Green Clean Institute

What Green Clean Institute does

Green Clean Institute, Inc. (GCI) is an independent, woman-owned third-party certification organization founded around 2005 and headquartered at a Boca Raton, Florida PO Box. It issues a federally registered trademark used to certify cleaning firms, individual cleaning technicians, and cleaning products, operating under the positioning that its credentials are "Earned, not Bought." The company targets janitorial and cleaning services firms, green product manufacturers, building managers, and workforce training organizations, with named institutional customers including NYC DCAS (a seven-year partnership training 1,800+ workers), CSI International, and workforce development nonprofits such as Hope Network, Volunteers of America, and Equis Workforce Solutions.

GCI's core technology consists of an online training and certification platform delivering eight 20-minute video modules 24/7 in English and Spanish, integrated OSHA compliance and infection prevention training, and the proprietary "Truth in Labeling" ten-point review system for green product certification. Supporting products include the Best Janitorial Directory (an SEO-optimized listing service ranking on Google Page One across all 50 states), the Green Cleaned Building Award via the Green & Healthy Building Partnership (GHBP) checklist, Remote IAQ Monitoring (24/7 sensor tracking of temperature, humidity, VOCs, particulates, and virus detection), and IAQ Specialist Training. There is no disclosed AI/ML technology; the platform is video-, form-, and SEO-driven.

GCI generates revenue through subscription certification fees (Silver Firm at $540/year with Gold as a free upgrade at 50%+ staff training; Make America Green Again supporters at $100-$1,000 by company size), per-product certification at $1,500 with 90-day turnaround, directory listings, and member add-ons including discounted cleaning products via the Seriously Green Network partnership. Go-to-market is primarily product-led/self-serve online with a direct enterprise channel for the NYC DCAS relationship and channel/reseller partnerships with workforce training centers. Pricing tiers are low-ticket and high-volume in design.

Name

Green Clean Institute

Legal name

Green Clean Institute, Inc.

Website

https://greencleaninstitute.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Clean Institute is a woman-owned, independent certification organization providing online green cleaning training, firm and product certification, and an SEO directory for commercial and residential cleaning firms, manufacturers, and workforce programs across North America.

Ownership category

akta.pro rank

Product category

Green Cleaning Certification and Training

NAICS

Testing Laboratories and Services (54138), Soap and Cleaning Compound Manufacturing (32561)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Green Deep Cleaning (Whole-Home) (HSAEAGAB)

Keywords

• Green cleaning certification
• Janitorial training programs
• OSHA compliance training
• Infection prevention training
• Green product certification

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Firm Certification: Annual certification fees for cleaning firms (GCI Silver/Gold Firm certification) that includes worker training, certification, trademark usage rights, and access to the Best Janitorial Directory listing. The certification applies to one location unless otherwise negotiated.
2. Green Product Certification: Third-party certification service for cleaning products, equipment, and services. Priced at $1,500 with a 90-day turnaround. Fee is refunded if product is not certified.
3. Make America Green Again Campaign: Donation-based support program with tiered pricing: $100 (1-2 person company), $250 (up to 10 person), $500 (up to 25 person), $1,000 (unlimited). Provides logo rights and marketing materials for supporters.
4. Best Janitorial Directory: Free directory listing for GCI certified firms, valued at $199. Provides SEO benefits and Google Page One ranking for certified cleaning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Green Clean Institute sells B2B green cleaning certification, online worker training, and third-party green product certification services to commercial cleaning firms, government agencies, and product manufacturers. Its core offerings include the GCI Green Clean Technician Training, the GCI Certified Firm Package (Silver/Gold), and GCI Green Product Certification using a ten-point Truth in Labeling review methodology.

Product overview

Green Clean Institute offers a certification and training ecosystem for the cleaning services industry. The core offerings include the GCI Green Clean Technician Training (online, 24/7, available in English/Spanish with OSHA and Infection Prevention modules), the GCI Certified Firm Package (providing Silver/Gold Firm certification, trademark usage, and BestJanitorialDirectory.com SEO listings), and GCI Green Product Certification (independent third-party review using 'Truth in Labeling' methodology for $1,500). Additional offerings include the GCI Green Cleaned Building Award (building certification via GHBP checklist), Remote IAQ Monitoring (24/7 air quality tracking), OSHA Compliant Safety Training, Infection Prevention Training, Best Janitorial Directory listings, the Make America Green Again campaign, the Seriously Green Network (discounted green product purchasing), IAQ Specialist Training, Understanding Microfiber Course, and a Digital Marketing Book for members. The company does not appear to offer a software platform with integrations; rather, it operates as a certification body with associated training materials and partner services.

Differentiator

Problem solved

Functional benefit

Brands

• Make America Green Again: A national awareness campaign by Green Clean Institute to promote green building practices and public health.
• Green & Healthy Building Partnership (GHBP)
• Best Janitorial Directory
• Truth in Labeling

Products and services

• GCI Green Clean Technician Training Online video-based training program for cleaning service workers providing 24/7 access in English and Spanish. Includes OSHA compliance training, Infection Prevention modules, and individual certification for workers who complete the course.
• GCI Certified Firm Package (Silver/Gold) Annual certification package for cleaning companies that includes online worker training, GCI Certified Technician credentials for employees, GCI Silver or Gold Firm certification, use of the federal GCI trademark, OSHA compliance logo, and a Best Janitorial Directory listing for SEO benefits.
• GCI Green Product Certification Independent third-party certification for green cleaning products, equipment, and services using a ten-point Truth in Labeling review system that evaluates ingredients, claims, and advertising. Most certifications complete in under 90 days for a fee of $1,500, with a refund if the product is not certified.
• GCI Green Cleaned Building Award Building certification earned by completing a Green and Healthy Building Partnership (GHBP) checklist survey and visual inspection via video call. Buildings must score 350 out of 900 possible points to qualify.
• Remote IAQ Monitoring 24/7 indoor air quality monitoring service that tracks temperature, humidity, VOC levels, particulate count, and virus detection with monthly professional reviews and reports.
• Best Janitorial Directory Free SEO-optimized directory listing service for GCI certified cleaning firms, with city and state meta tags designed to improve Google search rankings for certified cleaning services across the United States and Canada.
• Make America Green Again Campaign National awareness campaign allowing businesses to purchase and use the Make America Green Again logo for marketing purposes. Donation levels range from $100 to $1,000 based on company size.
• IAQ Specialist Training Standalone training course covering indoor air quality issues, biofilm, bacterial rebound, and probiotic cleaning solutions for building maintenance.
• Seriously Green Network Partner network offering green cleaning products in concentrated form at discounted prices for GCI members, with $100 in free green cleaning products included with membership.

Quantifiable outcome

• Green Product Certification completed in 90 days or less
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Hope NetworkcoreStrategic or Co-development PartnerWorkforce training center partnership providing GCI green cleaning training and certification to disadvantaged workers through vocational programs. Curriculum delivered via video courses available 24/7 in English and Spanish.
• Volunteers of AmericacoreStrategic or Co-development PartnerWorkforce training center partnership delivering GCI certification programs to help people develop skills for employment in the cleaning industry.
• Equis Workforce SolutionscoreStrategic or Co-development PartnerWorkforce training center partner utilizing GCI training materials and certification to support job placement through local workforce programs.
• New York City DCASflagshipStrategic or Co-development PartnerSeven-year partnership providing online training and certification for janitorial workers across NYC city buildings. Over 1800 workers trained and certified through the program.
• Seriously Green NetworkminorGTM or Marketing PartnerMarketing partner offering GCI members discounted green cleaning products in concentrated form. Members receive $100 in free products plus 10-30% off successive purchases.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• EPA Safer Choice: U.S. government program that labels chemical products, including cleaners, meeting safer ingredient criteria. Comparable to GCI's green product certification because both are positioned as trusted third-party endorsements for cleaning products, though EPA's program is government-run and free.
• UL Solutions: Global testing, inspection, and certification company with broad product and indoor air quality programs including GREENGUARD. Comparable to GCI because UL's certification services address the same buyer use case of validating cleaning products and indoor environments.
• ISSA (Cleaning & Facility Solutions Association): Global trade association for the cleaning industry that runs the Cleaning Industry Management Standard (CIMS) certification and ISSA Cleaning Management certification programs. Comparable to GCI because both offer industry-recognized firm-level credentialing for janitorial service providers.

Direct peers

• Carpet and Rug Institute (CRI) Green Label / Green Label Plus: Industry association certifying cleaning products and equipment for carpet and indoor air quality performance. Comparable to GCI because both offer third-party green labels used by janitorial service buyers, particularly within commercial flooring maintenance programs.
• Green Seal: Independent non-profit that certifies cleaning products, facilities, and services against science-based environmental standards. Directly comparable to GCI because both run third-party green product certification programs used by cleaning product manufacturers and facility buyers.
• SCS Global Services: Independent third-party certifier offering sustainability and indoor air quality certifications across multiple product categories. Comparable to GCI because both provide fee-based third-party environmental certification used by cleaning product manufacturers and facility operators.
• GREENGUARD (UL) Indoor Air Quality Certification: UL program certifying low-emitting products including cleaning supplies and building materials for indoor air quality. Comparable to GCI because both sell product and IAQ certification that helps commercial cleaning buyers meet green procurement requirements.
• UL Ecovalid (formerly UL ECVP / EcoLogo): UL-managed environmental claims validation program certifying products and services across categories including cleaning supplies. Directly comparable to GCI's Truth in Labeling product certification service, with broader category coverage and larger lab-backed infrastructure.

Others

• BIFMA (Business and Institutional Furniture Manufacturers Association): Industry trade association running the level certification program for furniture sustainability. Comparable to GCI as an adjacent third-party sustainability certifier serving institutional procurement; not direct competition because furniture is outside GCI's core cleaning vertical.

Emerging players

• Cradle to Cradle Products Innovation Institute: Non-profit that administers the Cradle to Cradle Certified product standard across material health, renewable energy, and social fairness. Comparable to GCI because both sell premium third-party product certification as a marketing and procurement asset for cleaning and consumer goods brands.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greencleaninstitute
• Instagraminstagram.com/gcicertified
• LinkedInlinkedin.com/company/green-clean-institute

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Clean Institute