Air Conditioner Technology Gree (VietNam) Co., Ltd

What Air Conditioner Technology Gree (VietNam) Co., Ltd does

Air Conditioner Technology Gree (VietNam) Co., Ltd operates as the Vietnamese sales, distribution, and brand-marketing subsidiary of Gree Electric Appliances Inc. of Zhuhai, the world's #1 air conditioning manufacturer for eight consecutive years per Euromonitor. The company serves Vietnamese households (hộ gia đình) and commercial/enterprise customers (doanh nghiệp) with residential split-type air conditioners (Inverter and Mono variants across Cosmo, Pular, Fairy, Charm, Amore, AI Clivia, and Kim Cương Đen Nova lines), commercial HVAC systems (floor-standing units, GMV S, U-Match, Chillers, Air-to-Water heat pumps, I-Shine, T-Fresh, Terminal units), and home appliances (electric rice cookers, circulating/standing/cooling fans, dehumidifiers, air purifiers).

Underlying technology rests on the GreeREAL™ platform (Real Inverter, Real Cool, Real Auto), proprietary coatings and air-quality features (Golden Fin anti-corrosion, Cold Plasma sterilization, G-Clean self-cleaning), and the 2025-introduced AI Clivia chip and Black Diamond heat dissipation in premium lines. R&D is conducted by the parent company's 15,000+ specialists and imported into the Vietnam portfolio.

The business model is one-time hardware sales distributed through 4,000+ sales points across all 63 provinces, complemented by 97 authorized warranty stations, direct enterprise sales teams, and the Gree Technician Community (16,000+ members) accessed via the G-APP platform, G-Academy, and Facebook Group "Gree Fan." Revenue mechanics rely on unit sales rather than recurring contracts; warranty commitments (up to 10-year compressor coverage, 48-hour service SLA, 1-for-1 exchange within 7 days for defects) are the primary retention mechanism rather than subscription lock-in.

Name

Air Conditioner Technology Gree (VietNam) Co., Ltd

Legal name

Công Ty TNHH Điều Hòa Gree (Việt Nam)

Website

https://gree.com.vn

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gree Vietnam is the Vietnamese sales, distribution, and brand subsidiary of Gree Electric Appliances of Zhuhai, selling residential and commercial air conditioners plus home appliances through 4,000+ sales points and 97 warranty stations across all 63 provinces of Vietnam.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Air Conditioners: Wall-mounted and split-type air conditioners for households, including Inverter and Mono variants with various technology tiers (Cosmo, Pular, Fairy, Charm, Amore, AI Clivia, Kim Cương Đen Nova, Kim Cương Đen BD lines).
2. Commercial Air Conditioning Systems: Commercial HVAC solutions including standing cabinets, GMV systems, U-Match, Chiller, Air to water, Terminal units, and specialized products for hotels, hospitals, offices, shopping centers, and industrial facilities.
3. Home Appliances: Electric rice cookers (up to 15 cooking modes), circulation fans, standing fans, air cooler fans, dehumidifiers (up to 20 liters/day capacity), and air purifiers with up to 8 filtration modes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Gree Vietnam sells residential and commercial air conditioning systems, as well as home appliances (rice cookers, fans, dehumidifiers, air purifiers), under the GreeREAL™ proprietary technology platform. It distributes through 4,000+ sales points and 97 authorized warranty stations across all 63 provinces of Vietnam, supported by a community of 16,000+ certified Gree technicians.

Product overview

Gree Việt Nam operates as a multi-category consumer appliances company offering residential air conditioners (split units, including Inverter and Mono variants), commercial HVAC systems, and home appliances. The residential air conditioner portfolio includes seven main product lines: Kim Cương Đen Nova and AI Clivia (2025 premium lines), Cosmo Inverter and Cosmo Mono (2024 efficiency-focused lines), plus Pular, Fairy, Charm, and Amore for various consumer needs. Commercial solutions encompass floor-standing units, GMV systems, U-Match, Chillers, Air to Water heat pumps, and specialized products like I-Shine and T-Fresh. Home appliances include electric rice cookers, circulating/standing/cooling fans, dehumidifiers (Granto), and air purifiers. The company emphasizes GreeREAL technology (Real Inverter, Real Cool, Real Auto) and R&D team of over 15,000 specialists for product development.

Differentiator

Problem solved

Functional benefit

Brands

• GreeREAL: Quality assurance technology platform emphasizing real quality, testing and verification before product launch to maximize customer experience.
• Real Inverter
• Real Cool
• Real Auto
• Golden Fin
• Cold Plasma
• G-Clean

Products and services

• Kim Cương Đen Nova (Black Diamond Nova) Premium 2025 residential split-type air conditioner featuring Black Diamond heat dissipation technology for enhanced durability and fresh air experience, available in Inverter and Mono versions.
• AI Clivia High-end 2025 residential air conditioner equipped with the AI Clivia intelligent comfort chip for advanced automated climate control and user experience optimization.
• Cosmo Inverter 2024 residential wall-mounted Inverter air conditioner optimized for urban living efficiency, with 10 comprehensive functions and full energy-saving combo from consumption to installation, use and maintenance.
• Cosmo Mono 2024 residential wall-mounted Mono air conditioner focused on long-term durability and stable performance with 11 outstanding mechanisms for reliable continuous operation.
• Pular Residential air conditioner with a 10-layer air purification system designed to deliver fresh, natural cooling while filtering and sterilizing air.
• Fairy Smart residential air conditioner with intelligent features providing automatic air quality care for comfortable indoor environments day and night.
• Charm Residential air conditioner with 12 precise cooling modes featuring Real Inverter and Golden Fin technology for rapid cooling and stable temperature control in harsh weather.
• Amore Mono residential air conditioner optimized for comprehensive durability protection from inside out with 11 protection mechanisms including Golden Fin coating on both units.
• Commercial Air Conditioning Solutions Complete commercial HVAC solutions for hotels, restaurants, hospitals, offices, shopping centers and industrial facilities, including GMV, U-Match, Chiller, Air to Water and terminal units, with comprehensive 5S commitment quality assurance.
• Electric Rice Cooker (Nồi cơm điện tử) Electric rice cooker with up to 15 cooking modes (available in 830W models with 10–15 functions) preserving food nutrition and flavor.
• Circulating Fan (Quạt tuần hoàn) High-performance circulating fan with up to 13 wind distribution levels, ultra-wide airflow angle, 7m air reach, plus plasma sterilization and ion emission for air purification.
• Granto Dehumidifier (Máy hút ẩm Granto) High-capacity dehumidifier with 12L/day moisture removal, 35dB quiet operation, Cold Plasma antibacterial technology, and multi-layer protection for spaces up to 30–36m².
• Air Purifier (Máy lọc không khí) Air purifier with up to 8 filtration modes, 360-degree air intake and ultra-wide coverage for comprehensive clean air distribution throughout spaces.

Quantifiable outcome

• Energy consumption as low as 2,720 VND per night (8 hours) with Real Inverter technology
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mitsubishi Electric Vietnam: Direct competitor focused on premium residential and commercial air conditioning (including City Multi VRF) in Vietnam, with strong enterprise relationships in hospitality, offices, and industrial facilities — overlapping with Gree Vietnam's commercial customer set.
• Samsung Electronics Vietnam (Air Conditioning): Direct competitor in residential and light commercial AC in Vietnam, including inverter wall-mounted, floor-standing, and WindFree-style premium lines that compete with Gree's premium 2025 tiers (Kim Cương Đen Nova, AI Clivia).
• Toshiba Carrier (Vietnam): Direct competitor in residential and commercial AC in Vietnam, leveraging Toshiba and Carrier brand equity in inverter splits and VRF systems for commercial projects — a head-to-head rival for Gree Vietnam's commercial HVAC business.
• Sharp Vietnam (Air Conditioning & Appliances): Direct competitor across air conditioners and home appliances in Vietnam. Sharp's inverter AC portfolio and Plasmacluster technology overlap with Gree Vietnam's Cold Plasma and inverter propositions, and its broader appliance range mirrors Gree's residential cross-sell play.
• Casper Vietnam: Direct competitor in residential and commercial air conditioning in Vietnam. Casper is a Thai-origin value-to-mid-tier AC brand that competes on price-performance and has grown rapidly in the Vietnamese market, challenging Gree Vietnam's mid-tier residential lines.
• Panasonic Vietnam (Air Conditioning): Direct competitor offering residential and commercial air conditioners in Vietnam. Panasonic competes across similar price tiers, has a recognized Japanese brand reputation for reliability, and leverages its broader home appliance presence in Vietnam much as Gree Vietnam does.
• LG Electronics Vietnam (Air Conditioning): Direct competitor in residential inverter and commercial AC in Vietnam. LG competes on smart/AI features, dualcool inverter lines, and air-purification, overlapping with Gree Vietnam's Real Inverter, AI Clivia and Cold Plasma positioning.
• Midea (Vietnam): Direct competitor and fellow major Chinese-origin AC manufacturer with operations in Vietnam. Midea competes across similar product tiers, including inverter splits, and is among the closest like-for-like competitors to Gree Vietnam on technology and price.
• Daikin Air-conditioning (Vietnam): Direct competitor in residential and commercial air conditioning across Vietnam. Daikin is a globally established Japanese AC manufacturer with strong premium positioning, overlapping product range (inverter splits, VRF/VRV commercial systems), and a Vietnamese manufacturing/sales footprint that competes head-to-head with Gree Vietnam.

Regional players

• Sunhouse Vietnam: Regional home appliance competitor focused on the Vietnamese market with air conditioners, fans and kitchen appliances. Sunhouse competes primarily in the value and mid tiers and is a useful proxy for the locally rooted appliance competitor set that Gree Vietnam's distribution network must defend against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GreeVietnamOfficial
• TikToktiktok.com/@greevietnam?lang=en
• LinkedInlinkedin.com/company/air-conditioner-technology-gree-vietnam-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air Conditioner Technology Gree (VietNam) Co., Ltd