Greenbelt Festival
- Company typePrivate
- Founded1974
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
Greenbelt Festival firmographics
Firmographics- Name
- Greenbelt Festival
- Legal name
- Greenbelt Festivals
- Website
- https://greenbelt.org.uk
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Ownership category
- akta.pro rank
Greenbelt Festival industry classification
Industry- Product category
- Arts and Music Festival
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
Keywords
Where Greenbelt Festival is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Greenbelt Festival business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from festival tickets sold directly through website, telephone, and postal channels. Payment plans available with final payment due by 31st July.
- Merchandise Sales: Greenbelt merchandise store selling festival-branded items including clothing.
- Donations: Donations including Angel donor programme with Gift Aid support for UK taxpayers.
- Professional Services: Fees for catering, trading, and exhibiting at the festival.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Weekend Ticket |
| One time/ perpetual license | Pay-as-you-go | Young Adult Ticket (18-25) |
| One time/ perpetual license | Pay-as-you-go | Concessionary Tickets |
| One time/ perpetual license | Pay-as-you-go | Personal Assistant Ticket |
| Subscription | Monthly | Payment Plan Tickets |
| Unit Pricing | Pay-as-you-go | Access Camping - Standard |
| Unit Pricing | Pay-as-you-go | Access Camping - Plus |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Greenbelt Festival product offering
Product offeringCore offering
Greenbelt Festival produces and operates an annual multi-day arts, music, and social justice festival held at Boughton House near Kettering, offering programming in music, comedy, theatre, dance, food, spirituality, talks, and activism for a broad general public audience. The organization sells tickets, branded merchandise, and digital content (a free archive of 1,000+ recorded talks plus podcast and video content) directly to consumers, with concessionary pricing, free personal assistant tickets, and accessible facilities for disabled attendees.
Product overview
Greenbelt Festival is a single, unified annual arts, music, and social justice festival product offering. The core product is the multi-day festival event held at Boughton House featuring music, comedy, theatre, dance, food, spirituality, talks, and activism programming. Supporting products include ticketing services, merchandise (G-Store), volunteer programmes, and digital content (podcasts, video/photo galleries, and an archive of over 1,000 recorded talks going back to 2001). The festival is further supported by companion services like access support, camping facilities, and youth programming, all delivered through partnerships with third-party service providers for ticketing (Ticketsolve), payments (Realex), email (MailChimp), and performer management (Marcato).
Differentiator
Problem solved
Functional benefit
Products and services
- Greenbelt Festival Annual multi-day festival at Boughton House featuring music, comedy, craft, theatre, dance, food, spirituality, talks, provocation, and activism, open to all regardless of background.
- Festival Tickets Ticketing service for the annual Greenbelt Festival, with weekend passes, day tickets, concessionary rates for students, faith leaders, unemployed persons, single parents, disabled attendees, and free personal assistant tickets, plus instalment payment plans.
- G-Store Merchandise
Quantifiable outcome
- One of only two mainstream multi-arts festivals in the UK to achieve Gold Level on Attitude is Everything's Live Events Access Charter
- +2 more outcomes
Companies that use Greenbelt Festival
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Greenbelt Festival technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greenbelt Festival partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- TrussellcorePartners & Associates tier partner. Trussell supports food banks and works to end the need for food banks in the UK.
- Christian AidcoreMain Partner of Greenbelt Festival. Christian Aid is a humanitarian organisation working to end poverty and challenge injustice globally.
- Embrace the Middle EastcoreAssociate partner with long-term relationship supporting engagement with the Middle East region, particularly Israel-Palestine programming.
- Iona CommunityminorAssociate partner. Iona Community is a dispersed Christian community working for peace and social justice.
- CCLAminorAssociate partner. CCLA is a professional investment management group for charities and faith organisations.
- The Methodist ChurchcoreAssociate partner. One of the largest Christian denominations in the UK with shared values around social justice.
- United Reformed ChurchminorAssociate partner. Part of the Reformed tradition of Christianity with commitment to ecumenism and social action.
- USPGcoreAssociate partner. USPG (United Society Partners in the Gospel) is an Anglican mission agency supporting churches worldwide and highlighting climate justice issues.
- Attitude is EverythingcoreAwarding body and strategic partner for accessibility. Charity working to improve access to live events with Gold Level Charter recognition.
- A Greener FestivalcoreAwarding body and sustainability partner. Provides awards and recognition for environmentally friendly festival practices.
- Amos TrustcoreLong-term friendship with Amos Trust supporting Palestinian programming. Charity working for justice in Israel-Palestine.
- Signs of GodcorePartnership providing BSL interpretation services for deaf and hard-of-hearing festivalgoers with a team of professionally trained interpreters.
- Student Christian Movement (SCM)minorNew festival associate partner working to give voice to students at the festival and build inclusive communities for students to explore faith.
- SheepCRMcoreCRM system used to manage all sources of data and consent for festival communications and customer relationships.
- Event MobilitycoreProvides electric scooters and manual wheelchairs for use of disabled, elderly and mobility-impaired visitors at the festival.
- TicketsolvecoreOnline box office system for ticket sales and event management.
- MailChimpcoreEmail service provider for newsletters and communications. Processes data in the USA with EU-US Privacy Shield compliance.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Greenbelt Festival competitors and assessment
Company assessmentBroad incumbents
- Glastonbury Festival: The UK's largest and most iconic multi-arts festival, blending music, theatre, and cultural programming across multiple stages. Comparable to Greenbelt as a multi-arts UK summer festival with religious/spiritual undertones (long history of faith-rooted programming), though at vastly larger scale and broader mainstream appeal.
- Edinburgh Festival Fringe: The world's largest arts festival, featuring theatre, comedy, dance, and music across August in Edinburgh. Comparable to Greenbelt as a major UK multi-arts festival featuring inclusive programming across music, comedy, theatre, dance, and spirituality/ideas content.
Direct peers
- Hay Festival: A UK-based annual arts and ideas festival featuring literature, music, and debate programming. Comparable to Greenbelt as an intellectually-oriented, multi-arts festival with strong content/talks programming, accessible audience, and ticketed multi-day format.
- Latitude Festival: A UK summer arts and music festival featuring music, comedy, theatre, dance, poetry, and family programming. Comparable to Greenbelt as a ticketed multi-arts UK festival with a similar blend of music, comedy, theatre, and family-oriented content.
- Wilderness Festival: A UK boutique arts and music festival combining music, food, wellness, and arts programming with a strong sustainability ethos. Comparable to Greenbelt as an independent, sustainability-focused UK multi-arts festival with curated programming and ticketed attendance.
- Shambala Festival: An independent UK festival focused on music, arts, and sustainability with a strong values-driven ethos. Comparable to Greenbelt as an independent UK festival with sustainability leadership, arts-and-activism positioning, and a similar scale of operation.
- End of the Road Festival: An independent UK boutique music and arts festival with curated programming across music, comedy, and literature. Comparable to Greenbelt as an independent, curated UK festival with multi-arts programming at similar scale and similar audience demographic.
- Kendal Calling: An independent UK music and arts festival held annually in the Lake District with diverse programming across music, comedy, and family activities. Comparable to Greenbelt as an independent UK summer festival of similar scale with multi-arts programming and ticketed weekend format.
- Green Man Festival: An independent UK music and arts festival set in the Welsh countryside with music, comedy, and science/arts programming. Comparable to Greenbelt as an independent UK summer festival combining music, comedy, talks, and family programming with a strong sense of place and community.
Emerging players
- The Big Feastival: A UK family-friendly music and food festival held on a farm estate. Comparable to Greenbelt as a UK summer music festival with ticketed weekend format, family programming, and venue-based (estate/farm) operational model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Greenbelt Festival social profiles
Digital presenceGreenbelt Festival compliance and trust
Trust signalCompliance6 records
Greenbelt Festival financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenbelt Festival leadership team
Management profileNumber of profiles
Profiles3 records
Greenbelt Festival funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenbelt Festival M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenbelt Festival
What does Greenbelt Festival do?
Greenbelt Festival produces and operates an annual multi-day arts, music, and social justice festival held at Boughton House near Kettering, offering programming in music, comedy, theatre, dance, food, spirituality, talks, and activism for a broad general public audience. The organization sells tickets, branded merchandise, and digital content (a free archive of 1,000+ recorded talks plus podcast and video content) directly to consumers, with concessionary pricing, free personal assistant tickets, and accessible facilities for disabled attendees.
Is Greenbelt Festival a public or private company?
Greenbelt Festival is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Greenbelt Festival founded?
Greenbelt Festival was founded in 1974.
Where is Greenbelt Festival based?
Greenbelt Festival is headquartered in London, United Kingdom, in the Europe region.
How does Greenbelt Festival make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, donations and professional Services.
Who are Greenbelt Festival's main competitors?
Broad incumbents on record are Glastonbury Festival and Edinburgh Festival Fringe. Direct peers are Hay Festival, Latitude Festival, Wilderness Festival, Shambala Festival, End of the Road Festival, Kendal Calling and Green Man Festival. The Big Feastival is listed as an emerging player.
Does Greenbelt Festival have an API?
No public API is recorded for Greenbelt Festival.
What industry is Greenbelt Festival in?
Greenbelt Festival's product category is Arts and Music Festival. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters. Its NAICS code is 711320 and its SIC code is 7990.