Great Lakes Insurance Group
Great Lakes Insurance Group is a small, founder-owned independent insurance agency in Powell, Ohio that provides comparative quotes and policy servicing across personal, commercial, and life insurance lines via carrier partnerships with Allied, Erie, Grange, and Progressive.
- Company typePrivate
- Founded1989
- HeadquartersPowell, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Great Lakes Insurance Group firmographics
Firmographics- Name
- Great Lakes Insurance Group
- Legal name
- Great Lakes Insurance
- Website
- https://greatlakesinsurancegroup.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Great Lakes Insurance Group is a small, founder-owned independent insurance agency in Powell, Ohio that provides comparative quotes and policy servicing across personal, commercial, and life insurance lines via carrier partnerships with Allied, Erie, Grange, and Progressive.
- Ownership category
- akta.pro rank
Where Great Lakes Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Powell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Great Lakes Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Commissions: As an independent insurance agency, Great Lakes Insurance Group earns commissions from insurance carriers (Allied Insurance, Erie Insurance, Grange Insurance Companies, Progressive) for policies placed and renewed. Revenue is generated from ongoing commissions on personal lines (auto, home, life) and commercial lines (business) insurance policies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Personal Insurance - Auto, Home, Life (Quote-based) |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Great Lakes Insurance Group product offering
Product offeringCore offering
Great Lakes Insurance Group is an independent insurance agency headquartered in Powell, Ohio, founded in 1989. It operates as a multi-carrier intermediary, offering free comparative quotes and placing coverage across personal lines (auto, home, specialty), commercial lines (general liability, workers' comp, professional liability, cyber, etc.), and life insurance products on behalf of carrier partners including Allied Insurance, Erie Insurance, Grange Insurance, and Progressive. Revenue is generated through commissions earned from these carrier partners on policies placed and renewed.
Product overview
Great Lakes Insurance Group is an independent insurance agency in Powell, Ohio serving personal, business, and life insurance customers across Ohio. The company operates as a comparative quote and policy servicing platform rather than a direct insurer, offering free comparative quotes from multiple carrier partners. The personal insurance portfolio includes auto, homeowners, boat/marine, motorcycle, condo, flood, earthquake, high net worth, pet, renters, umbrella, ATV, collector car, motor home/RV, snowmobile, personal watercraft, travel, valuable items, mobile home, and rental property coverage. The business insurance portfolio encompasses general liability, commercial auto, commercial property, commercial umbrella, workers' comp, professional liability (E&O), business interruption, BOP, hospitality, manufacturers, surety bonds, builders' risk, cargo, commercial earthquake, trucking, contractor's GL, cyber liability, D&O, EPLI, farm, garage, non-profit, product liability, restaurant/bar, special event, technology, vineyard/winery, medical malpractice, key person, kidnap & ransom, and liquor liability coverage. The life insurance portfolio includes individual life (term, universal, whole), final expense, fixed annuities, and mortgage protection products. The company provides a Policy Service Center for online billing, claim filing, certificate requests, and policy changes. Insurance carrier partnerships include Allied Insurance, Erie Insurance, Grange Insurance Companies, and The Progressive Corporation.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
Quantifiable outcome
- Customer savings of $1,200+ per year reported for personal insurance with better coverage
- +1 more outcomes
Companies that use Great Lakes Insurance Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Great Lakes Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Great Lakes Insurance Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Allied InsurancecoreAs independent agents, Great Lakes Insurance represents Allied Insurance and offers their products to customers seeking auto, home, and business insurance coverage.
- Erie InsurancecoreGreat Lakes Insurance is an authorized Erie Insurance agency (Agent Number GG4420). Offers Erie auto insurance quotes and bill payment services through their website.
- Grange Insurance CompaniescoreGreat Lakes Insurance represents Grange Insurance Companies as an independent agent, offering their insurance products to Ohio customers.
- The Progressive CorporationcoreGreat Lakes Insurance represents Progressive Insurance as an independent agency partner, offering Progressive auto and other insurance products.
- National Association of Professional Insurance Agents (PIA)minorBob Green is a member of the National Association of Professional Insurance Agents (PIA) and the Life Underwriting Training Council.
- Life Underwriting Training CouncilminorBob Green holds Life Underwriter Training Council Fellow (LUTCF) designation.
- Greater Powell Area Chamber of CommerceminorBob Green serves as Membership Director of the Greater Powell Area Chamber of Commerce. The agency actively participates in local business community.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Great Lakes Insurance Group competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Great Lakes Insurance Group social profiles
Digital presenceGreat Lakes Insurance Group compliance and trust
Trust signalCompliance4 records
Great Lakes Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great Lakes Insurance Group leadership team
Management profileNumber of profiles
Profiles2 records
Great Lakes Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great Lakes Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great Lakes Insurance Group
What does Great Lakes Insurance Group do?
Great Lakes Insurance Group is an independent insurance agency headquartered in Powell, Ohio, founded in 1989. It operates as a multi-carrier intermediary, offering free comparative quotes and placing coverage across personal lines (auto, home, specialty), commercial lines (general liability, workers' comp, professional liability, cyber, etc.), and life insurance products on behalf of carrier partners including Allied Insurance, Erie Insurance, Grange Insurance, and Progressive. Revenue is generated through commissions earned from these carrier partners on policies placed and renewed.
Is Great Lakes Insurance Group a public or private company?
Great Lakes Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Great Lakes Insurance Group founded?
Great Lakes Insurance Group was founded in 1989. It employs 1 to 10 people.
Where is Great Lakes Insurance Group based?
Great Lakes Insurance Group is headquartered in Powell, United States, in the North America region.
How does Great Lakes Insurance Group make money?
One revenue line is on record: insurance Commissions.
Does Great Lakes Insurance Group have an API?
No public API is recorded for Great Lakes Insurance Group.