant gift card operated by a UK casual dining chain. Comparable in product format (digital and physical gift cards for food and drink occasions) but narrower in brand scope than the multi-brand Greene King card.
Broad incumbents
- InComm Payments: Global provider of prepaid products, gift card processing and distribution infrastructure. Comparable as a broad incumbent in the stored-value and gift card value chain that The Great British Pub Card platform sits within.
- Amazon.co.uk Gift Card: Dominant UK digital and physical gift card from the country's largest online retailer. Comparable as a near-universal stored-value gifting alternative that competes for the same corporate incentive and personal gift budgets.
- Blackhawk Network: Global branded payments and gift card aggregator that distributes, processes and manages gift card programs for retailers and restaurants. Comparable as an enabler of multi-brand gift card products and B2B reward distribution at scale.
- Tesco Gift Card: Gift cards sold by the UK's largest grocer, available across a vast multi-format retail estate. Comparable as a UK closed-loop stored-value gift card that competes for corporate and consumer gifting spend, though anchored in grocery rather than hospitality.
Regional players
- National Book Tokens: Long-standing UK gift card product redeemable at independent and chain bookshops. Comparable as a UK multi-retailer closed-loop gift card competing in the same personal and corporate gifting market but focused on a different vertical.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
THE GREAT BRITISH PUB COMPANY LIMITED social profiles
Digital presenceTHE GREAT BRITISH PUB COMPANY LIMITED compliance and trust
Trust signalCompliance1 record
THE GREAT BRITISH PUB COMPANY LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE GREAT BRITISH PUB COMPANY LIMITED leadership team
Management profileNumber of profiles
THE GREAT BRITISH PUB COMPANY LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE GREAT BRITISH PUB COMPANY LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE GREAT BRITISH PUB COMPANY LIMITED
What does THE GREAT BRITISH PUB COMPANY LIMITED do?
The Great British Pub Card is a multi-retail gift card redeemable against food and drink at over 1,700 participating Greene King pubs, restaurants and hotels across England, Scotland and Wales. Cards are available as physical gift cards delivered by post or as digital eGifts delivered via email or SMS, with loadable values ranging from £5 to £250. The offering extends to corporate clients through a dedicated bulk ordering system for employee rewards, long service recognition, high performance incentives, and customer loyalty programmes.
Is THE GREAT BRITISH PUB COMPANY LIMITED a public or private company?
THE GREAT BRITISH PUB COMPANY LIMITED is a private company. It is classified as corporate owned and is currently operating.
When was THE GREAT BRITISH PUB COMPANY LIMITED founded?
THE GREAT BRITISH PUB COMPANY LIMITED was founded in 1799. It employs 1 to 10 people.
Where is THE GREAT BRITISH PUB COMPANY LIMITED based?
THE GREAT BRITISH PUB COMPANY LIMITED is headquartered in Bury St Edmunds, United Kingdom, in the Europe region.
How does THE GREAT BRITISH PUB COMPANY LIMITED make money?
One revenue line is on record: gift Card Sales.
Who are THE GREAT BRITISH PUB COMPANY LIMITED's main competitors?
Direct peers on record are Restaurant Choice (Montague's), Love2shop Gift Card and One4All Gift Card. Emerging players are Prezzee and Wagamama Gift Card. Broad incumbents are InComm Payments, Amazon.co.uk Gift Card, Blackhawk Network and Tesco Gift Card. National Book Tokens is listed as a regional player.
Does THE GREAT BRITISH PUB COMPANY LIMITED have an API?
No public API is recorded for THE GREAT BRITISH PUB COMPANY LIMITED.
What industry is THE GREAT BRITISH PUB COMPANY LIMITED in?
THE GREAT BRITISH PUB COMPANY LIMITED's product category is Hospitality Gift Cards. Its primary akta.pro industry code is FSAMANAC, Multi-Merchant / Shopping Mall Gift Cards, with a secondary code of FSAMAAAE, Private-Label & Store Card Schemes.