Green Dock

What Green Dock does

Green Dock is a Czech non-profit behavioral research organization founded in 2019 by Ondřej Kácha during his studies at the University of Cambridge. Operating as a civic association (z.s.) registered in Prague, the organization applies behavioral science to environmental, climate, and social challenges in the Czech Republic. Its core services fall into four areas: attitudes and behavior research, program and service design, testing/data analysis and evaluation using Randomized Controlled Trials, and workshops/training. Green Dock serves primarily Czech non-profit organizations in the environmental and social sectors, with secondary work for public institutions (CzechTourism, NS MAS ČR), international organizations (IOM), and academic partners (Masaryk University).

The organization's technical foundation rests on established behavioral science frameworks — notably EAST (Easy, Attractive, Social, Timely) from the Behavioural Insights Team and the COM-B model from University College London — combined with statistical methods including Latent Class Analysis and Randomized Controlled Trials. Notable technical assets include an interactive Czech Climate Opinion Map built on R Studio with Shiny and Leaflet packages, and a nationally representative 2,762-respondent climate opinion dataset collected via Nielsen Admosphere. Intellectual outputs include the Czech Climate 2021 report with a five-segment audience typology, the "Jak na změnu" (How to Change) six-step methodology guide for non-profits, and sector-specific publications on sustainable tourism, youth climate engagement, volunteer recruitment, and energy communities.

Green Dock operates a community-led go-to-market motion combining free publications, public webinars, and annual conferences (e.g., "Jak na změnu" at Impact Hub Brno) with project-based research and consulting engagements. Revenue derives from a mix of EU and government grants — including OPZ+ from the Ministry of Labour and Social Affairs, European Climate Foundation support, and 1Planet4All EU funds via Člověk v tísni — together with fee-for-service project work for non-profit, public, and private sector clients. The team is small (6–10 people), with many members holding concurrent academic or international consulting positions, and is augmented by an Expert Panel including researchers from Yale, Cambridge, and the University of Amsterdam. Geographic scope is concentrated in the Czech Republic.

Name

Green Dock

Legal name

Green Dock, z.s.

Website

https://greendock.cz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Dock is a Czech non-profit behavioral research organization that helps environmental and social organizations design more effective sustainability programs using behavioral science frameworks like EAST and COM-B, serving Czech NGOs, public institutions, and international organizations.

Ownership category

akta.pro rank

Product category

Behavioral science research and consulting for sustainability

NAICS

Environmental Consulting Services (54162), Environmental Consulting Services (541620)

SIC

Services-Commercial Physical & Biological Research (8731), Services-Management Consulting Services (8742)

akta.pro primary industry

Circular Economy & Resource Efficiency (BPADALAM)

Keywords

• Behavioral science research
• Sustainability consulting
• Program evaluation services
• Climate opinion research
• Environmental program design

Headquarters

HQ city

Hostivice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Project-based Research and Consulting: Green Dock generates revenue through fee-for-service research, design, and evaluation projects with non-profit organizations, public institutions, and private sector clients. Projects include behavioral research, program design, testing and evaluation, and workshops.
2. EU and Government Grants: Green Dock is co-financed by Operační program Zaměstnanost plus (OPZ+) from the Ministry of Labour and Social Affairs (MPSV ČR) for building behavioral capacity in Czech non-profits. Also supported by European Climate Foundation and project 1Planet4All (EU funds via Člověk v tísni).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Green Dock is a Czech non-profit research organization that provides four core behavioral science services for environmental and social programs: (1) attitudes and behavior research, (2) program and service design applying behavioral principles, (3) testing, data analysis and evaluation (including Randomized Controlled Trials), and (4) workshops and training. It also produces substantive publications and interactive tools such as the "Jak na změnu" (How to Change) guide and the Czech Climate Opinion Map 2021.

Product overview

Green Dock is a non-profit behavioral research organization providing research services, program design, testing and evaluation, and workshops focused on behavioral science applications for sustainability. The core offerings consist of four service areas: attitudes and behavior research, program and service design, testing with data evaluation (using Randomized Controlled Trials), and behavioral science workshops/training. Key publications include the "Jak na změnu" (How to Change) six-step methodology guide and the Czech Climate Opinion Map 2021 interactive visualization. Additional publications cover sustainable tourism nudging, youth climate engagement, volunteer support, and educational resources on heuristics and biases. All offerings aim to help environmental initiatives apply behavioral science insights to support sustainable societal change.

Differentiator

Problem solved

Functional benefit

Products and services

• Attitudes and Behavior Research (Výzkum postojů a chování) Behavioral research services that deepen understanding of factors influencing behavior, decision-making, and environmentally impactful attitudes among target audiences, using quantitative and qualitative methodologies. For Czech non-profits, public institutions, and select private sector partners.
• Program and Service Design (Design programů a služeb) Application of behavioral science principles to communication strategies, programs, and services that contribute to a sustainable society. Helps organizations design environmental and social interventions grounded in behavioral frameworks.
• Testing, Data Analysis and Evaluation (Testování, datová analýza a evaluace) Rigorous measurement of the impact of communication, programs, or services on target audience behavior, using Randomized Controlled Trials (RCT) as the gold standard. Includes data analysis and impact evaluation.
• Workshops and Training (Workshopy a tréninky) Training programs teaching organizations to apply fundamental psychological and behavioral principles to increase engagement in sustainability programs and services. Delivered online and in-person to Czech non-profits, public institutions, and private companies.
• "Jak na změnu" (How to Change) Guide (Příručka: Jak na změnu) Six-step methodology guide for Czech non-profit organizations to apply behavioral science insights. Includes problem tree methodology, COM-B model question templates, client journey mapping, and behavior targeting templates.
• Czech Climate Opinion Map 2021 (Interaktivní mapa klimatických postojů) Online interactive visualization showing climate-related public beliefs, behaviors, and policy preferences across different regions of the Czech Republic. Inspired by Yale Climate Opinion Maps methodology.
• Nudging Tourists to Sustainable Travel (Jak směřovat turisty k udržitelnému cestování) Practical guide developed with CzechTourism on behavioral techniques (EAST framework) for travel agencies, accommodations, and tour operators to encourage sustainable tourism decisions.

Quantifiable outcome

• Reduction in hotel towel reuse: ~10% decrease in towel consumption through social norm messaging (applied by hotel sector using Green Dock-influenced approach)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Česká centrála cestovního ruchu (CzechTourism)coreStrategic or Co-development Partner · 1 July 2025Joint development of a practical behavioral guide for nudging tourists toward sustainable travel decisions. Green Dock provided behavioral science expertise using the EAST framework; CzechTourism provides distribution through its tourism operator network and e-learning platform (visitczechia.com).
• Hnutí DuhacoreStrategic or Co-development Partner · 1 October 2024Implementation partner in the OPZ+ project for building behavioral competencies in Czech non-profits. Hnutí Duha brings its own environmental project to the collaboration and will receive workshops and mentoring from Green Dock on applying behavioral methodologies to its programs.
• NESEHNUTÍcoreStrategic or Co-development Partner · 1 October 2024Implementation partner in the OPZ+ project. NESEHNUTÍ participates with its own project in the environmental/social sector and receives behavioral methodology training and application support from Green Dock over the 14-month project period.
• Rubikon CentrumcoreStrategic or Co-development Partner · 1 October 2024Implementation partner in the OPZ+ project. Rubikon Centrum brings its social sector project and receives individual mentoring and behavioral workshops from Green Dock. Part of the trio of non-profit partners in the behavioral capacity-building initiative.
• The Behavioralist (UK)minorStrategic or Co-development Partner · 1 October 2024UK-based behavioral consulting firm where Green Dock founder Ondřej Kácha also works. Provides international methodology validation and access to proven behavioral techniques from the UK and global behavioral insights sector.
• Mezinárodní organizace pro migraci (IOM)coreStrategic or Co-development Partner · 1 February 2024IOM engaged Green Dock to research barriers preventing multi-generational home owners from housing Ukrainian refugees and to develop behavioral recommendations for regional rental agencies. Collaboration with IOM and MAS Brdy-Vltava produced a behavioral handbook and communication guide.
• Člověk v tísnicoreStrategic or Co-development Partner · 1 November 2022Multi-project collaboration on understanding barriers to youth engagement in climate action and developing recommendations for non-profits, schools, and municipalities. Also partner in 1Planet4All EU-funded project. Green Dock conducted qualitative research on 12 barriers to youth climate engagement.
• Národní síť Místních akčních skupin ČR (NS MAS ČR)coreStrategic or Co-development PartnerCollaboration on exploring barriers and motivators for establishing energy communities across the Czech Republic. Research with 73 questionnaire responses and 40 workshop participants from MAS ČR. Results published as a practical guide for energy community development.
• Masarykova univerzita (Masaryk University)coreStrategic or Co-development PartnerCo-research partner on Czech Climate 2021 project with the Department of Environmental Studies, Faculty of Social Studies (FSS MU). Collaboration with Jan Krajhanzl, Tomáš Chabada, and Renata Svobodová resulted in nationally representative climate opinion data (2,762 respondents) and interactive climate map.
• MAS Brdy-VltavaminorStrategic or Co-development PartnerRegional partner with IOM for the refugee housing research project. Green Dock worked with this local action group to develop recommendations for a Regional Rental Agency and communication strategies for recruiting property owners.
• Anthony Leiserowitz (Yale Program on Climate Change Communication)minorOthersMember of Green Dock's Expert Panel. Founder and Director of Yale Program on Climate Change Communication, providing advisory expertise to Green Dock's research direction.
• Sander van der Linden (Cambridge Social Decision-Making Laboratory)minorOthersMember of Green Dock's Expert Panel. Director of Cambridge Social Decision-Making Laboratory, providing academic oversight and guidance on behavioral science methodologies.
• Cameron Brick (University of Amsterdam)minorOthersMember of Green Dock's Expert Panel. Assistant Professor of Social Psychology at University of Amsterdam, contributing academic expertise on social psychology and behavioral interventions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ideas42: US-based non-profit that uses behavioural science to design scalable social programs across health, education, finance, and environment. Closely comparable non-profit model and behavioural-design approach.
• Common Cents Lab: Behavioural-design lab at Duke University applying nudges to financial and sustainability decisions. Comparable evidence-based behavioural-design approach for social-impact outcomes.
• Rare: Global non-profit that designs behaviour-change campaigns for conservation and climate, including the 'Pride' and 'Fortune' frameworks. Comparable mission of using behavioural science to drive environmental behaviour change.
• Behavioural Insights Team (BIT): The UK-based originator of the EAST framework that Green Dock explicitly uses. BIT applies behavioural science to policy and social programs including sustainability — the closest methodological and mission analogue to Green Dock.
• The Behavioralist: UK behavioural consultancy where Green Dock founder Ondřej Kácha is also engaged. Provides applied behavioural-science consulting to public and private clients using similar EAST/COM-B techniques.
• Busara Center for Behavioral Economics: Behavioural science non-profit working on development and social programs, applying RCTs and behavioural design to real-world problems. Comparable methodology and non-profit delivery model.

Broad incumbents

• Yale Program on Climate Change Communication: Academic centre whose Climate Opinion Maps methodology Green Dock adapted for the Czech interactive map. An established incumbent producing the global benchmark data on climate attitudes that Green Dock localises.

Emerging players

• Anthropos Consulting (Behavioural Insights Team alumni network): Emerging behaviour-change consultancy applying behavioural science to climate and sustainability challenges. Overlaps with Green Dock's mission in adjacent European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GreenDockCZ
• Facebookfacebook.com/greendockcz
• LinkedInlinkedin.com/company/green-dock

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Green Dock