Greater Action

What Greater Action does

Greater Action is a Malaysia-registered non-profit organization founded in 2020 by social entrepreneur Julie Das and headquartered at the Greater Action Center in Bandar Baru Ampang, Selangor. Its mission is to create sustainable livelihoods for Afghan refugee women and families in Malaysia through an integrated portfolio of skills training, income-generating activities, and humanitarian support services. Core program lines include catering and food services (authentic Afghan and Moroccan cuisine, French pastries, and cooking workshops for events up to 200 guests), a sustainable fashion line of upcycled products handcrafted by refugee artisans, an annual art exhibition program showcasing refugee artists (Colours of Hope 2021, Bridging Borders 2022, Dreams of Humanity 2023, Wings of Freedom 2025, with a 2026 edition planned in collaboration with Spanish curator Natalia Peraita), CSR team-building and cultural experiences for corporates, school migration and sustainability workshops, an online English Academy via Zoom, and custom tailoring services.

The organization's business model is hybrid: commercial revenue is generated through transaction-fee streams (catering event fees, workshop ticket sales at RM50–150 per person, e-commerce product sales, art sales where 100% of proceeds go to artists, custom tailoring) and recurring-donation subscriptions (Baby Material RM100/month, Food Basket RM250/month, Medical Needs RM300/month, Child Education Sponsorship RM250/month or RM1,500/RM3,000 annually). Go-to-market is multi-channel: own-website storefront with Stripe and DuitNow checkout, WhatsApp hotline-based direct ordering and bookings, third-party delivery via Lalamove and Grab, direct enterprise outreach for CSR programs, and earned media through outlets such as New Straits Times, The Star, BFM Radio, and Malaysia Kini.

Greater Action operates without proprietary technology; its digital footprint is built on standard integrations (Stripe, DuitNow, WhatsApp, Zoom, Google Forms, Lalamove, Grab). The organization employs a small team supplemented by 15 volunteer teachers and serves as the beneficiary platform for a community of refugees, with reported cumulative impact of 1,500 refugees aided, 2,500 hours of skill training, 1,890 families supported with food and housewares, and over six tons of textile waste saved through upcycling. Notable institutional and corporate partners include UNHCR, the European Union Delegation to Malaysia, Nestle, Siemens, Air Liquide, SLB, Belden, Medtronic, and international schools such as ISKL and St Joseph's.

Name

Greater Action

Legal name

Greater Action

Website

https://greateraction.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Greater Action is a Malaysia-based non-profit founded in 2020 that empowers Afghan refugee women through skills training, sustainable fashion, catering, art exhibitions, and corporate CSR programs in Kuala Lumpur.

Ownership category

akta.pro rank

Product category

Humanitarian and Refugee Support Services

NAICS

Apparel Manufacturing (315), Environment, Conservation and Wildlife Organizations (813312), Arts, Entertainment, and Recreation (71)

SIC

Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Refugee & Migrant Integration Enterprises (Livelihoods, Services) (BPAGALAN)

akta.pro secondary industries

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH), Refugee & Humanitarian Newcomer Orientation (Resettlement Support) (EDAAADAI), NGO/Nonprofit Education Programs & Service Delivery (EDADALAC), Immigrant & Refugee Workforce Integration Programs (EDAAAOAJ)

Keywords

• Refugee skills training
• Humanitarian aid services
• Cultural catering services
• Upcycled sustainable fashion
• Community art workshops

Headquarters

HQ city

Bandar Baru Ampang, Selangor

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Catering & Food Services: Muslim-friendly Afghan and Moroccan cuisine catering for corporate and private events up to 200 guests. Includes bento boxes, buffets, French pastries. Revenue from per-event catering fees and food orders.
2. Sustainable Fashion & Handcrafted Products: Upcycled fashion items, bags, accessories, toys, and household products made by refugee women artisans. 100% of proceeds support refugee families.
3. Art Sales & Exhibitions: Sale of original artworks created by refugee artists. Supports artist livelihoods and covers art material expenses. 100% of art sale proceeds go to artists.
4. Workshops & Experiences: Paid workshops including Afghan cooking, baking, embroidery, upcycling, and cultural experiences. Pricing from RM 50-150 per person for various activities.
5. Donations & Sponsorships: Monthly donations for baby material (RM100), food baskets (RM250), medical needs (RM300). Child education sponsorship at RM250/month. One-time and recurring donation options.
6. Custom Tailoring Services: Custom tailoring by skilled Afghan refugee seamstresses for clothing, evening wear, wedding dresses, bags, and personalized design projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Greater Action is a Malaysia-based non-profit that empowers Afghan refugee women through skills training, education access, and income-generating activities. Its commercial offerings include catering services featuring Afghan and Moroccan cuisine, sustainable upcycled fashion products, art exhibitions and artwork sales, and immersive cultural workshops. It also delivers corporate CSR programs and school migration/sustainability workshops, with all proceeds funding refugee livelihoods, education, and healthcare.

Product overview

Greater Action is a non-profit organization offering a portfolio of interconnected programs that create sustainable livelihoods for Afghan refugee women through skills training and income-generating activities. The core offerings include catering and food services (Afghan/Moroccan cuisine and French pastries), an art gallery with annual exhibitions selling original refugee artwork, and a sustainable fashion line featuring upcycled handcrafted products. Supporting programs include CSR team-building experiences, school migration workshops, creative artisan workshops, and an English Academy. The organization also operates donation-funded support including child education sponsorship and humanitarian aid (food baskets, medical care, baby supplies). All commercial activities directly fund refugee women through fair wages and program sustainability, while charitable donations support education, emergency healthcare, and essential services for over 1,500 refugees.

Differentiator

Problem solved

Functional benefit

Brands

• Afghan Catering Services: Muslim-friendly authentic Afghan and Moroccan cuisine prepared by refugee women for corporate and private events
• Sustainable Fashion
• Art Gallery
• English Academy
• Migration & Sustainability Workshop

Products and services

• Catering & Food Services Muslim-friendly catering service featuring authentic Afghan and Moroccan cuisine and French pastries prepared by refugee women chefs. Covers corporate and private events up to 200 guests including bento boxes, buffets, dessert tables, and cooking workshops.
• Art Gallery & Exhibitions Annual curated exhibitions showcasing original artworks by refugee artists using acrylics, pastels, watercolors, and resin. Includes artist development programs and original artwork sales.
• Sustainable Fashion & Upcycled Products Upcycled fashion and handcrafted products including bags, accessories, toys, and household items made by refugee women artisans from donated textiles.
• Corporate Social Responsibility (CSR) Programs Customizable team-building packages and ESG-aligned corporate engagement activities including Afghan cooking experiences, craft workshops, cultural immersion, and sustainable fashion sessions for corporate clients.
• School Migration & Sustainability Workshops Multi-level educational workshops for kindergarten through secondary students combining refugee storytelling, cultural exchange, and hands-on upcycling activities to build empathy and sustainability awareness.
• Workshops & Experiences Immersive refugee-led experiences including Afghan dining experiences, cooking classes (dumplings, traditional dishes, desserts), French pastry workshops, and creative sessions like embroidery, crochet, upcycled jewelry, and funky doll making. Pricing ranges RM50-RM150 per person.
• Custom Tailoring Services Bespoke tailoring by Afghan refugee seamstresses covering everyday clothing, evening wear, wedding dresses, bags, and personalized design projects.
• Birthday Party Services Customizable children's birthday parties featuring sustainability-themed workshops including pom-pom making, tote bag creation using upcycled fabric, soft toy creation, cookie baking, and dumpling cooking sessions. From RM100/person, minimum 8 guests.

Quantifiable outcome

• 1,500 refugees aided in education, vocational training, donation, or therapies
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• UNHCRcoreStrategic or Co-development PartnerUnited Nations High Commissioner for Refugees - Key humanitarian partner supporting refugee protection and assistance programs. UNHCR Malaysia Head attended inaugural 2021 art exhibition.
• European UnioncoreStrategic or Co-development PartnerEU Delegation to Malaysia partnership supporting humanitarian and development initiatives for refugee communities.
• SLBmajorGTM or Marketing PartnerSustainability workshop conducted February 2026. Oilfield services company engaging in CSR activities.
• BeldenmajorGTM or Marketing PartnerCorporate team building activity conducted 2026.
• MedtronicmajorGTM or Marketing PartnerSustainable team building activity conducted March 2026.
• NestleminorStrategic or Co-development PartnerCorporate partner supporting refugee community programs.
• SiemensminorStrategic or Co-development PartnerCorporate partner supporting refugee community programs.
• Air LiquideminorStrategic or Co-development PartnerCorporate partner supporting refugee community programs.
• IntermoversminorStrategic or Co-development PartnerPartner supporting relocation and migration services.
• Alliance FrancaiseminorStrategic or Co-development PartnerFrench cultural institute partnership for cultural exchange programs.
• UCSI UniversityminorStrategic or Co-development PartnerEducational institution partnership supporting programs.
• SKI KDUminorStrategic or Co-development PartnerEducational institution partnership supporting programs.
• Asia SchoolminorStrategic or Co-development PartnerEducational institution partnership supporting school programs.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Choose Love: UK humanitarian organization that funds refugee responses globally and operates a retail store selling goods made by refugees. Broader incumbent in the refugee-impact retail and humanitarian space; overlaps with Greater Action's e-commerce and impact-storytelling activities.
• Jesuit Refugee Service (JRS): International Catholic organization serving refugees through education, livelihood, and advocacy programs across 50+ countries. Overlaps with Greater Action's education, skills-training, and refugee-women support programming at much larger institutional scale.

Regional players

• Kickstart Refugee Enterprise: Australia-based social enterprise supporting refugees to start their own food and hospitality businesses through mentoring and commercial kitchens. Comparable refugee-livelihood food-service model in a different Asia-Pacific geography.

Direct peers

• MADE51: UNHCR-led global marketplace for handcraft and food products made by refugees and displaced people. Comparable as a brand-building, sales, and storytelling channel for refugee artisans, operating at much larger scale than Greater Action.
• Refuge Coffee Project: UK-based social enterprise employing refugees in coffee roasting and hospitality, with training and employment pathways. Comparable in refugee-led food/beverage production, training programs, and corporate impact story.
• Refugee Artisan Network: Network connecting refugee artisans in Turkey and beyond to global markets for handcrafted goods. Comparable in upcycled/handcraft production and refugee-livelihood positioning, though operating across a different geography and crafts mix.
• Mazí Mas: Australian social enterprise producing cookbooks and catering led by women from refugee backgrounds. Direct peer in the refugee-women food/catering/cultural-experience space, including cookbook publishing and event catering.
• Fugee Academy: Malaysia-based social enterprise supporting refugee (including Somali) students and families through education, arts, and livelihood programs. Closest direct peer given shared Malaysia footprint, refugee-livelihood focus, and education-to-income pipeline model.

Emerging players

• Etkie: US-based upcycled fashion brand employing immigrant and refugee artisans, with a marketplace model. Comparable in upcycled/textile-waste-to-product positioning, though more commercially positioned and B2C-focused.
• Tabara Arts: Social enterprise showcasing refugee and migrant artists through exhibitions and art sales. Comparable in the refugee-art gallery and exhibition model, including artist-development and sales channels.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greateraction

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Action