Greener Grazing
- Company typePrivate
- Founded2018
- HeadquartersGreenfield, MA, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Greener Grazing firmographics
Firmographics- Name
- Greener Grazing
- Legal name
- Greener Grazing
- Website
- https://greenergrazing.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Greener Grazing industry classification
Industry- Product category
- Aquaculture Technology & Seaweed Cultivation R&D
- NAICS
- Aquaculture (1125), Animal Production and Aquaculture (112)
- akta.pro primary industry
- Seaweed & Algae Aquaculture (incl. microalgae) (AFAEAAAE)
- akta.pro secondary industry
- Seed Stock Production for Seaweed & Microalgae (Spores, Seedlings, Inoculum) (AFAEAKAI)
Keywords
Where Greener Grazing is headquartered
LocationHeadquarters
- HQ city
- Greenfield, MA
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Greener Grazing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Seed Rope Sales and Advisory Services: Greener Grazing supplies seeded ropes to FutureFeed licensees and emerging cultivators, as well as providing advisory support and results analysis. Facility assessments and training services available for areas such as establishment of seedbanks, hatcheries and nurseries.
- Philanthropic Funding: Currently accepting only philanthropic funding to support completion of research program. Asian Development Bank provided $3 million grant for building new facilities and eventual commercialization.
- FutureFeed Partnership - IP Licensing: Greener Grazing became an intellectual property partner with FutureFeed to support ocean growing development and operations of established and emerging Asparagopsis cultivation and production companies.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Greener Grazing product offering
Product offeringCore offering
Greener Grazing develops and licenses the technology and process chain for scalable, ocean-based Asparagopsis taxiformis (AT) seaweed farming, including seed banking, spore reproduction, hatchery and nursery operations, ocean cultivation, and post-harvest processing. The company supplies AT seeded ropes to FutureFeed licensees and emerging cultivators, and provides advisory, training, and IP licensing services to support establishment of hatcheries, nurseries, and processing facilities globally.
Product overview
Greener Grazing is an R&D initiative created in 2018 by Australis Aquaculture, focused on developing the foundational knowledge and tools needed for scalable, ocean-based Asparagopsis taxiformis (AT) seaweed farming as a ruminant feed additive that virtually eliminates enteric methane emissions. The portfolio consists of its core farming technology and process chain (encompassing seed bank, spore reproduction, nursery, ocean cultivation, and post-harvest processing methods), supplemented by seeded ropes supplied to cultivation partners, advisory and training services for facility setup and operations, and intellectual property licensing arrangements. No commercial product is yet available for sale; all supply is committed to animal research trials, with the first commercial harvest originally targeted for 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- Asparagopsis Taxiformis Farming Technology & Process Chain End-to-end scalable, ocean-based Asparagopsis taxiformis (AT) seaweed farming methods and process chain technologies — including seed bank management, spore reproduction, nursery operations, ocean cultivation systems, and post-harvest processing — intended for licensing to commercial cultivation partners building AT production capacity.
- Seeded Ropes for Ocean-Based Cultivation AT spores seeded onto ropes and substrates supplied to local farmers and FutureFeed licensees to enable ocean-based deployment, growth, and harvest of Asparagopsis seaweed for use as a ruminant feed additive.
- Advisory Support & Training Services Facility assessments, training, advisory support, and results analysis provided to emerging Asparagopsis cultivation and production companies for the establishment of seedbanks, hatcheries, nurseries, and operational scale-up.
- Intellectual Property Licensing Licensing of proprietary AT cultivation methodologies, process chain technologies, and associated intellectual property to commercial cultivation partners through joint ventures and licensing arrangements to support global scale-up of Asparagopsis supply.
Quantifiable outcome
- 98% reduction in enteric methane emissions when A. taxiformis included at 0.2% concentration in feed over 90-day period
- +3 more outcomes
Companies that use Greener Grazing
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Greener Grazing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Greener Grazing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, supporting and foundational.
- FutureFeedcoreMemorandum of Understanding signed for Greener Grazing to become intellectual property partner with FutureFeed. Supports ocean growing development and operations of established and emerging Asparagopsis cultivation companies. Greener Grazing can supply seeded ropes to FutureFeed licensees and emerging cultivators, provide advisory support and results analysis, and offer facility assessments and training.
- Gore (W.L. Gore & Associates)supportingCollaboration to develop artificial substrate materials that A. taxiformis firmly attaches to for rope cultivation. Gore is the creator of GORE-TEX and brings materials expertise.
- HortimarecoreCollaboration to accelerate ocean-based commercial cultivation of Asparagopsis taxiformis. Hortimare brings expertise in breeding and hatchery operations. Companies jointly hired Dr. Phil Kerrison as Research Scientist. Project teams working in Vietnam, Portugal, and the Netherlands. Hortimare is a Netherlands-based company advising and supporting seaweed farmers globally since 2011.
- Australis AquaculturecoreParent company of Greener Grazing. Australis created Greener Grazing as a wholly owned subsidiary in 2018. Greener Grazing advances Australis's mission to develop next generation marine aquaculture, integrating fish and seaweed into a circular blue economy. Greener Grazing operates out of Australis's facilities in Vietnam.
- CSIRO and James Cook UniversityfoundationalResearch institutions whose foundational research demonstrated that A. taxiformis can virtually eliminate methane emissions from ruminant digestion. Greener Grazing's work stems from key research papers published by these institutions. Dr. Leonardo Mata was a research fellow at James Cook University 2012-2014.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Greener Grazing competitors and assessment
Company assessmentDirect peers
- Sea Forest: Tasmania-based company cultivating Asparagopsis at scale for livestock methane reduction. Directly comparable as an AT cultivation and feed-additive commercializer targeting the same end market.
- CH4 Global: Focused on commercializing Asparagopsis for enteric methane reduction in cattle. Operates the Methane Tamer brand and pursues integrated cultivation partnerships, making it a directly comparable peer in AT-to-feed supply.
- FutureFeed: Australian CSIRO-anchored commercialization vehicle for Asparagopsis taxiformis as a livestock feed additive. Directly comparable as both a strategic partner and competing commercialization pathway in the AT value chain.
- Symbrosia: Hawaii-based startup developing seaweed-based feed additives to reduce livestock methane emissions. An emerging player pursuing adjacent AT cultivation and livestock-feed commercialization strategies.
- Hortimare: Netherlands-based seaweed breeding and hatchery specialist that has supported seaweed farmers since 2011. A direct peer and active collaboration partner of Greener Grazing in AT breeding, hatchery operations, and cultivation technology.
Emerging players
- Mootral: Switzerland/UK company developing natural feed additives (garlic- and citrus-based) to reduce enteric methane in cattle. A relevant peer competing for the same methane-reduction value proposition with an alternative technology.
- Ocean Harvest Technology: Ireland-based company producing seaweed-based feed ingredients for animal nutrition. Comparable as a seaweed-feed additive company addressing similar livestock industry customers, though not focused specifically on AT.
- Cascadia Seaweed: British Columbia-based company cultivating and processing multiple seaweed species for agricultural and industrial applications. A relevant emerging player in the broader commercial seaweed cultivation space where Greener Grazing operates.
- Blue Ocean Barns: Hawaii-based startup developing seaweed-based cattle feed additives to reduce methane emissions. An emerging player pursuing the same livestock methane-reduction opportunity as Greener Grazing with a comparable seaweed-derived technology approach.
Broad incumbents
- Australis Aquaculture: Massachusetts-based parent company of Greener Grazing and the world's largest farmed barramundi producer. Comparable as the integrated aquaculture operator that enables Greener Grazing's ocean-farming R&D and circular blue-economy model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Greener Grazing social profiles
Digital presenceGreener Grazing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greener Grazing leadership team
Management profileNumber of profiles
Profiles14 records
Greener Grazing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greener Grazing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greener Grazing
What does Greener Grazing do?
Greener Grazing develops and licenses the technology and process chain for scalable, ocean-based Asparagopsis taxiformis (AT) seaweed farming, including seed banking, spore reproduction, hatchery and nursery operations, ocean cultivation, and post-harvest processing. The company supplies AT seeded ropes to FutureFeed licensees and emerging cultivators, and provides advisory, training, and IP licensing services to support establishment of hatcheries, nurseries, and processing facilities globally.
Is Greener Grazing a public or private company?
Greener Grazing is a private company. It is classified as corporate owned and is currently operating.
When was Greener Grazing founded?
Greener Grazing was founded in 2018. It employs 1 to 10 people.
Where is Greener Grazing based?
Greener Grazing is headquartered in Greenfield, MA, United States, in the North America region.
How does Greener Grazing make money?
Three revenue lines are on record. Seed Rope Sales and Advisory Services are the primary driver. The others are philanthropic Funding and futureFeed Partnership - IP Licensing.
Who are Greener Grazing's main competitors?
Direct peers on record are Sea Forest, CH4 Global, FutureFeed, Symbrosia and Hortimare. Emerging players are Mootral, Ocean Harvest Technology, Cascadia Seaweed and Blue Ocean Barns. Australis Aquaculture is listed as a broad incumbent.
Does Greener Grazing have an API?
No public API is recorded for Greener Grazing.
What industry is Greener Grazing in?
Greener Grazing's product category is Aquaculture Technology & Seaweed Cultivation R&D. Its primary akta.pro industry code is AFAEAAAE, Seaweed & Algae Aquaculture (incl. microalgae), with a secondary code of AFAEAKAI, Seed Stock Production for Seaweed & Microalgae (Spores, Seedlings, Inoculum). Its NAICS code is 1125.