Greenfield School
Greenfield School is a non-sectarian independent day school in Wilson, North Carolina, providing PS2–12 college preparatory education to families across academic, athletic, and fine arts programs. It is non-profit, tuition-funded, and community-driven, serving roughly an estimated 400–500 students on a 7:1 student-faculty ratio.
- Company typePrivate
- Founded1970
- HeadquartersWilson, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Greenfield School does
Greenfield School is a non-sectarian, independent day school located at 3351 NC Highway 42 West, Wilson, North Carolina, serving students from preschool (PS2) through 12th grade. Founded in 1969–1970 and operating as a non-profit under the governance of a Board of Trustees with Beth Peters as Head of School, the institution provides college preparatory education under the motto 'Educating the Total Student' across academic, social, aesthetic, physical, and moral dimensions. The school maintains a 7:1 student-to-faculty ratio, reports a 100% college acceptance rate, and has accumulated 29 NCISAA 1A State Championships across its athletic program.
The school's product surface is organized into four core academic divisions — Preschool, Lower School (K–4), Middle School, and Upper School — supplemented by enrichment verticals including Fine Arts (theater, music, art), Athletics (40+ teams), Summer Camps, College and Career Guidance, a Language Center with Orton-Gillingham instruction, the Watson Library & Media Center, Science Olympiad, and student wellness programs. Curricular infrastructure is built on Singapore Math (Math in Focus) for early grades, with phased expansion into higher grades. Administrative and parent-facing technology is composed of standard third-party education SaaS: FACTS/RenWeb for grade and attendance access, Gradelink as the student information system, Edlio for content management, MySchoolBucks for cafeteria payment, and Google/Yahoo/Microsoft SSO with reCAPTCHA on contact forms. There is no proprietary AI, ML, or platform product; the institution does not exhibit a recurring digital-product revenue stream beyond optional $4.99/year parent app subscriptions.
The business model is tuition-funded recurring subscription revenue, with annual billing to families enrolling students PS2 through 12, supplemented by philanthropic contributions through the Greenfield Fund, Booster Club fundraising, campus advertising, and grants from regional partners such as the Healthcare Foundation of Wilson and Southern Bank Foundation. Go-to-market is community-led: parent volunteer organizations, alumni spotlights, open houses, enrollment rallies, and earned local press drive admissions in a defined regional catchment. The distribution channel is direct — campus visits and open houses — with no intermediary resellers, and there is a distinct page for international student recruitment, indicating nascent outreach beyond the Wilson, NC catchment.
Greenfield School firmographics
Firmographics- Name
- Greenfield School
- Legal name
- Greenfield School
- Website
- https://greenfieldschool.org
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Greenfield School is a non-sectarian independent day school in Wilson, North Carolina, providing PS2–12 college preparatory education to families across academic, athletic, and fine arts programs. It is non-profit, tuition-funded, and community-driven, serving roughly an estimated 400–500 students on a 7:1 student-faculty ratio.
- Ownership category
- akta.pro rank
Greenfield School industry classification
Industry- Product category
- Private K-12 Independent School Education
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Nonsectarian Independent Day Schools (EDAJABAA)
- akta.pro secondary industry
- Academic/School-Readiness Preschools (EDACABAB)
Keywords
Where Greenfield School is headquartered
LocationHeadquarters
- HQ city
- Wilson
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Greenfield School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tuition and Fees: Primary revenue from tuition charges for students in grades PS2 through 12, plus fees for various programs and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tuition-based independent school education (PS2 through Grade 12) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Greenfield School product offering
Product offeringCore offering
Greenfield School is a non-sectarian independent day school in Wilson, North Carolina, providing college preparatory education from preschool (PS2) through 12th grade with a 7:1 student-to-faculty ratio. The school delivers academic instruction across four divisions (Preschool, Lower School, Middle School, Upper School) complemented by enrichment in fine arts, athletics, summer camps, and college and career guidance. Tuition and fees form the primary revenue stream, with families applying directly through the school's admissions process.
Product overview
Greenfield School is a non-sectarian independent day school serving grades PS2 through 12th grade. The school operates as a unified educational platform with core academic divisions (Preschool, Lower School, Middle School, Upper School) supported by enrichment programs including Fine Arts (Theater, Music, Art), Athletics, Summer Camps, Clubs/Activities, College/Career Guidance, Language Center, and Library/Media Center. The school uses FACTS (RenWeb) and Gradelink as student information systems, Edlio for website/content management, and offers a smartphone app for parent communication.
Differentiator
Problem solved
Functional benefit
Products and services
- Preschool Program
Companies that use Greenfield School
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Greenfield School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Greenfield School partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Chick-fil-A Leader AcademycoreGreenfield hosts Chick-fil-A Leader Academy program; students participate in leadership development activities including Wilson Swamp Stomp fundraising events.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Greenfield School competitors and assessment
Company assessmentDirect peers
- Ravenscroft School: Ravenscroft is a nonsectarian independent day school in Raleigh, NC serving PS-12. Comparable in academic outcomes (high college acceptance), tuition-based recurring revenue model, and emphasis on athletics, fine arts, and character development.
- Forsyth Country Day School: Forsyth Country Day School is a nonsectarian independent day school serving PK-12 in Lewisville, NC (near Winston-Salem). Comparable in size, independent governance, college-prep mission, and athletic program emphasis.
- Charlotte Country Day School: Charlotte Country Day School is a nonsectarian independent school serving age 2 through grade 12 in Charlotte, NC. Directly comparable in nonprofit structure, K-12 grade span, and full developmental/college-prep mission.
- Carolina Friends School: Carolina Friends School is a Quaker-inspired nonsectarian independent school serving PK-12 in Chapel Hill, NC. Comparable in small-class-size differentiation, college-prep outcomes, and nonprofit independent day school model.
- Providence Day School: Providence Day is a nonsectarian independent day school in Charlotte, NC serving JK-12. Comparable in tuition-based recurring revenue, college-prep outcomes (high college acceptance), and emphasis on academics, arts, and athletics.
- Durham Academy: Durham Academy is a nonsectarian independent day school serving PreK-12 in Durham, NC. Directly comparable in mission (whole-child education, college prep), governance model, and grade span, though larger in scale than Greenfield.
- Trinity School of Durham and Chapel Hill: Trinity School is an independent nonsectarian school serving K-12 in Durham, NC. Comparable in progressive/whole-child educational philosophy, K-12 day school structure, and emphasis on character alongside academics.
- Cary Academy: Cary Academy is a nonsectarian independent day school serving grades K-12 in Cary, NC. Comparable independent day school model with college-prep curriculum, athletics, and fine arts, in the same regional market as Greenfield.
Regional players
- Saint Mary's School: Saint Mary's School is an independent school in Raleigh, NC. Regional peer in the same state with overlapping college-prep mission; differs as a girls' school with historical religious affiliation, but draws from the same tuition-paying independent school market in central/eastern NC.
- Wesleyan Christian Academy: Wesleyan Christian Academy is an independent school in High Point, NC. Regional independent day school serving K-12 with similar athletic and college-prep emphasis; differs from Greenfield as a religious (Christian) school but competes for tuition-paying families in NC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Greenfield School social profiles
Digital presenceGreenfield School compliance and trust
Trust signalCompliance2 records
Greenfield School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenfield School leadership team
Management profileNumber of profiles
Profiles8 records
Greenfield School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenfield School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenfield School
What does Greenfield School do?
Greenfield School is a non-sectarian independent day school in Wilson, North Carolina, providing college preparatory education from preschool (PS2) through 12th grade with a 7:1 student-to-faculty ratio. The school delivers academic instruction across four divisions (Preschool, Lower School, Middle School, Upper School) complemented by enrichment in fine arts, athletics, summer camps, and college and career guidance. Tuition and fees form the primary revenue stream, with families applying directly through the school's admissions process.
Is Greenfield School a public or private company?
Greenfield School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Greenfield School founded?
Greenfield School was founded in 1970. It employs 51 to 100 people.
Where is Greenfield School based?
Greenfield School is headquartered in Wilson, United States, in the North America region.
How does Greenfield School make money?
One revenue line is on record: tuition and Fees.
Who are Greenfield School's main competitors?
Direct peers on record are Ravenscroft School, Forsyth Country Day School, Charlotte Country Day School, Carolina Friends School, Providence Day School, Durham Academy, Trinity School of Durham and Chapel Hill and Cary Academy. Regional players are Saint Mary's School and Wesleyan Christian Academy.
Does Greenfield School have an API?
No public API is recorded for Greenfield School.
What industry is Greenfield School in?
Greenfield School's product category is Private K-12 Independent School Education. Its primary akta.pro industry code is EDAJABAA, Nonsectarian Independent Day Schools, with a secondary code of EDACABAB, Academic/School-Readiness Preschools. Its NAICS code is 6111 and its SIC code is 8200.