What Greendot Group does

Greendot Group (legal entity: Greendot Gourmet Pte Ltd.) is a Singapore-based plant-based food and beverage operator founded in 2011 by Yong Hong. The group operates a multi-brand vegetarian portfolio spanning the core Greendot restaurant brand, the premium Greendot Plus concept, the Greendot Patisserie custom vegan cake business, and acquired Lotus Vegetarian, Lotus Kitchen, and Vairy brands. The company runs 10+ dine-in outlets across Singapore in locations including Bedok Mall, Jurong Point, Paya Lebar Square, One Raffles Place, and Jewel Changi Airport (opened January 2025), supplemented by an islandwide online ordering platform (orders.greendot.sg) and a franchise channel used since 2016 to expand capital-light footprint. Its customer base consists of health-conscious individual diners, corporate bulk-bento catering clients, and celebration cake buyers, with marketing anchored in a "Sharing Goodness" mission-driven brand and B Corp-adjacent sustainability positioning.

The technology footprint is intentionally lean and non-proprietary. Operations run on a standard online ordering storefront (orders.greendot.sg) for delivery and pickup, and the CARE Club loyalty program is powered by Getzpay (Getz Group Pte Ltd), a third-party membership/loyalty infrastructure provider. There are no AI/ML capabilities, proprietary software platforms, APIs, or mobile apps disclosed. The franchise channel and 3-day cake pre-order lead time function as the primary operational differentiators, alongside proprietary vegan formulations and a multi-brand brand architecture.

Greendot generates revenue through multiple transaction-based streams: dine-in and online food and beverage sales (primary), bulk bento corporate catering at S$7.90–8.90 per set with a 10-set minimum, custom vegan cakes sold through Greendot Patisserie, and the CARE Club loyalty program designed to drive repeat spending across channels. Pricing is transparent and unit-based, with a flat S$18 islandwide delivery fee, a S$50 delivery minimum, and tiered loyalty rewards (4–6 CARE points per S$1, redeemable at 100 points = S$1 cashback; Gold tier unlocked at S$500 12-month spend). The business is privately held, founder-led, with no external institutional funding disclosed and operates exclusively in Singapore.

Name

Greendot Group

Legal name

Greendot Gourmet Pte Ltd.

Website

https://greendot.sg

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Vegetarian Restaurant / Plant-based Food & Beverage

NAICS

Restaurants and Other Eating Places (72251), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Plant-Based & Vegan Fast Casual (THAFABAK)

akta.pro secondary industries

Frozen Plant-Based & Vegetarian Meals (CRADADAF), Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL), Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)

Keywords

• Vegetarian restaurant
• Plant-based dining
• Vegan catering
• Custom vegan cakes
• Corporate bento catering

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Food & Beverage Sales: Greendot generates primary revenue from operating vegetarian restaurant outlets across Singapore, serving dine-in customers. Revenue is derived from food and beverage sales at multiple locations.
2. Online Delivery & Pickup Orders: Customers place orders through orders.greendot.sg for islandwide delivery (with a flat $18 delivery fee) or self-collection from outlets. This is a direct transaction revenue stream.
3. Bulk Bento Corporate Catering: Greendot provides bulk vegetarian bento catering for corporate events with minimum orders of 10 sets per bento type, priced at $7.90–$8.90 per set. This B2B stream targets corporate clients for meetings, team lunches, and events.
4. Custom Vegan Cakes (Greendot Patisserie): Greendot Patisserie produces custom-designed vegan cakes available in 10 flavors with lower sugar, offered as whole cakes and longevity cakes. Orders require 3-day pre-booking. Revenue is one-time per transaction.
5. CARE Club Loyalty Program: The Greendot CARE Club is a tiered loyalty program (Green and Gold tiers) where members earn CARE points (4–6 points per $1 spent) redeemable as cashback ($1 per 100 points). The program drives repeat customer spending across dine-in and online channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Greendot Group operates a portfolio of vegetarian/plant-based restaurant brands across Singapore, serving Asian-inspired meat-free meals (noodles, rice dishes, bento sets, local favorites such as Laksa and Rendang) via dine-in, islandwide delivery, and self-collection. The company also runs Greendot Patisserie for custom vegan cakes, Greendot Plus for premium vegetarian dining, Bulk Bento and Mini Buffet corporate catering services, and ancillary product lines such as Adora Bao frozen dim sum and vegan breads.

Product overview

Greendot Group operates as a plant-based food and beverage company comprising multiple complementary brands. The core offering is Greendot vegetarian restaurants serving Asian-inspired plant-based meals across Singapore. Adjacent brands include Greendot Plus (premium dining with coffee and vegan bakes), Greendot Patisserie (customized vegan cakes for celebrations), and service offerings like Mini Buffet catering and Bulk Bento corporate catering. The portfolio also includes specialty products like Adora Bao frozen dim sum. A Care Club loyalty programme connects customers across all brands, while sustainability initiatives include reusable merchandise and container discount programs.

Differentiator

Problem solved

Functional benefit

Brands

• Greendot Patisserie: Specialised in custom-made vegan cakes available in 10 different flavours with lower sugar options, pre-order in 3 days
• Greendot Plus
• Greendot Patisserie

Products and services

• Greendot Vegetarian Restaurant Core vegetarian restaurant brand serving Asian-inspired plant-based meals (noodles, rice dishes, bento sets, local Singapore favorites like Laksa and Rendang) via dine-in, islandwide delivery, and self-collection at outlets across Singapore. Targets individual consumers seeking vegetarian/plant-based dining.
• Greendot Plus Premium plant-based dining concept featuring finest ingredients, enhanced nutrients (vitamins and minerals), aromatic coffee, vegan bakes, and a modern minimalist interior. Exclusive menu items include the Tangy Breaded Shrooms Cutlet Bento+ and Beauty Peach Gum Cheng Tng. Targets family, date, and premium-location diners including airport travelers.
• Greendot Patisserie Custom Vegan Cakes Custom-made vegan cakes and longevity cakes available in 10 flavors with lower-sugar options, fully vegan (no egg or dairy). 3-day pre-order for standard whole cakes, 7–10 days for customized cakes. Available in-store at Paya Lebar Square, online, and via WhatsApp. Targets individual customers ordering celebration cakes for birthdays, weddings, and longevity events.
• Greendot Mini Buffet Catering Vegetarian mini buffet catering service for events and gatherings, providing turnkey plant-based catering solutions for private and corporate occasions.
• Bulk Bento Corporate Catering Corporate vegetarian bulk bento catering for meetings, team lunches, and corporate events with nutritious brown rice, fresh vegetables, and plant-based proteins. Minimum order of 10 sets per bento type. Options include Braised Mushroom & Tau Kwa ($7.90), Sweet & Sour Soya Nuggets ($7.90), and Rendang Lion Mane Mushroom ($8.90). Targets Singapore companies seeking plant-based team meals.
• Adora Bao (小满包) Frozen dim sum product line featuring 8 mini fun-sized bao varieties (Rendang Lion Mane Mushroom Bao, Herbal Lion Mane Mushroom Bao, Black Truffle Vegetable Bao, Sichuan Mala Bao, Mui Chay Bamboo Shoot Bao, Matcha Red Bean Bao, BBQ King Oyster Mushroom Bao, Golden Siew Mai). Ready in minutes as an on-the-go plant-based meal.
• Greendot Vegan Bread Vegan bread products offered as part of Greendot's plant-based product portfolio, available at outlets.
• CARE Club Loyalty Program Free two-tier loyalty membership (Green and Gold) where members earn 4–6 CARE points per $1 spent, redeemable as cashback (100 points = $1). Green tier members receive 20% birthday voucher and 20% welcome voucher (capped at $20); Gold tier (achieved at $500 accumulated spending in 12 months) receives 6 points per $1, 30% birthday voucher, free cake at Greendot Plus Jewel, and exclusive event benefits. Drives repeat dining and online purchases.

Quantifiable outcome

• No quantitative outcome metrics are publicly disclosed for customer health or business performance.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• B Corp (Singapore)minorStrategic or Co-development Partner · 23 February 2024Greendot participated in a B Corp sustainability event organized by the global B Corp movement, which certifies businesses balancing profit with purpose. Greendot set up a booth to promote plant-based signature dishes and engage with sustainability advocates.
• Getz Group Pte Ltd (Getzpay)coreTechnology or Integration · 1 January 2023Getzpay by Getz Group Pte Ltd provides the technology infrastructure powering Greendot's CARE Club loyalty program and membership portal (careclub.greendot.sg). This includes the digital wallet, points earning and redemption system, voucher management, and OTP verification for member accounts. The partnership enables Greendot to operate a sophisticated multi-tier loyalty program across dine-in and online channels.
• Zhong Hua Cultural Society (Singapore)coreStrategic or Co-development Partner · 1 January 2021Greendot collaborated with Zhong Hua Cultural Society (Singapore) since early 2021 to conduct a series of lessons using the wisdom of Di Zi Gui (Chinese traditional values teachings) to help employees excel in work and improve the organization. The partnership supports Greendot's culture-building initiatives and values education program embedded in outlet environments.
• My First Break (MFB) - South East CDCminorStrategic or Co-development Partner · 5 November 2016Greendot hosted a learning journey for youths from My First Break (MFB), an entrepreneurship programme launched by South East CDC that equips students from lower-income families with basic business skills. Greendot conducted behind-the-scenes operations tours, founder's story sharing, and food-tasting sessions.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Café Green Lane: A Singapore-based health-focused vegetarian/vegan café concept serving plant-based meals in a casual setting. Smaller and more niche than Greendot, but overlaps on the health-conscious, vegetarian/vegan diner segment within Singapore.
• OmniFoods: OmniFoods is a Hong Kong-based plant-based food technology company producing OmniMeat and OmniPork products for retail and foodservice channels. Comparable to Greendot's Adora Bao frozen plant-based dim sum line in CPG-style distribution of plant-based prepared foods.

Direct peers

• Genesis Vegan Restaurant & Bar: Genesis is a Singapore-based vegan restaurant group operating multiple outlets serving meat-free Asian and Western dishes. Directly comparable to Greendot's core vegetarian F&B concept serving the same Singapore consumer base with similar cuisine categories (local Asian favorites remade plant-based).
• Veggie Box Singapore: Veggie Box operates vegetarian fast-casual restaurants and food stalls across Singapore with similar fast-casual positioning to Greendot's core brand. Competes for similar lunchtime and casual dine-in occasions in Singapore malls and food streets.
• Elemen (MAX Concepts Group): Elemen is a premium plant-based restaurant concept operating in Hong Kong and Singapore (under related brands). Closely comparable to Greendot Plus as an upscale vegetarian/plant-based dine-in chain targeting similar affluent, health-conscious diners with menu variety.
• Whole Earth Vegetarian Restaurant: Whole Earth is a long-running Singapore vegetarian restaurant serving Peranakan-influenced plant-based cuisine with dine-in and delivery. Comparable to Greendot on the established-Singapore-vegetarian-dine-in axis, competing for similar heritage/healthy-eating customers.

Broad incumbents

• Loving Hut: Loving Hut is one of the largest international vegan restaurant chains, with locations across Asia including Singapore. Directly comparable to Greendot as a multi-outlet plant-based chain targeting health-conscious consumers, though operating on a global franchise model with a wider cuisine range.
• Green Monday Group (Green Common): Green Monday is a Hong Kong-headquartered plant-based conglomerate operating Green Common retail/restaurant concepts and distributing plant-based brands across Asia. Comparable to Greendot as a multi-brand plant-based operator with both dine-in and packaged product streams in Asian markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greendotsg
• Instagraminstagram.com/greendotsg
• LinkedInlinkedin.com/company/greendot-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greendot Group