Great Magazines
Great Magazines is a Rotterdam-based independent B2B publisher producing free custom corporate, jubilee, and opening magazines for Dutch businesses, funded by selling advertorials to each client's partner and supplier network on a no-cure-no-pay basis.
- Company typePrivate
- Founded2013
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Great Magazines does
Great Magazines (Uitgeverij Great Magazines) is a Rotterdam-based independent B2B publishing company founded in 2013 that produces custom corporate, jubilee, and opening magazines for Dutch businesses. Each edition is delivered as a print run of 2,500 copies together with a digital version hosted on Issuu. The company employs approximately six people, led by founder Barry Reede (20+ years of publishing experience), with Marja Maars (Account Manager New Business), Marloes Oink (Sales & Traffic Manager), and Wesley Dekker (Research Manager) handling sales, traffic, and prospect research respectively. Production is CO2-neutral on sustainably sourced materials.
The company's defining commercial mechanism is a 'no cure, no pay' sponsor-funded model: the client receives a custom magazine at no direct cost because Great Magazines activates the client's partner and supplier network to sell advertorials and advertisements that fund production. Service delivery is end-to-end, covering an on-site advisory meeting, network activation outreach, interviews, photography, design, printing, and distribution. If insufficient advertisers are secured, the client may cancel without obligation.
Distribution is exclusively direct and sales-led. Account Managers proactively identify prospects celebrating jubileums, openings, or relocations and conduct on-site advisory meetings. The funnel closes with the founder. Great Magazines targets Dutch enterprises across automotive, insurance, food/agriculture, and bakery segments, with named clients including Van Mossel Automotive Groep, ENRA Verzekeringen, Profile Car & Tyreservice, Wealer, Lans, Sonneveld, and Topbakker Remmerswaal. The company operates as a privately held, founder-owned entity with no disclosed external funding, parent company, or institutional investors, and the stated ambition is to become the largest Dutch producer of free qualitative B2B custom magazines.
Great Magazines firmographics
Firmographics- Name
- Great Magazines
- Legal name
- Great Magazines
- Website
- https://greatmagazines.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Great Magazines is a Rotterdam-based independent B2B publisher producing free custom corporate, jubilee, and opening magazines for Dutch businesses, funded by selling advertorials to each client's partner and supplier network on a no-cure-no-pay basis.
- Ownership category
- akta.pro rank
Great Magazines industry classification
Industry- Product category
- Custom B2B Magazine Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Great Magazines is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Great Magazines business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Advertorial Sales: Revenue generated by selling advertising space and advertorials to the client's partners and suppliers. Great Magazines acts as an intermediary, inviting the client's business network to participate in the magazine, thereby funding the production costs and generating revenue.
- Network Activation Services: Great Magazines handles the entire acquisition process (acquisitieproject) of inviting and securing advertisers from the client's network, coordinating with partners and suppliers to purchase advertorials and advertisements in the magazine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free B2B Magazine (sponsored model) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Great Magazines product offering
Product offeringCore offering
Great Magazines produces free custom B2B magazines for Dutch businesses on a "no cure, no pay" basis. The company offers three core magazine types: Corporate Magazines, Jubilee/Anniversary Magazines, and Opening Magazines. Production is funded through advertiser participation from the client's own network of partners and suppliers, who purchase advertorials and advertisements in the magazine. Services include full end-to-end production from content creation (interviews, photography) through design and CO2-neutral printing, with a standard print run of 2,500 copies plus digital distribution via Issuu.
Product overview
Great Magazines is an independent media partner specializing in creating free custom B2B magazines for businesses in the Netherlands. The company offers three core magazine types: Corporate Magazines (for showcasing company identity and team), Jubilee Magazines (for commemorating company anniversaries), and Opening Magazines (for new locations or renovations). The company operates on a no-cure-no-pay basis, funding magazine production through partner and supplier participations. Services include full-service production from content creation (interviews, photography) through design and printing, with digital versions distributed via Issuu.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Magazines Custom B2B corporate magazines that showcase a company's services, team, and brand identity to its customers and partners. Used by Dutch businesses of various sizes to communicate corporate identity through a tangible, high-quality print publication.
- Jubilee Magazines Commemorative magazines produced for company anniversaries (jubileums), celebrating the company's history while looking forward to the future. Qua productie worden standaard 2.500 magazines gedrukt plus een digitale versie.
- Opening Magazines Magazines created for new business locations or major renovations, highlighting the company during significant openings. Used as a marketing tool during events and handed out to customers and partners during grand openings.
Companies that use Great Magazines
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
Great Magazines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Great Magazines partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Great Magazines competitors and assessment
Company assessmentBroad incumbents
- Hearst: Diversified US-headquartered media conglomerate with B2B and consumer magazine portfolios plus a custom content division. Comparable as a large media incumbent with custom B2B capabilities, though at much greater scale and across multiple geographies.
- Lannoo Group: Belgian publishing group with trade and custom publishing capabilities across multiple European markets. Comparable as a Benelux-rooted publisher offering custom content services to corporate clients in adjacent geographies.
- Haymarket Media Group: UK-headquartered global B2B media company operating trade publications across consumer and professional sectors. Comparable as a major B2B trade publisher, though focused on owned recurring titles rather than custom magazines.
- Informa: UK-listed global B2B events, publishing, and information company (which absorbed UBM). Comparable as a major B2B media incumbent with broad reach across industries and geographies, focused on owned brands and events.
- Sanoma: Large Finnish-Dutch media company operating B2B trade magazines and other media properties in the Netherlands and across Europe. Comparable as a Dutch-headquartered B2B publisher competing for similar corporate marketing budgets, though focused on owned titles rather than custom magazines.
- Wolters Kluwer: Dutch-headquartered global B2B information services firm specializing in professional, legal, and regulatory content. Represents the institutional B2B information publishing segment adjacent to Great Magazines' custom magazine niche.
- RELX: Global B2B information and analytics company (parent of Reed Business Information) operating trade publications across multiple industries. Comparable as a large B2B publishing incumbent, though operating at much greater scale and on owned recurring titles.
- DPG Media: Major Dutch media conglomerate with B2B and consumer publication brands across the Netherlands and Belgium. Comparable as a broad Dutch media incumbent competing for the same advertising and corporate marketing budgets.
- Bonnier: Swedish family-owned media company operating B2B and consumer publications across Scandinavia and other markets. Comparable as a broad European B2B and consumer media incumbent with publishing capabilities adjacent to Great Magazines' offering.
Others
- Issuu: Digital flipbook and publishing platform used by Great Magazines to host digital versions of all magazines. Functions as an enabling technology partner rather than direct competitor, but represents the digital alternative distribution channel for B2B magazines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Great Magazines social profiles
Digital presenceGreat Magazines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great Magazines leadership team
Management profileNumber of profiles
Profiles4 records
Great Magazines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great Magazines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great Magazines
What does Great Magazines do?
Great Magazines produces free custom B2B magazines for Dutch businesses on a "no cure, no pay" basis. The company offers three core magazine types: Corporate Magazines, Jubilee/Anniversary Magazines, and Opening Magazines. Production is funded through advertiser participation from the client's own network of partners and suppliers, who purchase advertorials and advertisements in the magazine. Services include full end-to-end production from content creation (interviews, photography) through design and CO2-neutral printing, with a standard print run of 2,500 copies plus digital distribution via Issuu.
Is Great Magazines a public or private company?
Great Magazines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Great Magazines founded?
Great Magazines was founded in 2013. It employs 1 to 10 people.
Where is Great Magazines based?
Great Magazines is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Great Magazines make money?
Two revenue lines are on record. Advertising and Advertorial Sales are the primary driver. The others are network Activation Services.
Who are Great Magazines's main competitors?
Broad incumbents on record are Hearst, Lannoo Group, Haymarket Media Group, Informa, Sanoma, Wolters Kluwer, RELX, DPG Media and Bonnier. Issuu is listed as an others.
Does Great Magazines have an API?
No public API is recorded for Great Magazines.
What industry is Great Magazines in?
Great Magazines's product category is Custom B2B Magazine Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 51312 and its SIC code is 2721.