What Green Globe Ltd. does

Green Globe Ltd. is a privately-held UK sustainability certification and benchmarking company operating in the global travel and tourism industry. Founded in the early 1990s following the 1992 UN Rio Earth Summit (where 182 heads of state endorsed Agenda 21), the brand was originally developed within the World Travel & Tourism Council (WTTC) before becoming an autonomous UK private limited company around 2000. It is an Affiliate Member of the United Nations World Tourism Organization (UNWTO) and supports the UN Sustainable Development Goals, with the brand operating in over 90 countries.

The company's core products are the Green Globe Certification Program and the Green Globe Benchmarking Program, which enable hotels, resorts, and other tourism businesses to measure environmental impact and develop strategies to reduce it. Regional operations are managed through Green Globe Asia Pacific (GGAP), a joint venture established in 2000 with Australia's Cooperative Research Centre for Sustainable Tourism. The company also partnered with the City of Los Angeles in 2009 to deliver the Los Angeles Green Business Certification Program, extending the certification framework into broader municipal green business practices.

Green Globe's business model centers on sustainability certification and a 20-year brand licensing agreement (signed in 2013) granting a third party rights to use the Green Globe name and logo for tourism certification. The company is family-controlled, with Steven Peacock as Managing Director and Daniel Peacock as President; founder Geoffrey Lipman is an honorary figure affiliated with WTTC, UNWTO, SUN Malta, and the Green Growth & Travelism Institute. At 16 employees and with no publicly disclosed pricing, revenue, or funding, the company operates as a small, brand-licensed certification body relying on institutional partnerships and the legacy of three decades of brand recognition.

Name

Green Globe Ltd.

Legal name

Green Globe Limited

Website

https://greenglobeltd.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Globe Ltd. is a UK-based sustainability certification and benchmarking program for the global travel and tourism industry, serving hotels, resorts, and tourism businesses across 90+ countries through licensing and institutional partnerships since 1992.

Ownership category

akta.pro rank

Product category

Sustainability Certification

akta.pro primary industry

Eco-Certification, Auditing & Standards (Green Lodging, Tour Operator Certification) (THAAANAA)

akta.pro secondary industries

Carbon Footprint Measurement, Reporting & Management (Travel Emissions Accounting) (THAAANAB), Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training) (THAAANAL), Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI)

Keywords

• Sustainability certification
• Environmental benchmarking
• Green tourism certification
• Climate action certification
• Hospitality sustainability standards

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Core offering

Green Globe Ltd. provides sustainability certification and benchmarking programs for hotels, resorts, and travel and tourism businesses, enabling organizations to measure environmental impact and implement strategies to reduce it. The offering is delivered under the Green Globe brand, marketed as a premier global mark of quality, sustainability, and climate action, and distributed partly through licensed certification partners and joint ventures such as Green Globe Asia Pacific.

Product overview

Green Globe Ltd. offers a single unified sustainability certification and benchmarking platform for the global travel and tourism industry. The core product consists of the Green Globe Certification Program and Green Globe Benchmarking Program, which enable hotels, resorts, and other tourism businesses to measure environmental impact and achieve sustainability certification. Regional operations are managed through Green Globe Asia Pacific (GGAP), a joint venture established in 2000. Additionally, the company partnered with the City of Los Angeles in 2009 to deliver the Los Angeles Green Business Certification Program, extending certification services into broader green business practices beyond tourism.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Globe Certification Program Sustainability certification program for hotels, resorts, and travel and tourism businesses, enabling organizations to measure their environmental impact and develop strategies to reduce those impacts.
• Green Globe Benchmarking Program Environmental benchmarking service that helps tourism organizations measure and track environmental performance against industry-standard sustainability criteria.
• Green Globe Asia Pacific (GGAP) Regional certification and branding operation established as a joint venture to deliver Green Globe certification services across the Asia Pacific region.
• Los Angeles Green Business Certification Program Municipal green business certification program delivered in partnership with the City of Los Angeles and allied organizations to help local businesses transition to sustainable practices and policies.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• United Nations World Tourism Organization (UNWTO)coreStrategic or Co-development PartnerGreen Globe is an Affiliate Member of the UNWTO and fully supports the United Nation's Sustainable Development Goals (SDGs). This affiliation provides the brand with institutional legitimacy and alignment with global sustainability frameworks.
• World Travel & Tourism Council (WTTC)coreStrategic or Co-development PartnerGreen Globe was originally developed within the WTTC to provide a way forward for tourism organizations interested in measuring environmental impact and developing strategies to reduce those impacts. Green Globe later became separate and autonomous from WTTC.
• Cooperative Research Centre (CRC) for Sustainable Tourism, AustraliacoreStrategic or Co-development PartnerIn 1998, a strategic alliance was formed with Australia's CRC for Sustainable Tourism, which included partnerships with 15 leading universities, major travel and tourism industry associations, all state and territory tourism departments, and many private industry partners. CRC acted as Green Globe's research facility on sustainable tourism. In 2000, Green Globe Limited entered into a joint venture with the CRC to create Green Globe Asia Pacific (GGAP).
• City of Los AngelescoreStrategic or Co-development PartnerIn 2009, Green Globe Limited partnered with the City of Los Angeles, LA Dept. of Water and Power, LA Chamber of Commerce, LA Tourism & Convention Board, LA Community College District, and Green Seal to deliver the Los Angeles Green Business Certification Program.
• BART (Bay Area Rapid Transit), San FranciscominorStrategic or Co-development PartnerGreen Globe Limited partnered with San Francisco's BART to make travelers more aware of green certified hotels, tourist attractions and destinations.
• Pacific Asia Travel Association (PATA)minorStrategic or Co-development PartnerIn 2000, Green Globe Limited entered into a joint venture with the CRC, Green Globe Asia Pacific (GGAP), at the PATA Conference in Hong Kong.
• Green SealminorStrategic or Co-development PartnerPartnered with Green Seal in 2009 as part of the Los Angeles Green Business Certification Program to support area businesses' transition to sustainable practices and policies.

Scale indicators1 record

Recent moves11 records

Expansion highlights3 records

Direct peers

• Green Key: International eco-label awarded to hotels, hostels, and other tourism establishments for environmental responsibility. Directly comparable to Green Globe in serving hotels and tourism businesses with a third-party-certified sustainability mark.
• Travelife: Sustainability certification and training system for hotels, tour operators, and travel agencies, widely adopted in Europe. Comparable to Green Globe in target customers (hotels and tourism suppliers), certification-driven model, and emphasis on international sustainability standards.
• Green Destinations: Organization that certifies sustainable destinations and tourism businesses through Top 100 and certification programs. Comparable to Green Globe in serving tourism operators with sustainability certification, with a stronger focus on destinations.
• EarthCheck: Australia-based sustainability certification and benchmarking program specifically for the travel and tourism industry (hotels, tour operators, destinations). Most direct competitor to Green Globe in scope, target customers (hotels/resorts) and certification-plus-benchmarking business model.
• Biosphere Responsible Tourism: Certification program aligned with UN Sustainable Development Goals for hotels, destinations, and tourism businesses. Directly comparable to Green Globe in SDG-aligned positioning and sustainability certification for tourism operators.

Broad incumbents

• U.S. Green Building Council (LEED): Broad sustainability and green building certification program, including LEED for Hospitality. Larger incumbent with broader portfolio that overlaps with Green Globe's hotel sustainability certification scope but covers whole buildings rather than tourism operations specifically.
• Global Sustainable Tourism Council (GSTC): Sets global criteria and standards for sustainable tourism and accredits other certification bodies. Adjacent to Green Globe as the standards-setter for the same eco-certification category; not a direct competitor but shapes the regulatory and credibility framework Green Globe operates within.
• BREEAM: International sustainability certification for buildings and infrastructure, including hospitality assets. Adjacent to Green Globe in certifying sustainability performance of hotels but operates at the building/asset level rather than tourism operations.

Emerging players

• Control Union Certifications: Global certification body offering sustainability verification across hospitality, agri-food, and other sectors. Comparable to Green Globe in providing third-party sustainability certification with global reach, though operating across many verticals rather than tourism-only.

Others

• Green Seal: US-based non-profit that certifies environmentally responsible products, services, and businesses across multiple sectors. Documented partner of Green Globe (LA Green Business Certification, 2009); overlaps thematically but certifies products/hotels under different protocols, making it adjacent rather than directly competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/green-globe-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Globe Ltd.